Facebook Ads Affordability Calculator
Guidance: Make a copy of this calculator to use it for yourself.
Enter your information in the green cells.
You might need to update CPM's depending on industry.
Don't change anything in the red cells.
Your Current Website Performance:
Current AOV Average Order Value) Rs1,800.00
Current Conversion Rate 5.8%
Meta Advertising:
Enter your average CTR Click Through Rate) If you don't know place this at 1% to be 'safe'
Meta Average CPM CPM's change from time to time you might need to update this cell depending on your industry) Rs418.00
Estimated Ads CTR 3.0%
Business Goals:
Enter your revenue goal in the cell C23
Monthly Revenue GOAL Rs1,500,000.00
Outputs:
This section will auto calculate. No need to adjust any of the cells
Sessions 14,368
CR 5.80%
AOV Rs1,800.00
Orders 833
Your Cost Per Click Rs13.93
You need this many clicks to get the sales required to reach your goal 14,368
The number of sales needed to reach your revenue goal 833
Your cost per acquisition CPA Rs240.23
Results:
This section will auto calculate. No need to adjust any of the cells
Meta Monthly Ad Spend / Budget Rs200,191.57
Meta Daily Ad Spend/Budget Rs6,673.05
ROAS Return on Ad Spend) 7.49
ACOS (advertising cost of sales) 13.35%
How to Use it? Detail Video Watch Now
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