NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BENGALURU
MASTER OF FASHION MANAGEMENT
BATCH 2023-2025
FASHION INDUSTRY INTERNSHIP & TRAINING AT PEE EMPRO
EXPORTS PVT LTD
PRESENTED BY:
Snigdha Ranjan (MFM/23/187)
PEE EMPRO
INTERNSHIP PRESENTATION
TABLE OF CONTENTS
01 Garment Exports in India 2024
05 Merchandising Department
02 Pee Empro Intro
06 Market Intelligence-Key Insights
03 Organization Structure
07 Learning Outcomes
04 Departments in Pee Empro
08 Conclusion
GARMENT EXPORTS IN INDIA (2024) - AN
OVERVIEW
Global Market Position: Export Value and Growth:
Rank: Among the top 5 garment Export Value: Estimated at $40-45 billion.
exporters globally. Growth Rate: Steady growth with an average
Market Share: Approx. 5-6%. annual rate of 3-4%.
Key Export Destinations: Key Challenges and Opportunities:
United States: One of India's Competition: Strong rivals in Bangladesh,
largest markets. Vietnam, and China.
European Union: Key markets Rising Costs: Increased expenses in raw
include the UK, Germany, and materials, labor, and logistics.
France. Sustainability: Growing emphasis on sustainable
Other Regions: Exports also to Asia, practices.
Africa, and the Middle East. Tech Advancements: Automation and digital
tools to enhance efficiency.
PEE EMPRO EXPORTS
PVT LTD, FARIDABAD
Founded: 1981
Certification: ISO 9001-2000
Core Strength: Vertical integration in woven garments
Turnover: 500 Crore
Facilities:
Creative: Printing (60,000 meters/day), Dyeing (30,000
meters/day), Bleaching (20,000 units/day)
Hemla: Schiffli embroidery (250,000 meters/month)
Production Capacity: 30,000 items daily
Clientele: GAP, American Eagle, Abercrombie & Fitch,
Hollister, Tom Tailor, Lands' End
MISSION
Premier apparel manufacturer with a focus on customer service, manufacturing excellence, and
employee engagement.
VISION
Sustainable and ethical supply chain with fair wages and safe working conditions.
ORGANIZATION STRUCTURE
PEE EMPRO EXPORTS PVT LTD
PMS UPPAL
FOUNDER DIRECTOR
ARJUN UPPAL
MANAGING DIRECTOR
PARAM PREET SINGH JITENDER WALIA AKARSHIKA UPPAL RAJ PREET SINGH
VP- OPERATIONS GM-IT VICE PRESIDENT HR VP (FABRIC & DESIGN)
RD SINGH
RAJESH SAINI GM-HR
JAYPRAKASH KASHMIR SINGH RAJAN PARMAR KASHMIR SINGH MANAGER
MAINTENANCE MANAGER GM-OPERATIONS GM-QUALITY GM-IE
VINEET/MUKESH DEEPENDER MOHINDER KAKKAR PRADEEP TIWARI
ANJU SINGH/RAHUL SATISH FABRIC MANAGER ELECTRIC MANAGER ACCESSORIES STORE LAB
QUALITY MANAGER AGM-IE MANAGER
HARI SRIVASTAV NEERA DHAVAN
PAYROLL MANAGER HR MANAGER
SATISH/NAVEEN
IE MANAGER
RADHEY-GF VEER SINGH RAJU BHARAT
CUTTING MANAGER FINISHING IE PACKING MANAGER
RAJESH-2F
KULDEEP-3F
PRODUCTION
ORGANIZATION STRUCTURE (1)
PMS UPPAL
FOUNDER DIRECTOR
ARJUN UPPAL
MANAGING DIRECTOR
JITENDER WALIA AKARSHIKA UPPAL
GM-IT VICE PRESIDENT HR
RD SINGH
RAJESH SAINI GM-HR
MANAGER
HARI SRIVASTAV NEERA DHAVAN
PAYROLL MANAGER HR MANAGER
ORGANIZATION STRUCTURE (2)
PMS UPPAL
FOUNDER DIRECTOR
ARJUN UPPAL
MANAGING DIRECTOR
PARAM PREET SINGH
VP- OPERATIONS
JAYPRAKASH KASHMIR SINGH RAJAN PARMAR KASHMIR SINGH
MAINTENANCE MANAGER GM-OPERATIONS GM-QUALITY GM-IE
ANJU SINGH/RAHUL SATISH
QUALITY MANAGER AGM-IE
SATISH/NAVEEN
IE MANAGER
RADHEY-GF VEER SINGH RAJU BHARAT
CUTTING MANAGER FINISHING IE PACKING MANAGER
RAJESH-2F
KULDEEP-3F
PRODUCTION
ORGANIZATION STRUCTURE (3)
PMS UPPAL
FOUNDER DIRECTOR
ARJUN UPPAL
MANAGING DIRECTOR
RAJ PREET SINGH
VP (FABRIC & DESIGN)
VINEET/MUKESH DEEPENDER MOHINDER KAKKAR PRADEEP TIWARI
FABRIC MANAGER ELECTRIC MANAGER ACCESSORIES STORE LAB
MANAGER
DEPARTMENTS IN PEE EMPRO
Merchandising Dept. Production Dept. Quality Assurance Sampling Dept.
(QA) Dept.
Design & Product Fabric & Trims Dept. Logistics & Shipping Human Resource
Development Dept. Dept. Dept.
MERCHANDISING DEPARTMENT
The Merchandising Department is the key link between
buyers and production, ensuring buyer requirements
are accurately communicated and executed.
Key Responsibilities:
Order Management: Handles orders from receipt to
shipment.
Coordination: Ensures smooth communication
across departments for timely delivery.
Quality Control: Maintains product quality to meet
buyer specifications.
MERCHANDISING DEPARTMENT-
OVERVIEW
ORDER MANAGEMENT COORDINATION SAMPLE DEVELOPMENT QUALITY ASSURANCE
Bridges communication
Manages orders from between buyers, Collaborates with Sampling Monitors production quality
confirmation to delivery, production, and to create prototypes that to meet or exceed buyer
ensuring timely fulfillment. departments for smooth meet buyer specifications. expectations.
operations.
DOCUMENTATION
IMPACT:
Maintains accurate records The Merchandising Department is crucial for maintaining buyer
of processes, including
Tech Packs, BOMs, and satisfaction and ensuring efficient production cycles.
purchase orders for Directly influences the company's reputation and ability to secure repeat
reference.
business.
PROCESS FLOW
Receive Tech Pack from Buyer
Order Confirmation
Bill of Materials (BOM)
Sample Development
Time & Action Calendar
Pre-Production Meeting
Production Monitoring
Final Inspection and Shipment
ORDER CONFIRMATION & BOM
BILL OF MATERIALS (BOM): ORDER CONFIRMATION:
Prepares BOM based on style specifics, detailing Liaises with buyers on style feasibility, capacity,
fabrics, trims, and accessories. and delivery schedules.
Ensures materials are ordered in alignment with Communicates confirmed orders to relevant
production needs. departments.
SAMPLE DEVELOPMENT & TECH PACK
Sample Development:
Coordinates with the Sampling Department to
create prototypes.
Sends samples to buyers for approval, making
necessary adjustments based on feedback.
Tech Pack:
Comprehensive document outlining all buyer
requirements, from style details to packaging.
Serves as the main reference for all departments
involved in production.
MERCHANDISING DEPARTMENT
Tech Pack Cost Sheet Production Detail Card
TIME AND ACTION CALENDAR
Planning:
Develops a detailed timeline for each order, covering all critical milestones (e.g., fabric approvals, sample
submissions).
Tracking:
Regularly updates buyers on the progress of orders.
Adjusts the schedule as needed to meet deadlines.
RECORD KEEPING & COMMUNICATION
Documentation:
Maintains records of all processes, including Sample Evaluation Reports, BOMs, and Purchase Orders.
Ensures documentation is available for future reference and quality control.
Communication:
Facilitates continuous interaction between the buyer, production, and quality departments.
Ensures all parties are aligned and informed throughout the production cycle.
MARKET INTELLIGENCE - KEY INSIGHTS
Objective:
To understand the importance of studying competitors'
collections before launching new season fabrics.
Key Activities:
Buyer Request: Procurement of competitor fabrics for
analysis. Focus on brands like Tom Tailor, American
Eagle, Gap, Abercrombie & Fitch.
Procurement Process: Secured 42 out of 60
requested samples, overcoming challenges in
availability and testing.
Data Collection: Samples included fabric content,
count, construction, GSM, and test reports. Some
fabrics lacked test reports due to limited availability or
ongoing testing.
MARKET INTELLIGENCE - KEY INSIGHTS
Challenges: Outcome:
Difficulty in obtaining samples from other Out of 42 samples, 3 were selected for further
merchandising teams and the design team. development.
Some fabric samples were too small for accurate Market Intel helps brands analyze competitor trends to
GSM measurement. refine their own selections for upcoming seasons.
Issues with failed test reports potentially leading to
buyer rejection.
MARKET INTELLIGENCE - KEY INSIGHTS
Request Mail Sample Card Test Report
LEARNING OUTCOMES
Enhanced Industry Practical Experience Skills Development Professional Growth
Knowledge
VISUALS
CONCLUSION
The internship at Pee Empro Exports provided comprehensive exposure to the apparel export industry, with a
particular emphasis on the merchandising department. Involvement in order management, sample
development, and cross-departmental coordination ensured timely and high-quality production. This
experience sharpened skills in procurement, communication, and problem-solving, while offering valuable
insights into managing the full merchandising process—from initial buyer interactions to final product delivery.
The practical knowledge gained during this internship has prepared for effectively tackling future challenges in
the fashion industry.
REFERENCES
1. Today, T. (2023, January 15). Apparel exports to India wondering in the first half of FY 22-23. Textile News, Apparel News, RMG
News, Fashion Trends. [Link]
2. Pee Empro Exports Pee Empro Exports. (n.d.). Pee Empro Exports. [Link]
3. GeeksforGeeks. (2024, January 15). Export House Meaning, Functions, Advantages and Disadvantages. GeeksforGeeks.
[Link]
4. Pratiksha, et al. APPAREL INTERNSHIP at Pee Empro Exports Private Limited. 2023.
THANK YOU!