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Insights from AHA Module 2: Tourism

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0% found this document useful (0 votes)
10 views2 pages

Insights from AHA Module 2: Tourism

Uploaded by

ychel3017
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Narrative Report for Chapter 2-4

For This week, our task/ module that needs for me to study and answered the questions after are
from Chapter 2-4 of our AHA module. In each module there are 5 steps that I need to finished
before I can start a new module and skipping is not allowed. First, I need to attend / watch the
seminar part, then would be the “aHA” Moment where it is most likely motivational to the
students; third are skill builder, followed by discussion and quiz which is like the recitation and
quizzer part wherein we are tasked to do some writings about the module itself that would test
our understanding about the given module.
In Module 2 “Tourism and Today’s Traveler”, focuses on the tourism industry all over the world.
According to the WTTC or World Travel & Tourism Council that tourism can be identified once
the person travelled or move out whether the reason is business or leisure. There are several key
factors for a country to boost Tourism, there should be goods or services that is available and
transportation should be available whether is air, land or sea. A country having a direct access
with regards to the transportation would help the agents to fixed packages that would be an
added attraction to the tourist to visit your place.
In this module, it also teaches me the economic help of Tourism which can be categorized as
direct and indirect spending in which evolves the multiplier effect that help to boost the
economy. With these travelers are characterized as Business travelers, whom are travelling
locally or internationally because of their business needs. While, leisure travelers are the ones
who travelled for relaxation, learning cultures of other countries or simply because they want to
rest and reset their usual day to day lives. In this module it classified as Eco Tourism and
Cultural tourism their positive and negative effects to the economy.
“The Lodging Sector” which is the Module 3 in AHA course, it helps me to be fully aware of the
hotel set-up and the different global trends that each hospital has in order to attract clients and
customers. A certain hotel can be classified according to its size, target market and level of
service that they are offering. Some newly build hotels are marketed as self-sustaining hotels and
some are eco-hotels which are adapting their hotel on the surroundings that they have. A
sustainable hotel uses and recycles electricity and water for other use that would help to reduce
wastage and reducing the carbon footprints.
A hotel can be classified according to their respective market whether commercial, airport,
residential, bed & breakfast and others. All along I thought hotels are just hotels where you can
stay or eat in their restaurants but now it helps me to classify their target markets and prices of
these hotel rooms are classified according to their location and the services that they are offering.
It adds excitement for me to work in the hotel or being part of the hotel industry as it gives me an
insight about how the things works.
The last module for this week, “Hotel Operations” which is Module 4, excites me as base on the
title itself it would help me to understand how a certain hotel operates, the people/ employees
that is working on it and their job description together with the relation of each department.
First, it identifies the General Manager which is the head in the hotel, where decisions take place.
It identifies the roles and responsibilities that come with the designation. It also gives what are
the traits that should be present in order to be identified as a successful General Manager.
The hotel is divided in to different department in the Service Department it is classified into
Rooms Division and Food and Beverages which are interdependent with each other. They should
be working harmoniously with each other in order for them to give the best customer services
that their clients or customers are looking forward on their stay in the hotel. Administrative
Department are consisted of Human Resources, Accounting and Sales and Marketing which can
be classified as Back of the House.
In this module it gives us the different job descriptions or task of different employees that are
assigned in each department. This helps me to distinguished on which department would I be
fitting in the future. As a student it helps me to check on which department, I should focus more
whether I want to be an employee who are Front of the House or the Back Office.
Modules 2-4 for this week helps me to realize that hotels are not just built to generate merely an
income but also to help the travelers a comfortable space that they can live in times that they are
away from home. Tourism in a certain place helps hotels to gain business whether from business
travelers or leisure travelers. I have learned also that hotel personnel are given certain and
specific task and responsibility for them to work in and they are giving their 100% to be able to
serve the guest the best service.
In the coming modules, I am looking forward to it so that I can fully understand the course that I
am currently enrolled with.

Common questions

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Hotels classified by target markets, such as commercial or airport hotels, tailor their pricing and services to meet specific consumer needs. This classification helps in designing packages and amenities aligned with business traveler requirements, such as conference facilities, or leisure traveler preferences, like spas and cultural experiences .

A General Manager in a hotel is responsible for overseeing operations, making key decisions, managing staff, and ensuring that guests have a satisfactory experience. They must possess strong leadership and problem-solving skills to address operational challenges and maintain service quality .

Eco-tourism promotes environmental conservation and awareness but can lead to environmental degradation if not managed sustainably. Economically, it can bring revenue to local areas while promoting local cultures. Cultural tourism sustains cultural heritage and supports local economies but might commodify cultural practices and lead to cultural homogenization. Both forms of tourism must balance preservation with economic development to remain beneficial .

Business travelers travel primarily for business-related activities, either locally or internationally, driven by their need to conduct business operations. In contrast, leisure travelers journey mainly for relaxation, cultural exploration, or the desire to take a break from their everyday routine. These differing motivations influence the industry's structuring of tourism services to meet diverse needs .

Hotel operations are designed with a focus on collaboration between departments, such as the Rooms Division and Food and Beverages, ensuring services meet customer expectations. Effective communication and cooperation among departments facilitate a seamless guest experience, crucial for providing outstanding service .

The tourism industry impacts a country's economy through direct and indirect spending, which fuels economic growth. Direct impacts include spending on accommodation, food, and activities, while indirect impacts involve the jobs and additional business generated in sectors supporting tourism. The multiplier effect amplifies this impact as tourists' spending circulates through the economy, boosting overall economic activity .

Clearly defined roles and responsibilities for hotel employees are crucial for efficient operations and high-quality service delivery. It ensures accountability, optimal task performance, and helps employees focus on specific duties, contributing to a cohesive work environment and improved guest satisfaction .

Transportation infrastructure significantly affects tourism by determining accessibility and convenience for travelers. Efficient air, land, and sea transportation options enable easier travel, making a country more attractive to tourists. Good infrastructure supports the creation of travel packages, enhancing the tourist experience and encouraging visits .

Global trends have led to diverse hotel types, such as self-sustaining and eco-hotels, reflecting consumer preferences for sustainability and environmental responsibility. These trends influence hotel construction, amenities offered, and the marketing strategies targeting specific consumer groups, such as environmentally conscious travelers .

Administrative departments such as Human Resources, Accounting, and Sales and Marketing support service departments by managing recruitment, financial planning, and marketing strategies. These functions ensure that service departments like Rooms Division and Food and Beverage can focus on guest services, enhancing overall operational efficiency .

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