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Social Media Preferences and Impact Analysis

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Social Media Preferences and Impact Analysis

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© All Rights Reserved
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Available Formats
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CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

This chapter comprises the analysis, presentation and interpretation of the findings

resulting from this study. The analysis and interpretation of data is carried out in two phases. The

first part, is multiple choice, and the second part is likert scale.

I. MULTIPLE CHOICE

1. Which Social Media Platforms do you often use?

SOCIAL MEDIA PLATFORMS


Facebook Instagram X Tik Tok Youtube

12%

42%
31%

12% 4%

The chart shows that 42%, which is almost half of the respondents spend their time on the

social media platform “Facebook”. This is followed by Tiktok which is 32% of the respondents.

Followed by Youtube and X (formerly known as Twitter) both tying at 12%. Lastly, Instagram

which gathered 4%. This survey shows that the respondents spend time with social media like

Facebook and Tiktok platforms which mainly provide communication and entertainment.
2. How many hours do you spend on social media per day?

HOURS SPEND ON SOCIAL MEDIA


Less Than an hour 1-3 hours 4-6 hours
5-7 hours 7+ hours

12% 12%

12%

23%

42%

The chart shows that 42% of the respondents spend 4-6 hours of screen time per day. 2-4

more hours than the recommended number of hours of 2 My Kids Vision. (n.d.). 23% of the

respondents are within the recommended hours of screen time. While 24% (adding 5-7 (12%)

and 7+(12%)). Significantly exceeds the recommended screen time.

3. How many hours do you usually spend studying after school?

Hours of studying
20-45 minutes 1-2 hours 3-5 hours 6+ hours

4%

19%

46%

31%

The chart shows 46% of the respondents spend less time on their studies and spend more

time on social media or other activities. While 31% spends either equal to the time spent on
social media or just a bit less. 19% of the respondents have a higher time spent on studying than

social media. While the 4% focuses more on studying than social media.

4. How often do you find yourself distracted by social media while studying?

distracted by social media while studying


I often get Distracted I sometimes get Distracted I rarely get Distracted

4%

42%

54%

The charts show 42% and 54% respondents have the tendency to get distracted if added

96% of the respondents have the tendency to get distracted from their studies when social media

is involved. While only 4% does not. An alarming percentage that could negatively affect their

academic performance.

5. How often do you use social media to stay connected with friends, classmates, and

family?

COmmunicati on
I often stay connected I sometimes stay connected I rarely stay connected

15%

46%

38%
The charts show that on;y 46% of the respondents use social media for communication

while the other 38% and 15% primarily use social media for other activities.

6. How often do you use social media for educational purposes?

educati onal purposes


I often use social media for educational purposes
I sometimes use social media to collaborate
I rarely use social media to collaborate

19%

42%

38%

The chart show 42.3% (a recurring percentage) of the respondents primarily use social

media to aid with studying. While the 38.4% primarily use social media for other activities and

not primarily on studying. The 19% on the other barely use social media to aid their studies,

mostly likely using social media for non-academic related activities.

7. Have you ever used social media to collaborate with your classmates on a project?

collaborati on
I often use social media to collaborate
I sometimes use social media to collaborate
I rarely use social media to collaborate

4%

35%

62%
The chart shows that a good amount of the respondents 61% use social media for

communication that connects with their studies. While 35% sometimes do. While the 4% does

not or barely use social media for the purposes stated in the question.

8. How often do you check your phone or social media while reading or studying a lesson?

Distracti ons
I often check it I sometimes check it I rarely check it

15%

46%

38%

The chart shows 46% of the respondents check their social media while studying

meaning social media is a cause of distraction when they are studying. 38% are neutral. While

the 4% does not get distracted from social media.

9. How important do you consider social media in your daily life?

Social media importance


I consider it very important I consider it important
I don't consider it important

19%
31%

50%
The chart shows 50% of the respondents (half) consider social media as a significant part

of their daily life. While 31% says that it is very important or very significant, meaning they

could be reliant on social media. 5% does not consider there is important in their daily life.

10. How important do you consider studying in your daily life after school?

Studying importance
I consider it very important I consider it important
I don't consider it important

38%

62%

The chart shows 61% do consider studying as an important part of their daily life much

higher than social media. While the other 39% considers it basically as a necessity.

11. Have you ever spent excessive amounts of time on social media instead of studying?

excessive social media use


Yes, I spent excessive amount No, I don't spent excessive amount

23%

77%

The chart shows 77% of the respondents did experience prioritizing social media over

their studies while only 23% did not experience such.


II. LIKERT SCALE

1. Do you believe social media harms your academic performance?

Social media harms academic performance


Strongly Agree Agree Neutral Disagree Strongly Disagree

4%
8%
23%

19%
46%

Neutral responses make up the largest group at 46%, suggesting that nearly half of the

respondents do not have a strong opinion on whether social media harms academic performance.

Agree and Strongly Agree combined account for 42%, indicating that a significant portion of

respondents believe social media does impact academic performance negatively. Disagree and

Strongly Disagree together represent 12%, showing a smaller portion of respondents who

disagree with the statement. Overall, while a large portion remains neutral, a notable segment

(42%) agrees to some extent that social media harms academic performance, with fewer

respondents outright disagreeing.


2. Do you feel that social media has a positive impact on your personal growth and

development?

Social media has a positi ve impact on growth


and development
Strongly Agree Agree Neutral
Disagree Strongly Disagree

4%
15%

38%

42%

Most of the responses which are grouped under 'agree' account for 42% of the total

opinions which indicates that a number of the respondents have a positive opinion that social

media has a positive influence on growth and development. Neutral responses rank second at

39%; they include citizens who have no strong positive or negative attitude to the statement,

perhaps, because of their ambiguity or divided opinion. 15 percent of the respondents have

agreed in the Strongly Agree category which increases the number of those who feel that social

media has positive impact on growth and development. Strongly Disagree = 4% and Disagree =

0%. Doing the same, approximately 57% of the participants agree with the statement that social

media has a positive effect on growth and development, 34% remains indecisive and 9% strongly

disagree.

3. Do you feel that social media has positively impacted your academic performance?
Social medis has a positi ve impact on
academic
Neutral responses are the performance
most common at 42%, indicating that a large portion of
Strongly Agree
respondents do not have a strong opinion on Agree
Disagree
Neutral
whether social media
Strongly Disagree
positively impacts academic

performance. Agree and Strongly Agree 4%


combined
4% make up 50%, showing that half of the
15%

respondents believe social media has a positive effect on academic performance. Disagree and

Strongly Disagree together represent 8%, a small percentage who disagree with the positive
42%
impact on academic [Link] summary, while many respondents remain neutral, a
35%
significant portion (50%) leans toward the belief that social media positively impacts academic

performance, with a small minority disagreeing.

4. Do you feel that social media improved your communication skills or have boosted it?

Social Media has a improved your skills


Strongly Agree Agree Neutral
Disagree Strongly Disagree

12%

12% 35%

12%

31%

Strongly Agree (35%): A significant proportion of respondents feel very strongly that

social media has improved their skills. Agree (31%): Nearly one-third of the respondents agree,

indicating a positive perception, though less strongly than the first group. Neutral (11%): An

equal proportion of respondents are neutral on whether social media has had an effect on their

skills. Disagree (11%): A similar number disagree, meaning they don't believe social media has

significantly impacted their skills. Strongly Disagree (12%): The smallest portion strongly

disagrees with the statement, indicating a stronger negative view. Overall, a majority of the

respondents (66%) have a positive perception (strongly agree or agree), suggesting that many see

social media as a beneficial tool for skill development.


5. Do you think that social media has negatively impacted your academic performance?

Social media has a negati ve impact on


academic performance
Strongly Agree Agree Neutral
Disagree Strongly Disagree

8%
15%

12%
35%

31%

Strongly Agree (15%): A smaller but notable portion of respondents strongly believe that

social media negatively impacts academic performance. Agree (31%): About a third of the

respondents agree, suggesting they perceive a negative impact but perhaps not as strongly as the

first group. Neutral (8%): A relatively small percentage are neutral, showing that few people are

indifferent about the impact of social media on academics. Disagree (35%): The largest group

disagrees, indicating they don't believe social media has a negative impact on academic

[Link] Disagree (11%): A smaller segment strongly disagrees, holding a firm

belief against the idea that social media is detrimental to academic performance. Overall, 46%

(disagree and strongly disagree) do not see social media as harmful to academic performance,

while 46% (agree and strongly agree) perceive it as having a negative impact. This distribution

suggests a split in perception among respondents, with slight variation in intensity of opinion.
6. Do you feel that social media has provided you with a better understanding of your

lessons?

social media has provided bett er un-


derstanding
Strongly Agree Agree Neutral
Disagree Strongly Disagree

12%

31%

35%

23%

Strongly Agree (31%): A significant portion of participants firmly believes that social

media has improved their understanding. Agree (23%): Forty percent of respondents somewhat

agree, while around thirty-three percent strongly agree, and nearly twenty-five percent agree but

not firmly. Neutral (0%): Every respondent has a viewpoint on the subject, and no respondent

remains neutral. Disagree (35%): The highest percentage indicate their disagreement and believe

that social media has not been effective in enhancing their understanding. Strongly Disagree

(11%): Although there is a minor group that strongly disagrees, they feel that social media does

not contribute to enhancing understanding. In total, 54% (strongly and somewhat disagree) feel

that social media is not beneficial for enhancing their understanding, whereas 54% (agree and

strongly agree) believe it actually helps them to comprehend better. The answers indicate a

nearly balanced perspective, suggesting that they possess similarly varied opinions on the

influence of social media in this context.


7. Do you find that social media platforms provide you with educational resources?

social media has provided educati onal


resources
Strongly Agree Agree Neutral
Disagree Strongly Disagree

4%

31%
31%

35%

Agree (34%): 34% of participants formed the largest group and agreed social media

provides educational tools. Strongly Agree (31%) — A full 31percent of respondents also

strongly agreed that social media is an effective learning tool. Neutral (31%): 31 percents were

neutral which shows that they may have both positive and negative effects of social media on

education. Disagree (4%): A small share, 4%, disagreed—if only slightly negatively. The closest

option was "Strongly Disagree (0%): No one answered this option." In total, 65% either agreed

or strongly agreed that social media provides educational resources while only a tiny fringe

disagreed.

8. Do you think social media have a positive influence on education, helping students

improve academic performance and enhance learning?


social media has a positi ve infl uence
Strongly Agree Agree Neutral
Disagree Strongly Disagree

4%
15%

38%

42%

Agree (42%): The biggest group, 42%, agreed that social media positively affects us,

signifying that plenty of people see advantages on its effects. Neutral (39%): 39% were neutral

probably because they either do not have a strong opinion on the matter of social media influence

or see both sides of the coin. Strongly agree (15%): 15 percent of respondents replied to this

question with strong agreement, showing a positive view toward social media's influence but to a

lesser extent than the response category "Agree." No (4%): Even less, 4%, strongly disagreed,

suggesting at least some degree of skepticism. No Disagree (0%): None of the respondents

strongly disagreed In summary and once again, the chart appears to be quite positive with 57%

agreeing or strongly agreeing with the statement that social media penetrated positively into

organizations for communications while 39% neutral and only 4% disagreeing to any level.

9. Do you think soical media makes you unproductive in studying?

social media makes you unproducti ve


Strongly Agree Agree Neutral
Disagree Strongly Disagree

4%
8%

31%

42%

15%
Neutral (42%): The top group, 42%, is neutral, that is, they seem to not mind the impact

of social media on their productivity and believe there are positive/negative effects at play.

Strongly Agree (31%: 31% of participants strongly believed social media is distracting in the

sense that it renders them less productive. Agree (15%: Another 15% agreed, reinforcing the idea

that social media may contribute to unproductivity for some users. Disagree (8%: A smaller

group, 8%, disagreed, suggesting they don’t see social media as an obstacle to productivity.

Strongly Disagree (4%: Only 4% strongly disagreed, indicating a minimal portion that does not

consider social media unproductive at all. Overall, 46% of participants (strong agreement and

agreement) perceive social media as something which hampers work productivity, 42% remain

neutral and only 12% (strong disagreement and agreement) do not consider the use of social

media to be unproductive.

INTERPRETATION

i. MEAN AND STANDARD DEVIATION

QUESTIONS 4- 8 (Table 1)
I OFTEN I SOMETIMES I RARELY

Median 12.000 10.000 4.000


Mean 12.400 10.600 3.000
Std. Deviation 2.074 1.949 1.871

Table 1. shows that The "I OFTEN" category has the highest central tendency (mean and
median), while the "I RARELY" category has the lowest. The spread of responses (as indicated
by standard deviation) is highest in the "I OFTEN" category, indicating more variability in how
often respondents engage in whatever behavior is being measured. The "I RARELY" group
shows the least variability, suggesting more consistent behavior among those who rarely
participate in the measured activity.

QUESTION 9- 10 (Table 2)
I consider it very I consider it
I don't consider it important
important important

Median 9.000 14.500 2.500


Mean 9.000 14.500 2.500
Std. Deviation 1.414 2.121 3.536

Table 2. shows that There is a clear distinction in perceived importance among the three
groups. The "I consider it important" group has the highest central values (mean and median),
followed by "I consider it very important," with the "I don't consider it important" group having
the lowest central values. The variability (as measured by standard deviation) is highest in the "I
don't consider it important" group, suggesting a wider range of opinions among respondents who
do not view the topic as important. The consistency in the "very important" and "important"
categories (lower standard deviations) suggests more agreement among respondents who view
the topic as significant.

LIKERT SCALE
Strongly Agree Agree Neutral Disagree Strongly Disagree

Median 6.000 8.000 10.000 1.000 1.000


Mean 6.111 7.333 9.111 2.000 1.444
Std. Deviation 2.147 2.958 2.667 2.828 1.014

The table summarises means and standard deviations of responses by category (Strongly
Agree, Agree, Neutral, Disagree, Strongly Disagree). The median values lie between 1.000
(Strongly Disagree) and 10.000 (Neutral). Mean values follow the same pattern as above,
between "Agree" and "Neutral" categories receive a high score. Standard Deviation Disagree —
2.828 Strongly Disagree — 1.014 (lowest) — highest where to answer high variability therefore
there is a lot of variation & agreements for those who could not strongly disagree. This suggests
that respondents who agree or strongly agree have more consistent views on the topic’s
importance, whereas those who are neutral or slightly disagree tend to have more varied
opinions.

ii. PEARSON PRODUCT MOMENT CORRELATION

The plot shows a weak negative linear correlation between X and Y. This means that as
the value of X increases, the value of Y slightly decreases, but the correlation is not strong, given
the spread of the data points around the line of best fit. Given this finding, we can reject the null
hypothesis: There is no statistical relationship between Social Media Usage and the Academic
Performance of Senior High School Students in Calasanz de Davao Academy INC.

Common questions

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Students reveal a conflicting view, with 46% acknowledging social media decreases productivity due to distractions . Despite this, several also recognize its educational and collaborative advantages, with 42% using it for educational purposes often and 62% for collaboration . This tension suggests students grapple with balancing the distracting nature of social media with the benefits it can provide in terms of information access and academic collaboration.

The documented findings suggest that social media has both positive and negative impacts on students' academic performance. A combined 42% of respondents agree or strongly agree that social media harms academic performance, while disagreeing responses total to 12% . However, 50% believe social media has a positive effect on academic performance, indicating a significant portion who attribute an improvement to social media usage . This split suggests a nuanced effect of social media on academic performance, reflecting varied personal experiences.

The data shows that 96% of students report being distracted by social media while studying to some degree . 46% check their phones often, suggesting a strong pattern of distraction . Meanwhile, respondents typically spend 4-6 hours on social media, which exceeds the recommended screen time . The high distraction rate correlates negatively with study dedication, where 46% spend less time on their studies compared to social media usage . This pattern indicates that social media not only serves as a distraction but also potentially detracts from study time.

The survey results reveal that the majority, 65%, agree or strongly agree that social media provides educational resources, supporting its role as a beneficial educational tool . Meanwhile, 31% remain neutral, indicating some indecision or perception of mixed impact, and a minimal 4% disagree with this notion, suggesting limited skepticism towards its value in education .

Most respondents, around 57%, view social media positively for personal development, either agreeing or strongly agreeing that it helps with growth and development . However, a notable 39% remain neutral, indicating uncertainty or mixed effects perceived by these students. Only a minor 4% strongly disagree, showcasing a general tendency towards recognizing beneficial impacts . This data suggests that while many appreciate social media for personal growth, there exists a significant group with an undecided stance.

Social media is perceived as a factor that reduces productivity by 46% of the respondents who agree or strongly agree that it makes them less productive . Meanwhile, 42% remain neutral, suggesting uncertainty about its impact, and only 12% of participants jointly disagree or strongly disagree with the notion that social media hampers productivity. This highlights a discernible concern over productivity loss linked to social media use among students .

According to the survey, 62% of respondents frequently use social media for collaborating with classmates on projects . Additionally, 42% often use such platforms for educational purposes, showing a reliance on social media for academic interactions. This usage indicates that social media serves as a significant tool for fostering educational collaboration among students .

Students are divided on the role of social media in enhancing academic understanding. 31% strongly agree it improves understanding, and 23% agree, making a total of 54% who find social media beneficial in this regard . However, 46% believe it is not beneficial, with disagreement split between disagreeing (35%) and strongly disagreeing (11%). This mixed perception reflects complex views on how social media influences comprehension .

The data shows that roughly half of the respondents (50%) consider social media important in daily life, with an additional 31% viewing it as very important . This suggests that social media is an integral part of most students' daily routines, with potential implications for their social and academic lives. Only 19% do not see it as important, indicating minority dissent in its perceived significance .

A majority of respondents (66%) believe social media positively improves their communication skills, with 35% strongly agreeing and 31% agreeing . This suggests that most students recognize social media as a valuable tool for enhancing their ability to interact and communicate effectively. A minority of 24% are neutral or disagree, reflecting only a small fraction that does not see the improvement or has a different view .

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