Plevin Claim Template Letter Guide
Plevin Claim Template Letter Guide
Subject Area
Quarter 1 – Module 3:
Environment and Market
Week 3
SELF-LEARNING MODULE
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Subject Area
Quarter 1 – Module 3:
Environment and Market
Week 3
SELF-LEARNING MODULE
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:
As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.
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For the learner:
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!
This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.
What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.
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skill into real life situations or concerns.
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
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What I Need to Know
This module was designed and written with you in mind. It is here to help
you master the Environment and Market. The scope of this module permits it to be
used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the
standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.
(TLE_EM7-12-00-1)
After going through or reading this module, you are expected to:
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What I Know
Hello there! Before you proceed, are you ready to assess yourself if you are
ready to generate business ideas? Let us now try to take the first task in this
module, the pre-assessment test. This will help you to become successful in
business.
Directions: Read each item carefully and choose the letter of the best answer
from the choices below.
1. Which of the following will help you determine the plan for a success setting
up of your business?
a. Conduct a SWOT analysis
b. Survey of consumer associations
c. Getting feedback on the quality of service
d. Checking for a similar business to avoid competition
2. The following below are examples of humans' basic needs, except:
a. Recreation
b. Clothing
c. Shelter
d. Food
3. Is an individual or business that purchases another company's goods or
services.
a. Customer
b. Products
c. Services
d. Competitor
4. It is referred to anything that can be offered to a market that might satisfy a
want or need.
a. Needs
b. Goods
c. Products
d. Services
5. When an entrepreneur improves and alters products to make it more appealing
to target consumers, he/she is doing an ___________ of the product.
a. alteration
b. invention
c. innovation
d. improvisation
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6. A SWOT Analysis means:
a. Strength-Weaknesses-Overcomer and Threats
b. Strength-Weaknesses-Opportunities and Threats
c. Services-Weaknesses-Opportunities and Time Management
d. Strength-Weaknesses-Opportunities and Time Management
B. Directions: Match Column A with Column B. Write only the letter of the correct
answer on a separate sheet of paper.
Column A Column B
1. A process that systematically surveys interpret a. Opportunities
relevant data to identify external opportunities and
threats
2. Internal attributes and resources that support a b. environmental
successful outcome? scanning
3. External factors that could jeopardize (threaten) the c. Strength
project.
Did you enjoy examining yourself? Always think of yourself, you can be a
successful entrepreneur someday.
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LESSON
ENVIRONMENT AND
1 MARKET
You want to know how to make these things happen and how to respond to some
In this module, you will learn some of the different products and services
available in the market. Also, you will learn how to conduct s SWOT Analysis in
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What’s In
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What’s New
Directions: Given the words inside the box, SPOT and classify the following
characteristics and write them on the appropriate columns. Write only
the letter of your choice.
a. Excellent business image m. Poor internal communication
b. good brand awareness n. Growth of market
c. good customer service o. potential new markets
d. Increase in consumer demand p. small product portfolio
e. economic unsteadiness q. Lack of skilled labor to operate new
technology
f. change in consumer trends r. modern production methods
g. new government legislation s. lack of financial funding
h. Innovative products t. introduction of new technologies
i. Competitor’s new product development
u. clear vision of the market
j. State-of-the-art equipment v. knowledgeable and friendly staff
k. falling cost of internet access w. rising population
l. technology changes fast x. emerging local competitor
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What is It
Definition of Terms
Goods - Are tangible things that are produced, bought, or sold, then
finally consumed.
Product - is anything that can be offered to a market that might
satisfy a want or need.
The simple fact that different types of goods are bought at different times
and for various reasons.
1. Convenience goods
- Convenience goods are goods that those customer purchase without
putting thought into the decision to buy them because the customer
already has all the information they need on the product before they go
out to buy it.
Convenience goods are usually products that consumers used on a daily
basis such as milk, bread, coffee, rice and etc. The customer already
knows what they want, and they are really not for the idea to shop
around, they are usually willing to take what is available.
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Convenience can further be grouped into three categories;
Staples goods which are goods that are available at low prices and are
bought on a regular basis and they include rice, milk and detergent and
soaps.
Impulse goods which are goods that the customer had no intention to
buy as they walked into the store but still ended up buying them and
they included ice-cream and candy.
Emergency goods which are goods that are bought as a result of a very
urgent need. Examples include a raincoat or an umbrella when it
suddenly begins to rain.
2. Shopping goods
- These are goods that the customer has no adequate information about.
They are required first to get a source for information on the features of
the product and its alternatives before they go out and buy it. These are
not goods that are bought on a regular basis. They are bought
occasionally, and they usually cost a lot of money which most likely needs
a great amount of research before buying them.
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3. Specialty goods
- Specialty goods usually come with a lot of brand loyalty. These are goods to
which customers are loyal to a certain brand. The customers have all the
information that they need on the product and all its features before they go
out to buy it. They are willing to put in all the effort and money required to
get them the product. They are even willing to pay a higher price than they
would for an alternative product if they have to. Their loyalty never wavers.
With these goods, it is either their brand of choice or no brand at all.
Substitutes are never options for consumers.
Rented-Goods Services
- Rented goods are a property of someone else that are leased out to a
customer for a certain period of time. The leasee does not get full
ownership of the product. They only get to use it for a certain time period,
for which they are charged a certain amount of money, after which they
return the good back to its original owner. This is a very beneficial to use
when you are looking for a product that you conveniently use for the
short-term or if there is a product that you have urgent need of but you
really do not have the money to buy it.
- Examples of goods that can be rented out include cars, tuxedos, hotel
rooms and apartments.
Owned-Goods Services
- These are services that are rendered to owners of various goods. They
typically involve the repair or alteration of a good that is owned by a
customer. The good is only given to the second party to be made better
after which it is returned to the owner. In these situations, it is the owner
who pays for the services and not the person being given the good like in
the case of the rentals. The services are usually offered by people who are
skilled in different areas of craft at a fee.
- These services include dry cleaning, haircuts, car wash, lawn care,
plumbing, watch repair, automobile repair just to mention but a few.
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Non-Goods
- These are services that do not involve the movement of any goods from
one party to another. They are normally quite expensive and the bill is
footed by the consumer. They are also offered by experts in the field and
the products being offered here are mostly intellectual. Remember that
no tangible goods are actually moved.
- Such services include: legal, medical, counseling, accounting and
consulting services.
Characteristics of Services
- Services are generally much harder to select owing to the fact that they
are intangible in nature. One can never really be sure of what they are
getting until they have received the services
- Most of the time, it is simply impossible to set apart the service from the
person offering it. This is simply because it is the person who is doing the
actual work thus without them no service will be provided.
- Services are actually highly perishable which makes it impossible for one
to store them which in turn increases the risk of loss where they are
concerned.
- The quality of service varies. Depending on the resources, training,
experience and knowledge that they have, different service providers will
offer different quality of service.
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home. The buyer will check every corner of the house, including the foundation,
each individual room, and more.
In contrast, a service is not something that one can feel or try out before
paying for it. Say an individual needs a professional inspector to identify any
hidden issues before deciding to purchase a home. Just how experienced is the
inspector with regard to plumbing, roofing, and other structural matters?
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Everyone has his or her own needs and wants. However, people have
different concepts of needs and wants. Needs in business are important things that
every individual cannot do without in a society. These include:
Wants - are desires, demand and extravagance that shows wealth and an expensive
way of living; it always wanting something new.
Some examples of every individual which are non-basic needs like; fashion
accessories, shoes, clothes, travelling around the world, eating in an exclusive
restaurant; watching movies, concerts, plays, having luxurious cars, wearing
expensive jewelry, perfume, living in impressive homes, and others.
Needs and wants of people are the basic indicators of the kind of business that
you may engage into because it can serve as the measure of your success. Some
other good points that you might contemplate in business undertakings are the
kind of people, their needs, wants, lifestyle, culture and tradition, and social
orientation that they belong.
SWOT Analysis
stands for Strengths, Weaknesses, Opportunities and Threats
enables organizations to identify both internal and external influences
its’ primary’s objective is to help organizations develop a full awareness of all
the factors involved in a decision
The method was created in the 1960s by business gurus Edmund P.
Learned, C. Roland Christensen, Kenneth Andrews and William D. Book in
their book “Business Policy, Text and Cases” (R.D. Irwin, 1969).
Positive Negative
Strengths Weaknesses
Internal attributes and resources that Internal attributes resources that work against
support a successful outcome. a successful outcome.
Knowledgeable and friendly staff Technology changes rapidly (fast)
State-of-the-art equipment Cost factor linked with keeping state-of-
Upscale (fashionable) ambience the-art equipment
Internal Clear vision of the market need Poor internal communication
Excellent business image Small product portfolio
Good brand awareness Lack of skilled labor to operate new
Good customer services technology
Innovative products Lack of financial funding.
Modern production methods
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Opportunities Threats
External factors the project can External factors that could jeopardize (threaten)
capitalize on or use to its advantage. the project.
Rising population Falling cost of Internet access
Social bonds Emerging local competitors
External
Increase in consumer demand Economic unsteadiness
Growth of market Change in consumer trends
Potential new market New government legislation
Introduction of new Competitor’s new product development
technologies
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What’s More
Directions: Each word part can give you a clue as to the meaning of the
whole word. Find the definitions of the highlighted and italicized
words. Write your answer on a separate sheet of paper.
12. Products are simply objects that are manufactured, stored, transported,
advertised, and then sold to consumers.
13. Wants are desires, demand and extravagance that shows wealth and an
expensive way of living.
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What I Have Learned
Now that you have learned a lot from the very start of our module, let's
summarize our lesson from the very start by filling in the table.
Directions: Choose one (1) on the given business ideas below and create a SWOT
Analysis. Use the diagram below.
Computer/Internet Café
Printing Shop
Positive Negative
Strength Weaknesses
Internal
Opportunities Threats
External
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What I Can Do
Now, it’s about time for us to use our knowledge in real life
situations, in developing your products or services in Computer System
Servicing. Let’s answer the following questions below.
___________________________________________________________________________
___________________________________________________________________________
_____________________________________________________________________.
___________________________________________________________________________
___________________________________________________________________________
_____________________________________________________________________.
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Assessment
Good Job! Let’s test what you have learned from the very start of our lesson.
Now, I want you to read carefully and answer the questions below.
Directions: Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.
____1. Which of the following below are best described as luxuries, advantages and
desires that every individual considers?
a. wants
b. needs
c. desires
d. requirements
____2. What managerial tool is used to assess the environment and to gather
important information that can be used for strategic planning.
a. SWOT Survey
b. WOTS Analysis
c. SWOT Analysis
d. Survey Analysis
____3. Which of these are things that people cannot live without?
a. wants
b. requirements
c. desires
d. needs
____4. How will you define Environmental Scanning?
a. process of improving the product
b. process or activities that other people do business for you.
c. process of offering goods and services to a market.
d. process of gathering, analyzing, and dispensing information for tactical
or strategic purposes.
____5. What activities other people or business do for you?
a. Goods
b. Services
c. Market
d. Product
____6. What do you call the process when you are improving the product or
enhancing it?
a. Innovation
b. Invention
c. Intention
d. Intervention
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____7. Below are examples of perishable services, EXCEPT:
a. Airline flights
b. auto repair
c. jewelries
d. theater entertainment
____8. Which of the following below that can be offered to a market that might
satisfy a want or need of the consumer?
a. Goods
b. Services
c. Market
d. Product
____9. Which of the following considered as tangible things that are produced,
bought, or sold, then finally consumed.
a. Goods
b. Services
c. Market
d. Product
____10. Yona is introducing an entirely new product to replace the old one.
What kind of process is Yona doing?
a. Innovation
b. Invention
c. Intention
d. Intervention
____11. What Internal attributes resources that work against a successful
outcome?
a. Strength
b. Weaknesses
c. Opportunities
d. Threats
____12. Why auto repair services, is consider as perishable services?
a. Services is untouchable
b. Services normally quite expensive
c. Services can be stored for later use.
d. Services is consumed as soon as it is produced
____13. What types of goods usually products that consumers used on a daily
basis such as milk, bread, coffee, rice and etc?
a. Shopping goods
b. Specialty goods
c. Convenience goods
d. Rented-Goods Services
____14. What types of services that are rendered to owners of various goods?
a. Non-Goods
b. Specialty goods
c. Rented-Goods Services
d. Owned-Goods Services
____15. Which of the following examples below is one of the attributes of Strength?
a. Social bonds
b. Poor internal communication
c. Falling cost of Internet access
d. Knowledgeable and friendly staff
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Additional Activities
Directions: Identify Tangible goods and Intangible goods. Give example. Put your
answer inside the table.
Tangible Intangible
Meaning: Meaning:
Examples: Examples:
As a future business owner, how will you identify your products and
Services that will satisfy your customer? Write your answer in five (5)
sentences.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
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What I Know What 's New Assessment
1. A Strength: 1. A
2. A 2. C
3. A A, B, C, O, H, J, U, V 3. D
4. C Weaknesses: 4. D
5. B 5. B
6. B L, M, P, Q, S 6. A
7. B 7. C
8. B Opportunities: 8. D
9. B 9. A
10. D D, N, O, T, W 10. B
11. B 11. B
Threats:
12. C 12. D
13. E E, F, G, L, X, K 13. C
14. D 14. D
15. A 15. D
What ’s Mor e
Answers may vary
What I have lear ned
Answers may vary
What I can do
Answers may vary
Answer Key
References:
[[Link]
profile/]
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management/#:~:text=There%20are%20also%20different%20types,goods%20services
%20and%20non%2Dgoods.&text=Rented%20goods%20are%20a%20property,full%20
ownership%20of%20the%20product.
[Link]
services/ [© 2015 to 2020 CFI Education Inc.]
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DISCLAIMER
This Self-Learning Module (SLM) was developed by DepEd – Division of
General Santos City with the primary objective of preparing for and
addressing the new normal. Contents of this module were based on DepEd’s
Most Essential Learning Competencies (MELC). This is a supplementary
material to be used by all learners in General Santos City in all public
schools beginning SY 2020-2021. The process of LR development was
observed in the production of this module. This is version 1.0. We highly
encourage feedback, comments, and recommendations.