Analyzing the Demand for Diverse Sports Facilities in
Emerging Markets
Aditya Ajmera - 21UCS007
Vaibhav Goyal - 21UCS223
Dev Tiwari - 21UME016
Sidhant Choudhary - 21UME052
Vageesh Mishra - 23MMT004
Under the Guidance of
[Link] Jain
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Contents
1 Introduction to the Problem
2 Observations
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Contents
1 Introduction to the Problem
2 Observations
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Introduction to the Problem
Motivation
Parents in Tier 2 and Tier 3 cities face difficulties in providing holistic
development opportunities for their children, especially through sports.
Access to quality sports facilities, indoor games, and trained coaches
is often limited or scattered.
Families often lack access to spaces or equipment for structured
sports activities like badminton, table tennis, shooting, etc.
This results in missed opportunities for children aged 8 to 16 to
develop essential physical, social, and mental skills through sports.
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Introduction
Problem Statement
Provide a one-stop solution for parents seeking holistic development
for their children through multiple indoor sports under one roof.
Utilize available spaces within housing societies and establish
dedicated activity centers in each city.
Fully equipped centers with necessary sports equipment and
professional coaching for optimal development.
Address accessibility issues in underserved areas, fostering community
engagement and youth talent development in Tier 2 and Tier 3 cities.
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Contents
1 Introduction to the Problem
2 Observations
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Observations
Question 1: Go out, look around you, and identify a problem that you
can spot. Explain the context as well.
Answer:
Housing societies often lack indoor sports facilities.
Children (8-16) rely on screen-based entertainment due to limited
play spaces.
Families desire access to safe, multi-sport recreational facilities but
lack resources.
Existing community parks are often:
Poorly maintained
Limited to basic facilities
Crowded or unsafe
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Observations
Question 2: What opportunity can you perceive from the above problem?
Answer:
Partnership with Schools and Housing Societies
Subscription-Based Business Model (monthly/quarterly fees)
Skill Development and Talent Identification Hub
Technology-Enabled Engagement (skill progress tracking)
CSR and Government Collaborations
Fitness and Wellness Program (on weekends)
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Observations
Question 3: Who is the Customer?
Answer:
Parents: Parents of children aged 8-16, especially in Tier 2 and Tier
3 cities, seek holistic development for their kids through physical
activities, professional coaching, and safe, affordable sports options
near home.
Children: Children are eager to participate in structured, fun sports
activities with opportunities to learn new skills, engage in various
sports like badminton and table tennis, and stay motivated through
competitions and peer interaction.
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Observations
Housing Societies and Community Groups: These groups aim to
enhance community amenities, convert unused spaces for sports
facilities, and generate additional revenue or increase property value.
Schools (Potential Partners): Schools with limited sports
infrastructure want to provide extracurricular activities for holistic
development, partnering with external sports centers for regular sports
programs and tournaments.
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Observations
Question 4: What according to the customer are the main problems?
Answer:
Diversity in Sports: The main issue identified by customers is the
lack of diversity in sports facilities.
Rising Interest in Non-Major Sports: Growing popularity of the
Olympics has increased interest in sports beyond cricket and football.
Parents and Kids’ Interest: Parents and children want to explore
and participate in other sports.
Lack of Training Facilities: Training facilities for non-major sports
are scarce or non-existent.
Feasibility Issues:
Facilities are often far away, making it difficult for kids to travel.
Parents are hesitant to allow long-distance travel for sports training.
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Observations
Question 5: What is the job to be done?
Answer:
Sports Training for Non-Major Indoor Sports: Providing training
and facilities for lesser-known indoor sports for young Indians.
Affordable Access: Kids can play and train in three to four sports at
our facility for a nominal fee.
Global Impact: Sports offered have significant recognition at the
world level, including the Olympics and world leagues.
Variety of Sports: Kids can explore multiple sports in one place and
discover their interests.
Bright Future for Indian Sports: Our training centers aim to
contribute to a promising future for Indian athletes on the world stage.
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Observations
Question 6: What job is currently getting done?
Answer:
There are pre-existing training centers for non-major sports, but they
are limited in number and focus on only one sport.
In some Tier 1 cities, multi-sport clubs and government facilities
exist, but they are often costly or do not meet global standards.
Tier 2 and Tier 3 cities, our main market, lack multi-sport facilities
entirely.
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Observations
Question 7: How is the customer getting the job done today OR how is
the customer addressing this problem today?
Answer:
Community-Based Activities: Rare small-scale sports events
organized by housing societies or community groups, but infrequent
and lack structured training.
Local Parks or Playgrounds: Parents rely on poorly maintained
parks or playgrounds, which often lack necessary equipment and are
limited to basic sports like football or cricket.
Private Coaching: Some parents opt for private coaching, typically
for popular sports (like cricket), but this can be expensive.
Schools with Limited Facilities: Some schools offer limited sports
activities but generally lack the infrastructure and professional
training for diverse sports.
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Observations
Question 8: Estimate the market size. Your assumption will do.
Answer:
Target Cities: Assume there are 400 Tier 2 and Tier 3 cities in India.
Target Age Group: Children aged 8-16 make up about 10% of the
population in these cities.
Average Population: Assume an average population of 500,000 per
city.
Children in Target Age Group per City:
500,000 * 10% = 50,000 children
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Observations
Interested in Structured Sports:
Assuming 10% of children are interested: 50,000 * 10% = 5,000
children per city
Market Size for 400 Cities:
5,000 children * 400 cities = 2 million potential customers
Revenue Potential:
Assuming a subscription fee of 1,000 per child per month: Revenue per
year: 2 million * 1,000 * 12 months = 24 billion
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Observations
Question 9: Does this seem to be a problem worth solving? Explain.
Answer:
Untapped Demand: Growing interest among parents and children in
non-traditional sports due to increased visibility from events like the
Olympics.
Limited Existing Solutions: : In Tier 2 and Tier 3 cities, the
availability of multi-sports facilities is almost non-existent. This
presents a significant gap in the market that can be filled with a
one-stop solution offering diverse sports under one roof.
Holistic Development: Access to structured sports activities can
enhance children’s physical, mental, and social well-being, opening
new career paths.
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Observations
Economic Potential: With an estimated market size of 24 billion per
year, this venture could be financially sustainable and scalable across
multiple cities.
Social Impact: By improving access to sports and creating
community-driven centers, this initiative can foster youth talent,
improve health outcomes, and provide underserved areas with the
resources they need for the holistic development of the younger
generation.
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Thank You
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