ASSIGNMENT
Unit 1: Introduction to Business Communication
1. Define Business Communication?
Effective business communication involves exchanging information both
within an organization and with individuals outside of it. This type of
communication fosters interaction between employees and management
to achieve common goals while streamlining organizational procedures
and minimizing mistakes. To improve your business communication
abilities, it’s essential to enhance your communication processes within
and outside of your organization.
2. Describe the importance of Business Communication.
Communication in business is important to convey clear, strong
messages about strategy, customer service and branding. A business
building a brand reflects a consistent message tailored to its audience.
Internal communication builds rapport among employees and managers
and encourages teamwork and collaboration.
3. What are the principles of effective business communication?
The seven C's of communication is a list of principles that you should
ensure all of your communications adhere to. Their purpose is to help
ensure that the person you're communicating with hears what you're
trying to say. The seven C's are: clear, correct, complete, concrete,
concise, considered and courteous.
4. What are the principles of verbal communication?
The following are the principles of verbal communication:
Think before you speak.
Speak with confidence.
Be clear and concise.
Be aware of your non-verbal communication cues.
Be a good listener.
Think about the perspective of your audience.
Vary your vocal tone.
5. What are emphasis strategies and what is their importance?
Emphasis strategies demonstrate the effective use of signposts, internal
summaries and foreshadowing, and repetition in an oral or written presentation.
These strategies work by reviewing what has been covered and by highlighting
what is coming next. With this strategy, you reinforce relationships between
points, examples, and ideas in your message. This can be an effective strategy
to encourage selective retention of your content.