PORTAL 37

PALACES INFORMATION FOR ARCHITECTS FROM HÖRMANN AND SCHÖRGHUBER

GMP ARCHITEKTEN VON GERKAN, MARG UND PARTNER, LAB32 ARCHITECTEN, MVM + STARKE, STAAB ARCHITEKTEN
 BRAND PALACE: STABILO IN HEROLDSBERG,
GERMANY
“If the building for a coloured pen manufacturer
is to be drafted as part of the brand architecture,
there are only two paths to be taken. Either you
ignore their core competence, or you dare to dive
head first into the bright world of the Schwan-
Stabilo products.”

CULTURAL PALACE: RICHARD WAGNER MUSEUM

IN BAYREUTH, GERMANY
“Volker Staab opted to arouse maximum
attention for the content and to scale back the
architecture – maintaining the required distance
to Wahnfried with the new building.”

RESIDENTIAL PALACE: VILLA IN REEUWIJK, PARLIAMENT PALACE: VIETNAMESE NATIONAL

NETHERLANDS ASSEMBLY IN HANOI, VIETNAM
“The watercraft floats on its own channel, “Where there are no references, there is a
including lock, directly into the house. And both great risk of resorting to current architecture
entrances are secured by two Hörmann garage trends across the world. But the Hamburg-
doors that are completely integrated into the based company rejected all trendy (for the office
architecture when closed.” completely alien) “isms”. Instead, Meinhard von
Gerkan concentrated on the defining elements
circles and squares.”

2
CONTENTS EDITORIAL

04 ABOUT THE TOPIC

Prof. Dipl. Ing. Frank R. Werner:
Representative architecture between distinction
and social realism

10 CULTURAL PALACE: RICHARD WAGNER MUSEUM

IN BAYREUTH, GERMANY
Staab Architekten, Berlin, Germany

16 BRAND PALACE: STABILO CUBE Dear Readers,

IN HEROLDSBERG, GERMANY
mvmarchitekt + starkearchitektur, Cologne, In 1834, when Georg Büchner demanded “Peace to
Germany the shacks! War on the palaces!” Germany was a very
different place. Back then, palaces were reserved for
24 RESIDENTIAL PALACE: VILLA IN REEUWIJK, only the ruling feudal lords and democracy, freedom of
NETHERLANDS speech and human rights were only demands. Today,
Lab32 architecten, Geulle, Netherlands “palaces” have become democratic, pluralistic and for
everyone. And they are no longer reserved for the topic of
30 PARLIAMENT PALACE: VIETNAMESE NATIONAL “living”. In this edition of PORTAL, we present the Richard
ASSEMBLY IN HANOI, VIETNAM Wagner Museum in Bayreuth, a special location for a
gmp Architekten von Gerkan, Marg und Partner, complex topic and a real palace of culture. We visited the
Hamburg, Germany new parliament in Vietnam – which has clearly become
a national palace for a proud nation. The head office of
36 CORPORATE NEWS Schwan-Stabilo is a perfect example of a brand palace,
Hörmann and of course there is the civil palace version – the
Schörghuber residence on a Dutch lake. All of this shows how much
society and construction have changed since Büchner’s
40 TECHNOLOGY demand. Not that Germany is now free of shacks. But
there’s no longer a reason to call for war against palaces.
42 RECENTLY IN ... HANOI Due to a lack in demand, “palaces” have basically died
Tran Cong Duc out in Central Europe as a real building type – and new
gmp Architekten von Gerkan, Marg und Partner, palaces from various autocrats are the exception that
Hanoi, Vietnam prove the rule. But the same demand hidden behind
this word still applies. The call for a confident, unique
44 ARCHITECTURE AND ART architectonic statement. In this PORTAL, we present
Andreas Slominski four impressive examples – and are excited to be able to
contribute to these buildings with our products.
46 PREVIEW
Consumption

47 IMPRINT
HÖRMANN AND SCHÖRGHUBER IN DIALOGUE

Cover photo: Parliament palace: Vietnamese National Assembly in Hanoi,

Vietnam Christoph Hörmann Thomas J. Hörmann Martin J. Hörmann
Photographer: Christian Gahl, Berlin, DE Personally liable general partners

PORTAL 37 3
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REPRESENTATIVE ARCHITECTURE BETWEEN DISTINCTION AND
SOCIAL REALISM
Palaces are commonly associated with architecturally luxurious, impressive buildings.
They tell stories of power and wealth. But also of hubris and oppression in places where
a political and economic imbalance prevails among the population. Is this type of building
even built today? Prof. Frank R. Werner transports the term “palace” to the present.

PORTAL 37 5
REPRESENTATIVE ARCHITECTURE BETWEEN
DISTINCTION AND SOCIAL REALISM

After the Pentagon near Washington, Ceausescu’s Palace of the

Parliament in Bucharest is considered the second largest administrative
building in the world. (previous page)
Robert Venturi coined the term decorative shed. His ‘primitive hut of
postmodernism’ is the “Vanna Venturi House” in Philadelphia (1964), where
the packaging and content don’t have much in common. (following page,
top and bottom)
Photo: Octavian Floren Babusi, iStock/m-louis, Flickr CC BY-SA 2.0

Among Marc Chagall’s oeuvre is a drawing relatively untypical arch, broken gable and backset median risalit feign a great
for him from the year 1917. It shows a stout farmer clad in building depth, but at the very least a voluminous space. But
red as a Bolshevik, bracing the model of a small palace or a glance from the side exposes the building as a fake – the
representative villa over his green hair to hurl it angrily onto theatrical gable hides an ordinary, box-like house just a few
the ground. The sheet is titled “Peace to the shacks! War on metres deep. Inside, the interplay between “complexity and
the palaces!”. As for many other European revolutionaries, contradiction” continues. Here, Venturi’s old mother hit her
palaces and palace-like villas were, by virtue of their head on the wall when entering her house because the
expression, symbols of oppression, symbols of unsocial and actual entrance is hidden to the side of the entrée. When
thus feudal systems to be eliminated by force. going upstairs, the steps upwards narrow to such an extent
From the revolutionary year of 1918 up to present day, that the staircase can’t actually be passed through. And the
palaces have only been built sporadically, including, however, upstairs has another staircase that doesn’t actually lead
monstrous buildings such as Hitler’s New Reich Chancellery to anything. With this building that pretends to be a palace
in Berlin (1934-1943), now gone, Ceausescu’s Palace of the but is actually just a ‘decorated shed’, Venturi subjects all
Parliament in Bucharest (1983-1989) or Erdogan’s presidential the rules of classical architecture to critical review. What
palace in Ankara (2011-2014). The press has reprimanded appears playful, almost amateurish is in reality a very serious
the former two as “palace of insanity” and “palace of attempt to break down the expressiveness of representation
swank”. Palaces still bear the stigma of petrified hubris and architecture, freed of all restrictions, to the simple, wooden
oppression. In the wake of this type of stigmatisation, villas American home. A good decade before the proclamation of
as miniature palaces, however, have survived all upheavals postmodernism and its first buildings arose, this over 50-year-
and paradigm shifts virtually free of harm. Under the pretext of old prototype of a palace or villa architecture ironically called
social-revolutionary motives, the Bauhaus had nolens volens into question did not lose any provocative freshness. Today,
already rejected villas as a building type. But as the irony however, postmodern architecture has widely been forgotten.
of fate would have it, many buildings exemplary of classic A carefully selected group of architects, however, continues
modernism are in reality purist, but luxurious villa complexes. to search for their salvation in confirming the “cast-iron”
This is why today, villas of all provenances are seeing more foundations of architectural history. This group operates free
appreciation than ever. of any ironic implications. Ungers' student Hans Kollhoff, who
The actual renaissance of the villa as a “miniature palace” worked as an intelligent, powerful teacher at the ETH Zurich
and its associated reassessment as a means of expression, for many years, has long promoted, in theory and in practice,
however, did not begin until the final third of the past century. a renaissance of the tectonics that have been gradually
The cause was the triumph of postmodernism experienced destroyed by modernism and postmodernism. But when
briefly across the world. In Germany, these were more trivial architects from Kollhoff’s sphere provide their well-off clients
to provincial variants that took hold. Decorative, playful with neoclassical villas including veritable Palladian porticos,
variants compared to which Robert Venturi’s ‘primitive hut it’s about much more than just a longing for tectonics. This
of postmodernism’, the currently for-sale “Vanna Venturi is where distinction comes into play. “Distinction architects”
House” in Philadelphia (1964), almost appears like a new have arisen everywhere, including in Germany, that are
objective prototype. Created years before the breakthrough (basically) no longer the cause for excitement. In a neoliberal
of postmodernism, this palace-like ‘decorated shed’ violates society, they are virtually accepted as a matter of course.
all rules of good taste and design. An overwide, monumental Publisher Bernd Lunkewitz had prominent British eclectic
front gable wall with a central entrance, implied portal Quinlan Terry erect a Neopalladian villa based on the

6
PORTAL 37 7
REPRESENTATIVE ARCHITECTURE BETWEEN
DISTINCTION AND SOCIAL REALISM

Completed in 1931 by Le Corbusier, Villa Savoye, near Paris, is

considered an icon of modernism. (right)
With his renovation of the “Ernst Lück” VEB Obertrikotagen knitwear
material warehouse at Krampnitzsee, Arno Brandlhuber has
proclaimed the anti-villa. (bottom)
Photo (right): Smallbones (Wikipedia)
Foto (bottom): Future Documentation/EO for Brandlhuber+Emde, Burlon, Berlin, Germany
Author: Prof. Dipl.-Ing. Frank R. Werner
was born in Worms am Rhein, Germany, in 1944. He studied painting,
philosophy and, finally, architecture at the universities of Mainz, Hanover
and Stuttgart, followed by an academic career as assistant and lecturer.
Later, he worked as a professor at the University of Wuppertal and then
at the Stuttgart State Academy of Art and Design. In 1993, he accepted
a chair as a tenured university professor and head of the Institute for
Architectural History and Architectural Theory at the University of
Wuppertal. There, Werner was also the managing director of the Institute

Photo: University of Wuppertal, Germany

for Environmental Design as well as the dean of the architecture faculty.
As a guest professor, he has taught in cities including Los Angeles,
Barcelona, Vienna, Mendrisio and Milan. In 2011, Werner retired.
He incorporated his expertise into numerous committees, research
associations and other institutions. He is a member of the German
Werkbund work federation of architects, artists and builders and an
honorary member of the Association of German Architects. Werner lives
in Schöppingen, Germany.

frwerner@[Link]

prototype of the “Rotonda” right in the middle of Frankfurt’s measures was given the typical GDR grey plaster. The new
Louisa park in 1996. Compared with Venturi’s “Vanna Venturi flat roof allows rain to drain via a monstrous water spout
House”, this Frankfurt “Rotonda” appears strangely pale and made of concrete that projects from the corner of the house.
lifeless. This structure which was programmatically based The result has nothing at all to do with conventional aesthetic
on distinction and discretion did not raise public interest until concepts. Instead, it is reminiscent of Gordon Matta-Clark’s
now, when it was put up for sale. In Great Britain, no one “Cuttings”. Brandlhuber’s transformation of a faceless old
is excited by such variants of contemporary neoclassicism building into a symbolic “anti-villa” ostentatiously presents its
anymore. Just as people buy “period furniture” for luxury wounds. An unremarkable old building has been misshapen,
for reasons of distinction, people specifically choose overwritten and “alienated” by removing and damaging parts.
“period architecture” for the exterior of their homes which And the familiar old building has resurged as fascinating
promises both distinction and discretion. What has remained “uncanny architecture”. The result: a completely new type
beyond postmodern gimmickry? At first glance, a much of architectonic realism, which is miles from the appearance
more relaxed handling of historical examples and a diffuse, of conventional villa structures. Palaces may have largely
sometimes downright eerie, because distant from reality, disappeared, but villas remain a topic for discussion as
longing for reconstruction. What has remained at second their miniature editions. What they want to express and can
glance is above all the rediscovery of ornaments. Even the express de facto – this is where ways part. In a time when all
discovery of completely new ornaments. The controversially contradictions begin to wear off under the motto “anything
discussed “Parametricism as Style”, supported in theory by goes”, this surely isn’t the worst thing that could happen.
Patrik Schumacher’s writings, has opened Pandora’s box
and in practice resulted in an abundance of new computer-
generated ornaments. In Germany, this isn’t difficult to see
in the villas of Jürgen Mayer H. and similarly operating
architects which seem to be cast into the landscape. Their
constructions occasionally appear as monumental three-
dimensional ornaments themselves, where the ornament can
even become the constituent static structure of the respective
building. Using 3D printers, the calculated ornaments are
now relatively easy to produce. The Gründerzeit architects
towards the end of the 19th century, enamoured by shapes,
would have never dared to dream of this.
Arno Brandlhuber, who is also interested in extracting novel
historicalities from the architectonic “objet trouvé” and the
resulting connotations, takes a completely different approach.
Brandlhuber purchased an unsightly former knitwear factory
from GDR times at Berlin’s Krampnitzsee, but then decided
to maintain it. In the gutted old building, he asked friends to
knock new facade openings. The cavernous interior, widened
randomly, was energetically optimised with a multi-zone
system. The shell structure carved out using these radical

PORTAL 37 9
10
CULTURAL PALACE: RICHARD WAGNER MUSEUM IN BAYREUTH
Germany has likely never seen a “more difficult” construction site in literal terms.
Wagner’s Wahnfried villa in Bayreuth is one of the most legendary, yet contaminated
locations. Directly next door, Volker Staab and hg merz placed a new temple for
Wagnerians – and for all those interested in the complex cultural, historic and
political connections with the great artist.

PORTAL 37 11
CULTURAL PALACE: RICHARD WAGNER MUSEUM IN BAYREUTH

The new building by Staab Architekten is integrated inconspicuously

between Wahnfried house and the gardener’s house. (previous page)
The new building is located on a piece of land purchased in 1930. This
leaves the symmetry of the garden unchanged. According to Volker Staab,
Wahnfried house is the actual exhibit. His new building – just an onlooker.
(bottom)
The exhibit design comes from Stuttgart-based scenographer hg merz.
(following page)

Richard Wagner was a free spirit who paid much attention the interior design everywhere in the building, but that support
to trifles, a bon vivant and bourgeois, a part of world culture the important task of fire and smoke protection.
and anti-Semite. This fruited not only a genius work, but The ground floor features the foyer, special exhibits and
also historically difficult terrain. The US army used Siegfried service zones. The permanent exhibit on festival performances
Wagner’s house as an officer's club and supposedly as begins in the lower storey. It continues underground to the
a brothel – which seems like a conscious desecration of Wahnfried villa, which was partially designed as a cult and
the problematic national holy site. Damaged in war, the holy site for the “Master” by hg merz. Almost nothing of the
Wahnfried house was rebuilt in the 70s, but without critical original equipment at all survived British firebombing. The
reconstruction. This didn’t change until the new building was “imperfections” were marked consistently: white covers
erected. Volker Staab opted to arouse maximum attention for drape the pieces of furniture that are not original. The exhibit
the content and to scale back the architecture – maintaining in Siegfried Wagner’s house was dedicated to national-
the required distance to Wahnfried with the new building. socialist errors. And they are no longer just implied, but clearly
The pavilion is located right at the border to the neighbouring formulated. After all, this is where meetings between Winifred
property. It couldn’t be any closer to the “Master’s” house Wagner and Adolf Hitler took place. His decision to support
without bursting its aura. Approaching the building on the Franco in the Spanish Civil War is also said to have been made
original alley, one doesn’t notice the new building until much here. Clearly, the terrain was contaminated to the maximum.
later, as a great portion of the utilised space is located But with their modest, perfectly detailed work, Staab and
underground. The house itself stands in the tradition of Mies Merz aided in carving visitors a way through the history and
van der Rohe’s Farnsworth House. The facade is nearly reception of Wagner’s life.
decomposed, the awning featuring a subtle design, and the
interior scaled back to the extent possible. This also applies to
the many Schörghuber doors integrated inconspicuously into

12
 “We didn’t want to make a statement on Wagner –
the architecture doesn’t owe commentary.”
Volker Staab

PORTAL 37 13
CULTURAL PALACE: RICHARD WAGNER MUSEUM IN BAYREUTH

In the new building, the timber function doors from Schörghuber are gently
withdrawn, integrating inconspicuously into the wall cladding made of the
same timber. (top)
Double-leaf recessed doors in the lower story save space, located in the
wall, only identifiable by their prominent fittings. In the event of a fire, the
doors close to separate the hallway areas. (bottom left)
The door leaves are not only integrated flush into the wall, but also into the
colour concept: on one side, they are painted anthracite, and on the other
side they are painted white. (bottom centre)
Vistas are ensured by large-scale glazing cut-outs in the Schörghuber door
leaves. (bottom right)
Floor plan of the ground floor (following page, top)
Cross-section (following page, bottom)

14
Location: Wahnfriedstr. 2, 95444 Bayreuth, Germany Schörghuber products: T30 fire-rated/smoke-tight/acoustic-rated doors
Owner: City of Bayreuth, Germany Rw,P = 32 dB type 16 with solid timber block and timber profile frame,
Architect: Staab Architekten, Berlin, Germany acoustic-rated doors Rw,P = 32 dB type 16, T90 fire-rated/smoke-tight
Processor: Martin Dudnik Schreinerei, Weidenberg, Germany doors type 8, T30 fire-rated/smoke-tight doors type 3 with timber Slimline
Exhibit design: hg merz architekten, Stuttgart, Germany moulded frame, T30 fire-rated/smoke-tight recessed doors, double-leaf
Completion: 2015 type 26 with solid timber block frame, solid core doors type 3 and type 16
Costs: €20 million with solid timber block frame, in some cases climatic class 3, T30 fire-
Utilised space: 2,975 m² rated/smoke-tight doors, double-leaf type 4 with solid timber block frame,
Gross floor area: 5,175 m² acoustic-rated doors Rw,P = 32 dB type 16 and type 3 with solid timber
Gross volume: 20,770 m³ block frame, damp room doors type 3
Lead story photo: Marcus Ebener, Berlin, Germany Hörmann products: Two-part steel profile frames with edge recess, sports
Photos: Andreas Muhs, Berlin, Germany hall frames type Fineline, steel block frames type Fineline, steel corner
frames

PORTAL 37 15
16
BRAND PALACE: STABILO CUBE IN HEROLDSBERG, GERMANY
Expressing the brand in the company architecture: Schwan-Stabilo, a company with
international success, took this approach. With its new administration building,
it clearly shows its colours – full in contrast: the exterior in modest shades of
anthracite, with the interior brightly coloured. mvmarchitekt + starkearchitektur
realised a real brand palace.

PORTAL 37 17
BRAND PALACE: STABILO CUBE IN HEROLDSBERG, GERMANY

The great number of small window openings makes the colour coding clear
from the outside as well. (previous page)
Schörghuber fire-rated doors are implemented as recessed doors in some
cases. They are integrated not only into the colour of the wall in the hallway,
but also ensure a maximum clear passage width when the door leaf is opened
completely. (bottom left)
The white recessed fire-rated doors from Schörghuber are realised as super
format doors. In the event of a fire, they close automatically and separate the
different building sections. (bottom right)
Like a sculpture, the orange flight of stairs in the atrium connects the different
storeys. (following page)

In the 19th century, the German copying pencil revolutionised world of the Schwan-Stabilo products. From the outside, the
the office world. The highlighter Stabilo Boss became a cult cube is relatively modest with its pixel facade. However, the
product, and the fineliner point 88 is particularly popular inside is flashy and bright. The large staircase is illuminated
among architects. As well-known as the writing utensils are, in fluorescent orange, as is usual for the corresponding
the company’s cosmetic products are unknown. When an Boss marker. Green surfaces mark the conference areas,
eyebrow is pencilled over or a lip is contoured somewhere in while blue stands for communication zones and red for the
the world, it is highly likely that the German company is behind brand shop. Schörghuber supplied numerous fire-rated,
the stick – no matter what elegant cosmetic brand put its label smoke-tight and acoustic-rated doors which can barely be
on it in the end. Schwan-Stabilo now diversifies its range of detected as such, as they are integrated perfectly into this
products significantly, having taken over some companies in play of colours, continuing the overall concept. Up to now, the
the outdoor sector, for example. Still: Continuity is one of the colours of Boss markers structured documents – and now
characteristics of the company, which has been family-owned an entire building. Costing around 15.5 million euros, the new
for 160 years. The architects also opted for continuity with building was completed and moved into in time for the 160th
their competition design. The new building’s black cube made anniversary of Schwan-Stabilo Schwanhäußer GmbH & Co
reference to the white cube shapes of the administration KG. The brand-shaping possibilities of the architecture were
building of the 1990s, continuing and contradicting this style. taken full advantage of – at the service of both customers and
Traditional department borders have been eliminated. Open employees. Because when staff have the brand image in front
zones, communication areas and retreats were created of them every day, they are better capable of living it.
instead. If the building for a coloured pen manufacturer is
to be drafted as part of the brand architecture, there are
only two paths to be taken: either you ignore their core
competence, or you dare to dive head first into the bright

18
PORTAL 37 19
BRAND PALACE: STABILO CUBE IN HEROLDSBERG, GERMANY

Not to overwhelm users with colours, the offices are

in classic white. (left)
The core of the building is green. Red, blue and orange shades
complete the colour concept. (right)

20
 “If the clear, usual shape
of the cube doesn’t raise any questions, the
cube’s ‘colour’ and facade design are unusual and
crucial to the contrast with the environment.”
Michael Viktor Müller

PORTAL 37 21
BRAND PALACE: STABILO CUBE IN HEROLDSBERG, GERMANY

Schörghuber ceiling-high recessed doors are located in the wall to save

space. (top left)
The colour concept consistently extends to the walls and floors. (top right)
The double-leaf fire-rated and smoke-tight door from Schörghuber offers
more space for transporting bulky objects: if necessary, the fixed leaf can be
opened. (bottom left)
To reach the conference rooms, named after prominent figures, one has
to pass through a ceiling-high Schörghuber door that features four hinges
instead of two due to its size. (bottom right)

22
Location: Schwanweg 1, 90562 Heroldsberg, Germany Schörghuber products: T30 fire-rated/smoke-tight doors, single-leaf type
Owner: Schwanhäußer Grundstückbesitzholding GmbH & Co. KG 3, double-leaf type 4 with rebate frame, T30 fire-rated/smoke-tight/wet
Architect: mvmarchitekt + starkearchitektur, Cologne, Germany room door type 3 NT with PU edge, composite timber and acoustic-rated
Processor: Wolf Holzwerkstätten GmbH, Stein, Germany doors Rw,P = 32 dB type 3 with rebate frame, acoustic-rated doors Rw,P
Gross floor area: 4,805 m² = 42 dB type 13, T30 fire-rated/smoke-tight recessed doors type 16 with
Gross volume: 21,594 m³ solid timber block frame; T30 fire-rated/smoke-tight doors with transom
Photos: Andreas Muhs, Berlin, Germany panel, single-leaf type 5 and double-leaf type 6, with rebate frame,
composite timber door type 16 with solid timber block frame, room-high
without frame cross-section
Hörmann products: Two-part steel profile frames, powder-coated

Floor plan of the ground floor (top left)

Floor plan of the first floor (top right)
Layout (bottom left)
Cross-section (bottom right)

PORTAL 37 23
RESIDENTIAL PALACE: VILLA IN REEUWIJK
Owning a “house on the water” is the epitome and fulfilment of middle-class
dreams. Dutch architects from Lab32 realised this for a building owner with not only
maximum demands, but also an exact idea of how he wanted to live. The perfect
prerequisites for turning a home into a dream home.

24
PORTAL 37 25
RESIDENTIAL PALACE: VILLA IN REEUWIJK

The villa is divided into two sections: the owners' residence and then – a bit
secluded – the guest house. The garage is also located here: the front for the
car and the rear for the boat. (previous page)
When closed, the garages don’t look like garages. The Hörmann doors are
practically invisible, disappearing into the facade. (bottom)
The property is surrounded by water – an artificial island. Residents reach
the guest house and garage with their cars via a narrow wooden bridge.
(following page)

In the Netherlands, the interplay between architecture and and defined by few materials. Maximised windows create
landscape has always been special. A nation that extracted a connection to the water and turn the changing seasons
the majority of its territory from the sea develops other into a perceivable experience. The actual home features
emotional connections to water and nature. The more than additional bedrooms and a pool with wellness area in the
unusual “G-House” in Reeuwijkse Plas is an impressive basement. The guest house located next door protects the
example. The construction site alone is “typical” Dutch – if house from the neighbouring land – and upon more careful
the stereotype is permitted. The lake is artificial and the inspection is actually an extraordinary garage. Facing the
island was made by drainage. It’s easy to see – and it “landside” are two traditional car spaces – but facing
isn’t a bad thing. The building owner didn’t want a dream- the lake is a boathouse. The watercraft floats on its own
like residential idyll in secluded nature, but a premium, channel, including lock, directly into the house. And both
controlled minimalistic house. The artificial island position entrances are secured by two Hörmann sectional garage
is emphasised by the visible sheet pile walls that appear to doors that are completely integrated into the architecture
have been drawn with a ruler. The private island can only when closed. This way, the Hörmann sectional doors don’t
be reached by crossing one of the narrow bridges spanning look like an added ingredient, but rather a homogeneous
the great channel. The actual residence is located head- architectural wall area that can be opened as needed. The
on, while the guest house is to the left. This arrangement control over architecture and nature is perfect. The home
and the construction volume weren’t completely arbitrary. transforms into a residential palace.
The location on the water gave rise to many structural
restrictions. The landscape architecture is just as minimal
as the house. Croppy grass and grey gravelled surfaces
alternate. No untamed nature grows wild here, it is strictly
controlled. The cubature of the house is reduced, clear

26
 “Hörmann supplies aesthetic solutions for
demanding architecture. The doors stand for
high-quality fine mechanics while meeting the
architect’s design taste.
Loek Stijnen

PORTAL 37 27
RESIDENTIAL PALACE: VILLA IN REEUWIJK

Nearly the entire facade features ceiling-high glazings. Only a few solid surfaces
offer protection from prying eyes. The facade arched towards the lake makes
for a dynamic spatial impression. (top left)
The open kitchen is connected directly to the living and dining areas. (top right)
The interior features high-quality objects. Generally, the design was kept very
modest. Some colour accents make for excitement. (bottom)

28
Location: Reeuwijk, Netherlands Hörmann products: 2 sectional garage doors ALR F42 with on-site
Owner: Private cladding
Architect: Lab32 architecten, Geulle, Netherlands Cladding: Titan zinc facade elements with plastic core
Interior designer: Jos van Zijl Interieurarchitect, Mijdrecht, Netherlands Processor: Sign Display, Zwanenburg, Netherlands
Construction engineer: Geelhoed, Moordrecht, Netherlands
Construction company: Bouwbedrijf Valkenburg B.V.
Completion: 2015
Gross floor area: 650 m²
Photos: René de Wit, Breda, Netherlands

Floor plan of the ground floor (top)

Floor plan of the basement (centre)
Cross-sections (bottom)

PORTAL 37 29
PARLIAMENT PALACE: VIETNAMESE NATIONAL ASSEMBLY IN
HANOI
Vietnam has more than enough patriotism. But its own architectural identity has
only been developing to a limited extent. Difficult prerequisites for office Gerkan,
Marg und Partner in setting up a parliament palace as a symbol of this nation. They
achieved it by rejecting modern “isms”.

30
PORTAL 37 31
PARLIAMENT PALACE: VIETNAMESE NATIONAL ASSEMBLY IN HANOI

The regular rhythm of posts and the indented atria in the upper storeys
structure the National Assembly Building. Its architecture foregoes pomp
and pageantry. In sight: The Ho Chi Minh mausoleum. (previous page)
Supported by eight stilts, the plenary hall stands above the foyer. It is
cladded with translucent jade glass. (left)
The bust of Ho Chi Minh stands above the committee seats and casts a
watchful eye over the members of the National Assembly. The effigy of the
revolutionary and former president of the Socialist Republic of Vietnam is
one of the few socialist symbols in the room.
The ceiling with hundreds of small lights is much more conspicuous. (right)

32
PORTAL 37 33
PARLIAMENT PALACE: VIETNAMESE NATIONAL ASSEMBLY IN HANOI

Public speeches are held in the foyer from time to time. (bottom left)
In the building of the Vietnamese National Assembly, fully glazed steel fire-
rated doors with transom lights from Hörmann were used. (bottom right)

Vietnam has always had to protect itself. Primarily against was maintained – and gmp once again came out on top of the
China, most recently against the USA. The result is proud process. Square-shaped elements were taken from the natural
patriotism – which is, however, missing an architectonic stone facade and replaced with green gardens. The office’s
form of expression. Visitors to extremely charming Hanoi window surface was multiplied, making the building even
today rejoice over the overlapping of cultural layers. French more memorable. Elegant woodwork dominates the surfaces
colonial architecture is steeped in Asian symbols for socialism inside. Here, the local reference to Vietnamese symbolism and
and overrun with capitalistic billboards. Decades after the ornamentation was made. For the technical components of the
triumph of socialism against the USA, American capitalism building, the Vietnamese customers relied on the competence
ended up winning after all. In the city centre, “Kentucky Fried of German manufacturers. Hörmann, for example, supplied
Chicken” dominates with its stores. So what should Vietnam’s fire-rated and smoke-tight doors which were installed in
National Assembly look like? At least the construction site the area of the house of representatives. Consultation was
is of symbolic importance – located directly across from provided by the Vietnamese Hörmann regional sales office.
the Ho Chi Minh mausoleum. But the lithic cooling house In the reception halls, the genius loci is present in large
is Vietnam’s past. The parliament from gmp stands for the paintings – and von Gerkan’s building also feature this artistic
future. Where there are no references, there is a great risk pathos without suffering any damage. This may be the decisive
of resorting to current architecture trends across the world. point: this architecture doesn’t dominate. It becomes the
But the Hamburg-based company rejected all trendy (for the resilient pillar of national pride. The gmp design has become a
office completely alien) “isms”. Instead, Meinhard von Gerkan true palace for the national identity of Vietnam.
concentrated on the defining elements circles and squares.
The plenary hall is inserted in the comprehensive, square
building structure in the shape of a glass-cladded truncated
cone. In the second step of the competition this basic system

34
 Location: Ba Đình Square, Hanoi, Vietnam Product pictures: Hörmann KG
Owner: Construction Ministry of the Socialist Republic of Vietnam, Hanoi, Hörmann products: Aluminium box frame parts, steel fire-rated doors
Vietnam
Architect: gmp Architekten von Gerkan, Marg und Partner, Hamburg,
Germany
Gross floor area: 36,000 m²
Completion: 2014
Pictures: Christian Gahl, Berlin, Germany

Floor plan level 1 (above)

Floor plan level 3 (bottom)

1 Main entrance
2 Foyer
4 3 Lobbies
4 Banquet hall
5 Permanent exhibit: parliament history

1 2 3

1 Plenary hall
2 Foyer open space
3 Standing committee
4 Foyer

4 1 3

PORTAL 37 35
HÖRMANN
CORPORATE NEWS

NEW HÖRMANN INTERNAL

DOOR OPERATOR PORTAMATIC

More and more people would like to

stay mobile at home as they get older.
This requires solutions allowing for
this that are also affordable. Opening
and closing doors presents a great
challenge to people in wheelchairs,
for example. With the new PortaMatic
developed by Hörmann, internal
doors can be opened and closed
automatically via a button on the
wall, radio hand transmitter or the
Hörmann BiSecur APP. An especially
lower power consumption averaging
less than three euros a year and
the less expensive price compared
to other door operators make the
PortaMatic affordable. The operator
is connected to a standard socket.
In new buildings, the cable can be
laid recessed. Construction projects
such as hospitals or office buildings
require not only barrier-free access,
but also hygiene, as in many cases
germs are transferred via door
handles. With the PortaMatic internal
door operator combined with a non-
contact impulse generator, doors can
be opened without actuating the lever
handle. Simply waving your hand a
few centimetres in front of the switch
suffices.

The new internal door operator PortaMatic is suitable for both private homes and construction projects.

36
 Photo: Hörmann
In the Bielefeld golf club, individuals with intellectual disabilities and those without disabilities play
together.

GOLF UNITES HÖRMANN INTERNATIONAL

The inclusion of people with disabilities keen on the idea, immediately willing Hörmann is convinced of its future on
into social life is still in the early stages to volunteer and support a group from the international market, manifesting
in many places. But not at the BGC - the special education school. It wasn’t this vision by acquiring Northwest
Bielefeld Golfclub: Here, sportsmanlike long until first successes were seen. Door in the USA and the new regional
interaction between individuals with After small club tournaments, just two sales office in Dubai.
intellectual disabilities and those years later an eight-member golf team Hörmann has been selling garage
without disabilities are part of the club’s participated in the “Special Olympics and industrial doors in the USA
routine. Started 15 years ago with 2003” in Shanghai, the Olympics for since 2002. The products of the two
voluntary work and supported by the individuals with intellectual disabilities. production sites located there are
Hörmann Group since 2007, today the The commitment of the Hörmann Group currently marketed primarily in the
project makes an impact beyond club gave the development a new swing. The east by four of Hörmann's own sales
borders. The idea of giving children BGC has become the NRW golf centre branches. With the acquisition of
and adolescents with intellectual and Bradley Kerr the golf coordinator door manufacturer Northwest Door,
disabilities the opportunity to play golf for the “Special Olympics Germany”. As Hörmann would now like to tap
was met with open ears by Hans- the national coordinator of the German North Western USA. Northwest Door
Hermann Bunte, deputy headmaster of team, he still continues the golf group produces and sells sectional doors
the Mamre Patmos special education from Mamre Patmos school, but also made of steel, timber and aluminium
school in Bethel, Germany. And Bradley team members from other cities. for both private and commercial use.
Kerr, the club’s head golf trainer, was The current managing director, Jeff
Hohman, will maintain his position,
and the doors will continue to be sold
Photos: Hörmann

under the Northwest Door brand.

In Dubai, Christoph Hörmann, together
with Darius Khanloo, Managing
Director of Hörmann Middle East,
inaugurated the regional sales office’s
new building, ushering in a new era.
The significantly larger showroom
can present customers with a much
greater selection of the Hörmann
offering. In addition to doors for
residential buildings and fire-rated
doors, loading technology systems are
also on display.

Darius Khanloo, Christoph Hörmann

PORTAL 37 37
SCHÖRGHUBER
CORPORATE NEWS

T30 wet room door with production

free of timber and timber material
extends the door’s service life and has
won them a testing certificate for wet
room doors from the ift Rosenheim.
The T30 wet room door in single and
double-leaf versions meets not only
requirements for fire protection and
wet rooms, but can also be equipped
with smoke protection and acoustic-
rated functions as well as climatic
class III. It can be combined with
aluminium, stainless steel and steel
frames from Schörghuber. To increase
the resistance of the T30 wet room
door, the special door is equipped with
an all-round PU edge on three or four
sides as standard. It features closed
Photo: Schörghuber

pores, is dirt and water-repellent,

especially robust and resistant to
chemicals and solvents. Thanks to
The T30 wet room door is particularly suitable for swimming pools and similar facilities. these properties, it is particularly
suitable for use in wet room areas
SCHÖRGHUBER JOINS prevent the spread of fire in case of such as swimming pools, spa facilities,
STRUCTURAL FIRE PROTECTION an emergency. Schörghuber solves WC and sanitary facilities with strict
AND SUITABILITY FOR WET this problem with its T30 wet room hygiene requirements where doors
ROOMS door with separate approval. The constantly have to withstand moisture
special door is produced free of timber and the effects of cleaning agents.
and timber materials and consists Schörghuber delivers the standard
Many public buildings feature areas of of one-hundred-percent moisture- T30 wet room door version within
use where the doors have to withstand resistant material – including on a 15 business days plus transport in the
direct, long-lasting moisture. However, polyurethane basis. If only the door fast-track programme.
frequently a wet room certificate alone leaf edge is produced using water-
is not enough – for example if fire resistant material, as is often the case
sections are required for structural with most other market solutions,
reasons. In these cases, the doors increased user frequency can result
need to be both water-resistant and in the edge wearing, penetrating
fire-retarding to withstand the constant moisture, and thus damage beyond
effect of moisture and temporarily repair. Schörghuber’s approach to the

38
 Moisture protection
Photo: Schörghuber

The new CPL surface from Schörghuber features excellent resistance.

NEW CPL SURFACE COLLECTION INVISIBLE MOISTURE

PROTECTION FOR TIMBER
At the beginning of 2016, Schörghuber and administration buildings. The FRAMES
launched a new CPL surface collection CPL surface is particularly resistant
for timber door leaves and timber to impacts, scratches, resistant to
frames. Available in eighteen designs, wear, extreme temperatures and dirt For Schörghuber, timber frames suitable
the surface offers architects and and is colour-fast. Furthermore, the for wet rooms are a reality: timber
planners a wide variety of design new collection can also be combined frames can optionally be equipped with
possibilities, is robust and presents a with functions such as fire and smoke invisible on-site moisture protection.
low-cost alternative to HPL, veneered protection, acoustic insulation, radiation This optional extra allows planners and
or painted surfaces. CPL (continuous protection, break-in resistance and architects unrestricted use of timber
pressed laminates) consist of multiple bullet-proofing depending on the frames in construction projects and
layers of paper impregnated with requirements. Schörghuber supplies six sophisticated residentual construction
melamine resin that are pressed CPL surface designs within eight days in and significantly extends the service
together in a single step under high the fast-track programme. life of the frames. Regular exposure to
pressure. Thanks to this special sudsy, spray or condensation water
production process, the surface is highly at the frame shoe frequently results
resistant even to heavy loads and can in penetrating moisture and causes
be used in different application areas the material to swell. Schörghuber
such as doctors’ practices, retirement has developed moisture protection
homes, nurseries, schools and office for timber frames tailored to these
requirements: an approximately five-
centimetre-high base is produced
of moisture-resistant plate material
that prevents moisture from entering
through the bottom of the frame. This
moisture protection system is invisible
on-site and is thus also available for
door leaf bottom edges for nearly all
timber frames as an optional extra,
without losing aesthetics. In this case,
moisture protection can be realised in
all Schörghuber single-leaf and double-
leaf door versions and can be combined
with functions such as fire and smoke
Photo: Schörghuber

protection, acoustic insulation and

break-in resistance.

Schörghuber’s moisture protection for timber frames cannot be perceived visually.

PORTAL 37 39
 TECHNOLOGY: HÖRMANN
INDUSTRIAL SECTIONAL DOOR ALR F42
FOR ON-SITE CLADDING

Application areas: Hörmann sectional door ALR F42 is particularly suitable

for exclusive facade designs, as the garage door is integrated into the
house’s overall design almost invisibly thanks to flush cladding. Taking
the maximum weight into consideration, the door can be cladded with
timber, metal, ceramics, plastic or other materials directly on site. With this
facade door, architects, planners and building owners have no limits when
it comes to realising their concept designs. The door basis for facade
cladding is a Hörmann industrial sectional door ALR F42 with an aluminium
frame construction and PU sandwich infill. The horizontal profiles are
cladded. Optionally, vertical fitting profiles are available to which the
facade material can be attached simply and unseen.

Product: industrial sectional door ALR F42 Version: with/without base

construction for on-site cladding Profile system: aluminium extrusions
Fitting dimensions: clear frame dimensions +
250 mm/grid height + 280 mm Max. size: Variable depending on the
cladding weight/max. width 7000 mm, max. height 4500 mm
Door leaf thickness: 42 mm Fitting: in the opening Cladding material:
Facade height

timber, metal, ceramics, plastic or other materials upon individual

consultation Cladding fitting: on site to the horizontal aluminium frame
Clear opening height

profiles; vertical fitting profiles available optionally

Door height RM

Track application: low headroom track application (L) Frame: industrial

frame made of galvanized steel Equipment: reinforced springs for
additional on-site weight, frame covering, closing edge safety device
for operator ITO 400 with leading photocell (VL 2), optional extras
recommended for operator SupraMatic HT: depending on version,
different optional extras required Operator handling: Hörmann operators
SupraMatic HT or ITO 400 (depending on door leaf weight, door size and
section heights)

Vertical view ALR F42 Detail

Photos: Hörmann

40
 TECHNOLOGY: SCHÖRGHUBER
HOSPITAL STEEL REBATE FRAME

Application areas: Schörghuber hospital steel rebate frame was Product: hospital steel rebate frame Version: Single and double-leaf,
developed specifically for areas where doors have to ensure a full optionally with transom panel Depth: hinge side 32-50 mm, opposite hinge
passage width. This is especially important in health and care facilities to side 32-60 mm Wall width: 100-600 mm Hospital rebate width: 54 mm for
be able to pass through different rooms with patient beds, wheelchairs or flush door leaf, thickness 42 mm, 62 mm for flush door leaf, thickness 50
large equipment without any issues. The folding geometry of the hospital mm, 44 mm for rebated door leaf, thickness 70 mm Fitting to: Brickwork
steel rebate frame was designed so that the door leaf is flush to the with grouting lugs, partition walls (along with wall with anchor brackets)
frame when opened and does not jut out and reduce the passage width, Functions: fire protection T30, T60, T90, smoke protection RS, acoustic
as with conventional steel frames. In hospitals and retirement homes, for insulation SD 32, 37, 42, 45, break-in-resistance RC 2, RC 3, suitable for wet
example, the entire width of the frame reveal can be used and damage to rooms and damp rooms, composite, tubular chipboard Nominal size (width
the door leaf edge due to collisions prevented. x height): single-leaf 625-2000 x 625-3500 mm (4000 mm with top part),
double-leaf 1375-3500 x 625-3500 mm (4000 mm with top part) Surface: hot-
galvanized, primed, V2A stainless steel, powder-coated Optional extras:
compensator closer, automatic hinged door operator, electric strike,
magnetic and latch contact, alarm contact element, anti-panic locks.

Photos: Leila Winiger

PORTAL 37 41
RECENTLY IN ...
HANOI

What’s special about the city and life in Hanoi? presented based on their language group, such as the Kinh,
Despite its about 4 million inhabitants, Hanoi is actually a Thai or Mon-Khmer. The grounds surrounding the museum
surprisingly quiet city. There are many parks and lakes, and feature traditional homes of the ethnic minorities, such as the
just a few high-rise buildings. Only the traffic reminds us that Rong house of the ethnic groups in the Tay Nguyen highlands
we are in a South Asian metropolis. But this unbelievable flood or the Ha Nhi clay house. The architecture and the lifestyle
of motor scooters gives the city a special charm. Hanoi is of these minorities is presented on the approximately 27,000
chaos with charm! square metre exhibit area.

What do you always show visitors? How is architecture developing in Hanoi currently?
The Long Bien bridge by Gustav Eiffel is a beautiful structure. Here, the current motto is “the higher, the better”. Due to the
It was once the longest bridge in Southeast Asia. And today, increasing property prices, the city is growing in height. Many
it remains special, making it a popular place for wedding of the major projects are carried out by foreign architects.
pictures. At the same time, it’s my favourite construction in Many German offices are also present here. Architecture
Hanoi. The Temple of Literature in Hanoi is one of the city’s in public structures is seeing versatile, contemporary
points of interests most steeped in history, and also the development. For residences, however, a focus is placed
oldest university in Vietnam. The rear part of the temple was on maximizing gain. For many building owners, the French
completely destroyed in wartime. Happily, the majority of the colonial style from the 19th century is popular, meaning
rest of the buildings did not suffer this fate, with this one-of-a- buildings currently being constructed often have a very classic
kind testimony to old Vietnamese architecture still in excellent appearance.
condition – also thanks to repeated repair work over past
decades. The Vietnamese Museum of Ethnology is located
outside of the capital of Hanoi. Here, 54 ethnic groups are
Photo: Keith Yahl/Flickr CC BY 2.0

Photo: Marcus Lindstrom/iStock

Long Bien bridge was erected by Gustav Eiffel. The Temple of Literature is a complex built as a national academy.

42
Architect: Tran Cong Duc
born in Hanoi, Vietnam, in 1977.
Tran Cong Duc studied architecture at the HAWK University of Applied
Sciences and Arts Hildesheim/Holzminden/Göttingen and graduated in 2002.
He then completed his master's studies in International Management in
Construction, also in Holzminden, but in cooperation with Kingston University
London in 2004. In Munich, he was employed at the office Ahlers & Dr. Witt
Projektplan for two years. Since 2007 he has worked for gmp Architekten

Picture: Julia Ackermann

von Gerkan, Marg und Partner. First, he worked in Hamburg before returning
to his city of birth Hanoi in 2008, where he was responsible for constructing
the parliament (p. 30) among other things. Since 2015, he has acted as
director to the subsidiary.

[Link]

Where are the works of young artists waiting to be reached on foot or by boat. They are good places to get away
discovered in Hanoi? from the hustle and bustle, traffic noise, and the smog in the
For a short time, Hanoi’s Zone 9 was the creative centre with city. The clear air and view of breath-taking landscapes and
around 60 studios, shops and bars. Unfortunately, at some dream-like mountain temples are a blessing.
point it was cleared out and the artists had to find a new place
where they could unfold. Now, they have found a new home in In which way does Hanoi inspire you in your work?
the Hanoi Creative City. Ever since working in Vietnam, I have almost never had to do
the same work as on the day before. There are always new
In your opinion, which is the most innovative cultural event challenges facing us architects. An example: Since tradesmen
in Hanoi? are mostly day labourers, we often have to explain the most
I don’t want to highlight a certain event. But the Women’s simple of tasks with sketches. I don’t think anything will
Museum and the Hanoi Creative City are currently the hot change in this approach in the years to come.
addresses for all types of cultural events. The Goethe Institut
here is very active hosting many events with German and How will Hanoi develop in the future?
Vietnamese artists. In the near future, foreign offices will continue to dominate
development. However, there are also many Vietnamese who
Where do you go in Hanoi when you want to get away from studied architecture abroad and are now returning. Many
everyday life – aside from your home? of them initially work in subsidiaries of large (American or
In Hanoi, there’s no such thing as peace and quiet. You have to European) offices. However, some of them go freelance after
drive two hours to the surrounding area. There, there are lots a while and develop their own style. The influence of local
of temples and pagodas, such as the Perfume Pagoda, Yen-Tu offices will grow in the future.
Temple, or Bai-Dinh Temple, which to some extent can only be
Picture: Rungbachduong/Wikipedia CC BY-SA 3.0

Picture: Petr Ruzicka/Wikipedia CC BY 2.0

Also an outdoor museum: The Vietnamese Museum of Ethnology. The journey is the destination: the Perfume Pagoda can only be reached
by boat.

PORTAL 37 43
ARCHITECTURE AND ART
ANDREAS SLOMINSKI

Animal trap, 1986-88, metal, timber 16 cm x 6.5 cm x 7 cm Snail trap, beer, 1986, different materials h = 17 cm, Ø 6.5 cm
© Andreas Slominski/Produzentengalerie Hamburg, picture: Peter Sander © Andreas Slominski/Produzentengalerie Hamburg, picture: Peter Sander

Andreas Slominski’s work raises questions. For example, you it’s hanging at the Hörmann training and exhibition centre and
can see a blank white wall. White, except for a single spot. is named after the three owners. What the three doors stand
Only the name “Pfaueneier” (peacock eggs) gives it initial for is obvious. Slominski’s work is profound and tells stories.
meaning. At another location, there are some more spots However, for observers, it is rarely apparent, requiring an
above some hay bales. You don’t really want to go into further explanation. In London’s Hyde Park, he set up a small ski hill
detail, even with the name “Sperm of Two Pilots” forcing an with a slope leading directly to the Serpentine Gallery. There,
association. An explanation? None. The observer marvels he removed the wax from the skis of arriving skiers and used
and wonders what the background may be. In this moment, it to form a candle. There were no more skiers and hills at the
the observer has walked right into the artist’s trap – the exhibit premiere – just the unremarkable candle. Knowledge
interpretation trap. “Real” traps have been Slominski’s claim of the process is therefore crucial. But Slominski only gives
to fame. He has drafted quite a few. In some cases these are observers access to this insight very rarely. It is enough for
(virtually) commercial constructions and sometimes they are them to know that there had to have been a process. The
complete self-constructions. And one of Slominski’s latest absence of the action resulting in the work makes for immense
series of work makes reference to this: here, he works with excitement for which Slominski’s work is famous – and
garage doors. One of them boasts “Assholes Garage”. You can infamous.
see it from inside. Another door isn’t provocative in this way:

44
Artist: Andreas Slominski
Born in Meppen, Germany, in 1959.
He studied from 1983 to 1986 at the “Hochschule für bildende Künste”
(college of fine arts) in Hamburg. Following a professorship in Karlsruhe,
in 2004 he took over the chair for fine arts from Professor Franz Erhard
Walther at the Hamburg college. Slominski gained fame with his trap
objects. In his latest series of work, he works with garage doors.
Slominski’s work has been presented in many renowned institutes in
individual exhibits, including the Museum of Modern Art in Frankfurt, the
Kunsthaus Zürich and in the Fondazione Prada in Milan. Currently, he is
working on an exhibit in Hamburg’s Deichtorhallen. Andreas Slominski
lives and works in Berlin and Hamburg.

Produzentengalerie Hamburg, Admiralitätstraße 71, 20459 Hamburg,

Germany
[Link]

G Thomas, Christoph, Martin, 2015, steel, 500 cm x 220 cm/© Andreas Slominski, photo: Hörmann

PORTAL 37 45
PREVIEW

Topic of the next issue of PORTAL:

Consumption
We live in a consumer society. Everything is available in excess.
And a lot of things are thrown away – even though they still work
or are still edible. This may increase sales in retail trade, but it is
still currently undergoing a change: trade via the Internet is making
times hard for businesses in city centres. But there is one thing this
medium doesn’t allow – and strategists are focusing on this point:
shopping with all senses. Architecture also plays an important role
in the matter. Many major brands present their products in elaborate
showrooms. Special events make for a special experience. Not to
waste any resources, many brands are also gravitating towards
shopping centres. And you have to admit: today, these consumer
temples are usually better than their reputation – above all since
operators know that they have to be special in order to attract young
people back to shops.

Photo: Daniel Najock, Stuttgart, Germany

Corner shop in the outdoor museum Neuhausen ob Eck.

46
HÖRMANN AND SCHÖRGHUBER
IN DIALOGUE

Constructing with Hörmann or

Schörghuber:
Your project in PORTAL
Every four months PORTAL gives updates on current architecture
and the conditions in which it is created. If you would like us to
present your work, please send us information on a project you
have completed that featured Hörmann or Schörghuber products
by e-mail in the form of a brief documentation with plans and
informative photos at:

Hörmann KG Verkaufsgesellschaft Schörghuber Spezialtüren KG

Verena Lambers Caroline Scheungrab
[Link]@[Link] [Link]@[Link]

IMPRINT
EDITOR
Hörmann KG Verkaufsgesellschaft Schörghuber Spezialtüren KG
P.O. Box 1261 P.O. Box 1323
DE-33792 Steinhagen DE-84536 Ampfing
Upheider Weg 94–98 Neuhaus 3
D-33803 Steinhagen, Germany DE-84539 Ampfing
Telephone: +49 5204 915-167 Telephone: +49 8636 503-0

Thin, thinner, invisible

Fax: +49 5204 915-341 Fax: +49 8636 503-811
Internet: [Link] Internet: [Link]

EDITORS
Lisa Modest, Verena Lambers (Hörmann KG)

Architect’s Mind GmbH • Frame without face, no visible

Stuttgart, Deutschland
[Link]
face on the hinge side

Dr. Dietmar Danner • Maximum transparency and up to 55 mm

Daniel Najock
Christina Dragoi
larger passage width

PRINTING • For single and double-leaf T30 aluminium

Druck & Medienhaus
Hans Gieselmann GmbH & Co. KG
fire-rated and smoke-tight doors, including
Ackerstraße 54 with transom light
DE-33649 Bielefeld

This journal and all the articles and illustrations contained therein are
protected by copyright. The publishing house and its editors do not
assume any responsibility for unsolicited photographs and manuscripts.
Address data processing is handled by Heinze GmbH for Hörmann KG.
Printed in Germany – Imprimé en Allemagne
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