Course Name: Basic To Advanced Digital

Marketing for Professional

Day 01: Orientation: Ice Breaking Class & Fundamentals of Digital

Marketing
Topic List:
Session 01: Introduction
Break: 15 Minutes
Session 02: Marketing, Digital Marketing, Traditional Marketing, Benefits of Digital
Marketing Over Traditional Marketing, Types of Digital Marketing, Organic Marketing,
Paid Marketing, Digital Marketing Channel, SEM, SEA, SEO, SMM, EM, CM, Digital
Marketing Media, Paid, Earned, Owned, Digital Marketing Career

Day 02: Digital Marketing Strategy

Topic List:
Session 01: Digital Marketing Sales Funnel
Break: 15 Minutes
Session 02: Digital Marketing Strategy Creation
Product USP, Product Features, Product Benefits
Audience Segmentations

Day 03: Content Creation Strategy with Copywriting

Topic List:
Session 01: Different Types of Content,
Content Distribution Rules: 70-20-10, Content Calendar
Break: 15 Minutes
Session 02: Strategic Copywriting

Day 04: Brand Designing with Canva

Topic List:
Session 01: Introduction to Canva, Features Explanation
 Break: 15 Minutes
Session 02: How to design- a banner, a logo, a video

Day 05: SEO Fundamentals

Topic List:
Session 01: SE, SEO, How SE Works, Global SEO, Local SEO, Types of SEO Strategy,
Break: 15 Minutes
Session 02: On-Page SEO, Off Page SEO, Technical SEO,

Day 06: Keyword Research

Topic List:
Session 01: Keyword, Intent, Intend Types, Tails, Tools Installation, Keyword Evaluation
Parameters, DA, PA, Backlinks, Indexing status, Traffic Status
Break: 15 Minutes
Session 02: Keyword Research and Competitor Analysis for AdSense, NC, LC, MC, HC
Google Keyword Planner, Google Search, SEMRush

Day 07: WordPress Blog Website Customization

Topic List:
Session 01: Domain, Hosting, How to buy Domain and Hosting,
Domain-Hosting Pointing, WordPress Installation, Theme Installation,
Break: 15 Minutes
Session 02: Basic Page Creation, Header Menu Creation, Footer Customization, Other
Customizations,

Day 08: Plugins Installation and Setup

Topic List:
Session 01: Installation And Setup: Akismet Anti-Spam, Contact Form 7, Table of
Contents Plus, Social Snap Lite, UpdraftPlus, EWWW, Insert Headers And Footers,
GTM4WP,
Break: 15 Minutes
Session 02: Installation And Setup: GTM4WP, Rank Math SEO,
Day 09: SEO Friendly Content Writing Strategy
Topic List:
Session 01: Content Plan Making, Creating Outline
Break: 15 Minutes
Session 02: Content Optimization

Day 10: On-Page SEO for WordPress

Topic List:
Session 01: On-Page SEO for WordPress Website
Break: 15 Minutes
Session 02: On-Page SEO for WordPress Website

Day 11: GSC & GA-4

Topic List:
Session 01: Google Search Console Verification, Google Search Console Parameters
Explanation
Break: 15 Minutes
Session 02: Google Analytics 4 Setup, Google Analytics 4 Parameters Explanation

Day 12: Basic Link Building

Topic List:
Session 01: Anchor Text Planing, Link Building Planing, Profile Backlink,
Break: 15 Minutes
Session 02: Comment Backlink, Social Bookmarking, Article Submission,

Day 13: Guest Posting & Monetization for AdSense

Topic List:
Session 01: Web 2.0, Guest Posting
Break: 15 Minutes
Session 02: AdSense Monetization

Day 14: Facebook Page, Group, Event, Marketplace

Topic List:
 Session 01: Facebook Business Page Optimization
Break: 15 Minutes
Session 02: Facebook Group Creation, Facebook Events Creation, Facebook
Marketplace Product Upload

Day 15: Facebook Boosting

Topic List:
Session 01: Facebook Community Standard, Facebook Ads Policy, Facebook Ad
Manager, Payment System,
Break: 15 Minutes
Session 02: Facebook Boosting

Day 16: Facebook Business Manager & Facebook Ad Campaign

Topic List:
Session 01: Facebook Business Manager Creation and Explanation, Add People,
Add, Create, Request Page
Add, Create, Request Ad Account
Break: 15 Minutes
Session 02: Facebook Ad Campaign

Day 17: Facebook Pixel Direct Setup & Audiences

Topic List:
Session 01: Facebook Pixel Explanation,
Pixel Setup in WordPress website manually,
Events Setup,
Break: 15 Minutes
Session 02: Audiences: Custom Audience, Lookalike Audience, Saved Audience, New
Audience, Facebook Remarketing, Evergreen Campaign Strategy

Day 18: GTM (Facebook Pixel Setup) & UTM Conversion

Tracking
Topic List:
Session 01: GTM Account Creation, Features,
Break: 15 Minutes
Session 02: Facebook Pixel with GTM, UTM parameters
Day 19: Facebook Conversion API or Server-Side Tracking
Topic List:
Session 01: Facebook Conversion API Explanation, Server-Side Tracking
Break: 15 Minutes
Session 02: Facebook Conversion API Setup with GTM

Day 20: AI Content Writing (Short Form+Long Form)

Topic List:
Session 01: What Is AI Content Writing, How AI Writes Content, AI Content Writing
Model, AI Content Writing Tool Types
Break: 15 Minutes
Session 02: AI Content Topic Research, Outline Creation, Long form Content Writing,
Short form Content Writing

Day 21: Social Media Management Automation

Topic List:
Session 01: Introduction to Social Media Automation, Automation Tools and Features,
Break: 15 Minutes
Session 02: How to work with Social Media Automation Tool

Day 22: Google Ads (PPC Campaign)

Topic List:
Session 01: Google Ad account Creation, Introduction, Creating GDN Ad
Break: 15 Minutes
Session 02: Google Search Ad, YouTube Video Ad

Day 23: Email Marketing with Automation & Workflow Automation

Topic List:
Session 01: Account Creation, List Upload, Campaign,
Break: 15 Minutes
Session 02: Automation Campaign, List Building Workflow Automation
Day 24: YouTube Marketing
Topic List:
Session 01: YouTube Niche Research, Niche Keyword, YouTube Channel Create,
YouTube Channel Optimization,
Break: 15 Minutes
Session 02: YouTube Keyword Research, YouTube Video Optimization

Day 25: Instagram Marketing

Topic List:
Session 01: Instagram Business Account Creation, Account Optimization
Break: 15 Minutes
Session 02: Content, Content Distribution, Growth Strategy

Day 26: Linkedin Marketing

Topic List:
Session 01: Profile Creation, SEO Optimization
Break: 15 Minutes
Session 02: Page, Group, Ads

Day 27: Conversion Focus Landing Page

Topic List:
Session 01: What is Landing Page, Why Landing page, Landing Page Content
Break: 15 Minutes
Session 02: Landing Page Design for Business

Day 28: Messenger Chatbot Creation & SMS Marketing

Topic List:
Session 01: Messenger Chatbot Creation and Marketing
Break: 15 Minutes
Session 02: SMS Marketing

Day 29: Freelancing with Fiverr

Topic List:
 Session 01: Introduction to Fiverr, How Fiverr marketplace works Fiverr Profile Creation,
Profile Optimization
Break: 15 Minutes
Session 02: GIG Creation, Proper Response of a Buyer Request, Tips and Tricks, How
to get your first order quickly,

Day 30: Freelancing with Upwork

Topic List:
Session 01: Introduction to Upwork, How Upwork marketplace works, Upwork Account
Creation, Upwork Profile optimization,
Break: 15 Minutes
Session 02: Job Post, Bidding Techniques, How to get your first order quickly, Tips and
Tricks, Payoneer Account Creation and management