What people.

productivity,
development, Specifically,
the welfare
2. 1.
3
2 1
DEVCOM The
services, purpose
consciously social.
it to information
It human
possible fromspeedy The
Apotential. COMMUNICATION
DEVELOPMENT
stepping in It in It these diminish is is
philosophy art
Communication
Development
Defined
the is all is IS and land communication
the poverty
basically aspects
communicating - transformation and
light population, of
the reforms, havecommunication greater
the promotion DEVCOM promotes has toscience
barriers of an and
poverty, a
people something evolved of dynamic
social
approach in expanded service of
in to all with education,
of unemployment
is development for of
human equality
the be levels. to of planned to state a
reached
way point or the deeper a advance to new guidewhich country
intent wealth, do - communication of
cultural with technology, change, in Nora economic and
of of sports its the and
aching and
view of development
medical - larger
increasing and that work. uebral,
Department the
ofthatpromoting consciousnessfitnessand
communication
inequality. is
ercoming
them. growth
fulfillment mass
sizes and both meant
physical UP applied
other and material of
up agricultu first Los that its
development progress. Much of
or
aproblem amot soca of Public Baños makes
of peonle to
side- and ofall, that the the

In
DEVCOM: message DEVCOM 0s
1sCommunication
transmission
the 4. 3.
5.
originDevelopmentThe
and message people,
while in [Link] DEVCOM onand [Link] [Link], have concerned
makeadvancement, includes newmaterials groups In It
theof The
[Link] reporting
DEVCOM, summary, is
the of of the the
goal These many a up When skills,
government, of receiver the message, a evaluation These of
mode individual to
systematic
message. Communication is basically 80%
the for change
the the factsor knowledge,oriented. is and with
one goals of
different things we create DEVCOM
specified
message. is actual communication. of change, motivational
from is will citizen other the thspeak
e
through th e in
actually
traditional are It agricultural their use
The puts in receptive
finalphysical self-expression.
a indicate attitudes,
properly
couched in from related present
so-called
It channel source common, of and groups habits, of
is the an means
communication
the its link, is engaged traditional impossible development
development.
a the emphasis conditions world research
master
instrumentalities, the product to journalism, and Its economy,"developing attitudes of life
is process. a success among communication
target the receiver, in skills general population. people style
planner medium of educating journalism. on
Communication
of the
dream make
andwhich today, all that or
behavioral
objectives,of in the
purpose at ways to
the [Link] one
communication. relation object, for will
certain persuade
and inthe asocieties"
is message. that isand galloping
the These
are we the
implementor the It uplifment teachstrategies of
carries The a engaged
motivatingin is
rather is
developing a are purpose time thought.
primary channel. to
topurposive countries
colonial specihed
source specific
change
is birth whichmainly peoplewhich
the the than and
In of of
 " The messages are contained in the 4 or 5 year plan of every
developing country. In Third World Countries like the Philippines, Let us not base decisions On
production, population control
let us not be afraid tostereotypes ourselves and others. Above all,
of
the messages concern foodhealth and sanitation,
cooperatives The job of experiment.
agrarian reform, nutrition,
andcapital fornation. These are the urgent
priorities. journalism and DEVCOM is not entirely different from
books, radio, TV
The mass media (newspapers, magazines, channels. Field
communication
of a developing country.
all
inform and educate. But let us
look
over the world,
at it
the job of
from the pointwhich is mainly to
of of view of citizens
and motion pictures) make up one group
technicians make up another.
What to Write About
The receiver or primary audience is composed of the people
who live in the rural areas, the foremost target of development In an
environment of poverty and shortages, inequality of
and injustice, the development
communication.
communicator--or opportunities
in the context of
However, DEVCOM is concerned not only with rural development, iournalism, the development journalist -is contained to keep on campus
but also with urban development. Years from now, it could be that urban around and investigating. He has to, if he wants to, focus his looking
development will take precedence over development at the national level attention and to make them act on crucial subjects and issues thataudience's
the poverty, inequality, and injustice he writes about. concern
when the 50% now living in the cities will have grown to at least double
that number. These subjects, according to the Press Foundation of Asia include:
DEVCOM In RP Compared with DEVCOM Agriculture Aid, Trade and Foreign Investment
Aviation Banking and Finance
in Developed Countries The City Community Development
The difference is not so much in principles and fundamental techniques Crime Consumerism
as in the nature and needs of the respective audiences. At a recent Defense Education
of Asian and Western communicators, the dean of
meeting
American School of
communication briefed the group of topics on current interests among
Energy
Government Plans, Budgets,
Environment
Agrarian Reform
L
his staff. They included such Minorities
items as using TV to inform viewers of the Housing
arrival of the next bus at the nearest bus stop, Science and Technology
programmed instruction in Industry Welfare
editing, and marrying the computer to the printing press to make Manpower
an automatic writing of stories from data files. possible Multinational Organizations Tourism
Public Health
Population
There is nothing wrong with Taxation
American school because they reflectthese interests. They are right for an Shipping
stillworried about the short supply ofAmerican needs. For an Asian group, Weather
limited newsprint, these interests can TV sets, poorly tr¡ined teachers,
only be highly academic.
and To this long list the
following should be added:
like Geological and other natural
This does not mean however, that we
cannot learn from Specific science subjects
schools in developed countries. phenomenaand biogenetics
The practice of
jettisoning Western concepts altogether. Indeed, DEVCOMcommunication
does not mean Sustainable development
essentially a
our audience Western development
concept. Again, the difference is in the itself 1s and computer
sciences
and our character 01 Information technology
techniquesenvironment.
and use the We must communication
that are effective for understand both thoroughly Disaster reliefand
crisis
them. Let us not copy
blindy
2
 The PhilVolcs
Human rights communicator. It techniqueas can be adopted by
involves any development
non-government organizations repetition ofthe term and its hindsightin show to us now, the constant
People's organizationsand by people. definition words that could be understood
International affairs
Small business entrepreneurship One1ahar" was understood, the next, more
community organization and
terms were easy to introduce. People today complicated technical
know the difference
Cooperatives and other forms of volcanicand tectonic tremors, what a
lahar signal 1to 5is and what between
all these
meanto theirlives and livelihood.
empowerment
traditional to do its part ofDEVCOMlin; Obviously, while the PhilVolcs was able
topics are also treated by warning the people affected by Pinatubo, other
Youwill note that many of the and several others are [Link] organizations have to mobilize help for the
still
business, weather
news (or "hard" news). Crime, distinguishes the development
What relocation, and education needs of Pinatubo victims. rehabilitation,
daily fare for any newspaper reader. story. While the news reporter
communicator is his manner of treating the Moreover, the wTiter must humanize, i.e., when he writes, he writes
development writer will report on a
reports hard" facts or events, the is often characterized as events
in terms of people who live in and be part of what he writes. The success
process. Hence, the traditional news story of former secretary Flavier's National Immunization Day was due to his
termed as "process-oriented."
oriented while the development story is own flair for translating immunization into something para sa bata."
called "process
This has given birth to a new concept of reporting By defending immunization in terms of children, Flavier humanized his
reporting." message more than any sl1ck advertising campaign could.
an illiterate
A development journalist who is confronted with When the material is tortuously difficult, then the writer must use
community will not be writing a development news story if he
merely visual aids and graphics to illustrate and explain what he means. This means
confirms the illiteracy and passes his verdict of the vicious circle of poverty he must add illustrations, charts, graphs, and other visual materials when
onto these "luckless" people. He will be writing one when he starts tracing words are not enough to impart what he means.
the causes of this state of illiteracy, suggests practicable ways of overcoming Over and above all these considerations, the development
writer must
it and perhaps proposes some existing methods ofbreaking the poverty and always write with his purpose in mind. Oftentimes, the development writer
misery circle. statistics. He can be torn between his desire to simplify
can be lost in his presentation of materials. But
- Sumuno Musoffa possible in his
and to be as thorough going as intention/purpose he had when he first thought
Indonesian Journalist if he never loses sight of thbe in his selection
can be the best single guidechannel
Of his piece, then this purpose
presentation, and his choice of through
How to Write It OT material, his manner of
which he transmits his material.
should always observe
Because the audience of DEVCOM (as well as its product, process his own editor. He
Fnally, the writer must be emphasis and
reporting) is largely non-technical, the writer's first responsibility is writing which are economy, variety,
transition and popularization. This means that the writer must translate Oasic principles ofgood
scientific, political, and other professional jargon and technical termns into clarity. attitude, the development
concepts that could be understood by the people. right kindof training, values and in writing. He can
With the
lose sight of his purpose this to purposely
use s
Note here the term lahar." Before Pinatubo erupted and
before communicator will neverdisciplineofgood writing and catalyst
PhilVolcs explained what it is, practically no one in the always call on thelbasic immediateenvironment. He can: serve asa
term. Today it is a common term used in the country used the peopleand their structure.
streets by most ordinary folks. influence
and advocate for a more
humane and just

4
 Cxpected: assumed
those thegranting enlightened had for of and
concern
lcampaign; articles keep
politics, from cormpetitions. top
sportsjournalist
paper the
Nowadays, alrcady
begun. areform of
2. 1.
As localities At careernation The routine in In legitimate meet , DEVCOM
Roles the for to step a
To asthat that junior-senior
young must
society. of asFilipino national Tocatalystfor a the other mind. program;
in limiting be image developing
training train act those the - reporting. with inter-class
life, all convinced be or
as andunreachedschooleditorial paper end,
He these reporterbuilding developments school
among
buddingdiscipline, who he equipped
ground media farnily DEVJOURN DEVCOM
Functions of wil shall realize and proms They country spelling
national papers read perhaps, must and affairs
writers the by staff docs course, not
fo r be
more- the size; to
for people. identity, national who the not have
future development are paper prepared begin their andshould like
that
cormpetitions, such deal in
are
impact see
in development, of cven literary in
the also puts leave the to so the to other notaffect the th
aswicampusCampus
responsible
ommunication and School papers. start that see the
communitytogether. itwill readers the to ofbefore Philippines,
school Jimit larger
when
cooperative wisdom th e pieces mankind junior-senior
love gain
schoolyard, fromtackle
to point their or andpaper Papers
foster
of Publications
school as of the he their affairs, fielding
journalists country his for moremeans
papers much campus beginning chooses parents fowriting
r to news student and
a assignment movementsocial the
process publications
strong education it Green stories
nor should atternptsprom,serious
and can songs that
and especially papers. newspapering justice are, their editors
and of
sense be because in about and steer
to inter-school the
leaders with to at 1sSues
serve things fromsafely Even
the of Clean feature
Kyla, student awayshould literary student
oI are in he an life the the on

articles.
SportsTOund

in In 10. 9. 8. 7. 6.
Campus
news, 5. 4. 3.
activities. To
internationaldevelopment.
significance. To orders,
excerpts writing To To
amongcommunity. policies, To
technology. and comnonly Jife; elders prograrm [Link] To
oriented To feedbacks
arouse focus actencourage act moral
editorial, (c) advance disserminate become
Papers, as as values
and
the and of
the
of an programs curriculum; anre-directing
interest Presidential
information
the accurate accepted duly the the arnong
content interest
features, students. and such dependable
like gvernrnent
goals and
develop and constituted as
on of
pertaining and and thesocialhonesty, of interpret the
columns, of the decrees, activities interest education
T7 Development the arm fair (d) and schools,
forums,
readers good and
readers of vehicle Furthering authorities;
ethical integrity, the
literary letter the
to taste to
of socio-economic
on
community government th e and othercomnunication
the
th e ofcharacteristics
youth agencies.
culture
of in and
Communication printingby events
articles, instructions, information
studentry knowledge community
artistic (b)
of
towards respect by:
by promoting (a)
national and and developrment
and entertaining
publishing and and
of inthe developing of for
even may nationalgeneral literary e
thschool science Filipinoparents, andlinks
in be lay work the the and