Senior Secondary Course
Learner’s Guide, Mass Communication (335)
CHAPTER 21
CHARACTERISTICS OF NEW MEDIA
Meaning:
We live in an age of rapid technological We call it new media and we are using it
changes. The internet makes sure that we are extensively to learn new things.
not left behind in terms of information on
any front. In the process of news gathering NEW MEDIA AND COMPUTER
and writing, the advent of computers along
with the phenomenon of the internet has
introduced the concept of new media. Let us understand the common vehicles of
Unlike the print media, the new media does new media.
not rely merely on the written word for
communication. Rather, it combines words Len Manovich describes new media
with a lot of visual elements, including as a new cultural form which are
animation, cartoons etc. native to computers or rely on
computers for distribution.
NEW MEDIA: AN In new media, the product is called a
INTRODUCTION website. Every website has an
address. To see a website you need a
New Media is known as, computer, now it is also possible in
combination of an existing mobile phones.
communication technology, with the Now days, each computer have many
help of this, anyone can access browsers. With the help of these
information in a single click. browsers, information can be
Technology is not only limited to accessed easily.
helps us to learn, its helps us to Without internet, computer has no
access ample of information which use, which it was meant for. Internet
we require. allows Computer to connect the
Computer cannot replace books. But world and so it can be considered as
today, all over the world people are a fuel of computer.
realizing that words alone cannot
describe everything. NEW MEDIA: THE FORM OF
Learning can be better when words COMMUNICATION
are combined with visuals, sound
and even cartoons.
Books give us only words and Whenever we communicate, we
illustrations, television gives us share information, ideas and even
moving images and radio gives us feelings. At times we may not speak
sound. But what the internet gives us but the way we look at a person
is a combination of all these. conveys a lot to that person.
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Mass Communication
Senior Secondary Course
Learner’s Guide, Mass Communication (335)
Importantly, communication is not demands. Forms of mass media are as
complete unless there is a feedback. follows.
It means whenever
henever we talk to
someone or someone reads what we
have written, there must be a
response from the other person.
Print Media
New media is known for its ability to
involve the audience, this is known (Newspaper)
as interactivity.
Print, television and radio all means
of communication have ve feedback
system. But all of them New Media Traditional Forms of
hass the most evolved feedback Radio
Media Mass Media
system in place.
The other feature of new media is the
use of multimedia. As mentioned
earlier, whenever stories are
supported by cartoons, moving Television
pictures, sound and music, it is called
multimedia.
Benefits of new media: These are the
following benefits of new media.
INTERACTIVE NATURE OF NEW
Fast MEDIA
Beside the creation of the ‘interesting
‘interest
factors’,, the other most striking feature of
Multi- New Interac new media is its ‘interactivity’. This means
Media Media tive
readers can always write for websites and
one of the ways to do so is through ‘blogs’.
Blogs are online diaries.. People who can ca
write about their experiences can develop
Narrative blogs.
Interactivity could not limit up to ‘Blogs’, it
goes beyond.. Another most interactive
NEW MEDIA AND OTHER FORMS OF things people are doing
oing on Internet is to
generate own web portals, running YouTube
MASS MEDIA
channels and also developing social media
tools.
Apart from new media, there
here are various
New Media has many attractive tools,
tools which
forms of Mass media, which consumer
could help to bridge the communication
consume according to his/her needs and
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Mass Communication
Senior Secondary Course
Learner’s Guide, Mass Communication (335)
gaps among the specific class and gender
through his interactive applications with the
help on mobile phone/ computer.
ADVANTAGES OF NEW MEDIA OVER PRINT MEDIA AND TELEVISION
NEW MEDIA PRINT MEDIA TELEVISON
(i) Information can be easily (i) Newspapers also (i) To access the information
accessed by one click. come with the you have to go through
news websites. entire programme.
(ii)Time saving (ii) Time saving (ii) Time consuming
(iii) Print media online (iii) You cannot access
(iii) You can access the version provides information according to
specific information that you information with a your need.
want to get. click. (iv) Comparatively faster
than Print Media.
(iv) Very fast medium (iv) Time consuming (v) Specific to electronic
medium.
(v) You can access all the (v) Specific to print (vi) Viewers have very
medium of communication in medium. limited options to
single platform. broadcast.
(vi) Readers have very
(vi) People have space to put specific space to (vii) More expensive in
their thoughts and ideas. published thoughts nature.
and ideas.
(vii) More expensive
(vii) Less expensive
LIMITATIONS OF NEW MEDIA
Just as all other forms of media have their Children can access wrong
own limitations; new media also has certain information more easily.
disadvantages. Concept of fake news has come after
Misinformation spreads like the advent of new media.
Sunlight. Tedious task to judge between wrong
We can live in ideological bubbles. and right.
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Mass Communication
Senior Secondary Course
Learner’s Guide, Mass Communication (335)
DO YOU KNOW
New media is any media – from newspaper
articles and blogs to music and podcasts –
that are delivered digitally. From a website
or email to mobile phones and streaming
apps, any internet- related form of
communication can be considered new
media.
EVALUATE YOURSELF
Q1 Explain to a friend everything that you
know about the internet.
Q2 Start writing your own diary. Write
down your experiences at least once a week.
Include things like the book that you have
read and some interesting person you have
met.
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Mass Communication