Product
Research
Today Topics
01 02 03
Why product research Factors to consider + Problem solving vs.
is important? human nature Wow factor
04 05 06
Ways to do product Social analysis Data analysis
research (4 types of
analysis)
Today Topics
07 08 09
Competitor analysis Keyword analysis Some past killer products
list + why they hit
10 11 12
Key qualities to look for Not every product is a BONUS: List of highly
in a winning product winner + how to increase profitable product
your odds to find one categories to explore.
Why product research is important:
It's the basis of everything you do in ecommerce.
It's the difference between seeing an ROl of 10% and 500% on your money.
A good product sells itself.
Good product vs. good marketing.
Spend time before you spend money.
Helps you find patterns and train your mind.
MAKES YOU MONEY.
Factors to consider + Human nature:
Humans buy benefits, not features.
Humans are selfish and will only buy if it benefits them.
Humans only make emotional buying decisions.
Good product vs. good marketing.
Humans love social proof and hate FOMO.
Humans associate a preconceived VALUE to every product.
Human brains are impacted by urgency and scarcity.
Problem solving products Wow factor products
Products that solve a real life problem. For ex - Products that have a unique "wow" factor to
hair loss, skin care, pet health. them. For ex - a pretty necklace, a 3D projector, a
funny toy.
Based off of real life needs Based off of real life needs
More emotionally appealing More emotionally appealing
Easier to find a niche market for (can have a Easier to find a niche market for (can have a
huge niche population, too) huge niche population, too)
Example problem solving product - LINK Example problem solving product - LINK
Can be generally priced higher Can be generally priced higher
Million Dollar
Product Research
Methods
4 Main Analyses
Social Keyword
Analysis Analysis
Data Competitor
Analysis Analysis
Social Analysis
Using social media for product research.
Method 1: The Ad Hack Method
Go through your social feeds, mainly Facebook and Instagram.
Look for "sponsored" posts. Should see after every 2-3 organic posts.
Interact with sponsored posts - like, save, visit website, add to cart.
Always save links and bookmark ads.
Always save the links of the advertiser's page.
Let's look at some examples...
[Link]
TubeSift Bookmarker
Method 2: Money Meme Method
Look for meme pages that post reels with "link in bio" caption.
Follow 10-20 such pages using the suggestion feature.
Always save/download these reels to use later.
Always go to the link in bio to check out the product.
Always save the links of the advertiser's website/page.
Let's look at some examples...
Method 3: The Theme Page Method
There are theme pages on IG that only post about different products.
Follow 10-20 such pages using the suggestion feature.
Go through their reels to look at the most viral ones with positive comments.
Always go to the link in bio to check out the product.
Always save the links of the advertiser's website/page.
Let's look at some examples...
Method 4: The Review Method
These pages are run by people who review products.
Follow 10-20 such pages using the suggestion feature.
Go through their reels to look at the most viral ones with positive comments.
Always go to the link in bio to check out the product.
Always save the links of the advertiser's website/page and the reels.
Let's look at some examples...
Method 5: Hashtag Hijacking
There are certain hashtags that link back to product ideas on IG & specially
TikTok.
Constantly keep a track of these hashtags to find new products before anyone.
Go through their reels to look at the most viral ones with positive comments.
Always go to the link in bio to check out the product.
Always save the links of the advertiser's website/page and the reels.
Let's look at some examples...
#amazonfinds #lifehacks #househacks
#tiktokmademebuyit #kitchenitems #kitchengadgets
#amazonhomefinds #householditems #diytools
#amazonmusthave #homegadgets #jewelry
#musthave #kitchentools #amazonclothing
#productidea #amazonhack #amazonbasics
#amazongadgets #homeaccessories #houseaccessories
#founditonamazon #homefinds #lifehacktools
#diy #gadgetsforwomen #bestgadgets
Method 6: TikTok Feed Hacking
Go through your TokTok feeds and Interact with products posts
Constantly keep a track of your feed and find new products before anyone.
Go their Pages to look at the most viral ones with positive comments.
Always go to the link in bio to check out the product.
Always save the links of the advertiser's website/page and the post.
Let's look at some examples...
Use TurboVPN available for
mobile and pc both
Method 7: Copying Kickstarter
Always check [Link] for new and innovative products.
Do not COPY the products from KS but rather find similar products
(copyrights).
These products are usually new and innovative with low competition.
Do cross checks with AliExpress and Amazon to find similar products.
This is a great place to get product & category ideas.
Let's look at some examples...
Data Analysis
Using platforms like Amazon and AliExpress to find high
selling products with high market demand.
Method 8: Filtering Amazon
Go to Amazon and type in keywords to find high selling products.
Filter by reviews and check for products with high reviews + positive comments.
Do not try to compete with Amazon pricing.
Always check negative comments for better customer understanding.
Use tools like Jungle Scout to gather monthly sales data (paid).
Always expand your search by exploring different categories & new arrivals.
Let's look at some examples...
Check Highly Rated and New Arrival,
also check ratings
[Link]
[Link]
Method 9: AliExpress Order Count
AliExpress is one of the world's larget product databases.
Enter keywords to search for specific products and sort by orders.
Always look for products in the 500-5k order range and for "top selling" badge.
Make sure the reviews are above 4.5 stars.
You will need a VPN to access AliExpress
Let's look at some examples...
Method 10: Surfing Suggestions
AliExpress suggestions provide a great insight into top sellers.
These contain a mix of new and top selling products.
Youill also find new category ideas.
Find similar products to your main product to sell as an add-on.
Let's look at some examples...
Competitor Analysis
Using spy tools in order to find current best performing ads
in order to replicate them.
Method 11: The Shadow Spy Method
In ecom, there are free and paid tools to spy on your competition.
[Link], [Link], [Link], [Link], [Link] are some of
them.
Let's look at how these work!
[Link]
Method 12: Facebook Ads Library
Facebook Ads library is the biggest spy tool - and it's FREE.
With Ads Library, you can check ANY competitors ads, its details and more.
Facebook Ads library is also a great way to find new product niches and ideas.
The data here is accurate and real time.
keep an eye on competitors Ads Library and Instagram page.
Let's look at some examples...
Keyword Analysis
Using Google to search for trends and validate market
demand.
Method 13: Google Trends
In this strategy, we use Google Trends to find out the demand for a category.
This tool is perfect for seasonal products.
This mainly works for categories, not specific products.
Best used as a supplemental validation tool, not primary search tool.
Method 14: Surfing Instincts Method
Sometimes, the easiest way to find new products is to simply surf the Internet.
Great way to find untapped products.
Gives you a first to market advantage.
Highly rewarding when done right.
Use Amazon and AliExpress as primary sources.
Method 15: The All-In-On
The best way to find absolute winners is by always combining multiple methods.
Always validate products you find by one method using 2 or 3 others
The biggest winning products will always pop out in multiple research methods
The more methods you can use to validate a product, the bigger it's going
to be (but also competitive)
Let's talk about the essential method combinations.
List of $100m (800 Crores)
Generating Product
1. Posture corrector
2. Galaxy Projector
3. Panda Lamp
4. Cactus Toy
5. Crystal Lamp
6. Portable Fan
7. Self Stirring Mug
8. Blendjet
9. Moon Lamp
10. G Lamp
Has high perceived value
Can be sold at least 3x the cost
Can make interesting content around it (wow factor products)
Solves a particular niche's problem
Has mass appeal for longer sell cycles
Can be sold repeatedly
Low value, high impulse products (under 500 to 2000)
Can have multiple upsells and cross sells
Has low competition/ first to market
Better, newer versions of old winning products
How To increase Your Odds
of Finding Winning
Spend a dedicated amount of time researching
Train your brain to look for product ideas - you can sell ANYTHING
Look for winning products in international markets, sell in domestic or others
Keep a dedicated Google/Excel sheet of links and ideas
Keep a track of competitors' ads
Most importantly, TEST TEST TEST!
You're only ONE product away from
changing your life!
BONUS: List of highly profitable product categories to explore.
Beauty and personal care Smart Home Products
Products for cars and bikes Consumer Electronics
Toys Office Products
Jewelry Pet Products
Phone accessories Watches
Tech products Home Decor
Health and wellness
Personalized Gifts
Sell Handmade Products
Ads Creatives
5 Main Methods of Ads Creative Research
5 Main Method of Ads Creative Research
Facebook Ads Library
Tik Tok
Reviews of the product (Amazon, Youtube)
Suppliers Creative
Fiverr or Self Shoot
Indian Ecom Taxation
Entity structure
Sole proprietor
Minimum compliance requirement
Good for business below 3 cr turnover
No safeguard for personal assets
LLP
More compliances than sole proprietorship
Safeguard for personal assets
Private Limited
Highest compliance level
Safeguard for personal assets
Less cost effective
Funding is only applicable in this structure