Fabby Computer Hardware
Fabby Computer Hardware
BUSINESS PLAN
I FABIAN INGOSI hereby declare that this business plan is my effort and original
work I did through research and consultation and has never been presented to
Kenya National Examination Council (KNEC) for any word.
1
BUSINESS PLAN
BUSINESS NAME : FABBY COMPUTER HARDWARE
COURSE CODE :
SUPERVISOR :
1. DEDICATION
I wish to dedicate this work to my beloved parents, siblings and friends. You have
paid a big price for me to be what I am. You encouraged, advised, supported,
mentored and finally prayed for me.
3
2. DECLARATION
I FABIAN INGOSI hereby declare that this business plan is my effort and original
work I did through research and consultation and has never been presented to
Kenya National Examination Council (KNEC) for any word.
SIGNATURE :
DATE :
NAME OF SUPERVISOR :
SIGNATURE :
DATE :
4
3. ACKNOWLEDGEMENT
I kindly wish to requeste my humble gratitude to my parents for their financially
support and spiritually. I am also grateful to my mentor my supervisor who has
taught me the art of writing and naturing my mind to appropriate the world of
academic. Also, thanks goes to my fellow colleagues who supported me in my
ICT class.
EXECUTIVE SUMMARY
The business name will be FABBY COMPUTER HARDWARE which will be located at
Serem Market along Nandi -Kisumu highway opposite Goibei girls high school. The
business will be owned by Fabian Ingosi . The capital for the proposed business will be
Ksh. 800, 000
The owner of the business will intend transport the business on 1st July 2020. The main
products and services of the business will offer include: marketing of computer
accessories and all electronic devices and will also offer services of repair of computer
devices.. . .The goals of the business will include expanding the business to a much bigger
firm, increasing more agents to remote area to provide the services too.
The business will employ qualified and skilled personnel headed by manager. Other sub-
ordinates will include: the cashier, salesman and casual worker. The business will offer
trainings like short courses and seminars to the workers. There will be promotion of the
staff or workers according to the level of training and work experience. The cashier will
ensure payment of the workers on monthly basis together with their allowances. The
owner of the business will be hiring business pickups to distribute products and services.\
The business will require a pickup for transportation of materials. The design of the
products will include: computer cables ,C.P.U s. monitors Mather bodies gun, , which
will be easy to carry. The business will use modern technology like, CCTV cameras will
be installed to monitor the working process. The owner will incur license cost, insurance
cost, rent cost, advertisement cost, electricity cost, cost of installation of CCTV cameras
and repair and maintenance cost before starting the business.
The proposed capital for the business will be Ksh.800, 000. This will be achieved by contribution
from friends Ksh. 150,000, Bank loans Ksh.200, 000 and personal savings Ksh. 450,000. For the
owner to manage the business well, the owner will be preparing cash flows, balance sheet,
performs income statement, profitability on a yearly basis.
6
Table of Contents
Chapter 1 :BUSINESS DESCRIPTION........................................................................................................8
1.1 Business name.......................................................................................................................................8
1.2 Form of ownership................................................................................................................................8
1.3 BUSINESS LOCATION AND ADDRESS.........................................................................................9
1.4 TYPES POF BUSINESS....................................................................................................................10
1.5 GOALS OF THE BUSINESS............................................................................................................11
1.6 THE PRODUCT AND SERVICES...................................................................................................11
1.7 JUSTIFICATION OF VENTURE.....................................................................................................12
1.8 INDUSTRY.......................................................................................................................................12
1.9 TECHNOLOGY................................................................................................................................12
1.10 ENTRY AND GROWTH STRATEGY..........................................................................................13
1.12 MATURITY STAGE.......................................................................................................................13
Chapter 2 : MARKETING PLAN...............................................................................................................14
1.1. CUSTOMERS..............................................................................................................................14
1.2. THE MARKET SHARE..........................................................................................................15
1.3 COMPETITION................................................................................................................................16
1.4 Ways of overcoming competition......................................................................................................17
1.5 Pricing strategy..................................................................................................................................17
1.6 Sales tactics........................................................................................................................................17
1.7 Methods of promotion and advertisement.........................................................................................17
1.7.1 Advertisement strategy...................................................................................................................17
1.8 DISTRIBUTION STRATEGY..........................................................................................................19
Chapter 3 : ORGANIZATION AND MANAGEMENT PLAN.................................................................20
1.1. STAFFING AND THEIR QUALIFICATIONS.....................................................................21
1.2 RENUMERATION, SALARIES AND ALLOWANCES...............................................................23
1.3TRAINING AND PROMOTION.......................................................................................................23
1.3.1 TRAINING.....................................................................................................................................23
1.3.2 PROMOTION.................................................................................................................................24
1.4 LICENSE AND PERMITS BY LAWS AND LEGAL REQUYIREMENTS..................................24
1.5 Other legal requirements...................................................................................................................24
1.6 BUSINESS CONTROL ASSETS.....................................................................................................25
1.6.1Financial assets................................................................................................................................25
Chapter 4 :OPERATIONAL PLAN............................................................................................................26
7
1.1 PRODUCTION DESIGN AND DEVELOPMENT..........................................................................27
1.2 PRODUCTION STRATEGY............................................................................................................30
1.3 Production process.............................................................................................................................31
1.4 Government regulations affecting your operation.............................................................................33
Chapter 5 :FINANCIAL PLAN...................................................................................................................34
1.1 PRE-OPERATIONAL COST............................................................................................................34
1.2 Working capital..................................................................................................................................34
1.3 Cash flow...........................................................................................................................................36
1.4 Proforma income statement...............................................................................................................37
1.5 Breaking even point...........................................................................................................................37
1.6 Breakeven level.................................................................................................................................38
1.7 Break even in units.....................................................................................................................38
8
Chapter 1
BUSINESS DESCRIPTI
FABBY COMPUTER HARDWARE is business that deal with the sale of marketing of
computer accessories and all electronic devices and will also offer services of repair of
computer devices. The goals of the business will include expanding the business to a much
bigger firm,
increasing more agents to remote area to provide the services too. which will be located at Serem
Market along Nandi -Kisumu highway opposite Goibei girls high school. The business will be
owned by Fabian ingosi . The capital for the proposed business will be Ksh. 800, 000
FABBYCOMPUTER
HARDWAR
E,
9
i. Liability is limited
ii. The business cannot expand rapidly because of the manager
capital resources.
iii. He will carry out all the burden of business losses incase it arises.
SEREM.
MOBILE: 0739501074
VIHIGA
i. There is high demand for the computer services agent and nil products
by the large population in serem centre.
ii. There is good communication network. Electricity is
supplied everywhere thus telephone cable are easily found.
iii. There is enough security in the area since the police station is near
thus rareness of theft cases.
iv. Good transport network also motivated me since it enables easy
provision of car washing services
1.8 INDUSTRY
The FABBY COMPUTER HARDWARE of the other product will fall under the
Computer hardware industry since it shall be dealing mainly on the computers and
networking services . The entire market area has slightly low competition. This is
due to poor performance management. There is no advertisement and the product
is not packed to attract customers.
My business will try it’s best to produce quality and in quantity the facilities of the
product thus making a promising profit. The industry is expected to grow due to
the increase in the population which is the key fact that has been observed.
1.9 TECHNOLOGY
The business will include the use of modern technology such as use of modern
fibre connection for net connection and. There will be use of modern CCTV
system for business security surveillance.
The owner of the business will require 800,000 ksh to start and will reach the
target through the following:
The business shall start to operate on 1st SEPTEMBER 2023 since I will have
accumulated enough capital from my share to start the business.
Chapter 2 :
MARKETING PLAN
2.1 CUSTOMERS
My customers will be of all age and here are the categories of my customers:
i. Domestic customers
Most of my customers will be from kapsoi .Goibei area and Kapsotik and Nandi
and its surroundings since the population in this area is absolutely large. The large
population will provide a ready market for my products. School like Goibei girls
high school will provide market for the purchase of computers and desks tops for
ict learning ,
Institutional customers
This will be from learning and health institutions within and outside Serem
Centre and they include:
1. Kapsotik academy
2. Senende boys secondary
3. Kaimosi college
4. Banja primary school
These customers will be coming from the neighbouring towns like: Kakamega,
Chavakali and Kisumu to buy the products. My business will operate from
7:00am-10:00pm as from Monday – Sunday and this will be the buying time for
my customers within the specified time.
1
Sh.6000@
Computer day Sh. 30000
accessories
Sh.16000@
Computer day Sh. 780000
accessories
TOTAL 100%
Purchasing pattern
1.3 COMPETITION
My business will encounter both direct and indirect competitions. My business will
try all means to provide the best services to the customers. The following will be
my potential competitors:
The table below shows the strength and the weakness of the business:
I. Demand pricing: The demand is high or low the prices will remain
same, there will be no increase when the demand is high.
II. Competitive pricing: this pricing will determine the price that my
competitors will set. To win more customers I will lower my prices
slightly.
1.6 Sales tactics
a. Direct selling
To my customers, I will deal with the directly and serve them face to face.
b. Indirect selling
I will employ agents who will be delivering the products to institution near or far
the business area.
a) Use of posters
I will make and design colourful posters which will be showing the products of my
business and display them in strategic public places that will attract more
customers.
Will stick and place the posters along the road, buildings and other place. The cost
will total up to KSH.4, 000
b) Media
Will also advertise through radio station that is the local radio station in Kakamega
County whereby this will cost to KSH.3, 000
1. Promotion methods
Producer consumers
Producer agent’s
consumer
For the place I will hire a pickup to deliver the product. This will cost me around
ksh, 13,500 per week.
Chapter 3 :
A manager
A cashier
A salesman
Casual workers
Storekeeper
Manager
Cashier
A. MANGER
Qualifications
Duties
B. CASHIER
Qualification
I. ACPAI holder
II. Have a certificate in business administration
Duties
Qualification
Duties
I. He / she are to transport all minor computer accessories like cables phone
laptops and monitors to the kiosk.
II. He / she are to supply the customers with my product.
III.
D. Cleaners
Qualifications
I. Cleaning and maintain the product in shop are out of dust and any dirty
II. Cleaning all cling tools before submitting to store keeper
2
Store keeper
Certificate in storekeeper
Keep record in store
1.2 RENUMERATION, SALARIES AND ALLOWANCES
The table below represents how the FABBYCOMPUTER HARDWARE employee
shall be receiving their salaries and remunerations.
1.3.2 PROMOTION
Hardworking employers will be promoted to higher level. I can either promote
them by increasing their wages regarding to their hardworking and discipline or
moving them to higher level.
Employees i.e. salesman shall be provided with required equipment for road safety
and the cleaners provided with gloves and aprons without excluding helmets to
prevent injuries while at work.
Environmental pollution.
Insurance
The firm will take its assets together with its employees in case of accidents they
will be catered for. The insuring organisation will be Kaysmart Insurance
Company Management.
Banking
The farm will use business kcb account for keeping its money/finance.
2
Chapter 4 :
OPERATIONAL PLAN
Operational plan is the process of planning strategies goals and objectives to
tactical goals and objectives is a detailed plan used to provide a clear picture of
how a team section of department will contribute to the achievement of the
organisation strategic goals. A short term highly detailed plan formulated by
management to achieve a tactical.
Since fabby computer hardware produces its own product, it will ensure the
assembling machine is of high quality and quantity. This will lead to high
production that will be enough to be satisfied by customers need. By doing this
business will be making high profit.
1) To ensure that the firm run its work successfully in the market. I shall
employ the following doctors:
I will ensure there is proper management in terms of delivery
of product to my customers and services to them.
I will ensure my employees have good public relation to the
consumers so as to attract them to my premises.
I shall renumerate well my employees so that they can be motivated
to work well to the expectation of my customers.
I shall delicate duties of my employees as well as to enhance quick
services to the customers.
I shall institute a good credit policy to customer without business.
I will ensure that there is enough working capacity in the business
and also I shall ensure there is effective use and utilization that are
available.
2
The business will require equipment for it to run smoothly. The required
equipment include :
Plot- is the small piece of ground marked out for a purpose such as
building or gardening.
Buildings-this is a structure with a roof and a wall/ enclosed construction
over a plot of land having a roof and usually windows and often one level
used for any of a wide variety of activities but for this purpose of business
of computer-shop office this will be made for workers, offices and building
for working machine
Furniture and fitting-is large marble equipment such as tables and
chairs used to a house, office/ other suitable living or working. A small
accessories/ fitting for a particular use/ piece of equipment.
Stationary-this are office supplier(especially papers and envelops) used for
writing, typing or printing fan folded paper with sprocket holes on sides
and transverse per formation for easy separation into individual sheets.
Used mainly with impact printer.
Repairing machine –these are machines that are used to repair fault
computers, phones, printers it include heating gun solder gun system
checker flashing toolkit etc
2
cctv will be checked every weekend also during morning hours so as not to prevent
running off the business. This will be done by a qualified technician from the
government by the name Jamalidine Mudegu who is a qualified cctv operation .
The hygiene of my employees will be checked by a special doctor from the county
government that has approved to be a doctor. This will be done every end month
from 7:00am to 10:00qam.
The table below shows the total cost used in my business monthly.
Title Cost
Monthly material requirement 70,000
Monthly labour requirement 100,000
Monthly production expenses 185,000
Total 355,000
I as the manager shall report early enough to make sure that the facility of the
business run smoothly.I will make required correction and give guidance where
necessary. The structure of the production is illustrated below:
Sto
re Store
Sales area
Counter
Water Cashier
trough office
3
The following are government regulations that will affect my operation and
compliances:
a. Safety regulatory
Make sure that the environment is good for the people living around
The health of the employees will be in a good condition such that making the
environment conducive.
3
Chapter 5 :
FINANCIAL PLAN
This is a systematic plan on how fabby hardware will manage and analyse its fund,
also the financial needs and the expected output for financial expectations.
Items Cost
Operating machine 350,000
Wages and salaries 33,000
Transport 4,000
License 3,000
Advertisement 3,000
Electricity 4,000
Water 5,000
Raw materials 280,000
Discounts 1,000
Total 800,000
= 800,000- 400,000
=400,000
3
1.3 Cash flow
Items Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Total
Bal b/d 1,317,000 1,506,000 1,781,000 2,084,000 2,441,000 9,129,000
Capital 1,500,000 1,500,000
Sales 300,000 350,000 420,000 450,000 500,000 500,000 2,520, 000
Debtors 4,000 5,000 3,000 7,000 4,000 23,000
Total cash in 1,800,000 1,671,000 1,931,000 2,234,000 2,591,000 2,945,000 13,100,000
Purchases / 300,000 330,000
advertise
Repairs $ 15,000 15,000
maintain
Insurance 5,000 5,000
Electricity 2000 2000 2000 2000 2000 2000 12,000
Rent 10,000 10,000 10,000 10,000 10,000 10,000 60,000
License 8,000 8,000
Salaries 128,000 128,000 128,000 128,000 128,000 128,000 76,800
Loan repayment 10,000 10,000 10,000 10,000 10,000 50,000
Total cash out 483,000 165,000 150,000 150,000 150,000 150,000 1,248,000
Net balance 1,317,000 1,506,000 1,781,000 2,084,000 2,441,000 2,795,000 11,924,000
items Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec total
Bal b/d 27950 278650 2,800,8 28303 2,8673 2,9143 30413 31743 31743 34693 35883 37403 373260
0 0 00 00 00 00 00 00 00 00 00 00 0
Capital
Sales 16050 180,80 200,00 220,00 22000 30000 290,0 31o,o 320,00 300,0 320,5 310,5 3,0423
0 0 0 0 0 0 00 oo 0 00 00 00 00
Debtor s 60000 5000 2000 2000 4000 5000 2500 3000 2500 3000 31500
Total cash 29555 297330 300580 30508 3,0893 32183 33463 34863 3640,8 37723 39113 40538
in 00 0 0 00 00 00 00 00 00 00 00 00
Purchase 6000 10,000 15,000 20,000 15,000 10,000 7,000 8,000 15000 20,00 10,00 136000
0 0
Advertise 3000 3000 3000 3000 120000
ment
Repairs 5000 1000 1000 2000 2000 1000 500 12500
maintain
Insurance 6000 6000 12000
Electricity 3000 3500 2500 2000 2000 2000 2000 2000 2500 1000 2000 2000 268020
Rent 10,00 10,000 10,000 10,000 10,000 10,000 10,00 10,00 10,000 10,00 10,00 10,00 120,00
0 0 0 0 0 0 0
License 8000 8000
Salaries 12800 128000 128000 12800 12800 12800 12800 12800 12800 12800 12800 12800 153600
0 0 0 0 0 0 0 0 0 0 0
Loan 20,000 20,000 20,000 20,000 20,000 20,00 20,00 20,000 20,00 20,00 20,00 220,00
repayment 0 0 0 0 0
Total cash 16900 172500 175500 18300 17500 17700 17200 16800 17550 18400 17100 16050 208300
out 0 0 0 0 0 0 0 0 0 0
Net bal 27865 2,800,8 283030 2,8673 2,9143 30413 31743 31743 34693 35883 37403 38933 384243
00 00 0 00 00 00 00 00 00 00 00 00 00
3
=1,532,160 =655,860
Net profit after tax 5,107,200-1,532,160 2,186,200-655,860
=3,575,040 =1,530,340
Variable cost
Fixed cost
Year 1 Year 2
Percentage variable 249200/252000*100% 3,009800/3042300*100
Contribution - cost/ *100%
Margin contribution
=98.89% =98.93%
136,800/2,492,000*100% 1,656,000/3,009,800*100
=5.49% =55.02%
2,492,000/136,800 3,009,800/1,656,000
=18.22 =1.82
Desired finance
Proposed capitalization
Item Amount
Personal savings 450,000
Borrowing from friends 200,000
Loan from bank 150,000
Total 800,000