Hello everyone,
Thank you for joining this meeting. Today, I will present the results of our latest marketing research
survey, which aims to provide insights into how consumers discover new products. This information
is crucial for planning a strategy to better advertise our company's products.
The primary objective of this research report is to understand the various channels through which
consumers discover new products. By identifying the most effective methods, we can tailor our
advertising strategies to enhance our reach and engagement with potential customers.
To gather this information, we conducted a comprehensive consumer purchase preference survey.
The survey involved 2,021 participants who provided data on their preferred ways of discovering new
products. This process included distributing the survey across various demographics to ensure a
representative sample.
The survey results reveal the following insights:
In-store Browsing: The most common method, with 59% of respondents discovering new products
this way.
Word-of-mouth from Friends, Family, Colleagues: Close behind, with 57% relying on personal
recommendations.
Using a Search Engine: 47% of consumers use search engines to find new products.
Articles in Print Magazines/Newspapers: 34% discover products through traditional print media.
Through Offline Advertising: 27% via ads in newspapers, billboards, and TV.
Through Online Advertising: Another 27% through digital ads.
Customer Reviews on the Company’s Site: 26% rely on reviews on company websites.
Professional Reviews: 22% trust professional opinions.
Through Social Media Accounts of Friends, Family, Colleagues: 20% get information from social
media recommendations.
In-store Recommendations from a Salesperson: 18% discover products through salesperson
suggestions.
Through Online Content Directly from the Company: 16% through blogs, social media, and videos
from the company.
Through Outside Online Content: 15% via external blogs, social media, and forums.
Other Articles: 14% from blog posts and digital content.
Automated Personalized Product Recommendations: 10% through personalized suggestions on e-
commerce sites.
Customer Service Representatives: 6% discover products via customer service interactions.
Based on these results, I recommend the following 10 strategies to optimize our advertising efforts:
1 Enhance In-store Experience: Since in-store browsing is the top method, ensure our retail displays
are attractive and informative.
2 Also Encourage satisfied customers to share their experiences with friends and family, possibly
through referral programs.
3 Optimize Search Engine Presence: Invest in search engine marketing to capture the significant
portion of consumers using search engines.
4 Utilize Print Media: Continue placing articles in reputable magazines and newspapers.
5Expand Offline and Online Advertising: Balance our ad spend between traditional offline ads and
targeted online ads.
6Highlight Customer Reviews: Promote positive customer reviews on our website and other
platforms.
7 Engage with Professional Reviewers: Partner with industry experts to review and endorse our
products.
8 Social Media Influence: Boost our social media presence and encourage shares from existing
customers.
9 Content Marketing: Develop high-quality content on our own channels and collaborate with
external content creators.
10 Personalization: Implement automated personalized recommendations on our e-commerce site.
By implementing these strategies, we can effectively reach a broader audience and increase our
product visibility across multiple channels.
Thank you for your attention. I am open to any questions or suggestions you might have.