theYOUNG
Business English
CLAUDIA KWOK, OAGN 119
Assignment 3
Contents
Claudia’s Proposal for Mike’s Office.............................................................................................. 2
Claudia’s Proposal for Mike’s Office
I write this proposal to you in hopes that you will consider some of these changes
in order to help enhance the current Youtube channel you have now. At the moment,
your channel is great as is – in that it’s highly beneficial to the students around the
world who are viewers. I, myself, am one of said subscribers but I am more of a passive
one than an actively engaged one. After considering making some of the following
suggestions, I believe your channel will thrive even more than it currently is.
Currently, despite how much your channel is currently thriving, there are multiple
steps you can choose to take to improve upon it. The table below compares your
channel to channels that operate with similar goals to yours.
Mike’s Office Surfwtw Sali Kaceli
Subscribers 200~ 5,000~ 55,000~
# of views on 1,300~ 477,000~ 2,500,000~
most popular
video
Total 16,800~ 2,300,000~ 10,800,000~
Channel
Views
Key Focus Teaching Excel Moodle
people how Music Excel
to become a covers Word
Microsoft PowerPoint
Office Outlook
professional Access
First day a August 1, 2014 1 May 17, 2012 2
November 15,
Microsoft 2011 3
related video
was posted
From the table, it is clear that the two other Youtube channels have more overall
subscribers, numbers of views on their most popular video, and total channel views.
This, however, does make sense. The reason for this is because Sali Kaceli’s channel for
example, has the most amount of subscribers. I believe the reason for this is that his
channel his started posting Microsoft related videos. This means his viewers have been
able to count on him over the last six years to keep producing quality content on a
consistent basis. For Surfwtw’s channel, he began making Microsoft videos a little later
than Kaceli did. Surfwtw’s channel also isn’t just solely dedicated to helping people
with Microsoft. It is also a channel that he dedicates to making music covers. With a
split interest displayed on his channel, it is quite possible that his current subscribers
are going to look elsewhere for help going forward.
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At the moment, your channel among the three, is the newest. This means there is
plenty of room for growth as well as improvements!
The steps I recommend consist of the following:
A ssistin g w ith th e te x tb o o k in stru c tio n s fro m N e w
P e rsp e c tiv e s M ic ro so ft O ff ic e 3 6 5 & E x c e l 2 0 1 6 :
In te rm e d ia te
H a v in g c lo se d c a p tio n in g fo r e v e ry sin g le v id e o o n th e
Y o u tu b e c h a n n e l
C re a tin g tim e sta m p s in th e v id e o d e sc rip tio n fo r th e
tu to ria l v id e o s
H a v in g a se c tio n d e d ic a te d to b e g in n e r tu to ria ls
B e in g c o n siste n t!
Regarding the first suggestion of textbook assisting, many students at Centennial
College find that the wording of the textbook to be misleading and even at times,
confusing. One of the suggestions is that in addition to leading students through the
steps visually, you could also reword the instructions for them. Going forward, this
could better enable students to understand what the textbook was attempting to
convey. Additionally, you could have a video explaining as well
as demonstrating some of the wordier instructions from the
textbook. You could comprise a list of said
instructions from your current semester’s
students as it is likely that future students will
run into similar issues. This may take a good
chunk of time to accomplish but I guarantee
students around the world will be thankful for the
time and effort you put into furthering their
education.
Secondly, the suggestion of including closed
captioning in every video is an important one. Currently, some of your videos
offer that option but I noticed that it is not consistent with every single video offering it.
As is, your channel is more geared towards aural and visual learners. 4 That is already
phenomenal but what would make it excel would be adding closed captioning to every
video. If you decide to incorporate that, it opens the door for a whole other group of
people that learn in a verbal-oriented way. This is another action that may take some
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time to be fully integrated into the channel but it’s efinitely one of those actions that
you’ll feel the positive effects of long after you’ve completed the captioning.
Thirdly, I noticed that some of your videos are a considerable length of time. This is
a great quality to have as it means you thoroughly go over every aspect of the topic
being discussed in each respective video. One minor adjustment you could make to
each video is having timestamps in the description. This could enable students who are
short on time to easily maneuver their way through your videos to find the content they
require. Additionally, if those students find your time stamped videos useful, they may
just link it to their friends which will help your
channel/videos gain views!
Fourthly, I have noticed that not all people begin
with an understanding of how any of the Microsoft
applications work. It can be safe to say that
tutorials for beginners would be beneficial to
people who are trying to either return to the
workforce after a long time or for someone who has
never encountered these applications before. It can
be complicated to try and figure out what sort of
things a beginner may or may not know as you take
for granted the knowledge you already have.
Starting with simple actions such as teaching
someone how to save a documented in a specific folder
or renaming it a specific name can be a starting point to ease into. Students who
previously lacked the beginner knowledge will be extremely thankful once they
understand the basics and can make use of your more advanced videos to further
enhance their technological skills.
Lastly, I believe it will overall benefit you as well as your channel to stay consistent.
Consistency provides a sense of security and is comforting to most people as they will
be more inclined to stick with you if you’re someone they can count on. Providing this
feeling of support will ensure loyal subscribers.
Remember that the You in Youtube is referring to the viewers rather than the owner
of the channel; the viewers are what keep a channel afloat after all! Keep on trying to
improve even when everything seems to be going well as there is no limit as to what
someone can achieve. If you keep striving for excellence and bettering your methods of
teaching, there is nothing but success coming your way.