Impact of Contribution Margin on Product Line Decisions
Impact of Contribution Margin on Product Line Decisions
Concept Questions
A special order will increase net income when the additional revenue from the
special order is greater than the additional costs of producing the special order,
including any opportunity costs.
In a special order decision with excess capacity, the relevant costs are likely to
include the variable costs (direct material, direct labor, variable overhead and
perhaps variable selling and administrative costs) of producing the special order.
There are not likely to be any opportunity costs.
The relevant costs are typically the costs of buying the product from an outside
source, the variable costs of making the product that can be avoided by buying,
any avoidable fixed costs, and the opportunity costs incurred by foregoing the
production of another product.
In a make or buy decision, the quality of product, reliability of the vendor and the
impact of changing technology on the product are all important qualitative factors.
Fixed costs that are unavoidable would be irrelevant as well as any sunk costs
for facilities and equipment. For example, rent on the factory building is likely to
be unavoidable and thus not relevant if it must be used to make other parts and
products.
7. (LO 3—Dropping a product line)
The goal should be to maximize the contribution margin per unit of the scarce
resource.
Management should focus its time and resources to alleviate the bottleneck by
improving the efficiency of the bottleneck process through the purchase of new
equipment, the cross-training of employees, scheduling overtime, or perhaps
even outsourcing.
Brief Exercises
1. (LO1—Special-order pricing decision)
The only relevant cost is the variable cost of Rs.750. The fixed costs are not
relevant and there are no opportunity costs. Therefore, the minimum price should
be Rs.750.
The relevant costs of making the product are the variable costs of ₹2,350 per
unit. If Switzer buys the units for ₹2,500, the company can only avoid the ₹2,350
of relevant variable costs. If Switzer accepts the offer and buys the part for
₹2,500, income will decrease by ₹1,50,000 (1,000 units ₹150.00 in additional
cost per unit).
If the Portland segment is eliminated, the company’s overall income will decrease
by Rs.10,00,000 as follows:
Because the contribution margin lost is greater than the avoidable fixed costs,
overall profit will decrease.
a. False
b. False
c. True
d. False
e. False
If smoked hams can be sold for Rs.112.50 per pound, the hams should be
processed further because the incremental revenue of Rs.37.50 (Rs.112.50 –
Rs.75) is greater than the incremental cost of Rs.25. Profit would go up by
Rs.12.50 per pound with further processing. The joint processing cost of Rs.50
per pound is a sunk cost that is not relevant to the decision. If the smoked hams
can be sold for Rs.87.50, they should not be processed further. In that case, the
incremental costs are greater than the incremental revenue and would result in
an overall decrease in profits of Rs.12.50 per pound.
Exercises
The relevant cost per chair is ₹550 for direct materials, ₹350 for direct labor,
₹100 for variable overhead, and ₹300 (₹15,000/50) for the special equipment
rental for a total of ₹1,300. The minimum profit per chair is ₹500.00 (₹25,000 ÷
50 chairs). Therefore, the minimum sales price should be ₹1,800 (₹1,300+
₹500).
The minimum acceptable selling price is Rs.400 (the amount of the relevant
variable costs). Note that this is true as long as total production is within the
relevant range of 50,000 to 300,000 cases.
The only relevant cost is the variable cost of Rs.1,000 per lacrosse stick. The
Rs.1,000 fixed cost is not relevant. Likewise, because there is excess capacity,
there is no opportunity cost. If the order is accepted, income will increase by
Rs.10,50,000 [(Rs.2,500 – Rs.1,000) x 700 units].
Variable costs:
Direct materials ₹ 150
Direct labor 150
Variable overhead 100
Relevant VC to make (per unit) ₹ 400
10,000 lbs
Total relevant VC to make ₹ 40,00,000
The only relevant cost of making the product is the variable cost of Rs.2,800 per
unit. If Ice Cold buys the units for Rs.3,000, the company can avoid just that
Rs.2,800. If Ice Cold accepts the offer and buys the part for Rs.3,000, income will
decrease by Rs.2,00,000 (1,000 units × Rs.200.00 additional cost per unit).
12. (LO2—Outsourcing decision)
The company should accept the offer of Rs.62,50,000. Outsourcing will allow the
company to avoid Rs.75,00,000 of labor costs. The depreciation and allocated
overhead costs are neither avoidable nor relevant to the decision.
The company should accept the offer of Rs.75,00,000. Outsourcing will allow the
hospital to avoid Rs.1,00,00,000 of labor costs. The depreciation and allocated
overhead costs are neither avoidable nor relevant to the decision.
Since the contribution margin lost by dropping Product C is greater than the fixed
costs avoided, the company should not drop the product.
If painted rockers are dropped, overall operating profit will not be affected as
follows:
To maximize profits, the company should produce the product with the highest
contribution margin per unit of limited resource. In this case, they should produce
Compact Disc 1, which has a CM/machine hour of ₹200.
Although not required to answer the problem, notice that the maximum net
income Kerrie would be able to have is ₹80,00,000.
A. The contribution margin for queen beds is ₹3,750 per unit (₹26,250 sales
price less the variable costs of ₹22,500). The contribution margin for king
beds is ₹7,500 per unit (₹31,750 sales price less the variable costs of
₹24,250).
B. Given the limited resource of stuffing hours, Soft Mattress, Inc., should
make the product that maximizes the contribution margin per unit of
limited resource. Each queen bed generates a contribution margin of
₹3,750 per stuffing hour (₹3,750 CM/1 hour) while each king bed
generates a contribution margin of only ₹2,500 per stuffing hour (₹7,500
CM/3 hours). Accordingly, Soft Mattress, Inc., will maximize its profits by
making only queen mattresses. Students should note that qualitative
factors (such as the impact on customers of not making king mattresses)
should also be considered in this decision.
The company should sell the units “as is” because all previous costs of
production are sunk costs and irrelevant. The incremental revenue of ₹1,500
realized by reworking the defective units is less than the additional costs of
₹2,100 incurred. Therefore, the company should sell them “as is.”
Based on the computations below, DePaulis should finish the chairs since the
incremental revenue is greater than the incremental costs.
Problems
Sales ₹2,50,00,000
Variable manufacturing costs (20,000 ₹500) 1,00,00,000
Fixed manufacturing costs 90,00,000
Variable marketing & admin. costs (20,000 ₹250) 50,00,000
Fixed marketing & admin. costs 10,00,000
Net income ₹ 0
A. The company should accept the special order. The incremental profit is
Rs.75,000, calculated as follows:
B. Paying the setup costs of Rs.50,000 would increase the incremental costs to
Rs.1,75,000, reducing the profit to Rs.25,000. However, the special order
should still be accepted.
C. Other factors include the possibility of repeat business from this customer,
whether he or she will expect the same price, and the reaction of other
customers if they find out that this special order was sold at a lower price.
D. If regular sales would be affected by the acceptance of the special order, the
company must consider the opportunity cost incurred by accepting
the order. In this case, the company would lose the contribution margin of
Rs.700 (Rs.1,000 – Rs.300) on outside sales. The contribution margin lost
would total Rs.1,40,000 (200 Rs.700). Because the special order
increased profits only by Rs.75.000, the overall profit would decrease by
Rs.65,000. Therefore, the special order should now be rejected.
23. (LO 2—Make or buy decision: Relevant costs and qualitative factors)
A. The total relevant costs of making the part are ₹2,400 per unit or
₹2,40,00,000 in total which includes direct materials, direct labor, variable
overhead, and 40 percent of the ₹750 of fixed overhead (the other 60
percent will continue regardless of the decision and is therefore not
avoidable).
B. Jain Simmons should continue to make the part. The cost of buying the
part from Sullivan Company (₹2,650) is ₹250 higher than the costs that
can be avoided by stopping production (₹2400). Making the part will be
more advantageous by ₹25,00,000.
A. The total relevant cost of making the part is Rs.2,400 per unit, or
Rs.2,88,00,000, which includes the costs of direct materials, direct labor,
and variable overhead, as well as 40 percent of the Rs.750 of fixed
overhead. (The other 60 percent will continue regardless of the decision
and is therefore not avoidable.)
The outside purchase price of Rs.62.50 per unit, or Rs.6,25,000 for 10,000
units of rope, is higher than the variable cost of Rs.50 per unit
(Rs.5,00,000 in variable cost ÷ 10,000 units sold) that can be avoided if
the rope is not produced internally. Only the variable cost of Rs.5,00,000
for 10,000 units of rope is an avoidable cost.
B. If the Hemp Division is at full capacity and cannot produce any more
rope, it should continue to manufacture rope for Hammock Products and
purchase 10,000 feet of additional rope at Rs.62.50 per unit from an
outside supplier. This rope can be sold to outsiders at the current price of
Rs.100.00 per unit, resulting in a net benefit of Rs.3,75,000.
C. Hemp should consider whether the lower quality rope would have an
impact on customers and on the company’s future sales. However,
because the rope is still of satisfactory quality, the company might choose
to buy it and pass on the savings (or part of the savings) to its customers.
D. At Rs.50.00 per unit, the outsider purchase price is still just equal to the
avoidable costs of producing the rope internally. Although Hemp would not
purchase the rope if its sales to outsiders were limited, if sufficient demand
exists to sell all production to outsiders at present prices, the division
might consider the purchase. An analysis of qualitative factors is once
again paramount.
Each ton of ore sold contributes ₹50 of contribution margin (₹150 revenue
– ₹100 variable costs).
If the mine is closed down, fixed costs are ₹2,00,000 per month while
fixed costs are ₹5,00,000 per month if the mine continues to operate. The
additional ₹3,00,000 of fixed costs requires the sale of 6,000 tons of ore.
C. Shutting down operations gives the company a bad image. Attempts to
rehire former employees may prove futile. By the time the company is able
to start up again, prices in the market may have changed. The local
economy will be adversely affected also.
B. If the East and West segments are eliminated, the new operating profit
would be Rs.1,000 million. Although the company would increase its
contribution margin by Rs.50 million if the East segment is eliminated,
elimination of the West segment would result in a loss of Rs.100 million in
contribution margin. However, none of the fixed costs associated with
either segment are avoidable. The remaining segments (North and South)
would have to be allocated Rs.450 million of fixed costs now being
allocated to the East and West segments.
C. Eliminating the East segment with its negative contribution margin is one
option. Although its allocated fixed costs of Rs.300 million will still need to
be allocated elsewhere, total profits of the remaining three segments will
increase to Rs.1,100 million (Rs.2,600 million of contribution margin –
Rs.1,500 million of fixed costs).
D. Qualitative factors include loss of sales and the potential negative impact
on the remaining segments. A discontinued segment may have been
supplying goods or services to the other divisions, and a replacement
would have to be found. The local economy may be adversely affected by
the shutdown. Finally, there may be implications of not having a presence
in one part of the country.
A. The current operating profit for the company as a whole is Rs.1,400 million
B. The new operating profit would be Rs.1,100 million. Dropping the craps
segment would result in a reduction in contribution margin of Rs.300
million, and because none of the fixed costs would be avoidable and the
remaining segments (card tables, slots, and roulette) would have to be
allocated to theRs.400 million of fixed costs now being allocated to craps,
the company’s profit would go down by Rs.300 million.
C. Increasing revenues by bringing more people into the casino will help
maximize profits. Although variable costs would be expected to rise as
gambling revenue increases, fixed costs would not. Because all the
segments have positive contribution margins, increasing revenues will
increase the profitability of the company.
B. The company can sell 1,000 pairs of each product each month.
If all bottles of salsa displayed can be sold and all of the salsas are given
the same amount of shelf space, the new salsa would generate the most
revenue, followed by salsa #1, and salsa #2. Salsa #3 would be ranked
last.
A. Salsa #1 would generate Rs.12,500 of revenue (Rs.125 10 bottles per
foot 10 feet).
B. Rather than giving each salsa the same amount of shelf space, the salsa
that generates the highest CM per foot of shelf space should be given the
most space. Thus, we have the following calculations:
* Alternatively, the contribution margin per foot of shelf space may be calculated by
dividing the contribution margin per bottle of salsa by the amount of shelf space taken
up by each bottle. For example, each bottle of salsa #1 takes up 0.1 foot of shelf space
(1 foot/10 bottles per foot) and each bottle of salsa #2 takes up 0.111 foot of shelf space
(1 foot/9 bottles per foot).
Salsa #2 is the most profitable per foot of shelf space and should get the
most shelf space, followed by salsa #1, salsa #3, and the new salsa.
C. Qualitative factors include the demand for each product and the loss of
sales that might occur if any of the salsas are removed from the shelf if
square footage is limited. The unique packaging of the new salsa may
make the other products seem inferior and may “water down” sales of
those products.
B. The maximum sales of each ball are 300 cartons (108,000 balls/360 balls
per carton).
C. One other factor to be considered is how limiting the number of Tour Balls
in the market to 25,200 (when the demand is 108,000) will affect sales of
the Pro Model ball.
Rs. Rs.
Contribution on 6,500 medals
Sales (6,500 medals @ Rs.150) 975,000
Deduct: Variable costs
Direct materials (6,500 medals @ Rs.35) 227,500
Direct labor (6,500 medals @ Rs.40) 260,000
Set-ups, etc. (130 batches @Rs.500) 65,000
------------ 552,500
-------------
Contribution 422,500
-------------
Loss in contribution due to acceptance of special order (Rs. 487,500-422,500) Rs.65, 000
Gain in contribution from acceptance of special order 50,000
------------
Net loss in contribution 15,000
-----------
When the plant capacity is 9,000 medals, the special order should not be accepted because it
results in loss of contribution of Rs.15,000.
Statement of Profitability
Product A B C
Rs. Rs. Rs.
Sales (A) 45,000 225,000 30,000
----------- ---------- -----------
Variable cost:
Variable manufacturing cost 24,000 144,000 12,000
Variable selling and distribution cost 8,100 8,100 7,800
--------- ----------
----------
Total Variable cost (B) 32,100 152,100 19,800
Contribution margin C= (A-B) 12,900 72,900 10,200
Fixed cost:
Fixed manufacturing overhead 3,000 48,000 9,000
Fixed selling and distribution cost 2,100 1,800 2,100
----------- ----------- -----------
Total fixed cost (D) 5,100 49,800 11,100
Statement of Profitability
Products
---------------------------------------------
A B C
Rs. Rs. Rs.
Selling price per unit 20 16 10
----- ----- -----
Variable costs:
Materials 6 4 2
Labor 3 3 1.5
Variable overhead 2 1 1
------ ----- -----
Variable cost per unit 11 8 4.5
Contribution per unit 9 8 5.5
P/V ratio 45% 50% 55%
Ranking III II I
Ranking of products when raw materials are in short supply
Raw materials required per unit (kg) 0.60 0.4 0.2
Contribution per kg of raw materials (Rs.) 15 20 27.5
Ranking III II I
Product mix and profit when labor availability is limited to 5000 hours
Product Number of Labor hours Contribution Total
units required per unit Contribution
Rs. Rs.
C 20,000 2,000 5.5 110,000
A 10,000 2,000 9 90,000
B 5,000 1,000 8 40,000
(balance)
-----------
Total contribution 240,000
Deduct: Fixed expenses 138,000
------------
Profit 102,000
------------
Product mix and profit when there is no shortage of raw materials or labor hours
As C is the most profitable product, its sales should be increased by spending Rs.20,000 on
advertisement. The product mix and profit will be as shown below:
(b) Statement showing Profit or Loss when Products are sold at Split-off Point
Rs. ‘000
Products
-------------------------------------------------------------------------------
Q R S T Total
Sales 512 144 32 180 868
Less: Pre-separation costs 456 78 24 174 732
------ ------ ------ ----- -------
Profit 56 66 8 6 136
------ ------ ------ ------ ------
By adopting alternative (b) the profit has come down from Rs. 244,000 to Rs.136, 000.
Therefore, alternative (a) should be adopted.
(c) Statement showing Differential Cost and Incremental Income of the Existing Alternatives
(Rs. ‘000)
Product Sales Revenue Incremental Differential Profit/(Loss)
---------------------------- cost income from
Fully At split further
processed off point processing
-----------------------------------------------------------------------------------------------------------
Q 768 512 160 256 96
R 232 144 128 88 (40)
T 240 180 8 60 52
------------------------------------------------------------------------------------------------------------
If R is not processed further, the profits will increase by Rs.40,000. The overall profit would
increase to Rs. 284,000 from Rs.240,000 under alternative (a). The company should, therefore,
sell products R and S at split-off point and further process products Q and T.
Processing cost
B. The total overhead per hour is Rs.200, with a fixed portion of Rs.120
(Rs.10,80,00,000 of total fixed overhead divided by 900,000 machine
hours). The variable portion is therefore Rs.80 per budgeted machine
hour, or Rs.200 per unit.
The relevant costs would include a cost of Rs.1,100 (not Rs.1,250) for
direct materials, Rs.1,500 for direct labor, and Rs.200 for variable
overhead (Rs.80 variable overhead rate 2.5 hours), for a total of
Rs.2,[Link] Mountain would also incur an opportunity cost equal to
Rs.155 per banjo, calculated as follows:
At a sales price of Rs.4,500 per unit, the contribution margin on lost sales
would be Rs.1,550 per unit (Rs.4,500 sales price – Rs.1,250 raw material
cost – Rs.1,500 labor cost – Rs.200 variable overhead cost).
Hence, the total contribution margin lost would be Rs.31,00,000 (2,000
banjos Rs.1,550 contribution margin per unit). This increases the
relevant costs of the special order by Rs.155 per banjo (Rs.31,00,000
contribution margin/20,000 banjos in the special order).
The total cost of the special order would thus be Rs.2,800 + Rs.155 =
Rs.2,955. Because CCR will pay Foggy Mountain Rs.2,875 per unit for the
order, Foggy Mountain should reject the special order.
D. The unit contribution is computed as follows:
E. The company would lose Rs.25 per unit, for a total loss of Rs.1,87,500
(Rs.25 7,500 units), because of the additional machine setup costs and
the purchase of special equipment. Foggy Mountain would have to charge
Seager and Buffet at least Rs.3,775 to accept the special order.
A. The problem for Avery is really twofold. The first problem is whether tackle
boxes should be manufactured or purchased from the outside supplier.
The second is whether the company should use any idle capacity to
manufacture skateboards or some combination of skateboards and tackle
boxes. The problems are linked and must be considered together.
* Each tackle box takes 1.25 hours to make (Rs.937.50/Rs.750 per hour) and overhead is
applied at the rate of Rs.500 per direct labor hour (Rs.625 applied overhead/1.25 hours).
The total direct labor hours expected at a capacity of 8,000 tackle boxes is 10,000
(8,000 1.25 hours). Total overhead is therefore estimated to be Rs.50,00,000.
Rs.25,00,000 of this overhead is fixed, leaving Rs.25,00,000 of variable overhead. The
variable overhead rate is therefore Rs.250 per labor hour, and the applied variable
overhead per tackle box is Rs.312.50 (Rs.250 1.25 hours).
** Each skateboard takes 0.5 hour to make (Rs.375/Rs.750 per hour). The variable
overhead rate is Rs.250 per direct labor hour (see above).
*** Rs.850 total selling and administrative cost, less Rs.300 per unit of fixed distribution
costs.
**** Rs.450 total selling and administrative cost, less Rs.300 per unit of fixed distribution
costs.
D. Qualitative factors include the quality of the product bought from the
outside source, the continuing availability of the product, and the ability of
the company to retrain and rehire all persons now working in the tackle
box process and staff them in the skateboard operation.
E. Responses to this question will vary. The question can be used to talk
about the ethical responsibilities of companies and how different
companies react to the production of products that may be dangerous.
Note that there may be real costs involved in the decision, including the
possibility of future lawsuits. However, note also that most products
(automobiles, lawn mowers, etc.) are dangerous to some extent. As long
as the product is not defective, the imminent danger of using many
different products should not preclude one’s desire to manufacture and
sell the product.