Unit 1: MANAGEMENT
What do managers do? (Lâm tuyên đều có)
● Planning:
Setting objectives and deciding/determining how the organization can achieve/accomplish them.
Developing strategies, plans and tactics
Allocating resources (human, financial, physical and informational)
● Organizing:
Analyzing and classifying all activities of the organization and the relation among them.
Dividing the activities into manageable categories and individual tasks.
Selecting people to perform these tasks.
● Leading/Motivating/Communicating:
Influencing people to work towards achieving the objectives.
Communicating objectives to the people responsible for attaining them.
Making decisions about pay and promotion.
Working with people and motivating them.
Supervising the work of subordinates.
● Controlling:
Measuring performance of subordinates.
Taking corrective actions when needed.
● Staffing/Developing people:
Manpower Planning
Recruitment
Placement
Training
Professional Development
Promotion
Transfer
Appraisal process
Unit 5: RECRUITMENT
Câu này Tuyên Lâm đều có
Unit 11: PRODUCTION
Unit 12: MARKETING
(Thầy T bảo kì r có ra)
Câu này của Lâm
Sale Cost Price Promotion
Introduction The sales volume is low Costs are high. The company can Promotion is aimed at
and customers have to choose between high educating potential
be persuaded to try the skim pricing to recover consumers (innovators
product. development costs, or and early adopters)
low penetration pricing about
to build market share the product, and
rapidly, if there are building product
already competitors. awareness.
Growth Public awareness about Costs are reduced due The price can remain Promotion is aimed at a
the product increases to economies of scale, unchanged because much broader audience
and sales volume rises so profitability increases. demand is increasing (the majority of the
significantly. but competitors aren't product's users).
usually yet well
established.
Maturity Sales volume peaks. The product's features Prices may have to be Promotion emphasizes
may have to be changed reduced because product differentiation.
so that it differs from competitors are
competing brands, established in the
which involves new market, but companies
costs try to defend their
market share while also
maximizing profit.
Decline Sales volume begins to Either costs are too high The price is either At this stage, there is
go down. compared to sales, so maintained, or greatly virtually no promotion.
the product is reduced to liquidate
discontinued, or the stock if the product is
company continues to discontinued.
offer the product to loyal
customers, while
reducing costs to a
minimum.
Draw a diagram to show a standard-of-art distribution. channel. What are the
differences b/w old and new school of marketing? What is marketing today? (của lâm)
The main differences between the old and new schools of
marketing lie in the approach. The old school often relied on
traditional methods like mass advertising, limited customer
interaction, and product-centric strategies. The new school
focuses on digital marketing, customer engagement, data-driven
insights, and emphasizes customer experience.
Marketing today is multifaceted, incorporating digital platforms,
social media, data analytics, and personalized experiences. It
revolves around building relationships, understanding customer
needs, and adapting strategies in real-time to stay relevant in a
dynamic market.
Unit 13: ADVERTISING