Digital Platform Economy Index 2020
Digital Platform Economy Index 2020
Éva Komlósi, MTA-PTE Innovation and Economic Growth Research Group, University of Pécs
i
Table of Contents
ii
Tables and Figures
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About The Global Entrepreneurship and Development Institute
Zoltán J. Ács
Founder and President, The GEDI Institute
The Global Entrepreneurship and Development Institute (The GEDI Institute) is the leading research
organization advancing knowledge on the relationship between entrepreneurship, economic
development, and prosperity. The Institute, headquartered in Washington D.C., was founded by leading
entrepreneurship scholars from George Mason University, the University of Pécs, Imperial College
London and the London School of Economics. For a long time, the Institute’s flagship project was the
Global Entrepreneurship Index (GEI), a breakthrough advance in measuring the quality and dynamics of
entrepreneurship ecosystems at a national and regional level. The GEI project was finished in 2019 and a
new index developed. Incorporating changes caused by the information technology revolution and
globalization, the institute has turned its focus to examine the connection between digitalization and
entrepreneurship. This newly developed measure called the Digital Platform Economy Index (DPE Index)
is a country level composite indicator of the global digital ecosystem. We hope that this new index will
be as helpful as the previous GEI was.
iv
Preface
In April 2020, The GEDI launched a preliminary report about measuring the digital entrepreneurship
ecosystem. Over time, the concept has gone through several iterations and is now ready to be
published. Like the Global Entrepreneurship Index products, we are planning to continue this research
and publish new reports on a yearly basis.
The application of big data, new algorithms and cloud computing is creating a global digital platform
economy built around platform companies. The Digital Platform Economy Index (DPE Index) integrates
two separate but related literatures on ecosystems, namely, digital ecosystem and entrepreneurial
ecosystem. This new framework situates digital entrepreneurship in the broader context of users,
platforms, and institutions, such that two biotic entities (users and agents) actuate individual agency,
and two abiotic components (digital infrastructure and digital platforms) form the external environment.
If a country builds out its digital ecosystem there is no guarantee it will be exploited by existing firms.
The adoption of new technologies by startups because of an entrepreneurial ecosystem is also
uncertain. For technology to be successfully introduced both the digital ecosystem and the
entrepreneurial ecosystem need to be developed simultaneously.
The DPE Index framework includes 12 pillars to integrate these two ecosystems, and this report
measures the DPE Index for 116 countries. Developed Anglo-Saxon and Nordic countries lead the DPE
index ranking followed by other European, Asian as well as two Oceania prosperous nations (New
Zealand and Australia). Many middle-developed European, Asian and Latin American countries, together
with a group of oil rich countries (i.e., Bahrain, Oman, Qatar, Saudi Arabia, and United Arab Emirates)
report below average DPE index scores, while developing economies from Africa, Asia, Europe and Latin
America are included in the group of poor performing countries. Among EU member states, the DPE
results reveal that most countries (22 out of 27) are on or above the trend-line; however, they are far
from the top DPE performers (i.e., US and UK), except the Netherlands. The report offers plain policy
recommendations on how to enhance both the digital and entrepreneurial ecosystem.
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Introduction
In one of the most interesting articles on the Information-technology Revolution (ITR), Hobijn and Jovanovic
(2001) argued that the arrival of the ITR in the 1970s created the need for new firms to emerge.1 Technology
breakthroughs favor new firm formation for three reasons: awareness and skills; vintage capital; and vested
interests. The stock market incumbents of the day were not ready to implement the new digital technologies and
it took new firms to bring the technology to market after the mid-1980s. Stock prices of incumbents fell
immediately. New capital flowed via venture capital to startups in the United States that built the new industries
but not in Europe (Gompers and Lerner, 2001). Between 1980 and 2020 the U.S. stock market raised thirty-fold.
The five most valuable public companies in the United States in 2020—i.e., Apple, Amazon, Microsoft, Facebook
and Google—are valued at or near $1 trillion each.2 Many of them are Matchmaker businesses whose core
competency is the ability to match one group of users with another by reducing transaction costs.
The ITR is about digital technology and the representation of information in bits (Shannon, 1948). Information in
bits reduces the cost of storage, computation and transmission of data. Digital economics examines whether and
how digital technology changes economic activity (Goldfarb and Tucker, 2019). Digital technologies reduce five
types of distinct costs that affect economic activities; search, replication, transportation, tracking and verification.
The reduction of search costs leads to more matching and peer to peer platforms that increase the efficiency of
trade. Most of the major technology firms can be seen as platform-based businesses. There are two main reasons
why digital markets give rise to platforms (Jullien, 2012). First, platforms facilitate matching because they provide
a structure that can take advantage of low search costs to create efficient matches. Second, platforms increase
the efficiency of trade. They do this through lower search costs, lower reproduction costs and lower verification
costs (Goldfarb and Tucker, 2019, p. 13). While the literature on digital economics has examined how digital
technology changes economic activity less has been written about how it affects the platform economy.
The purpose of this paper is to create a framework to better understand the platform economy, multisided
platforms and the platform-based ecosystems. The term ‘Digital Platform Economy’ was coined by Kenney and
Zysman (2016, p.62) as, “(…) a more neutral term that encompasses a growing number of digitally enabled
activities in business, politics, and social interaction.3 If the industrial revolution was organized around the factory,
today’s changes are organized around these digital platforms, loosely defined.” The advancements in information
and communication technologies (ICT) opened a pathway for these businesses. More specifically, platforms are
enabled by technological openness (architectural interface specification) and organizational openness
(governance) both of which are mediated by the platform owner. This rise of digital multi-sided platforms as
avenues for value creation, appropriation, and innovation is commonly known as platformization.
While Kenny and Zysman (2016) focused on the nature of work this study focuses on the changing structure of
the economy. In the platform economy costs are reduced not by management but via digital platforms—
technology. Therefore, one of the hallmarks of the platform economy is the creation of markets where they did
not exist through increased matching and the spread of platform-based businesses (Cusumano, Gawer and Yoffie,
2019). A question that has received less attention is how the ITR has affected the organization of the firm. In
other words, “How do lower search costs affect firm organization? The reduction in search costs and verification
costs has also led to a new form of organization—the platform-based ecosystem.
The paper makes two contributions to the literature. First, we provide a concept-based measure of the DPE
consisting of twelve pillars and four quadrants: Digital Multisided Platforms, Digital User Citizenship, Digital
1
Also see Greenwood and Jovanovic (1999)
2
[Link] Accessed 2/14/2020.
3
Also see Peitz and Waldfoge, The Digital Economy, 2012.
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Technology Entrepreneurship and Digital Technology Infrastructure. These four quadrants include the key
economic, business, social and policy issues: competition, privacy, innovation and security, respectively (Sussan
and Acs 2017, Song 2019). Building on the National Systems of Entrepreneurship methodology (Acs, Autio and
Szerb, 2014) we calculate the DPE index for 116 countries. A major advantage of our index is that it allows us to
make international comparisons about digital efficiency across countries and over time.
Second, we examine the European Union’s platform economy dilemma using the new measure of the DPE index.
The EU platformization lag stems from the fact that incumbent firms in Europe have not introduced new
technologies in sufficient volume and startups have remained small and not scalable (Naude, 2016).
2
The concept of platform-based ecosystem: The digital platform economy
Today we live in a network age. The transition from the managed economy in the 20th century to the platform
economy in the 21st century is perhaps best summed up by the Historian Niall Ferguson in his book The Square
and the Tower: Networks and Power from the Freemasons to Facebook. Ferguson starts his story in Italian city
states where a tower sits in the middle of the town square. The tower represents hierarchy and the crucial
incentive that favored hierarchical order was that it made the exercise of power more efficient. Moreover,
absolutism could be a source of social cohesion. Yet the defect of autocracy is obvious, too. No individual, no
matter how talented, has the capacity to contend with all the challenges of imperial governance, and almost none
is able to resist the corrupting temptations of absolute power. Networks are changing the power balance of firms,
governments and countries (Root, 2020).
One of the main institutional differences, if not the most significant, between the managed economy and the
platform economy is the role of the platform-based ecosystem. While a large literature has now developed on
entrepreneurial ecosystems this literature is misleading. Entrepreneurial ecosystems appear to be a regional or
local phenomenon as many have argued (Stam 2015).4 However, when one compares entrepreneurial ecosystems
with platform-based ecosystems and included the role of digital technology the platform-based ecosystem is
immediately global in nature with billions of users and millions of agents (Sussan and Acs, 2017). The platform-
based ecosystems are developed and nurtured not by regions or governments but by platform organizations.
Ecosystem governance, the rules for who gets on a platform and what the rules of good behavior are determined
by the owners of the platform firms.
Among the first to recognize this shortcoming in the ecosystem literature was Sussan and Acs (2017). They
observed that a significant gap exists in the conceptualization of entrepreneurship in the digital age precisely
because it ignored the fundamental role of knowledge as a resource in the economy. To address this gap Sussan
and Acs proposed a novel framework the platform-based ecosystem also known as the Digital Entrepreneurial
Ecosystem (DEE) integrating two separate but related literatures on ecosystems, namely, the digital ecosystem
and the entrepreneurial ecosystem literature. This new framework situates the platform-based ecosystem in the
broader context of users, agents, infrastructure and institutions, such that two biotic entities (users and agents)
actuate individual agency, whereas two abiotic components (digital technology and digital institutions) form the
external environment. Song (2019) further refined the DEE framework and expanded it to multi-sided platforms.
The DPE framework consists of four concepts: (1) Digital User Citizenship (DUC) includes users on the demand-
side and the supply-side; (2) Digital Technology Entrepreneurship (DTE) includes app developers and various
agents that contribute to entrepreneurial innovation, experimentation and value creation on platforms; (3) Digital
Multi-sided Platforms (DMP) that orchestrate social and economic activities between users and agents; (4) Digital
Technology Infrastructure (DTI) pertains to all regulations that govern technical, social and economic activities of
the digital technology
4
Malecki (2018) emphasized the regional aspect of entrepreneurial ecosystems and Cavallo, Balocco and Ghezzi (2018)
focused on the present debates and future directions.
3
Figure 1: The platform-based ecosystem
First, users’ privacy protection is critical for a healthy and active Digital User Citizenship. If the public trust
becomes eroded, the sustainability of the DEE suffers. Erosion of trust in platforms can lead to a decline in user
activities or membership. For example, Facebook’s scandal involving Cambridge Analytica exposed millions of
users and served as a watershed moment that prompted more government regulation of the internet to protect
consumer privacy. Since then, Facebook has experienced a steady decline of daily active users in Europe.
Second, Digital Technology Entrepreneurship brings forth entrepreneurial innovation and thereby increases
platform efficiency. The larger the user base, the larger the market segments and niches. A good platform sponsor
provides boundary resources ease the entrepreneurial innovation process and offers a fair profit-share plan. Over
the years, some critics have complained that Apple’s high developer commissions and fierce control over its App
store can limit experimentation, entrepreneurial innovation, and value creation.
Third, Digital Multi-sided platforms are the key organizational innovation of the ITR (Rochet and Tirole, 2003,
2006; Gawer 2009; Evans and Schmalensee, 2007, 2016). Saadatmand, Lindgren and Shultze (2019) describe,
“digital platforms as an emergent organizational form characterized by technology and social processes. The
monopolistic behavior of Digital Multi-sided Platform will stifle competition, innovation, and entrepreneurial
activities, which results in a welfare loss for consumers and the society as a whole. For example, European
regulators have penalized Google for antitrust violations three times: for unfairly pushing its apps on smartphone
users and blocking rivals; for using its search engine to steer consumers to its own shopping platforms; and for
blocking its rivals from placing advertisements on third party websites.
Fourth, digital technology infrastructure enables the platform economy to operate. Digital infrastructure
represents the technology of the digital age along with the rules and regulations that govern its use. This
technological infrastructure is crucial to the smooth working of the DPE that is also responsible for keeping the
digital economy open and secure. Huawei has been accused of being controlled by the Chinese government, and
4
its equipment spying on companies and countries. These allegations on the issues of control, ownership, and
fraud have raised questions whether the Chinese smartphone and telecommunication giant should be allowed to
build the world’s 5G mobile infrastructure. While Huawei has defended itself as an open, transparent and
trustworthy company, it remains to be seen how global users and governments will respond.
In addition to the aforementioned conditions, one cannot leave out the role of digital finance to building a
sustainable DPE. Secure and reliable digital technologies are necessary preconditions for the flourishing of the
online financial transactions. A migration to a cashless society is a necessary first step, which users will be inclined
to take only if there are tangible benefits. One such benefit is the reduction of transaction costs—the seamless
payment experience between users and agents. In the digital age, digital finance has transformed capital markets
too. One rather remarkable trend is the emergence of crowdfunding as an alternative method to raising capital.
Similar to the way knowledge commons is a concerted effort of sourcing knowledge online, crowdfunding is a
concerted effort of sourcing funding online. Another important trend is the rise of digital platforms many of which
are unicorns. Startups are reaching $1 billion or even $10 valuation (e.g. decacorns) at faster pace. The average
time for a US technology company to go public has gone down from eleven years in 1999 to four years in 2011.
The formation of mega funds, such as the Softbank’s $100 billion Vision Fund, and the availability of venture
capital funds increasingly leave little incentive for platform startups to go public. Part of this decision-making is
that demand-side driven businesses tend to take long to develop a sustainable revenue model and going public
would subject it to scrutiny and pressure that tends to drive down the value. In short, finding a sustained long-
term growth remains elusive.
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From concept to measurement - The twelve pillars and their measurement
While ecosystem theories and concepts have a relatively long history for both entrepreneurial ecosystems (Acs,
Stam, Audretsch and O’Connor, 2017) and digital ecosystems (Li, Badr and Biennier 2012, Weill and Woerner 2015),
the concepts of digital entrepreneurship ecosystem and platform-based economy has been emerging only recently
(Elia, Margherita, and Passiante, 2020, Nambisan 2017, Sahut, Iandoli, and Teulon 2019). However, measurements
have been lagging behind conceptual developments. Some argue that all ecosystems are exclusive having their
unique component structure, own strengths and weaknesses. Consequently, case studies rather than simple or
composite indicators are more appropriate to describe the ecosystem phenomenon (Isenberg 2010, Spigel 2017).
While we can agree that the specifics of each ecosystem can be viewed via a microscope, looking from certain, bird-
eye distance, one can recognize the common structures and features (Szerb et al 2019). Accurate measurement is
vital because of three reasons. First, one can recognize the relative development of a particular unit by comparing
to other units based on rankings and index scores. Second, ecosystem strengths and weaknesses can be identified
from a benchmarking perspective. Third, solid policy recommendations should base on appropriate measures.
While digital ecosystem and entrepreneurship ecosystem measures have been available for a longer time there is
only one, country level digital entrepreneurship ecosystem index, the European Index of Digital Entrepreneurship
Systems (EIDES), exists (Autio et al 2018, 2019). EIDES has its theoretical roots in the entrepreneurship ecosystem
concept, where entrepreneurship ecosystem pillars are contextualized by their digital counterpart. This notion
reflects to the general-purpose use of digitalization, in particular of digital technologies. Our suggested DPE index
is different from this because EIDES conceptualizes entrepreneurship ecosystem based on the three business
development stages (stand-up, start-up, and scale-up), while DPE index is designed to focus on the context of users,
agents, digital technology, and institutions to capture fully the systemic developments as identified by Jovanovic
(1982, 2001). Second, our DPE Index is centered around platformization and not solely on the use or the application
of digital technologies. Moreover, EIDES is only for the EU member countries while DPE makes possible to compare
EU countries to other nations.5
The new DPE index proposed in this study attempts to measure the Digital Platform Economy at the country-level.
Figure 1 pictures the structure of DPE index showing the four frameworks, called sub-indices. All four frameworks
include three constituents reflecting the most important aspects of Digital Technology Infrastructure, Digital User
Citizenship, Digital Multi-sided Platforms, and Digital Technology Entrepreneurship. All pillars have two types of
components, called variables (Figure 2). For example, Digital rights pillar have an Institutions and a User’s
component; and Digital adoption pillar consists of a Digital technology and an Agent variable.
5
For other entrepreneurship ecosystem measures see the Global Entrepreneurship Index, its regional counterpart the regional
Entrepreneurship and Development index, Kauffmann’s entrepreneurship ecosystem and the Startup Genome’s Global
Startup Ecosystem model based measures. Digital measures can be divided into maturity/readiness, transformation, and
complex indices. The most well-known composite digital index is the European Union’s Digital Economy and
Transformation Index (DESI). Beside it, there are the Mastercard and the Fletcher School at Tufts University’s Digital
Evolution Index, and the Economic Intelligence Unit’ Inclusive Internet Index.
6
Figure 2: The structure of DPE index
Variables
Sub-indexes Pillars
(entrepreneurship/digital)
Digital access
Institutions
Digital access
Digital access
Digital technology
Digital Freedom Institutions
Digital Technology
Digital freedom Digital Freedom
Infrastructure Digital technology
Digital protection
Institutions
Digital protection
Digital protection
Digital technology
Digital openness
Citizenship Digital technology
Digital rights
Institutions
Digital rights
Digital rights
Digital technology
Networking
Agents
Networking
Networking
Users
Matchmaking
Digital Multi-sided Agents
Matchmaking
Platform Matchmaking
Users
Financial facilitation
Financial Agents
facilitation Financial facilitation
Users
Digital adoption
Digital Agents
adaptation Digital adoption
Digital technology
Technology absorption
Digital Technology Technology Agents
Entrepreneurship absorption Technology absorption
Digital technology
Technology transfer
Technology Agents
transfer Technology transfer
Digital technology
7
Digital Technology Infrastructure (DTI) “(...) addresses the coordination and governance needed to establish a set
of institutional standards…” (Sussan and Acs 217, p. 64) that are related to digital technology.
Digital openness reflects to how well a country’s institutions support the reach and the use of digital
technology. The digital technology part is proxied by the percentage of individuals and household having
access to the internet. The institutions side is measured by an indicator reflecting to the laws relating to
ICT and a more complex indicator, the Global Cyberlaw Tracker.
Digital freedom reflects to how the government and their institutions are able to give enough freedom to
digital technology development. The infrastructure part is measured by three indicators. The Freedom
House two indices, the Freedom of the press, the Freedom of the world reflects to the overall freedom of
a country. The Internet and telephone competition from the WEF Network Readiness Index measure the
potential monopolization of the digital technology. The associated counterpart from the digital
technology is measured by the number of internet domains from Global Innovation Index, and
Webhosting, standardized by the size of population
Digital protection captures the degree how law and regulation protect from piracy and cybercrime. The
infrastructure part is measured by the Legal sub index of the Global Security Index and the Corruption
Perception Index from Transparency International. The digital part is proxied by the WEF Network
Readiness Index software piracy rate.
Digital User Citizenship “(…) addresses the explicit legitimization and implicit social norms that enable users to
participate in digital society” (Sussan and Acs 217, p. 64).
Digital literacy refers to the abilities of the citizens necessary to use computers, the digital technology and
digital platforms. From the user side we use two indicators one is the level of digital skills amongst the
population from WEF and the other is the number of search users in a country as reported by Bloom
Consulting. From the institutional part, we use two educational indicators, as the quality of education and
the internet access to schools, both are from WEF.
Digital access refers to level citizens have access to the digital technology including computers and the
internet. The institutional part of Digital access is captured by two proxy indicators, the technical and
organizational sub-index from the Global Cybersecurity Index. The user part includes three indicators as
fixed broadband internet subscriptions, International Internet bandwidth, and the percentage of
individuals using a computer.
Digital rights reflect to those human and legal rights that make possible citizens to use the digital
technology and protect their privacy at the same time. The institutional part of Digital Rights is captured
by personal rights – from the Global Talent Competitiveness Index - by fundamental rights – from the
Rule of Law index and by property rights - from the Property Rights Alliance. The digital part is proxied by
a Kaspersky based variable that is the Net infection rate and the Internet censorship and surveillance data
from Wikipedia.
Digital Multi-sided Platforms where users of the digital technology and agent of the entrepreneurship ecosystem
meet. DMSP serves as an “(…) intermediary for transaction of goods and services, and also a medium for
knowledge exchanges that enables and facilitates experimentation, entrepreneurial innovation, and value
creation” (Song 2019, p. 4).
8
The Networking pillar aims to grasp the network and other externality effect of MSP. We apply three,
partially overlapping, indicators from the users’ side: the use of virtual social networks (ITU), social media
penetration (Hootsuite), and the use of virtual professional networks (WEF). From the agent side, we
apply two WEF related indicators that are the ICT use of Business-to-business transactions and the
business-to-costumer internet use.
Matchmaking component aims to capture the multisided platform model effect. From the user side the
active participation effect captured by two indicators from INSEAD that are the Wikipedia yearly edits,
and the Video uploads on YouTube. From the agent side we use the number of professional developers as
a percentage of population and as a logarithmic of the country share. This later indicator is supposed to
grasp the size effect.
Financial facilitation reflects to various aspect of finance that fuels matchmaking startups, makes possible
financial transactions via the internet as well as providing platforms for financial source providers and
users. From the user side, we apply four World Bank related indicators as Debit/credit card average, Used
the internet to pay bills or to buy something online, used a mobile phone or the internet to access a
financial institution account, Made or received digital payments. For the agent side we rely on three
indicators, the Depth of Capital Market Sub-Index Score from The Venture Capital and Private Equity
Country Attractiveness Index, the standardized number of Fintech companies based on Deal room data,
and Venture capital availability from WEF.
Digital Technology Entrepreneurship “(…) is comprised of various third-party agents that partake in
experimentation, entrepreneurial innovation, and value creation using hardware/software to build products that
connect to platforms” (Song 2019, p.9).
Digital adaptation aims to detect the basic capabilities of entrepreneurial agents to use digital
technologies. From the agent side, we use two proxies, one for measuring the level of digitalization by
computer software spending and another for the quantifying the basic talents in the country (skills of the
workforce)
The Digital absorption pillar involves the advanced capabilities of the agents to be able to build new
business models and/or digital products/services based on the opportunities provided by the digital
technology. The digital technology component is captured by two indicators: The number of data centers
from Data Centers catalog and the Availability of latest technology from WEF. The agent component is
measured by a complex variable that is the knowledge absorption capacity sub-index and by two
indicators reflecting to the effect of ICT on new business and organizational models. All data are from the
Global Innovation Index.
The Technology transfer pillar includes the knowledge spillover effect when agents are working on the
discovery, evaluation, and exploitation of new opportunities brought about by evolving technologies.
From the agent side, the tech transfer capability is proxied by a Startupranking based indicator that is the
number of startups. The skill component is measured by the High-level skills which is a complex sub-index
from the Global Talent Competitiveness Report. From the digital technology part, we use two
components one is from the Global Innovation index that is the Knowledge and technology output and a
similar component from the Global Competitiveness Index that is the Innovation capacity.
The full description of the applied 61 indicators and their sources can be found in the Appendix.
9
Measurement – Calculating of the DPE index and the components scores
According to the model pictured in Figure 1, and detailed out in Figure 2, we suggest a five-level composite
indicator building following as (1) indicators (2) variables, (3) pillars, (4) sub-indices, and (5) the super-index. The
super index is called the Digital Platform Economy index and its sub-indices are the four frameworks. The twelve
components are called pillars. Pillars are the most important constituents of the model. Pillars are comprised from
24 variables, representing digital ecosystem (12) and entrepreneurship ecosystem (12). Variables are built from
61 indicators that are the elementary building blocks of DPE index.
We also aimed to have the indicator available for at least 90% of the countries, but in five cases, we could not
reach this goal. For 85 countries more than 95.1%, for 23 countries 90.1-95.0%, and for 8 countries 80.1-90.0% of
the indicators are available. The results for these eight countries – Benin, Burundi, Hong Kong, Jamaica,
Macedonia, Madagascar, Namibia, Taiwan – should be viewed with precaution. Variables were calculated from
normalized indicator scores. Following the Global Entrepreneurship Index building methodology we provide the
most important steps of calculation (Acs et al 2014).
All pillars contain two types of variables: One is representing the Digital Ecosystem (Digital technology and Users)
and the other representing the Entrepreneurship Ecosystem (Institutions and Agents). The overall influence of
these two types of variables is captured by multiplying the two components:
where
i=1……n, the number of countries
DPE_pillari,j represents the digital entrepreneurship ecosystem pillars, j= 1,…..12
DE_pillari,j represents the digital ecosystem pillars, j= 1,…..12
EE_pillari,j represents the entrepreneurship ecosystem pillars, j= 1,…..12
After the calculation of the raw pillar scores we normalized them using the distance methodology:
𝐷𝑃𝐸_𝑝𝑖𝑙𝑙𝑎𝑟𝑖,𝑗
𝐷𝑃𝐸_𝑝𝑖𝑙𝑙𝑎𝑟(𝑛𝑜𝑟𝑚)𝑖,𝑗 = (2)
max 𝐷𝑃𝐸_𝑝𝑖𝑙𝑙𝑎𝑟𝑖,𝑗
When we calculate the normalized averages of the twelve pillars for the 116 countries, it ranges from 0.153
(Matchmaking) to 0.525 (Digital rights) with 0.361 overall average value. The different averages of the normalized
values of the pillars imply that reaching the same pillar values requires different efforts and resources.
Consequently, the effect of additional resources to achieve the same marginal improvement of the pillar values is
different and it is problematic for using the pillar values to public policy purposes. The Average pillar adjustment
methodology developed by Acs, Autio and Szerb (2014) reduces but not fully eliminates this problem.
10
The following equations (3a-3c) show the calculation steps.
∑n
i=1 DPE_pillar(norm)i,j
̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅
𝐷𝑃𝐸_𝑝𝑖𝑙𝑙𝑎𝑟(𝑛𝑜𝑟𝑚)j = for all j (3a)
n
where ̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅
DPE_pillar(norm)j is the average value of all j=12 normalized pillars
We want to transform the DPE_pillar(norm)i,j values such that the potential values to be in the [0,1] range.
where t is the “strength of adjustment”, the t-th moment of DEE_pillar(norm)j is exactly the needed average,
̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅)j
DPE_pillar(equal
̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅̅j = 0
∑ni=1 DPE_pillar(norm)tI,j − nDPE_pillar(equal) (3c)
For solution, the Newton-Raphson method is used with an initial guess of 0. After obtaining t, the computations
are straightforward.
After these transformations, the penalty for bottleneck methodology was used to create pillar-adjusted PFB
values. A bottleneck is defined as the worst performing pillar or a limiting constraint in a particular country’s
digital entrepreneurship system. Here, bottleneck is defined as the lowest level of a particular pillar, relative to
other pillars in a particular country. This notion of a bottleneck is important for policy purposes considering the
systemic nature of DEE. The system perspective means that that pillars have an effect to one another. This
interaction should be included in the calculation of the pillar, the sub-index and the DPE index scores. We
consider the system being optimal if all the average adjusted pillar scores are the same for the particular country.
Differences imply non-optimal use of the resources. Practically it means that after equalizing the pillar averages,
the value of each pillar of a country is penalized by linking it to the score of the pillar with the weakest scores in
that country. This simulates the notion of a bottleneck; if the weakest pillar were improved, the whole DPE Index
would show a significant improvement.
Note, that the multiplication by 100 is purely practical to get a 0–100-point scale instead of the 0–1 range.
Sub-index calculation is simple, just taking the arithmetic average of its PFB-adjusted pillars for that sub-index.
11
𝐷𝑃𝐸_𝑝𝑒𝑛𝑎𝑙𝑖𝑧𝑒𝑑𝑗
𝐷𝐼𝐺𝑖 = ∑3𝑗=1 3
(5a)
𝐷𝑃𝐸_𝑝𝑒𝑛𝑎𝑙𝑖𝑧𝑒𝑑𝑗
𝐷𝑈𝐶𝑖 = ∑6𝑗=4 3
(5b)
𝐷𝑃𝐸_𝑝𝑒𝑛𝑎𝑙𝑖𝑧𝑒𝑑𝑗
𝐷𝑀𝑆𝑃𝑖 = ∑9𝑗=7 3
(5c)
𝐷𝑃𝐸_𝑝𝑒𝑛𝑎𝑙𝑖𝑧𝑒𝑑𝑗
𝐷𝑇𝐸𝑖 = ∑12
𝑗=10 3
(5d)
where
𝐷𝐼𝐺𝑖 = Digital Technology Infrastructure score for country i
𝐷𝑈𝐶𝑖 = Digital User Citizenship score for country i
𝐷𝑀𝑆𝑃𝑖 = Digital Multi-sided Platform score for country i, and
𝐷𝑇𝐸𝑖 = Digital Technology Entrepreneurship score for country i
Finally, the Digital Platform Economy index (DPE) score is calculated as the simple arithmetic average of the four
sub-indices.
1
𝐷𝑃𝐸𝑖 = 4 (𝐷𝐼𝐺𝑖 + 𝐷𝑈𝐶𝑖 + 𝐷𝑀𝑆𝑃𝑖 + 𝐷𝑇𝐸𝑖 ) (6)
Where DPEi is the Digital Platform Economy index score for country i.
We have done the basic tests for consistency of the composite indicator components. The Cronbach alpha values
for the four sub-indices are in an acceptable range: for DUC=0.93, for DIG=0.84, for DMSP=0.92 and for DTE=0.93.
12
Basic analysis – Country rankings and clustering
In this section, we provide a basic analysis of digital entrepreneurship called index for 116 countries from all
continents and all development stages. First, we present the DPE Index scores ranking of the 116 country in Table
2.
According to Table 2, the United States leads the DPE Index 2020 ranking with 85.0 score followed by the United
Kingdom (82.7), and the Netherlands (82.4). In the first ten countries there are two from North America (US and
Canada), seven from Europe (UK, Netherland, Sweden, Switzerland, Norway, Denmark and Finland) and there is
only one Asian country, the ninths ranked Australia. The second ten countries, ranked at the 11-20 places, show a
similar regional distribution: Besides eight European countries – Ireland, Luxemburg, Germany, France, Iceland,
Belgium, Estonia, and Austria there are New Zealand and Hong Kong. All of these countries are highly developed,
innovation driven economies. In contrast, the last ten places (107-116) there are low developed, resource driven
countries mainly from the African continent with the exception of Cambodia.
13
Table 2: The DPE index ranking of the countries, 2020
Rank Country DPE 2020 GDP 2017 Rank Country DPE 2020 GDP 2017 Rank Country DPE 2020 GDP 2017
1 United States 85,0 54225 40 Slovakia 40,5 30155 79 Ecuador 21,3 10582
2 United Kingdom 82,7 39753 41 Hungary 38,4 26778 80 Tunisia 21,1 10849
3 Netherlands 82,4 48473 42 Uruguay 36,3 20551 81 Albania 20,5 11803
4 Canada 78,2 44018 43 Greece 35,9 24574 82 Vietnam 20,3 6172
Dominican
5 Sweden 76,8 46949 44 Bulgaria 35,0 18563 83 Republic 19,8 14601
6 Switzerland 76,3 57410 45 Croatia 34,8 22670 84 Jamaica 19,7 8194
7 Norway 74,4 64800 46 Costa Rica 34,1 15525 85 Egypt 19,5 10550
8 Denmark 71,1 46683 47 Romania 33,0 23313 86 Iran 19,5 19083
9 Australia 69,3 44649 48 Russia 32,7 24766 87 Botswana 19,5 15807
10 Finland 68,9 40586 49 Turkey 32,3 25129 88 Namibia 18,3 9542
11 Ireland 66,0 67335 50 Mauritius 32,0 20293 89 Sri Lanka 18,3 11669
12 Luxembourg 65,6 94278 51 Brazil 31,2 14103 90 Lebanon 17,6 13368
13 New Zealand 65,3 36086 52 Argentina 30,4 18934 91 Kenya 17,5 2993
14 Germany 64,4 45229 53 Mexico 29,4 17336 92 Mongolia 17,3 11841
15 France 63,6 38606 54 Ukraine 29,3 7894 93 El Salvador 16,7 7292
16 Iceland 62,6 46483 55 Saudi Arabia 29,3 49045 94 Paraguay 15,6 8827
17 Belgium 62,5 42659 56 Oman 28,8 37961 95 Guatemala 15,0 7424
18 Estonia 60,0 29481 57 Montenegro 28,5 16409 96 Senegal 14,5 2471
19 Hong Kong 58,5 56055 58 China 28,1 15309 97 Pakistan 14,0 5035
20 Austria 57,0 45437 59 Colombia 28,0 13255 98 Honduras 13,9 4542
21 Japan 56,8 39002 60 Panama 28,0 22267 99 Nigeria 13,7 5338
22 South Korea 56,4 35938 61 Bahrain 27,6 43291 100 Zambia 13,4 3689
23 Israel 56,2 33132 62 Serbia 27,5 14049 101 Algeria 12,5 13914
24 Singapore 55,8 85535 63 Thailand 27,2 16278 102 Rwanda 11,9 1854
25 Spain 53,5 34272 64 Georgia 26,5 9745 103 Nepal 11,6 2443
26 Malta 53,4 36513 65 South Africa 26,4 12295 104 Kyrgyzstan 11,5 3393
27 Portugal 50,8 27937 66 Macedonia 25,3 13111 105 Bangladesh 11,2 3524
28 Czech Republic 48,9 32606 67 Jordan 25,0 8337 106 Uganda 11,0 1698
29 Taiwan 47,1 50294 68 Armenia 25,0 8788 107 Cameroon 10,8 3365
30 Italy 46,1 35220 69 Moldova 24,4 5190 108 Mali 10,4 2014
31 Slovenia 45,1 31401 70 Morocco 24,4 7485 109 Zimbabwe 10,0 1900
32 Lithuania 44,3 29524 71 Philippines 24,3 7599 110 Cambodia 9,8 3645
33 Cyprus 44,3 32415 72 Azerbaijan 23,9 15847 111 Tanzania 9,8 2683
United Arab
34 Emirates 43,1 67293 73 India 23,8 6427 112 Malawi 9,8 1095
35 Latvia 42,8 25064 74 Peru 23,6 12237 113 Benin 9,6 2064
36 Malaysia 42,1 26808 75 Kazakhstan 23,5 24056 114 Madagascar 7,3 1416
37 Qatar 40,7 116936 76 Indonesia 23,1 11189 115 Burundi 6,9 702
38 Chile 40,6 22767 77 Kuwait 22,8 65531 116 Ethiopia 6,0 1730
Bosnia and
39 Poland 40,6 27216 78 Herzegovina 21,4 11714
Legend: DPE INDEX: Digital Platform Economy index score; Light blue: European Union countries
The per capita GDP of the country in purchasing power parity, 2017 from the World Bank,
([Link]
Table 2 provides us a look at the global position of the EU verses the rest of the world. Scandinavian countries
(Sweden, Norway, Denmark and Finland) as well as the Switzerland are stronger than the large European
countries; however, they are small in terms of population and output. While there are four EU member countries
are in the first ten countries, Europe’s large countries, Germany, France, Italy and Spain are clearly in second
cohort of ranking. The difference between the first three leading countries is marginal. However, the US DPE
Index score is higher than that of the 14th ranked Germany by more than 20 DPE Index score, by almost 25%.
14
There is a close connection between development and DPE Index scores: The Pearson correlation coefficient is
0.66, without the oils-rich countries, and countries with higher than 65,000 Int. $ per capita GDP. The third-
degree trend line shows even closer connection as pictured in Figure 3.
Figure 3: The connection between development and the DPE Index scores (third-degree polynomial
adjustment)
90,0
United
United States
80,0 Netherlands
Kingdom
Sweden
70,0
France Germany
60,0
DPE Index Score
50,0
Spain
Poland Italy
40,0
Greece
30,0
20,0
10,0
y = -5E-13x3 + 4E-08x2 + 0,0005x + 11,342
R² = 0,9033
0,0
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 55000 60000 65000 70000
Per capita GDP in 2011 International $
Note: Trend line is calculated without countries over 65 000 inter. $ per capital GDP and without oil-based economies of Bahrain, Kuwait,
Oman, Qatar, Saudi Arabia, United Arab Emirates.
The third-degree adjusted curve explains around 90% of the variation between development (measured by the per
capita GDP) and digital platform-based ecosystem (DPE Index). Note that it is not implying causal relationship; we
simply refer to the strong connection between development and digital entrepreneurship ecosystem. Examining a
particular country’s position being below or above the development implied trend line is more appropriate than
simply comparing differently developed nations. For example, the United States has the highest DPE Index score,
85.0, and is above the trend line as is the United Kingdom, the Netherlands, and Sweden. Out of the large EU
countries, only France and Spain are on or above the trend line. Germany and Italy both have lower DPE Index
scores than implied by the trend line. Poorer EU countries like Poland or Greece have much lower DPE Index scores
and they are below the trend-line.
While DPE Index score is useful to evaluate the digital platform-based ecosystem performance of a country as
compared to other nations, it does not tell us anything about the strengths and weaknesses of this country. For
viewing it, we need to decompose the DPE Index into its components. Table 3 presents the four sub-index score
and ranking of the first 25 countries.
15
Table 3: The four sub-index scores and ranking of the first 25 countries
The leading United States is the first in the DMSP and the DTE sub-indices but the sixths in DUC and second in
DIG. The US best sub-index score is 92.3 (DTE) and the worst is 73.3 (DUC), a 20.6% difference. The United
Kingdom’s performance is even more balanced ranging from the first (DUC=84.8) to the fourth (DIG=81.3). Some
other countries show higher variations. For example, the 9th ranked Australia is the sevenths in DIG=78.2 score
but only the 18th in DTE=57.0, a 27.1% difference. Looking at the EU member countries, various unbalanced can
be seen. While Netherlands is the first in DTI (DIG=90.5), it is only the fourth in DUC (DUC=74.1) with significantly
lower score (18% difference). Germany has its major weaknesses in DMSP, while France and Spain are more
balanced.
16
Further analysis – pillar based investigations
To see common features, similarities and differences we have conducted a K-Mean cluster analysis with respect to
the twelve pillars. For our purposes the four-cluster group solution proved to the most useful.
Table 4 shows a relative unbalance number of cluster membership: The Leaders consists of only seven countries,
the Followers are of 20, the Gainers are of 35 and the Laggards are of 54 countries. The differences amongst the
groups in terms of DPE INDEX mean score varies, the Leaders (DPE INDEX=77.7) are ahead of the Followers (DPE
INDEX= 61.3) by around 16 point, the Gainers (DPE INDEX = 35.9) are behind the Followers by around 25 points,
and the Laggards (DPE INDEX=17.4) are the last by roughly 19 points. The first six countries in the DPE INDEX ranking
belong to the Leaders group, mainly North American and European (Nordic and Anglo-Saxon) nations. The Followers
group contains only developed European and Asian countries with two developed Oceania countries, New Zealand
and Australia. Gainers are geographically mixed, dominated by middle-developed European, Asian and Latin
American countries. Most oil rich countries (i.e., Bahrain, Oman, Qatar, Saudi Arabia, and United Arab Emirates)
belong to this cluster. Laggards are formed from low developed African and Asian countries together with some
relatively poor European and Latin American nations.
Table 4: The four groups of the countries and average pillar scores based on the twelve pillars
17
The Leaders are the best in all twelve pillar score averages. These countries are mainly rich Anglo-Saxon and
Nordic countries with well-balanced digital entrepreneurship ecosystems. While they spend the most for digital
protection, digital rights is their lowest valued pillar. There are only two small EU member countries (Netherlands
and Sweden) are here. Followers are also rich, developed nations. Although some aspects of the digital
entrepreneurship ecosystem are well developed (Digital Access, Digital Protection), some pillars have relative low
score (Digital Literacy, Technology absorption). Gainers enjoys good digital technologies and that citizens are
active users, however many aspects of the digital entrepreneurship ecosystem require considerable development.
Laggards are the worst in terms of every pillar score average. These countries lack good digital technologies and
an active stock of users. The last two group members are very homogenous, differences inside the groups are
minimal. This is particularly true for the most numerously populated Laggards cluster.
Figure 4 shows five European countries, Austria, Greece, Netherlands, Spain and the United Kingdom at the pillar
level. We already have seen the United Kingdom and the Netherlands are leaders and that other countries lag
significantly behind. In digital technology the difference between the leaders and the followers is clear from all
three pillars: openness, freedom and production. Those differences are similar with respect to digital users: literacy,
access and rights. However, the differences are greater in literacy than in rights as the EU has moved ahead on
rights without regard to literacy. When we look at digital platforms, we see that the real differences between
leaders and followers are even greater. The United Kingdom and the Netherlands are almost thirty points above
Spain and more than thirty-five points above Italy. In digital entrepreneurship the differences are the smallest id
digital adoption and the greatest in technology absorption. The differences across Europe are the greatest in
Technology Entrepreneurship and Multisided platforms.
DIGITAL OPENNESS
TECHNOLOGY 100
90 DIGITAL FREEDOM
TRANSFER
80
70
TECHNOLOGY 60
50 DIGITAL PROTECTION
ABSORPTION
40
30
20
10
DIGITAL ADOPTON 0 DIGITAL LITERACY
FINANCIAL
DIGITAL ACCESS
FACILITATION
NETWORKING
18
Basic DPE Index policy suggestions – DPE Index trend line and Digital Ecosystem-
Entrepreneurship Ecosystem difference analysis
Figure 5 shows the grouping the 116 countries into four quadrants. On the horizontal axis is the difference
between the DPE Index trend-line and the actual DPE Index score in percentages. The DPE INDEX trend-line
calculation is based on the per capita GDP. The DPE Index trend-line represent the best fit power function
according to the following equation:
GDP per capita = -5E (-13)*DPE Index3 + 4E (-08)DPE Index2 + 0.0005*DPE Index + 11.34 (7)
Countries above zero have higher digital entrepreneurship ecosystem development then implied by its per capita
GDP (Quadrants I and IV). Countries below zero have lower digital entrepreneurship ecosystem development then
implied by the trend-line (Quadrants II and III). For countries, significantly below the trend-line (by rule of thumbs
the 10% threshold is selected) is suggested to increase more on the development of the digital entrepreneurship
ecosystem. Caution is advised if the DE is somewhere between 5%-10% range.
Figure 5: The four groups of countries based on the difference between DE and EE scores and the deviation
from development implied trend-line.
30,00%
II I
25,00%
The difference between Digital Ecosystem and
20,00%
15,00%
Entrepreneurship Ecosystem
Greece 10,00%
Spai
Italy
5,00% n
France
0,00%
-50% -45% -40% -35% -30% -25% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
-5,00%
Germany
United
-10,00%
Kingdom
-15,00%
-20,00%
-25,00%
III IV
-30,00%
The difference between DPE index and DPE Index trend
On the vertical axis, there is the difference between the digital ecosystem (DE) and the Entrepreneurship
Ecosystem (EE) scores. Countries in Quadrant I and II have higher DE then EE score. In Quadrants III and IV,
countries have higher EE then DE scores. For a balanced development, DE and EE scores should be about the
same. If the difference is higher than 10%, resources should be redirected to harmonize the digital and the
entrepreneurship ecosystems. If the difference is between 5% and 10%, some resource allocation seems to be
reasonable to balance the two ecosystems. So, for countries in Quadrants I and II entrepreneurship ecosystem
component development is suggested. For countries in Quadrants III and IV digital ecosystem development is
more fruitful. Countries where the DPE Index-DPE Index trend difference is positive and there are within the ten
19
percent DE-EE difference range are suggested to maintain DPE Index spending to keep space with development
and to keep the balance between DE and EE.
According to Figure 5 the countries in the [-10%; 10%] range of DE and EE difference and have lower than -10%
value in the DPE Index-DPE Index trend difference are considered to be optimal implying that no extra spending
for DPE Index development is necessary and their DE-EE balance is roughly fine. Germany, Franc and Spain all
belong to this group together with many innovation-driven, developed country group and with some efficiency
driven, developing countries. For the second cohort, Chile is an example.
Another group of mainly lower developed countries that have positive deviation from the development implied
trend line and significantly higher DE score (Quadrant I). For example, Morocco has low DPE Index score, but it is
higher than implied by its development. At the same time, the country’s digital ecosystem is much higher than the
entrepreneurship ecosystem. None of our examined countries belong to this group.
Quadrant IV countries’ overall DPE Index level is sufficient; however, their digital component is relatively
underdeveloped as compared to the entrepreneurship components. For example, China can be found here.
China’s DPE Index score is higher than implied by the trend line, but its EE score is higher than its DE score (by
11.3%). Consequently, further effort is suggested to improve China’s digital ecosystem. The United Kingdom,
being second in the DPE Index ranking is also here, but its digital and entrepreneurship components are in
balance. In fact, the positive 25% deviation from the development implied trend-line implies that UK’s digital
entrepreneurship ecosystem is an important factor of its growth.
There are many countries that have lower DPE Index score then implied by the trend line and have imbalances in
the DE-EE context in favor of digital ecosystem development (Quadrant II). Note that we maximized the deviation
up to -55% in Figure 5. Our highlighted examples are Italy and Greece. Their overall DPE Index development is well
below what we could expect from these developed countries. Moreover, their digital ecosystem is more advanced
than their entrepreneurship component. Though, this imbalance is below of the critical 10%.
In Quadrant III there are nations that spend too little to DPE Index development and their digital ecosystem is also
deprived as compared to entrepreneurship ecosystem. For example, some poor African countries belong to this
quadrant.
Table 5 provides further details about policy suggestions in terms of DEE and the DE/EE mix based on Table 4
data. The recommendations are based on the deviation from the DPE Index trend-line and the difference
between DE and EE scores. As it clearly seen most countries (41) and most EU member countries (15) belong to
the balanced category where DEE development should follow the development of the country with keeping the
balance between DE and EE. The second largest group (19) with two EU member countries, where the DE and EE
are balanced but the country is well below the development implied trend-line. Eleven countries belong to the
cohort where DEE level fits to development, but the digital ecosystem requires significant improvement. Eight
countries have proper DEE level, but their entrepreneurship ecosystems are at a low level. Seven countries DPE
Index scores are somewhat below the trend-line and the DE and the EE are in balance. Four EU member countries
can be found here. All the other groups contain less than seven countries. Note that only five EU member
countries – Austria, Cyprus, Greece, Italy, and Slovakia require substantial DEE development. It is also important
to add, that the trend-line is about the average performance. So, if EU wants to step ahead in the digital
entrepreneurship ecosystem then the proper benchmarks are the United States, the United Kingdom, and the
Netherlands.
20
Table 5: Suggested policy recommendation with respect to DPE Index trend-line deviation, and Digital Ecosystem/Entrepreneurship Ecosystem mix
Strong DE Some DE Keep balance between DE and EE Some EE development Strong EE development
development development (DE-EE difference is between (DE-EE difference is (DE-EE difference is
(DE-EE difference is (DE-EE difference is (-5%, 5%) between( 5%, 10%) above 10%)
below -10%) between (-5%, -
10%)
Keep DEE Albania, Bosnia and China, Finland, Argentina, Armenia, Australia, Kuwait, Latvia, Georgia, Macedonia,
development with Herzegovina, Jordan Bahrain, Belgium, Brazil, Bulgaria, Moldova, Saudi Mauritius, Morocco,
GDP Colombia, Pakistan, South Canada, Chile, Arabia, Oman, Rwanda, Serbia,
Honduras, India, Africa, Switzerland, Costa Rica, Croatia, Czech Republic, Thailand Uruguay
Indonesia, Peru, Denmark, Ecuador,
Philippines, Senegal, Egypt, Estonia, France, Germany, Israel,
Ukraine, Vietnam Jamaica, Kenya, Korea, Lithuania,
Luxembourg, Malaysia, Mexico,
Montenegro, Netherlands, New Zealand,
Norway, Poland, Portugal, Qatar,
Singapore, Spain, Sweden, Tunisia,
United Arab Emirates, United Kingdom,
United States, Zambia
Some DEE - Malta El Salvador, Hungary, Iceland, Ireland, Japan, Namibia -
development Nepal, Romania, Slovenia
(deviation from
trend-line is 5%-
10%)
Overall DEE Madagascar, Sri Austria, Dominican Azerbaijan, Botswana, Burundi, Bangladesh, Greece, Algeria, Benin, Iran,
development Lanka Republic Cambodia, Cameroon, Cyprus, Ethiopia, Italy, Mongolia, Tanzania, Uganda,
(deviation from Guatemala, Hong Kong, Kazakhstan, Paraguay, Russia Zimbabwe
trend-line is over Kyrgyzstan, Lebanon, Malawi, Mali,
10%) Nigeria, Panama, Slovakia, Taiwan,
Turkey
Legend: Bold letters are the EU member countries
21
While the DPE Index measures the digital platform-based ecosystem on a country level it is important to see
where the most important platform companies reside. Figure 6 shows the top 100 platform company market
values.
Figure 6: The top 100 platform companies all around the world (June 2020)
Source: [Link]
It is immediately clear from Figure 6 that two countries the US and China dominate the landscape. The US alone
takes more than two-third (68%) of the world platform economy based on the market value of the companies.
Second, European platform-based companies play a marginal role having only 3% of the market value. Third, the
distribution of the top 100 platform-based companies is uneven; the first fifteen companies take around 75% of
the whole market value.
Examining further the twelve European platform-based companies, there are one Norwegian, one Russian, two
Netherlands, two Swedish, three German and three UK based businesses. Just comparing it to the DPE Index
ranking the UK, Netherlands, Sweden and Norway are in the top ten, while Germany is 14th and Russia is 48th. It
is immediately clear that strong digital-platform based ecosystem alone is not enough to nurture multi-billion
dollar platform-based companies. Country size also seems to matter. Now UK is leaving the EU and the number of
top platform-based EU companies narrows down to seven, and out of them only SAP is among the top 15.
Perhaps, a more unified EU could provide a more favorable environment for platform-based development.
22
Summary and conclusion
Recent digital and information technology revolution has a major impact on entrepreneurship. In particular,
platform-based developments contribute to drastically decreasing transaction costs and the appearance of new
business models. This Schumpeterian type of organizational innovations has raised trillion dollar worth businesses
like Apple, Alphabet, Amazon, Microsoft, or Facebook. Together with others, these platforms provide a fertile
field for Kirznerian type of digital entrepreneurs. However, digital entrepreneurs require a different
environmental context as compared to non-digital ones. If a country builds out its digital ecosystem there is no
guarantee it will be implemented by existing firms. In the same vain if a country builds out its entrepreneurial
ecosystem there is no guarantee startups will introduce new technologies. For technology to be successfully
introduced, both the digital ecosystem and the entrepreneurial ecosystem need to be developed simultaneously.
The digital entrepreneurship ecosystem theory developed by Sussan and Acs (2017) and amended by Song
(2019), integrates the entrepreneurship ecosystem and the digital ecosystem concepts.
This paper builds on the DEE concept and provides a measurement of it. The Digital Platform Economy Index
consist of four sub-indices (i.e., Digital User Citizenship, Digital Technology Infrastructure, Digital Multi-sided
Platform and Digital technology Entrepreneurship), twelve pillars (i.e., Digital Access, Digital Freedom, Digital
Protection, Digital Literacy, Digital Openness, Digital Rights, Networking, Matchmaking, Financial Facilitation,
Digital Adoption, Technology Absorption, and Technology Transfer), and 61 indices.
At the global scale, developed Anglo-Saxon and Nordic nations lead the DPE ranking followed by other European,
Asian as well as Oceania (i.e., Australia and New Zealand) prosperous countries. Many mid-developed countries
from Europe, Asia and Latin America together with some oil rich countries (i.e., Bahrain, Oman, Qatar, Saudi Arabia,
and United Arab Emirates) report below average DPE index scores. The group of poor performing countries, in
terms of the DPE index, includes underdeveloped African and Asian countries as well as some developing European
and Latin American nations. The specific analysis for the EU reveals that for most countries (22 out of 27) are on or
above the development implied trend-line; however, they are far from the DPE top performing countries (US and
UK), with the exception of the Netherlands. The gap between the US and the large EU member countries like
Germany and France is significant, around 25%. Spain, Italy and Poland lag behind the US by more than 35%. It
seems that EU’s institutional setup supports more the self-employment type of small business than fast growing
billion dollar businesses, that is, the unicorns. Recent regulations, like the General Data Protection Regulation or
GDPR, focusing on ensuring that users know, understand, and consent to the data collected about them, are not
really helpful and limit not only the existing non-EU businesses but also weaken EU based startups. Other EU
investigations against Microsoft, Alphabet/Google or Facebook and other digital giants could only provide
temporal protection for EU based platform businesses.
Another example is the German auto industry that dominates the world in many respects from the mass market
to the luxury market and even the racing world. However, they missed to implement new technologies. It would
focus on product improvement that would give it cars that were in some sense over engineered. Hobijn and
Jovanovic (2001) suggested that new technologies will not be effectively implemented by existing firms in the
absence of: awareness and skills; vintage capital; and vested interests. The German auto industry fits this analysis
like a glove. The move of Tesla to Berlin, the digital capital of Europe is an indication that the future of the European
auto industry may be with the startup and not the incumbent.
If the EU is to survive and prosper, the EU needs to rebalance it digital entrepreneurial ecosystem policy to promote
technology innovation, platform companies and create a sustainable platform economy.
23
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Appendix: The applied indicators in the Digital Entrepreneurship Index
Table A.1 The applied indicators of DTI sub-index
DIG_P1_I1 Laws relating to ICTs, 1-7 (best) World How developed are your country’s laws relating to the use of ICTs (e.g., e-commerce,
Economic Forum, Executive Opinion digital signatures, consumer protection)? [1 = not developed at all; 7 = extremely well
Survey, 2014 and 2015 editions developed]
26
DIG_P3_I1 Software piracy rate, % software installed Unlicensed software units as a percentage of total software units installed. This
WEF Network Readiness Index, 2013 measure covers piracy of all packaged software that runs on personal computers (PCs),
data including desktops, laptops, and ultra-portables, including netbooks. This includes
operating systems; systems software such as databases and security packages;
Digital Protection – Digital technology business applications; and consumer applications such as games, personal finance, and
reference software. The study does not include software that runs on servers or
mainframes, or software loaded onto tablets or smart phones.
DIG_P3_I2 Secure Internet servers/million pop. Secure Internet servers per million population.
WEF Network Readiness Index 2016
report (2014 data)
27
Digital access – Users
Percentage of individuals using a Percentage of individuals using a computer
computer
World Telecommunication/ICT Indicators
Database, 4 January 2018 (2017 data)
Networking – Users
28
DMSP_P1_I2 Social media penetration Active social media users, penetration (%)
2017 DIGITAL YEARBOOK INTERNET, SOCIAL
MEDIA, AND MOBILE DATA FOR
Networking – Users
DMSP_P1_I3 Use of virtual professional networks LinkedIn users refers to the number of registered LinkedIn accounts per 1,000
The Global Talent Competitiveness Report, labour force (15–64 years old).
2018 (2015 data)
Networking – Users
DMSP_P1_I4 ICT use for business-to-business transactions, In your country, to what extent do businesses use ICTs for transactions with
1-7 (best) other businesses? [1 = not at all; 7 = to a great extent]
WEF Network Readiness Index, 2016 (2014-
2015 average data)
Networking – Agent
DMSP_P1_I5 Business-to-consumer Internet use, 1-7 (best) In your country, to what extent do businesses use the Internet for selling their
WEF Network Readiness Index, 2016 (2014- goods and services to consumers? [1 = not at all; 7 = to a great extent]
2015 average data)
Networking – Agent
DMSP_P2_I1 Wikipedia yearly edits Wikipedia yearly edits by country (per million population 15–69 years old) |
Global Innovation Index, 2017 (2016 data) 2014
Data extracted from Wikimedia Foundation’s internal data sources. For every
country with more than 100,000 edit counts in 2016, the data from 2016 are
used. For all other countries, the data from 2014 are utilized. The data excludes
bot contributions to the extent that is identifiable in the data sources. Data are
Matchmaking – Users reported per million population 15–69 years old.
DMSP_P2_I2 Video uploads on YouTube Number of video uploads on YouTube (scaled by population 15–69 years old) |
Global Innovation Index, 2017, (2016 data) 2015
Total number of video uploads on YouTube, per country, scaled by population
15–69 years old. The raw data are survey based: the country of affiliation is
chosen by each user on the basis of a multi-choice selection. This metric counts
all video upload events by users. For confidentiality reasons, only normalized
Matchmaking – Users values are reported; while relative positions are preserved, magnitudes are not
DMSP_P2_I3 Number of professional developers / Ratio of professional developers
population
Developer Survey Results, 2017 (2016 data)
Matchmaking – Agent
DMSP_P3_I1 Credit card (% age 15+) Denotes the percentage of respondents who report having a credit card (% age
World Bank Global Financial Inclusion, 2017 15+). [ts: data are available for multiple waves].
29
DMSP_P3_I4 Made or received digital payments in the past Denotes the percentage of respondents who report making or receiving digital
year (% age 15+) payments in the past 12 months (% age 15+).
30
Technology absorption – Digital technology
DTE_P2_I2 Availability of latest technologies, 1-7 (best) In your country, to what extent are the latest technologies available? [1 = not
Global Competitiveness Index, 2017-2018 at all; 7 = to a great extent]
(2016-2017 average data)
Digital technology absorption –
31
Privacy protection is crucial for maintaining public trust, which is fundamental to a healthy Digital User Citizenship. A breach in privacy can erode this trust, leading to declining user activities or membership within the DEE. An example is Facebook's Cambridge Analytica scandal, which resulted in increased government regulation and a decline in daily active users in Europe. Effective privacy protection ensures user engagement and platform sustainability, reinforcing the overall vibrancy and continuity of the DEE .
The DEE framework proposed by Sussan and Acs acknowledges the gap in entrepreneurial ecosystems literature by integrating the digital ecosystem and entrepreneurial ecosystem literatures. They highlight the central role of knowledge as a critical resource in the digital economy. The framework situates platform-based ecosystems within a broader context involving both biotic entities (users and agents) and abiotic components (digital technology and digital institutions) to facilitate agency and external environmental factors .
Ecosystem governance in platform-based ecosystems presents challenges like establishing rules for who participates and determining acceptable behaviors. These challenges are typically addressed by platform owners who set guidelines and policies to manage participation and activities. Solutions include developing transparent governance frameworks, engaging stakeholders in the rule-making process, and implementing technology-driven monitoring systems to ensure compliance and fair practices. Additionally, platforms may require periodic updates to rules to adapt to technological and market changes, thereby maintaining ecosystem integrity .
Digital openness and freedom are foundational for developing a robust Digital Technology Infrastructure. Digital openness indicates how well a country's institutions support digital technology's reach and use, relying on infrastructure (e.g., internet access) and institutional measures like ICT laws. Digital freedom assesses the extent to which governments allow technological development, measured by indices on press freedom and competition. Together, these factors ensure a conducive environment for technology absorption and transfer, fostering innovation and growth in a digital ecosystem .
The DPE Index scores exhibit a strong correlation with development, represented by a Pearson correlation coefficient of 0.66. When excluding oil-rich countries, a third-degree polynomial trendline shows this correlation explains about 90% of the variation between development and DPE Index scores. Countries like the United States and the United Kingdom have high DPE Index scores and are above the trendline, indicating a robust digital entrepreneurial ecosystem. Conversely, countries like Italy and Greece have lower scores than expected for their development level, suggesting room for improvement in their digital ecosystems .
To optimize their DPE Index, countries should align their digital and entrepreneurship ecosystems according to their development levels. For countries below the index trend-line, increasing investment in digital infrastructure and technology adoption is crucial. Additionally, harmonizing digital and entrepreneurial components by reallocating resources to achieve balance can enhance the ecosystem's overall effectiveness. For nations above the trend-line, maintaining current investments while fostering innovation and balancing ecosystem components can sustain growth and improve capacities relative to development .
Digital Technology Entrepreneurship (DTE) is essential within the DEE framework as it involves various third-party agents fostering entrepreneurial innovation and value creation using digital technologies. This includes experimentation with hardware and software to build products connected to digital platforms, thereby enhancing platform efficiency. A strong DTE facilitates larger user bases and diverse market niches, contributing to a dynamic and innovative ecosystem. Critically, the role of DTE also depends on the availability of suitable boundary resources and fair profit-sharing plans to encourage innovation .
Digital User Citizenship is measured by indicators such as digital literacy, digital access, and digital rights. Digital literacy assesses citizens' ability to use digital technologies, with indicators such as the level of digital skills and the number of search users. Digital access measures access to digital technologies through fixed broadband subscriptions and internet use. Digital rights ensure the protection of users' legal rights and privacy, supported by personal, fundamental, and property rights indicators. Together, these indicators facilitate users' participation and engagement in the digital society by ensuring accessibility, proficiency, and legal protection .
Digital maturity in a country's ecosystem is determined by factors like digital literacy, access, technology transfer, and entrepreneurship capacities. Imbalances arise when one component outpaces the other, e.g., a strong digital ecosystem with a weaker entrepreneurial one or vice versa. Addressing imbalances involves reallocating resources to strengthen the weaker component; for instance, enhancing entrepreneurial support in countries with a robust digital ecosystem. Regular evaluation and policy adjustments based on the DPE Index and trend analysis can guide this balancing process .
Digital Multi-sided Platforms (DMP) act as intermediaries by facilitating transactions of goods and services and serving as a medium for knowledge exchanges. They enable and facilitate experimentation, entrepreneurial innovation, and value creation by orchestrating socioeconomic activities between users and agents. This interaction between different sides of the platform supports robust networking and matchmaking, allowing diverse stakeholders to exchange value, thus fostering a continuously evolving ecosystem conducive to innovation .