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(1) Setect the most appropriate answer from the option glvon below:
~ IMC unifies all _ _ _ _ communlcalion tools.
(i) marketing_ (II) advertising (ill) business (iv) research
\E) Snles promotion _ _ _ _ advertising.
(~~ports (II) opposes (Iii) proposes (Iv) disapprov~s
(£) In personal selling face to face _ _ _ _ is essential . .
(i) observation (ii) meetiD9 (Iii) showdown (Iv) understandinc
@ A sponsor finances _ _ _ _ programme. . .
(i} advertising (II) research (iii) services (iv) negotiation~
~ IMC maintains transparency and keeps companies

(I) sales Qi} disputes (iii) conferences (iv) meetings

(fl Creativity is the _ _ _ _ of advertising.
(i) foundation (ii) reference (iii) standard (iv) cornerstone
(j}_ Audience are _ _ __
(i) sellers {ii) middlemen (iii) buyers (iv) informers
(b) _ _ _ _ brought out the first printed advertisement.
{i) William Stanton (ii) Willi~ Caxton (iii) William Stuart (iv) William
Wada -
ill Indirect action advertising improves buyer's _ _ __
(I) income (ii) attitude (iii) rI1emory ~iv) reception
ill The purchasers of industrial goods are _ _ __
(i) fixed (ii) li,!J1_lli!q (iii) unlimited (iv) scattered
(k) _ _ _ _ is not an element of Integrated Marketing
Communication. (Oct. 17)
(i) Internet (ii) Events & Sponsorships (Iii) Physical Distribution
(Iv) Sales Promotion
(!) _ _ _ _ advertising creates generic demand for products.
(Oct. 17)
Q_) Primary (Ii) Selective (iii) Social (iv) Trade
(m) _ _ _ advertising helped Maggi to regain its market share after
the cris·s {Oct. 17)
(I) Green {ii) Advocac~ (Ill) Political (iv) Product
(!!) Primary advertising is advertising classified on the basis of
_ _ _ _ . (March 18)
(i) Functions (ii) Target audience (iii) Media (Iv) None of the above
(21 ____ is an active participation advertising. (March 18)
Q) Governmen1,(ii) ASCI (Ill) Dubbing artists (Iv) All of the above
(e) IMC includes _ _ _ _ . (March 18)
(i) Direct Marketing (It) Middlemen (iii) Spokesperson .{!y) All of these
[Ans.: (a · /); (b - /); (c - Ii); (d - i); (e - Ii); (f • I): (g .. ill); (h - Ii); (I - ill);
U• ii); (k - Ill) (/- i)· (m - ii); (n - I); (o -/); (p- Iv ~
) Se ct th mo t a1Jprop1 I te nnswcr from the option given b low.
( ) ,s not a part of arJverl1sing. (Oct. 18)
(i) Posters (II) Connnorcials (ill) Propaganda (Iv) Norie A th
(b) _ _ _ _ advertising is usod by Flipkart. (Oct. 18)
ill Competitive (II) Primary (Ill) Local (Iv) International
{c) _ _ _ _ is the n,ost important benefit of advertising to con~um ,r
(Oct. 18)
(i) Builds brand ima~ (II) Increases market share (Iii) Maintains
standard quality of brand (iv) None of these
(d) _ _ _ _ is an arrangement whereby a company contributes to the
expenses of a cause or event.
(i) Public relations (Ii) Sales promotion (iii) Sponsorship (iv) Publicity
(e) Consumers are educated through consumer awareness magazines
like _ _ __
(i) India Today (ii) Gruh Sabha (iii) Keemat (iv) Sarita
(f) _ _ _ _ uses hard selling techniqu~
(i) Direct _ action advertisi~ (ii) Indirect action advertising
(iii) Online advertising (iv) Transit advertising
(g) Co-ordination of message and media is _ _ _ _ in IMC.
(i) significant Qi)Eitical (Iii) basic (iv) forerunner
(h) 'Carry home' package is a means of _ _ __
(i) publicity (ii) advertising (Iii) promotion (Iv) selling
Q) ____ is a means of mass communication.
(i) Publicity (ii) Propaganda (iii) Promotion _(iv) Advertising_
0) ____ can be a part of sales promotion.
{I) Adyertisiijg (ii) Marketing (Iii) Financing (Iv) Publicity
(k) IMC is a _ _ _ _ concept. (March 19)
(i) traditional (ii) production (iii) modern (Iv) narrow
(I) _ _ _ _ advertising is used by State Bank of 1ndia. (March 19}
(I) National (ii) Primary (Iii) Local (Iv) Generic
(m) _ _ _ _ is the most recent fbrm of advertising. (March 19)
(i) Radio (Ii) Posters (iii) Television .{Iv) You Tube

-
(n) When Tea Board of India advertises, it creates _ _ _ _ demand
for tea. (March 19)
(I) selective (II) zero (Ill) primary_(lv) 100%
[Ans.: (a .. Iii); (b - I); (c • I); (d - ill); (e .. iii); (f - I); (g - II): (h .. II); (I - Iv}:
0 - i); (k - Ill); (I - I); (m - Iv); (n - Ill))
(3) State whether the following statements are True or False:
(a) Public relations is a part of direct marketing.
(b) In sponsorship advertiser does not control contents of commercials.
(c) IMC educates customers.
(d) IMC uses communication mix.
(e) Advertising has identified sponsor.
(f) Advertising is a means of personal communication.
(g) Print media is second to TV in popularity.
(h) Geographic advertising improves business.
(I) Advertising ensures survival in competitive marketing.
0) Consumer advertising is directed to select audience.
(k) IMC is same as promotion mix. (Oct. 17)
(I) Sign Boards are the oldest form of advertising. (Oct. 17)
(m) Radio is no longer a useful medium of or advertising. (Oct. 17)
(n) Jio has used an effective Integrated Marketing Strategy to fight
competition. (Oct. 17)
(o) Integrated marketing communication is integration of all marketing
tools, approaches and resources within a company. (March 18)
(p) Publicity is a non-paid form of personal presentation of advertising
(March 18)
(q) In advocacy advertising an issue or cause is central to the advertising
message. (March 18)
(r) Changing attitude of customers cannot be an objective of advertising.
(March 18)
[Ans.: (a - False); (b - False); (c - True); (d - True); (e - True); (I - False);
(g - True); (h - True); (I - True); O - False); (k - FalN); (I - False);
(m - False); (n - True); (o - True); (p - False); (q - True); (r - FalN)}
(4) State whether the following statements are True or False:
(a) IMC includ es sponsorsllip. (Oct. 18)
(b) Adver tising is a form of person to person communication. (Oct. 18)
(c) Natio nal advertising promotes branded products. (Oct. 18)
(d) Gene ric advertising is also called as prirnary advertising. (Oct. 18)
(e) Gove rnmen t authorities do not use advertising. (Oct. 18)
(f) Cons umers want higher transparency in advertising message.
(g) Telem arketi ng is a part of publicity.
(h) Adver tising cannot fight negative attitude of consumers.
(i) Adver tising reduces cost of production.
(j) The purpose of national advertising is to attract local peopl e to
increa se sales turnover.
(k) Radio is the oldest from of advertising. (March 19)
(I) J MC mean s Intensive Market Concept. (March 19)

(m) Young adults are an important target for tourism destinations.

(Marc h 19)
(n) Ad in Marathi newspaper circulated in Maharashtra is an 8 f
18
local advertising. (March 19) xamp o
[Ans,,: (a .. True); (b .. False); (c - True); (d - True); (e - False )· {f Tl )°
(g - False ); (h - False); (I - True); (J .. False); (k - False)·1 (I .. rue ,
• False );
(m _ True); (n - False )]
 Select the most appropriate answer from the option given below:
a M1ertis ng agency ·s a _ _ _ _ organisation.
1 o -profi (Ii) manufacturing (iii) service (iv) charity
(b AdverLs ng agency s composed of _ _ _ _ people.
- (i) freelance (ii} creative (iii) unskilled (Iv) diversified
c _ _ _ _ agency 1s maintained by large advertisers.
(I) F -service (ii) In-house (Iii) Modular (Iv) Interactive
fcJ) Research department 1s headed by research _ _ __
(J) D rector (II) fv1anag ng Partner (Ill) Managing Director (Iv) Traffic
Manager
_ _ _ _ lS a er ter a to select ad agency.
Arnbtence (U) Layout (Ill) Location (Iv) Acquaintance
CD Avoid m nders1and ng and _ __ _ to maintain good relations

(II) f ght (Iii) g fts (Iv) communication

Ill:
 (g) Creative pitch refers to _ _ __
(I) agency booking (II) agency selection (Iii) agency servicea
(iv) agency cotnpensation
(I!) The job of accounts executive is highly _ _ __
(I) secured (Ii) insecure (Ill) indoors (Iv) confined
Modell111g 1s a _ _ _ career.
(I) short (ii) medium (Iii) long (Iv) doubtful
(j) Dubbing is done by _ _ _ _ .
- (I) layout artists (ii) copywriters (iii) sound recordists (iv) singers
® ____ is the oldest form of advertising agency. (Oct. 17)
(I) Mega Agency (ii) Space broker (iii) Creative boutique (iv) In-house
agency
(!) _ _ _ _department in an advertising agency co-ordinates the
advertising production process. (Oct. 17)
(i) Media (Ii) Traffic (iii) Client Service (iv) Accounts
~) _ _ _ _ is a person in an advertising agency responsible for
writing headlines and slogans. (Oct. 17)
(i) Visualiser (ii) Media Executive (iii) Copywriter (Iv) Account
Executive
{r!) skill is required for people working in the creative
department of an advertising agency. (Oct. 17)
(i) Communication (ii) Visualising (Iii) Marketing (iv) Organising
(o) _ _ _ _ is the most modern type of agency. (March 18)
- (i) In-house (ii) Creative Boutique (iii) Space Broker (iv) Mega Agency
_ _ _ _ department in an ad agency coordinates with advertisers.
~)
(March 18)
(i) Media (ii) Client service (iii) Competition (iv) Accounts
(g) is a person responsible for design and colour in an
advertisement. (March 18)
(i) Visualiser (ii) Copywriter (iii) Media executive (iv) Account
Executive
[~n!:: (a - Iii); (b - ii); (c - ii); (d - i); (e - iii); (f - i); (g - ii); (h - Ji); (i - I);
0 - 11i); (k - II); (I - ii); (m - iii); (n - ii); (o - iv); - iil; - ;
(2) Select the most appropriate answer from the option given below:
(a) _ _ _ _ _ agency offers services on a piecemeal basis. (Oct. 18)
(i) In-house (ii) Creative boutique (iii) Modular (iv) Mega
(b) _____ system of agency compensation includes out of packet
expenses. (Oct. 18)
(i) Bonus (ii) Incentive (iii) Commission (iv) Cost-plus
(c) _ _ _ _ department links all the work due at an advertising
agency. (Oct. 18)
(i) Client servicing (ii). Production (iii) Arts-works (iv) Traffic
(d) _ _ _ _ _ is a term used to describe an advertising agency losing
its clients to competitors.
(i) Competitive pitching (ii) Client turnover (iii) Creative pitching
,. ~ II of these
 , a 1 } r, an __ __ _orga, 11.:.,a11on.
1) r an,c (ii) internal (Ill) economic (Iv) independent
Ad enc1es provide _ _ _ _ services in branding and product
oes1gn
(i) -con1merce (Ii) internet (iii) mobile (iv) e-solution
(g) C1eat1v1ty is the main function of _ _ _ _ department.
(i} Copy (ii) Art (ill) Contact (iv) Research
e.
(h) Mega agencies presumably pay _ _ _ _ for time and spac
(i) less (ii) more (iii) discounts (iv) balance
_ _ _ _ service ensures long term association with the clien
ts.
(i)
(i) Economical (Ii) Costly (iii) Dependable (iv) Quality
0) Strategy pitch ensures _ _ _ _ strategy.
(i) result-oriented (ii) customer-friendly (iii) Market-friendly (iv)
eco-
friendly
__
(k) Advertising agencies that perform all functions are called _ _
(March 19)
(i) full service (ii) media buying (iii) creative boutique (iv) all of these
(I) Creative pitch is a method used to get _ _ _ _ . (March 19)
(i) media mix (ii) awards (iii) client (Iv) employees
g.
(m) A copywriter requires _ _ _ _ skills for a career in advertisin
(March 19)
(I) negotiation (II) leadership (Iii) language (iv) animation
[Ans.: (a .. Iii); {b - Iv); (c • Iii); (d • II); (e - Iv); (f - Iv); (g
- ii); (h - i);
II .. iilkl k - lkll - Iii); (m - Iii)]
(3} State whether the following statements are True or False:
(a) Ad agency consists of clerical and supervisory staff only
(b) The services of ad agency is highly cost effective.
(c) AD agency books time on TV.
(d) Moaular agencies perform comprehensive advertising jobs.
(e) Creative pitch means client turnover.
(f) Ad agencies are mostly compensated on commission n1ethod.
(g) Timely delivery ensures long association with clients .
(h) Modelling is competition free.
(i) Freelancing is not a secured profession .
(j) Animation is a fast growing business.
(k) Cl'ent Turnover is negative sign of growth for advertising. (Oct 17)
(I) Commission is a traditional method of agenc} compensst,on
(Oct. 17)
(m) Accounts executives handle finances of an advertising agenc
(Oct. 17)
(n) In 1905 8. Datta ram 1st ad agency in India was started m Mumha
(March 18)
(o) The complete term 1s ·Pro Bono Publico' \I\ hich me 111s for th pub . . .
good. (March 18)
(p) Accounts executives are frorn the cllent servicing d partrnent of a , ad
agency (March 18)
 q) , net es that create ads for only a particular industry are c
du a a gencies. (March 18)
(r) C at, e ad, ertis1ng boutiques lirnrt the amount and kind of se
the} offer (March 18)
[Ans.: (a - False); (b ~ True); (c - True); (d - False); (e - False); (f - True
g - True); (h - False); (i - True); (j • True); (k - True); (I - True
(m - False): (n - True); (o - True); (p - True); (q - False); (r - True)]
4) State whether the following statements are True or False:
(a) nteract1ve advertising agencies specialise in social meaia campa Q''\S
o n Twitter and You Tube (Oct. 18)
(b) Only accredited agencies get credit facility from media. (Oct. 18)
(c) Computer literacy is essential for a career in animations use d r.
advertising. (Oct. 18)
(d} Small sized business suffers from competitive handicaps.
(e ) Advertising creates a sense of dissatisfaction and non-fulfl me"'t c:
desires.
(f) Consumer view advertising with an eye of suspicion.
(g) Compliance with code of ethics is strictly followed in India.
{h} Advertising encourages spiritualism.
(i) Advertising depicts socially undesirable elements.
(j) P"c bona advertising is used to defeat competitors.
(k) Advertising agencies are compensated usmg fixed salary structures
(March 19)
(I) Creative Boutique advertising agencies offers only setecrve se ~ -s
to clients. (March 19)
(m) Some advertising agencies have become globa in rece t ears
(March 19)
[Ans.: (a _ True); (b - True); (c - True); (d - True); (e - True),· (f _ True)'
(g _ False); (h - False); (I ~ True); (I - False); (k - False)· (I • True)
(m - True)}