Chapter II: The Study of Personality profession, these are critical skills to master in

order to advance your career.

- An Introduction
Understanding Today's Generation (Gen Z)
Personality

 The term 'personality' is derived from the Latin

word 'personae' or 'persona' which is referred
to the masks use by ancient actors in a Greek
theater.
 Personality is understood as the " the pattern
of characteristic thoughts, feelings, and
behaviors that distinguishes an individual from
another and that persist over time."
 Personality is all about self-discovery. What
factors influence a person's personality? How
do we act or behave in our daily lives? All of
this represents our character. You learn more Generation Z
about yourself as you grow and develop from  defined to be those who were born in the late
childhood to adulthood. 90s through today (after year 1996). Other
labels have also appeared, including the
What is Personality Development? Homeland Generation, Multi-Gen, True Gen,
Basically, personality development is a term Post Gen, Gen Tech, post-Millennials,
that refers to the process of improving one's generation, Gen Y-Fi, True Digital Natives,
personality. It covers topics such as how to Pluralistic Generation and Zoomers.
dress appropriately, social graces, grooming, Their parents are usually from Generation
speech, and interpersonal skills. Personality X, and their grandparents are from the Baby
development aids in the development of self- Boomer or Silent Generation. Baby boomers
confidence and self-esteem. As a result of were born between 1946 and 1964, during the
personality development, people tend to adopt height of television's popularity. Gen X was
a positive attitude. Thus, whatever your
born between 1965 and 1980, and grew up  They are firm believers in the power of
during the computer revolution. While dialogue to resolve disputes and improve
between 1981 and 1996, Gen Y (also known as the world.
Millennials) came of age as the internet grew  highly analytical and pragmatic in their
in popularity. Neil Howe and William Strauss decision-making and interactions with
are widely credited with coining the term institutions
"millennial." It was coined in 1989, as the
 in comparison, the previous generation,
imminent millennium became more prominent
the millennials, also known as the "me
in the public consciousness.
generation," arose during a period of
Generation Z economic prosperity and focuses on self-
interest.
 grew up immersed in technology  more idealistic, confrontational, and less
 traits of this generation are intriguing and tolerant of opposing viewpoints.
distinct  Finally, in the face of the impact that
 "true digital natives “ political differences and economic
 had a lot of exposure to the internet, unsteadiness, Gen Zers are becoming
social media, and mobile devices more accepting of people of other races,
 more likely to meet people online and cultures, and genders.
engage in meaningful conversations with
Gen Z vs. Millennials
them.
 enjoy playing video games and listening The primary commonalities between Gen Z and the
to music Millennials include
 interested in trends, but they are also
quick to study current events. 1. Desire to find meaning in life
 this generation's quest for truth. As a 2. Driven to make a difference in the world
result, Gen Z is also known as the "True 3. Highly educated
Generation." 4. Lives in multiculturalism
 Individual expression is valued by Gen 5. Longs for their own distinct experience
Zers, who avoid labels.
Differences that Gen Z will be known:
 According to Allport and other personologists, the
1. Less validation expectations best way to understand individual distinctiveness is
2. More individualistic and self-reliant to look at their personality characteristics or traits.
3. More imaginative and advanced Psychologists explains that there are only a few of
4. More expressive these dimensions, and every individual falls
5. More competitive somewhere along each one, meaning they may be
6. More inspired by security low, medium, or high on each one. It only means
7. Guided by financial and career end that when these psychologists talk about introverts
and extroverts, they aren't really referring to two
Generation Z separate kinds of individuals who are opposed.
Instead, they're referring to individuals who fall
Millennials are considered technology-fluent, while scores low or high in a continuum.
Gen Zs are vastly more reliant on technology. The
term "technological fluency" refers to a natural, “Five-Factor Model of Personality (FFM)”
intuitive grasp of technology and how to use it. For
Gen Zs, technological dependence isn't necessarily Openness - This dimension refers to how
regarded as an addiction; rather, they regard their imaginative, innovative and curious people are.
mobile devices as "extensions" of themselves Anyone who scores low in this dimension tend to be
wherein without them, there would be a great more traditional and less open to new things,
tendency for them to become anxious. doesn't want any ideas nor change. On the other
hand, anyone who scores high in this dimension
Basic Personality Traits tend to be more curious and very interested in new
things since the individual is more open-minded.
Personality Traits The person tend to have more novel experiences in
 patterns of emotions, thinking processes, and life than the former because he or she is not
behaviors that people have. reluctant to adventures.
 imply consistency and stability.
 Trait psychology is based on the premise that Conscientiousness - This dimension contains the
individuals vary from one another on a set of desire to succeed. This dimension is marked by
fundamental trait dimensions that persist over thoughtfulness, as well as strong impulse control
time and across circumstances. and goal-driven behavior. Anyone who scores low
in this dimension are more careless, exhaustive,
disorganized, and irresponsible. On the other hand, personal reflection on concepts and ideas, for
anyone who scores high in this dimension tend to example.
be detail-oriented and coordinated. They have a
higher level of caution, dependability, and self- Agreeableness - This dimension includes prosocial
discipline. attributes such as trust, altruism, empathy and
kindness. This sometimes referred to as "friendly
Extraversion - Anyone who scores high in this compliance," with "hostile noncompliance" as its
dimension is called "extrovert". This features trait polar opposite. Anyone who scores low in this
characteristics such as being sociable and overtly dimension are uncooperative, competitive, and
communicative. They can express their emotions irritable that is why they tend to engage in a more
with high amounts of self-confidence. Extroverts conflictual relationship. While those who score high
get their energy externally, everything that in this dimension generally tend to be more tactful,
courteous, and caring that is why they tend to get
along well with other people.
Neuroticism - This dimension represents the degree
to which an individual experiences the world as
threatening and unsafe. Thus, anyone who scores
high in this dimension tend to experience emotional
instability or mood swings frequently, thus, the
individual gets easily irritated. Highly neurotic
individuals tend to experience more negative
emotions such as depression, sadness, guilt and
surrounds them such as family, peers and even anger. They always feel nervous, anxious and tense
personal things. On the other hand, anyone who in so many reasons. In contrast, anyone who
scores low on this dimension is called “introvert”, scores low in this dimension tend to be more calm,
who are featured to be more calm, silent and timid. confident, and stable. They are less likely reactive
They aren't necessarily socially inept. Rather than to stress.
attending social events, they prefer to focus or they Personal Branding
tend to be more interested on coming up with 1. Personality
ideas. They feel at ease when they are alone. 2. Values - guiding principles that influence how
Introverts get their energy from the internally, from you feel, act, and respond.
 3. Passions and Interests - things that make you 1. A personal brand will assist you in gaining self-
attractive to others and inspire you. When you assurance.
know what motivates you, you can look for 2. You can shape your own story with a personal
ways to connect your interests to what you do brand.
and how you do it. 3. Developing a good personal brand will help
4. Strengths- qualities that powers you. you advance your career.
5. Education and Work Experience 4. You would have a stronger sense of self if you
6. Influencers and Inspirations- somebody whom develop a good personal brand.
you admire and strive to be like 5. Developing a personal brand will assist you in
7. Your Look and Style- Your ‘packaging' consists thinking strategically and authentically.
of your clothing, hair/makeup, and 6. Building your brand will enable you to provide
accessories. Whatever your profession or more value to your customers.
personality, you should have your own 7. Personal branding will assist you in defining
personal "dress code" that is based on your your area of expertise.
individual appearance and aligned with your 8. A personal brand will help you build self-
personal brand and objectives. confidence.
8. Goals- It's about "getting to where you want to 9. With a personal brand, you shape your own
go and accomplishing your goals." What do story.
you want to be doing in the next three to five
years? What do you want to be in the future?
9. Target Market- Your target are the individuals
and organizations to whom your messages will
be tailored. It could be a business, its
employees, or its stakeholders.
10. Peer circle and associations - Somebody
who assist you in defining yourself and where
you’re coming from. Mentors, business friends,
and everyone else who helps you identify who
you are and what you do are examples of
these people.

The significance of developing a personal brand