Module 2

COMMUNICATION AND
GLOBALIZATION
Lesson 1. Communication and
Globalization
Lesson 2. Impact and Effects of
Globalization on Communication

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 MODULE II
COMMUNICATION AND GLOBALIZATION

 INTRODUCTION 
Because of the advent of the internet, the world seems to be
shrinking continually. One can communicate internationally in a matter of
seconds, whether one is sending an email, chatting in social media, or
sending a text message. One can read about different cultures, and have
access to films, academic papers, and the like from countries around the
world, and vice versa.
In this module, it focuses on the nature, implication, and effect of
globalization on communication. It will give you an idea how globalization
affects communication.

OBJECTIVES

After studying the module, you should be able to:

1. Define terms necessary in understanding communication and
globalization;
2. Identify the causes of globalization; and
3. Discuss the impact of globalization on communication.

 DIRECTIONS/ MODULE ORGANIZER 

In this module, you will be exposed on how Globalization has affected
us in numerous ways. It consists of three lessons which deals with
globalization. It also comprises four parts which will guide you to accomplish
the module. These are the following parts:

Discussion- it provides you the discussion of the lesson;

Initial Tasks- It lets you find out how much you know about the
lessons which you will study (Note: all before-reading questions are
initial tasks);
Final Tasks- It serves as the final output of the lesson. It will assess
your skills developed in the module; and
Module Summary- It provides you a brief review of the lesson.

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 As a student, you are expected to read, to comprehend, and to study
each lesson. In addition, you are compelled to answers all the assigned
activities in each lesson. Do not plagiarize. If you copy someone’s research
or work, please do cite them at the end of your papers. It is also important
to follow instructions. Should you need any further information, do not
hesitate to ask your teacher.

Welcome to Module 2!

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MODULE II
 Lesson 1:
Communication and Globalization

Before-reading questions:

1. How does communication work in the technological world?

2. What is the role of the internet/communication/technology in

Globalization?

Discussion
Module 1 gives you the idea that communication is a systematic
process of reaching mutual understanding in which participants not only
exchange (encode-decode) information, news, opinions, and feelings but
also create and share meaning. In general, communication is a means of
connecting people or places.

Meanwhile, globalization is the interconnectedness and integration

of the world’s culture and economy, and infrastructure. This occurs through
transnational trade and investment, rapid spread of information and
communication technologies. Key players negotiate the exchanges of human
capital, the allocation and distribution of financial resources, the fair
exchange of goods and services, and the flow of shared information in a
borderless world. Today, interactivity, communication, collaboration, and
the transfer of products and services take place instantly. Examples of
globalization are the influence of Hollywood, Mcdonalds, and change in
language, culture, and dressing.

The picture above gives you a glimpse of how technological tools of

communication are controlling human lives. People now live in a
sophisticated world in which communication is often done with laptops,
iPads, and multiple phones. And yet, conversation has been

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sacrificed for mere connection. The pictures depict that globalization has
impacted communication among humans. Whenever human activities take
place, communicators seem to be more confident and satisfied with their
work performance and outputs when done with those devices.

At home, spouses and children together, texting and reading e-mails.

At work. Executives and employees text during meetings. In schools,
students communicate with their classmates and even with their teachers
through texts or through the messenger and other forms on social media.
Several entrepreneurs advertise their products online while shoppers order
and purchase goods also online. Some meet new friends through Facebook.
Relatives and long-time acquaintances get in touch through Viber, Twitter,
or Instagram. Business partners across borders engage in negotiation through
teleconferencing. Employees around the world interview their job
applicants through Skype. Researches review related literature through
google. These and many more are manifestation that globalization has
influenced communication skills development.

According to Sherry Turkle (2012), a psychologist and professor at MIT

who has been studying the effects of mobile technology for the last 15
years, technology is shaping modern relationship.

Here is an excerpt of the message of Turkle (2012) in the article

Flight from Conversation.

We’ve become accustomed to a new way of being “alone together.”

Technology-enabled, we are able to be with one another, and also
elsewhere, connected to wherever we want to be. We want to customize
our lives. We want to move in and out of where we are because the thing
we value most is control over where we focus our attention. . .

In today’s workplace, young people who have grown up fearing

conversation show up on the job wearing earphones. Walking through a
college library or the campus of a high-tech start-up, one sees the same
thing: we are together, but each of us is in our own bubble, furiously
connected to keyboards and tiny touch screens. . .

Texting and e-mail and posting let us present the self we want to be.
This means we can edit. And if we wish to, we can delete. Or retouch: the
voice, the flesh, the face, the body. Not too much, not too little — just
right.

Human relationships are rich; they’re messy and demanding. We

have learned the habit of cleaning them up with technology. And the move
from conversation to connection is part of this. But it’s a process in which
we short change ourselves. Worse, it seems that over time we stop caring,
we forget that there is a difference.

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 We are tempted to think that our little “sips” of online connection
add up to a big gulp of real conversation. But they don’t. E-mail, Twitter,
Facebook, all of these have their places — in politics, commerce, romance
and friendship. But no matter how valuable, they do not substitute for
conversation.

FACE-TO-FACE conversation unfolds slowly. It teaches patience.

When we communicate on our digital devices, we learn different habits. As
we ramp up the volume and velocity of online connections, we start to
expect faster answers. To get these, we ask one another simpler questions;
we dumb down our communications, even on the most important matters. .
.

I have often heard the sentiment “No one is listening to me.” I

believe this feeling helps explain why it is so appealing to have a Facebook
page or a Twitter feed — each provides so many automatic listeners. And it
helps explain why — against all reason — so many of us are willing to talk to
machines that seem to care about us. Researchers around the world are
busy inventing sociable robots, designed to be companions to the elderly,
to children, to all of us. . .

Think of it as “I share, therefore I am.” We use technology to define

ourselves by sharing our thoughts and feelings as we’re having them. We
used to think, “I have a feeling; I want to make a call.” Now our impulse is,
“I want to have a feeling; I need to send a text.”

So, in order to feel more, and to feel more like ourselves, we

connect. But in our rush to connect, we flee from solitude, our ability to be
separate and gather ourselves. Lacking the capacity for solitude, we turn to
other people but don’t experience them as they are. It is as though we use
them, need them as spare parts to support our increasingly fragile selves.

We think constant connection will make us feel less lonely. The

opposite is true. If we are unable to be alone, we are far more likely to be
lonely. If we don’t teach our children to be alone, they will know only how
to be lonely . . .

Not too long ago, people walked with their heads up, looking at the
water, the sky, the sand and at one another, talking. Now they often walk
with their heads down, typing. Even when they are with friends, partners,
children, everyone is on their own devices. So I say, look up, look at one
another, and let’s start the conversation.

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 INITIAL TASK
After reading the message of Turkle (2012) in the article Flight from
Conversation, answer the following questions.

1. What is the main idea in Turkle’s article?

2. In your opinion, are her ideas logical? How so or how not?
3. How does technology change personal lives?
4. For you, which is better face-to-face communication or online
communication? Explain your answer.

 FINAL TASK

Make a poem about how does technology influence interpersonal

communication.

LESSON SUMMARY

In this lesson, you have learned the meaning of globalization and its
enormous effect in communication. It has also given you an idea about how
technology shapes interpersonal relationships.

Congratulations for finishing all the readings and activities in lesson

1!

For additional discussion about communication, please watch the video at

this site [Link]

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  Lesson 2:
Impact and Effects of Globalization on
Communication

Before-Reading Question:

1. What do you think are the benefits of globalization in our country?

Discussion

Globalization has affected us in numerous ways. Airfare has become

cheaper, and one can travel internationally more than one could in the
past. Many Filipinos have decided to work or live abroad with some of them
migrating to other countries. The free trade of goods and services all over
the world has brought multinational companies and foreign investors to our
shores. Because all of these factors, it is imperative to be aware at the
differences between our culture and the rest of the world’s culture.

Impact of Globalization

1. Creation of a global village

Global village was coined by Herbert Marshall. It refers to the world

viewed as a community in which distance and isolation have been
dramatically reduced by electronic media.

 People are connected by computers, television, cell phone, the

Internet, etc., and all depend on one another.
 The accessibility and widespread use of social media facilitate the
exchange of ideas trading everyone like a neighbour, instead of
stranger. Thus. Interdependence results. As such, communication
skills are developed; economic, social, and political relations are
established and strengthened.

2. Cultural awareness in verbal and nonverbal communication

 Business executive, academicians, entrepreneurs, and employees

need to develop the ability to catch subtle nuances of people’s
manner of speech when communicating across culture. Even when
two people are speaking the same language, cultural differences can
affect the vocabulary, colloquial expressions voice tone, body

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 language, speaking distances, facial expression, gestures, and eye
contact.

3. Creation of more business opportunities

 Global interaction provides a platform that allows business-minded

persons across cultures to improve their collaboration, to exchange
ideas, and to pursue new and unexplored opportunities across the
world.
 For instance, virtual interaction through video calling make it simple
to converse with colleagues and foreign partners, almost making it
feel as if they are in the same room. This kind of communication
technology provides information up/down of international market,
where business opportunities can prosper and improve the economic
outlook on a global level.

4. Understanding of cultural diversity

Diversity is the condition of having or being composed of differing

elements such as customs and traditions, norms, age, gender, race,
ethnicity, religion, education, marital status, sexual orientation,
income, cuisine, and others.

 Globalization provides a transparent perspective and a clearer

understanding of cultural diversity.
 Globalization promotes the flow of these elements cultural customs,
practices, and norms along with cross-border exchanges of goods and
services. However, both individuals and organizations need to grasp
the cultural implications of these flows to get the most out of
intercultural interactions. People must remain interconnected in a
global manner.

5. Breakdown of cultural barriers

 Globalization has opened the doors for cultural exchange in several

areas of concerns such as but not limited to the following:

a. Science (e.g., research on new theories)

b. Arts (e.g., green architecture),
c. Technology (e.g., innovation of machines
d. Philosophy (e.g., green economy)
e. Religion (e.g., Islam)
f. Music (e.g., alternative music
g. Language (e.g., Mandarin)

 Globalization has made it possible to break down cultural barriers

and to encourage the flow of goods, services, capital,

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 and labor. For example, through social-political-economic relation of
their governments, many Asian workers like Filipino, Indonesia,
Vietnamese, and others enjoy their jobs (as teachers, nurses,
caregivers, carpenters, engineers, etc.) overseas; American tourists
feast on Chinese foods in Hong Kong; Japanese technology experts
are invited to showcase their skills and talents in Bangladesh.

6. Relevance to Education

 In the area of education, human interactions play an important role

in the convergence of talents and skills along the following:

a) Theories of teaching and learning,

b) Models of educational organizations,
c) Key competencies,
d) Educational research and development ,
e) Informational and communication technologies (ICT), and
f) Development and use of innovative instructional materials.

These and other needs of education are realized through the

collaboration of education experts. They come and work together
through the collaboration of education experts.

7. Creation of Competitive advantage

 According to Matthews and Thakkar (2011), to become global leader,

one must possess cultural intelligence — the ability “to navigate
through different cultural nuances.” They must be proficient in using
various forms and tools of communication, including multimedia, to
be able to bring across effectively the meaning of their messages.
 Today, it is imperative to understand the impact of globalization on
cross-cultural communication. If you seek to create or to be part of a
competitive advantage in the global market, you must embrace the
technological changes and challenges that come your way.
 As Fenevieve Hilton has said, “cultural proficiency does not mean
memorizing every cultural nuance of every market. It’s knowing when
to listen, when to ask for help, and when —finally — to speak.”

Effects of Communication to Globalization

1. It has created a global village, a community where transnational individuals

can interact freely, quickly, and conveniently even without meeting face-to-
face.
2. Communication Technology improved political relations among
governments in the world.
3. Cross-cultural communication address the social needs of people around
the world.

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 4. Cheaper online-only sources in providing national and international
information has become pervasive.
5. Effective communication channels have led to the globalization of
banking industry.
6. The information highway has universalized the transmission and
influence of popular culture.

 Pop culture is a set of dominant cultural product (e.g., pop music and
dance, fast foods, hip-hop fashion, indie films, hunger games, Marvel
movies), practices (e.g., selfie, garden wedding, same-sex marriage),
poltics (e.g., espousing dystopia as a future form of government),
language (e.g., street English, slang), business (e.g., Zalora and
Amazon Online transaction, ATM transaction), and places (e.g.,
virtual libraries and museums) in a society at a given point in time.

 INITIAL TASK

A. Identify whether the following words or phrases characterize globalization.

Write letter G if they characterize globalization and letter N if not. Write your
answers on a separate sheet of paper for submission.

______1. Improved connectivity

______2. Independent economies
______3. Cultural diversity
______4. Financial integrations
______5. Free trade

B. Answer the following questions to see your connection to the rest of the
world based on the music you have listened.

1. What’s the origin of the most recent song or piece of music that you listened to?
(Research the nationality of the creator of the music, as well as the tradition to
which it belongs.)

2. What technology do you most commonly use to listen to music?

3. In what country is the technology developed? In what country is the company

that owns the technology based?

4. What do you know about the country where the technology is made?

5. Did you buy the technology through online? If yes, how was the transaction?

6. It is better to buy online or in store? Why?

7. Do you obtain music-online purchase? If yes, how?

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 FINAL TASK

Infographics about Globalization

Prepare an infographic about globalization. The following information should be

found in the infographic:

1. Definition of globalization,
2. Causes of globalization,
3. Effects of globalization, and
4. Effects of globalization to communication.

Your presentation will be graded based on the following criteria:

+ Content = 15
+ Creativity of
presentation = 15
+ Task achievement = 10
40 points

LESSON SUMMARY

In this lesson, you have learned the process of various communication

models. It also helps you identify and assimilate the elements and relationship
of the communication process being studied. Good job for finishing all the
readings and activities in this lesson!

For additional discussion about the Shannon-Weaver’s Communication

please watch the video at this site,
[Link]

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