VARIETIES AND REGISTER OF SPOKEN AND VARIETIES OF LAGUAGE ( ENGLISH )
WRITTEN ENGLISH
AMERICAN ENGLISH
LAGUAGE REGISTER BRITISH ENGLISH
Defined as the appropriateness of AUSTRALIAN ENGLISH
the level and style of speaking and PHILIPPINE ENGLISH
writing
It guides the speaker or writer the
prper use of grammar, vocabulary EVALUATING MESSAGES/ IMAGES
and structure.
o CRITICAL EVALUATION
THREE LAGUAGE REGISTER - A thorough analysis critical
lookat information, messages
1. FORMAL- The style of writing or and images that we get from
speaking for unfamiliar the use of reading materials,
audience/readers or for superior in lectures or presentations, for
an office one to obtain or use accurate
- It used for unfamiliar audience/ information.
readers or for superiors in an
office. o EVALUATING IMAGES
2. INFORMAL – Also called as Casual - In ensuring te validity and
of intimate reliability or appropriateness of
- Recommended when writing or media messages and images, it
speaking to friends or familiar should be evaluated
persons.
o MULTIMODAL TEXT
3. NEUTRAL- register for more - A combination of two or more
objective, impersonal and factual semiotics systems.
type of writing or speaking.
FIVE SEMIOSTICS SYSTEMS
RULES FOR FORMAL LAGUAGE REGISTER 1. LIGUISTIC – includes aspects such
as vocabulary, generic structure of
USE THE THIRD PERSON both oral and written language.
AVOID CONSTRACTION 2. VISUAL – includes aspects such as
SPELL OUT NUMBERS BELOW ONE colors, vectors, and still and
HUNDRED moving objects.
DO NOT USE SLANG AND CLICHES 3. AUDIO – includes such as volume,
PROPER USE OF ACRONYMS pitch, rhythm of music and sound
AVOID FRAGMENTS effects.
ACTIVE USE USAGE 4. GESTURAL – includes aspects
DO NOT USE COMPOUND susch as movements, speed and
SENTENCES stillness in facial expression and
USE TRANSITION WORDS body movement.
5. SPATIAL – includes such as
proximity, direction, position of
layout and organization of objects
in space.
MULTIMODAL TEXT IN ADVERTISEMENT
o ADVERTISEMENT
- Multimodal texts presenting
visuals and linguistic semiotics
systems
- Means of companies to market
and promote their products,
services, campaigns and
platforms.
MULTIMODAL TEXT IN EDITORIAL
CARTOON
o EDITORIAL CARTOONS
- Multimodal text using available
semiotics system in images and
words in a single text.
- Mostly emphasize politics and
varied social current , relevant
issues of the society
- Used I news paper and other
reading materials.
MULTIMODAL TEXT IN FUNDRAISING
POSTERS
o POSTERS
- Employ multimodal it which
share awareness and
information
- Promotional posters for films,
books , wxhibitions and events.