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Marketing Mix Analysis of Milma Products

This document contains the table of contents, lists of tables and diagrams, and references section for a study report on Milma products. The report includes 4 chapters that analyze Milma's industry and company profiles, research methodology, findings, suggestions, and conclusions regarding Milma's marketing mix and strategies. 18 tables and diagrams present data on factors influencing customer selection of Milma products and assessments of various elements of Milma's marketing mix. The references section lists books and websites used in the research.

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Sandee Ns
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12 views5 pages

Marketing Mix Analysis of Milma Products

This document contains the table of contents, lists of tables and diagrams, and references section for a study report on Milma products. The report includes 4 chapters that analyze Milma's industry and company profiles, research methodology, findings, suggestions, and conclusions regarding Milma's marketing mix and strategies. 18 tables and diagrams present data on factors influencing customer selection of Milma products and assessments of various elements of Milma's marketing mix. The references section lists books and websites used in the research.

Uploaded by

Sandee Ns
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

CONTENTS

CHAPTERS
Chapter - 1

TITLE
RESEARCH DESIGN 1.1 Introduction 1.2 Importance of the Study 1.3 Objectives of the Study 1.4 Research Methodology 1.5 Review of Literature 1.6 Limitations of the study 1.7 Chapter scheme PROFILE 2.1 Industry profile 2.2 Company profile ANALYSIS AND INTERPRETATIONS FINDING,SUGGESTI &CONCLUSION 4.1 Findings of the study 4.2 Suggestions 4.3 Conclusions

PAGE NO.
1 2 3 4 7 27 28 29 35 46 65 66 67

Chapter - 2

Chapter - 3 Chapter- 4

Bibliography Appendix
Questionnaire

LIST OF TABLES
TABLE NO. 1.1 3.1 3.2 TITLE Research methodology
Factor influencing selection of Mila products by customer Price of Milma products compared with other

PAGE NO 4 47 48

competitors

3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18

Company can attract more customers by selling at a reasonable price


Packaging help to create a good image for Milma product

49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64

Labeling

encourage

the

production

of

standardized and quality product Branding create demand and increase sales Advertisement help to increase the promotion of Milma product Credit and discount facility offered by the company Sales promotion activities undertaken by

company Present market demand of Milma product


Company used different marketing technique for different product Milma product delivered at different price at different geographical area

Availability of Milma product


Quality of Milma product

Price of Milma product


Advertisement of Milma product Packaging of Milma product Satisfaction level of Milma products

LIST OF DIAGRAMS
DIAGRAM TITLE NO. 1.1 Elements of marketing mix Organisation structure 2.1 Factor influencing selection of Mila products by 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18
customer Price of Milma products compared with other competitors

PAGE NO 11 38 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64

Company can attract more customers by selling at a reasonable price


Packaging help to create a good image for Milma product

Labeling

encourage

the

production

of

standardized and quality product Branding create demand and increase sales Advertisement help to increase the promotion of Milma product Credit and discount facility offered by the company Sales promotion activities undertaken by company Present market demand of Milma product
Company used different marketing technique for different product Milma product delivered at different price at different geographical area

Availability of Milma product


Quality of Milma product

Price of Milma product


Advertisement of Milma product Packaging of Milma product Satisfaction level of Milma products

References Books
. Philip Kotler: - Marketing Management Eleventh Edition prentice Hall of India Private ltd New Delhi. S.A Sherlekar-Marketing Management, Himalaya Publishing House [Link] Saxena-Marketing Management, Sultan Chand & Sons [Link], K.K Muralidharan-Marketing Management

Kothari.C.R: - Research Methodology Methods and TechniquesSecond edition.

Websites

[Link] [Link]

A STUDY ON MARKETING MIX WITH SPECIAL REFERENCE TO MILMA PRODUCTS Summer project report
Submitted in partial fulfillment of the requirements for the award of the Degree

Master of Business Administration


MAHATMA GANDHI UNIVERSITY KOTTAYAM, KERALA Submitted By SUNSO K.S. Enroll No: 07074PF147 (Register No:60630)
Course code: CC 338 Under the Guidance of: Ms. SREELAKSHMI T.R., [Link]

UNIVERSAL EMPIRE INSTITUTE OF TECHNOLOGY THRISSUR 3 JULY 2008

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