This file contains all the meta information regarding the columns described in the
CSV files. We have provided 3 CSV files:
1. dim_respondents
2. dim_cities
3. fact_survey_responses
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Column Description for dim_respondents:
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Respondent_ID: This column represents the unique identifier assigned to each
respondent in the survey.
Name: This column represents the name of the respondent who participated in the
survey.
Age_Group: This column represents the categorized age group of the respondent. Age
groups (15-18, 19-30, 31-45,46-65,65+)
Gender: This column represents the gender of the respondent. (Male, Female, Non-
binary)
City_ID: This column represents the ID of the city where the respondent is located.
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Column Description for dim_cities:
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City_ID: This column represents the ID of the city.
City: This column represents name of the city where the respondent is located.
("Delhi","Mumbai", "Bangalore","Chennai", "Kolkata","Hyderabad",
"Ahmedabad","Pune","Jaipur", "Lucknow")
Tier: This column represents the tier category of the city
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Column Description for fact_survey_responses:
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Response_ID: This column represents the unique identifier assigned to each response
in the survey.
Respondent_ID: This column represents the unique identifier assigned to each
respondent who provided the survey response.
Consume_frequency: This column represents the response received for the below
question.
How often do you consume energy drinks?
Daily
2-3 times a week
Once a week
2-3 times a month
Rarely
Consume_time: This column represents the response received for the below question.
When do you typically consume energy drinks?
Before exercise
To stay awake during work/study
For mental alertness
Throughout the day
Consume_reason: This column represents the response received for the below
question.
What are the main reasons for consuming energy drinks?
Increased energy and focus
To combat fatigue
To boost performance
To enhance sports performance
Other
Heard_before: This column represents the response received for the below question.
Have you heard of our energy drink before today?
Yes
No
Brand_perception: This column represents the response received for the below
question.
What do you think of the brand name/logo/design?
Positive
Neutral
Negative
General_perception: This column represents the response received for the below
question.
What is your perception of energy drinks in general?
Healthy
Effective
Dangerous
Not sure
Tried_before: This column represents the response received for the below question.
Have you ever tried our energy drink before?
Yes
No
Taste_experience: This column represents the response received for the below
question.
If yes, how would you rate the taste, flavor, and overall experience?
1 (Poor)
2 (Below average)
3 (Average)
4 (Good)
5 (Excellent)
Reasons_preventing_trying: This column represents the response received for the
below question.
If no, what are the main reasons preventing you from trying it?
Not available locally
Not interested in energy drinks
Unfamiliar with the brand
Health concerns
Other
Current_brands: This column represents the response received for the below
question.
Which energy drink brands do you currently consume or prefer?
CodeX
Cola-Coka
Bepsi
Gangster
Blue Bull
Sky 9
Others
Reasons_for_choosing_brands: This column represents the response received for the
below question.
What are the reasons for choosing those brands over others?
Brand reputation
Taste/flavor preference
Effectiveness
Availability
Other
Improvements_desired: This column represents the response received for the below
question.
What improvements would you like to see in energy drinks currently available
in the market?
Reduced sugar content
More natural ingredients
Wider range of flavors
Healthier alternatives
Other
Ingredients_expected: This column represents the response received for the below
question.
What ingredients do you expect in an energy drink?
Caffeine
Vitamins
Sugar
Guarana
Health_concerns: This column represents the response received for the below
question.
Are you concerned about the health impacts of energy drinks?
Yes
No
Interest_in_natural_or_organic:
Would you be interested in an energy drink with natural or organic
ingredients?
Yes
No
Not Sure
Marketing_channels: This column represents the response received for the below
question.
Which marketing channels or platforms do you often come across energy drink
advertisements?
TV commercials
Online ads
Print media
Outdoor billboards
Other
Packaging_preference: This column represents the response received for the below
question.
What type of packaging or bottle design would attract you to purchase an
energy drink?
Compact and portable cans
Innovative bottle design
Eco-friendly design
Collectible packaging
Other
Limited_edition_packaging: This column represents the response received for the
below question.
Would you be more likely to buy an energy drink with limited edition
packaging?
Yes
No
Not sure
Price_range: This column represents the response received for the below question.
What price range do you consider reasonable for an energy drink?
Below 50
50-99
100-150
Above 150
Purchase_location: This column represents the response received for the below
question.
Where do you typically purchase energy drinks?
Local stores
Supermarkets
Online retailers
Gyms and fitness centers
Other
Typical_consumption_situations: This column represents the response received for
the below question.
In which situations or activities do you typically consume energy drinks?
Sports/exercise
Studying/working late
Social outings/parties
Driving/commuting
Other