PRODUCT DESIGN AND
DEVELOPMENT
Noshin Tasnim Tull
Lecturer, Department of IPE, MIST
Reference: Product design and development/ Karl T. Ulrich, Steven D. Eppinger.—5th ed.
Product Development
= Product development is the set of activities beginning with the
perception of a market opportunity and ending in the production,
sale, and delivery of a product.
. “ Concept ‘tT System-Level “ Detail “ Testing and “ Production ‘
Planning Development Design Design Refinement Ramp-Up
~<a. + 1; —<-; ~<a; —d-; —a-.
Missian - i i i ! i i Development
Statement Identify Establish Generate Select Test Set Plan Pian
S| Customs — Tanget _ Product a Product i Product = Final =| Doane ————fe=
Needs Spechications Concepts Conceptis) Conoentls} Speciications Development
Perform Eoonomic Analysis
Benchmark Carpetitive Products
Build and Test Models and Pratetypes
Characteristics of a successful
Product Development
Product Quality
Product Cost
Development Time
Development Cost
Development Capability
Who Designs and Develops
Products?
a Marketing
Manufacturing
a Design
Engineer
Marketing Purchasing
Professional Specialist
a Manufacturing Industrial
Designer
Electronics
Designer
Extended Team
(Including Suppliers)
EXHIBIT 1-2 The composition of a product development team for an electromechanical product of modest
complexity.
Challenges of a Product
Development
= |rade-offs
m Resources
Time Pressure
Technical limitations
Appealing Attributes of Product
Development
m» Creation
a Satisfaction of Societal and Individual needs
a |eam Diversity
a |eam Spirit
Organizational Realities
a» Lack of empowerment of the team
a Functional allegiances transcending project
goals
a Inadequate resources
a» Lack of cross-functional representation on the
oroject team
Thank You!