REPORT

ON

WEBSITE REVIEW OF AGRO NEPAL

BY

Swastika Bolakhe

Manisha Khatri

Submitted to:

Mr. Serij Suwal

Bhaktapur Multiple Campus

 ACKNOWLEDGEMENT

This study has been prepared for the partial fulfilment of bachelor of
business administration (BBA). It is our privilege to complete this website
review report on [Link], an emerging agro gardening partner. It is
our pleasure to express our sincere gratitude to our respected teacher Mr.
Serij Suwal for his support and guidance throughout the study process. He
had devoted his valuable time and efforts in patiently guiding us to
complete this project. His wide knowledge and rationality have created a
great value to us. We would like to thank BBA administration for helping us
to make the report writing process easier by sharing their ideas and guiding
us throughout the report writing process. Next we would like to mention
the hospitality of Agri-Nepal towards us and sharing every bits of
information we wanted to obtain in the best and honest way possible. The
concerned individuals of Agri-Nepal were extremely welcoming. Our special
thanks to the team of Agri-Nepal.

Lastly, we thank everyone associated with us for their constant support and
encouragement without which this assignment would not have been
possible.
Thanks,
Group members
 APPROVAL SHEET

This is to certify that the report entitled ‘WEBSITE REVIEW OF AGRI-NEPAL

[Link]’ is an academic work completed by the group of two members
namely Swastika Bolakhe and Manisha Khatri, students of sixth semester,
submitted for the partial fulfilment of the requirements of internal evaluation for
the degree of Bachelor of Business Administration at Bhaktapur Multiple Campus
affiliated to Faculty of Management, Tribhuvan University under the guidance and
supervision of course instructor and college management. To the best of our
knowledge, the information presented by them in the project report has been
submitted earlier.
 Table of Contents
CHAPTER I
INTRODUCTION
1.1. Background of the study
1.2. Objectives of the study
1.3. Methodology of the study
1.4. Limitations of the study
CHPATER II
ORGANIZATIONAL STUDY
2.1 Introduction of the organization (Website)
2.1.1 E-commerce business model
2.1.2 SWOT analysis
2.1.3 Products or service offered
2.2 Review of the website
2.2.1 Look and feel
2.2.2 Content and catalogue management
2.2.3 Payment management
2.2.4 Security management
 CHAPTER I
INTRODUCTION

1.1. Background of the study

E-commerce is the digitalized platform of buying and selling process that maybe
among organizations and individuals as well. It can be referred as a standardized
business methodology that addresses the need of consumers, organizations that
is low cost oriented along with enhancing quality of goods and services (Saud &
Bhusal, 2017) . As e-commerce is a product delivered by technology, these
technologies include internet media such as websites, email, mobile, and media.
With the infusion of these technologies and its component, the development of
online medias and its tools are reaching new heights. Online shopping is an
influential result of e-commerce which has made an ease for consumers and seller
providing a suitable commercial environment through a wider scope of making
transactions easier than ever. The contribution keeps adding up to sectors like
education, transport, banking, agro sector, food sectors etc.

Most of the emerging businesses now run through aipps and websites which have
made an ease of access for doing their business styles and also provided enough
reliability and cost effectiveness. The technologcal advancement in Information
and Communication Technology has induced various new business opportunities
in an unbelievable manner. Agri-Nepal is a competent e-commerce for
agricultural inputs which is used for sustainable eco-friendly rooftop farming and
gardening product. The website is committed to provide genuine and reliable
products at affordable pricing structure and easy payment options. The website
report analysis explains every aspect of website such as user interface, complexity
in use of website, customer interaction, working mechanism, security of users/
consumers, employees and business house and work management.
This report is designed and developed to analyse the multiple areas of the
website [Link] for the overall knowledge about ecommerce business
and partial fulfillment of internal evaluation of e-commerce at Tribhuvan
University (TU).

1.2. Objectives of the study

The report is conducted to achieve these following objectives:

 To analyze and evaluate the strength and weakness of the website

 To understand about the business model used by the website
 To overview the challenges faced by the website while providing services
 To check whether the website fully satisfies the need of the customer

1.3. Methodology of the study

This report is based on both primary as well as secondary data. However, primary
data collection was prioritized more as information relevant to study matter was
acquired from interviewing the associates of the website. However, the
secondary data were also relatively prioritized as most of the data was gathered
through reviews of consumers through the website page and additionally through
journals and academic literature published in articles from both traditional and
modern forms of sources i.e. internet and newspaper ,magazines.

1.4. Limitations of the study

As the study is carried out for definite and limited period of time, there are
limitations present in this study as well. Those limitations are presented below:

 Time was a major constraint

 Respondents were reluctant toward giving information
 Benefits given to staff were not transparent.
 CHAPTER II
ORGANIZATIONAL STUDY

2.1 Introduction of the organization (Website)

In this fast-paced life, people are getting busy with their work. They do not have
enough time to visit market to buy goods. With the internet users on the high
rise, Nepal is moving towards a digital revolution. So, with the feeling of the
necessity of online commerce in Nepal which will save the valuable time of the
buyers. Agri- Nepal Kausikheti ([Link]) was started with a moto of soil to
sell. The prime objective of [Link] was to start online business trend in
Nepal and to reach maximum customers at the right time to increase sales and
profitability of the business.

[Link], a agriculture concern company of weblink Nepal, is the online

business owned by Sunita Nhemphuki and Dambar Nepali and managed by highly
expert team of professionals who are committed to give best services to the
customers. [Link] has been providing 10 categories of products that
helps in agriculture. Agri-Nepal provides quality goods or product in cheap price.
Home deliveries are provided with a very reasonable charge. Returns and
exchanges are only possible in case of damage products and suppliers failure
within a time period of 48hours.

2.1.1 E-commerce business model:

[Link] is an online business, all the business transaction are done online.
The procedure, for a normal person to benefit from the site is very simple.
Customers are asked to register themselves first, where they are requested to fill
up sign up form. Once the account is created, the website provides us with basic
terms and conditions where matters like eligibility of use, availability of
applications, user accounts and privacy, payment methods and delivery systems,
information and communications, etc. is presented to the customer. This
company adopts business to customers (B2C) ecommerce model as it involves
selling of goods and services directly to consumers. In this model products are
directly sold to those consumers eliminating middleman. It displays the product
information in its application through which consumer can buy the product. The
modes of payments are E-sewa, cash on delivery, Khalti, IME pay. For the delivery
of products, the delivery date and shift should be mentioned, and the products
will be delivered according to the stated delivery date and shift. It approximately
takes 1-2 days for the products to be delivered within the valley and 3-4 days
outside the valley.

2.1.2 SWOT analysis

Every organization needs to keep itself up to date with the changing needs, tastes
and preferences of consumers. For this purpose, any company should involve
itself in environment scanning. Environment scanning is the process of gathering
information about events and their relationship within an organization’s internal
and external environment. SWOT stands for strength, weakness, opportunity,
threat of the company. SWOT analysis is one of the tools for such environment
scanning, which uses strategic planning techniques to help an organization to
identify its strengths, weakness, opportunities and threat related to that business.

SWOT analysis for [Link] can be explained in following points:

Strength
 The company has a good market
 The data provided by customers are fully confidential
 The company provides delivery services all over Nepal
 Provision of discounts and offers
  Electronic payment services such as e-sewa, khalti, IME pay, cash on
delivery available
 The company has a high customers satisfaction level ranges 90% to 95%
 The company uses SSL for website security

Weakness
 The weakness of the company can be explained in following points:
 Currently the company has not developed any app
 The company would be delay in delivery for sometime
 The company has not yet focused in personalizing products
 Delivery of perishable products are challenging for the company
 The company would not provide personalize products
Opportunity
 The opportunity of the company can be explained in following points:
 Development of apps could help the website group to reach higher market
 The company can use social media platform like Facebook, Tiktok to
increase products engagement to the market
 Organic products can gain more market if better commercialization of them
is done

Threat
The threat of the company can explain in the following points:
 During pandemic covid-19 customers increased demand for the products
made production difficult for the company
 Services will be inconvenience during Nepal Banda, protest, strikes etc.
 Due to unavailability of personalize products, the customers may switched
to another company
2.1.3 Products or service offered:
The core mission of the [Link] is to serve its customers and offer value in
their service. Currently [Link] is offering 50 products. Products
categories offering by [Link] are following:
  Rooftop Gardening Equipment
 Agri- Special Items
 Agriculture Machinery
 Milk Processing Machinery
 Poultry Productions
 Local level food products
2.2 Review of the website
We have reviewed this schedule on the basis of the following categories:
2.2.1 Look and feel
The website is well- designed with the catchy motions of the products. Products
are listed on the basis of the demand and are divided into different categories
where user can get easy access to find their requirement. Products pictures seems
realistics to give the actual view till it gets to the customers hand. Page
navigations are good enough and are good enough to be accessed easily by most
of all.

2.2.2 Content and catalogue management

The website is content full. Its products are divided into following main headings:
 Rooftop gardening equipment
 Agriculture special items
 Agriculture machinery
 Horticulture equipment
 Milk processing equipment

The products are categorized based on the following:

 On sale
 Top rated
 Trending
 Seasonal seeds

We can find quality pictures of the products, can see the price of the products
together with it and have an option to add to cart directly. One search bar is
placed at the top of the page where customer can type key words of agriculture
equipment and products and get the result instantly.

2.2.3 Payment management

When comes to the e-commerce business modes of payment have not only
customer easy but also the business owners. Similarly, Payment plays a
prominent role to run the any business, therefore, payment management forms
an essential constituents of ecommerce sites. Ecommerce payments are one of
the most over looked and underappreciated parts of the online shops. From a
customer’s point of view, they are about to reveal some of the most protected
information (credit cards/Debit card, PayPal details) into a website. Payment is
the integral part of every commercial activity. After purchasing the products, the
buyer makes the payment equivalent to the value of the products. Following are
some of the common Agri-Nepal payments mode:

e-Sewa and Khalti

These two digital wallet has been an emerging mode of payment recently in this
modern technology age. The payment method is valid for the clients who have
account at e-Sewa. Now, banking customers can also recharge their e-Sewa
account through mobile banking and make payments for their online purchase at
Agri-Nepal website.

Debit/Credit card
Not often used now a days because of the digital wallet, although, Agri-Nepal
process these both cards as a payment partners. All transactions done against the
services of products bought shall done in national currency including applicable
taxes.

Internet banking
This payment method is valid for the clients who have access to Internet Banking
facility. They have partnered with trusted online payment service providers to
perform payment processing and authorization services for net banking.

2.2.4 Security management

Agri-Nepal’s privacy policy has been explained on the website, making it easier for
customers to understand the regulations. It gives the consumer confidence in
their purchases. Agri-Nepal has put in place a number of security measures to
keep customers’ personal information safe. Agri-Nepal provides the option of
using a secure server. As a result, all information is kept private. Consumers'
agreement has been given top attention by Agri-Nepal, which assures that the
acquired information of the customers is kept private. Agri-Nepal has used the
multitier high level Security Socket Level for the secure communication between
browser (user) and server. For security purposes, the website has been employing
VPS software, which is a private program that is administered by the company
itself. Users' data is encrypted and saved in a database, and the data is not
shared with any third parties or advertising groups to safeguard the users privacy.

2.2.5 Communication and collaboration management

Agri-Nepal has been attracting and interacting with clients through various social
networking sites such as Facebook, Instagram, Whatsapp and Twitter. They also
have the option of communicating with customers through customer service.
Agri-Nepal has a significant number of consumers and attracts them with its
numerous offerings. It has been effective in attracting clients on a daily basis by
offering services via the web.
Questions that are frequently asked (FAQS):
1. What is the procedure for returning my item?
2 Do I need to pre pay for my orders?
3. How long will it take to deliver my product?
4. How do I make a payment on Agri-Nepal using digital wallets?
5. How long does it take to return something?
6. Is it possible for me to return my purchase?
7. Are you surely delivering these products?

Communication methods
Customers can contact the website through by applying various measures such as:
 Customer support
 Social media
 Hotline number
 Email, etc.