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IBUS90008 Global Value Chains Project Guide

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0% found this document useful (0 votes)
17 views2 pages

IBUS90008 Global Value Chains Project Guide

Uploaded by

jerrykingggg
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Global Value Chains – Instructions and Guidelines for Group Project

Objectives

The purpose of the group project is to help you gain a better understanding of the Global
Value Chains by conducting research and synthesizing it with what you have learned from
cases, readings, and class discussions.

This is a group project, but it is important for every member to participate equally in the project.
Each of you will be asked to assess your team members’ contribution to the project.

Note that you need to select one of the two types of the project - either project type 1 or project
type 2.

PROJECT DETAILS

Project Type 1
Please select a large publicly listed company or an industry that demonstrates a good
example of a global value chain.
Conduct research on the global value chain of the company/ industry, covering the
following topics/criteria:

1. Map its global value.


2. Discuss the macro-level and micro-level considerations relevant to the GVC (i.e., not
the firm)
3. Understand how GVC practices contributed to the functioning of the firm and its
industries and discuss how the global value chain influences the competitive advantage
of firms within the industry.
4. Analyze the global value chain governance types and their evolution (e.g., see sectoral
examples in Gereffi et al., 2005)
5. Identify the potential risks the GVCs may face in the future and make appropriate
recommendations for future global value chain In thinking about this, you might like to
consider the effect of these risks on firms in the GVC or the industry the GVC serves.

*Please do not select a company or industry that is very well-known and well-
researched. (e.g., Apple/Samsung or Apparel industry); companies/industries like these
do not offer you much scope to conduct original analysis and thus, will affect your
marks. Also, please do not select a company/industry that you covered as part of a
project for another subject.
Data sources you can rely on: [Link]

Project Type 2
Researching on a global value chain topic of your choice. Example topics:
1. A literature review on global value chain governance in emerging
2. A literature review on the impact of tariffs on the global value chain
3. Geopolitical conflicts and global value chain
4. COVID-19 pandemic and global value chain
5. How the Covid-19 pandemic affects the governance of global value

IBUS90008 Group Project Guidelines & Instructions 1


6. The impact of digitalization on the global value chain

Presentation time: 10 minutes per group plus 5 minutes of Q&A. Please submit your
slides, clearly indicating the presenter's name on each slide.
Please include relevant citations in the slide but list the full references in separate slides a
the end of the presentation.
Referencing style: Use APA citation style
Refer to the ABDC Journal Quality List for the ranking of academic journals:
[Link]

Here is a list of recommended journals that you may find relevant to the topic of this report:
o Academy of Management Journal
o Asia Pacific Journal of Management
o Global Strategy Journal
o Harvard Business Review
o International Business Review
o International Journal of Human Resource Management
o Journal of Business Ethics
o Journal of Business Venturing
o Journal of International Business Studies
o Journal of International Management
o Journal of Management Studies
o Journal of Management
o Journal of World Business
o Long Range Planning
o Strategic Management Journal
o Strategic Organization
o Work, Employment and Society

Key Dates
Company name due: Week 8. In order to avoid duplication of a company. Each group
should email the company name to the respective lecturer to secure it.
Presentations weeks: Weeks 10–11 in the class
Assessment Criteria
Please look at the attached marking rubric.

Operational Details
o Each group will work on a different company/industry. If more than one group
proposes the same company/industry, the ‘first come, first served’ principle will
be used.
o You are expected to gather information by searching business journals and
magazines, academic journals, as well as reliable web-based information to
complete this Note that popular sources of information, such as Wikipedia and
some online industry reports, may contain invalidated information. Do not cite
these sources.

IBUS90008 Group Project Guidelines & Instructions 2

Common questions

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Micro-level considerations, such as firm-specific capabilities, supply chain efficiency, and internal resource management, directly shape strategic management by affecting decisions on outsourcing versus insourcing, supplier relationships, and technology integration. Managing these factors well boosts responsiveness to market demands and enhances integration and coordination within the chain, strengthening competitive positioning .

Criteria include selecting less well-documented industries or companies to ensure novel research opportunities, availability of reliable data sources beyond Wikipedia, and potential for analyzing unique aspects of global value chains. Avoid highly-researched sectors to enhance originality and depth of analysis, contributing to higher academic value .

Recommended analytical methods include process flow analysis, economic value analysis, and geographical mapping techniques, combined with strategic frameworks such as SWOT analysis. These methods effectively visualize value addition across stages and locations, identify bottlenecks or inefficiencies, and provide insights into strategic opportunities and risks within the global network .

The governance type—ranging from hierarchy to market-driven models—affects a global value chain by dictating levels of control over different components of the chain and interactions between entities. More centralized governance might facilitate control and coordination, enhancing competitive advantage through streamlined operations, while decentralized models could foster flexibility and adaptability, critical in volatile markets .

Macro-level considerations, such as geopolitical dynamics, regulatory environments, and international trade agreements, impact the global value chain by influencing resource allocation, strategic partnerships, and competitive positioning for large companies. These factors can affect supply chain efficiency and cost structures, ultimately impacting international competitiveness and strategic decisions .

Geopolitical conflicts can lead to shifts in trade policies and supply chain realignments, prompting firms to re-evaluate sourcing strategies, market access, and investment locations. They may necessitate contingency planning and diversification of operations to mitigate exposure to regional instability, influencing long-term strategic direction and competitive dynamics .

Challenges include accounting for the multifaceted effects of tariffs, such as increased costs and shifts in competitive advantages, and the complexity of isolating tariff impacts from other concurrent economic factors. Researchers must also navigate limited access to detailed firm-specific data and the rapidly changing international trade environment .

Digitalization plays a critical role by enabling real-time data sharing and greater transparency, facilitating better coordination and decision-making across geographically dispersed chain components. During the COVID-19 pandemic, it has been pivotal in maintaining operational continuity, adapting to rapid changes, and enhancing resilience through technologies like AI and blockchain .

The pandemic has accelerated the push toward digital governance, increasing reliance on remote communication and real-time monitoring technologies. It compels firms to prioritize flexibility in supply chains and re-evaluate dependencies, suggesting future governance will heavily incorporate digital innovations to bolster resilience against disruptions .

Potential risks include geopolitical tensions, supply chain disruptions, regulatory changes, and technological advancements. Strategies to mitigate these risks involve diversifying supplier bases to reduce dependency, investing in digital technologies to increase responsiveness, and developing robust risk management frameworks that account for geopolitical and market volatility .

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