@miggytabaco

GOOD LUCK EVERYONE!

➔ Mental Care
➔ Refugees & Asylum Seekers
● Social work is a practice-based ➔ Disability
profession and academic ➔ Hospital
discipline that promotes social ➔ School
change, development, and CORE VALUES/ PRINCIPLES
empowerment of people. /ETHICAL PRINCIPLES
● It aims to address the diverse
processes of community ● Adheres to the accepted social
development and individual work code of ethics created by
advancement to attain an The National Association of
acceptable means of living. Social Workers Delegate
Assembly in 1960
GOALS OF SOCIAL WORK ● Establishes core values, ethical
● The goals of social work include standards, and professional
providing exceptional public obligations
service, ensuring social justice ● Provides standards for assessing
and human rights, developing unethical conduct and
personal and societal safety, and accountability
examining and interpreting data to Ethical Use of Technology and Social
design social welfare programs. Media
SCOPES OF SOCIAL WORK ● Follows ethical principles in all
● Social work has a wide scope and processes, including responsible
is connected to different branches use of technology and social
of social sciences, with its own media
unique processes and procedures. ● Upholds professional integrity
● The scope of practices for social and supports peace and
work includes promoting social nonviolence
change, development, and Service
empowerment, as well as
addressing social upheaval and ● Social workers use their talents
diverse processes of community and skills to alleviate social issues
development. ● Often provide services beyond the
➔ Age Care call of duty and free of charge
➔ Child Protection
➔ Health Social Justice
➔ Leadership and Management
 ● Fights against injustice and ● Promotes human rights and
supports oppressed individuals ensures equal opportunities for all
and vulnerable groups
Promoting Social Justice
Dignity and Worth of the Individual
● Upholds equality and challenges
● Helps clients address their needs, discrimination, institutional
change, and rehabilitation oppression, and unjust policies
capabilities and practices

● Treats clients with respect and Promoting the Right to

compassion, recognizing diversity Self-Determination
in culture and ethnicity
● Ensures clients have the freedom
Importance and Centrality of Human to make their own choices and
Relationships decisions within the boundaries of
social justice and respect for
● Believes that relationships build others' rights
the foundation of equity, identity,
and communication
● Improving relationships promotes
the physical and social functions
of clients and their community
● Advocate: Social workers
Integrity publicly support causes or policies
that strengthen the thrust for
● Conducts themselves with change and social development.
integrity in public and ensures ● Broker: They identify and locate
client information is kept resources needed by the client
confidential system and link them to the client.
● Counselor: Social workers
Competence provide guidance and counseling
to clients, focusing on individual
● Equipped with skills to achieve needs and providing support for
the goals of the discipline rehabilitation.
● Recognition of the Inherent ● Mediator: They intervene in
Dignity of Humanity dispute resolution to reconcile
● Acknowledges the inherent differences and arrive at a
dignity of every human being and mutually beneficial agreement.
respects their dignity ● Researcher: Social workers gain
Promoting Human Rights a new vantage point on different
 subjects and aspects of their work clients to facilitate effective
through research. interventions and support.
● Educator: They teach clients
necessary skills such as literacy, Assessment
numeracy, livelihood,
communication, and basic law ● They conduct thorough
literacy. assessments of clients' needs,
● Manager: Social workers have strengths, and resources to
administrative duties in handling develop appropriate intervention
different processes and procedures plans.
utilized in the discipline. Planning
● Case Manager: They collaborate
with stakeholders to assess needs ● Social workers develop
and coordinate, monitor, evaluate, comprehensive plans that outline
and advocate varied services the goals, objectives, and
suited to the stakeholders' needs. strategies for addressing clients'
● Facilitator: Social workers gather needs and achieving positive
people and communities towards outcomes.
a common goal and can act as
task group leaders advocating for Implementation
change.
● Organizer: They organize and ● They execute the intervention
mobilize individuals and plans, utilizing various resources
organizations to build a sense of and support systems to meet the
community. identified needs of their clients.
● Leader: Social workers can
multitask all other roles, Monitoring/Evaluation
representing a leader who can ● Social workers continuously
inspire and preside over monitor and evaluate the progress
individuals, organizations, or the and effectiveness of the
[Link] and Functions intervention plans, making
● Social workers are involved in a adjustments as necessary.
range of functions to support
individuals, families, and Supportive Counseling
communities. These functions
include: ● They provide counseling and
emotional support to clients,
FUNCTIONS helping them navigate challenges
and develop coping strategies.
Engagement
Graduated Disengagement
● Social workers establish rapport
and build relationships with
 ● Social workers seek to replace ● Engage, assess, intervene and
themselves with naturally evaluate with individuals,
occurring resources, empowering families, groups, organizations,
clients to become self-sufficient. and communities

SPECIALIZATION

● Child and Family Social Worker

● School Social Worker
● Social Work for Aging Care
● Clinical Social Work
● Community Social Work Social work aims to improve the
● Social Worker with Marginalized well-being of poor families, promote and
Groups protect the rights of vulnerable sectors,
● Social Work in Welfare Service ensure relief for disaster victims, and
ensure compliance with standards in the
COMPETENCIES delivery of social welfare services.

● Identify as a professional social TYPES OF CLIENT

worker and conduct oneself
accordingly Individual: Social workers address the
● Apply social work ethical needs of individuals for rehabilitation,
principles to guide professional capability building, self-determination,
practice and involvement.
● Apply critical thinking to inform Groups and Organization: Social
and communicate professional workers serve as leaders and provide
judgment professional support, as well as link to
● Engage diversity and difference in public and private resources for groups
practice or organizations.
● Advance human rights and social
and economic justice Communities: Community social
● Engage in research-informed workers provide interventions to support
practice and practice-informed community well-being and functioning.
research
● Apply knowledge of human ● They view the community as
behavior and the social integral to the holistic welfare of a
environment person and focus on improving
● Engage in policy practice to the overall community
advance social and economic environment.
well-being and to deliver effective
social services GOVERNMENT
● Respond to context that shape
practice ● The Department of Social Welfare
and Development (DSWD) in the
 Philippines focuses on protecting 3. To Entertain: This includes activities
social welfare rights and such as watching television shows,
encouraging well-being listening to music, and reading literature
development of the Filipino for enjoyment and pleasure.
people.
4. To Inspire: Communication can be
OTHER AREAS OF used to encourage and uplift the
PRACTICES audience, such as a teacher inspiring
students to strive for success.
➔ Schools
➔ Hospitals PRINCIPLES
➔ Community Centers
➔ Correctional Facilities Principle of Clarity: Communication
➔ Non-Governmental should be precise and clear in meaning to
Organizations (NGOs) prevent misconceptions, particularly in
long-distance and one-way
communication.

Principle of Attention: Effective

communication requires an attentive
Communication is the process of sharing receiver and a sender who can arouse
information, ideas, thoughts, feelings, and maintain the receiver's interest.
and emotions from one person to another
or from one person to a group of people Principle of Consistency: Messages
using various channels or mediums. It should always be consistent with the
involves the exchange of behaviors and plan, objectives, policies, and programs
the sharing of messages, and it continues of the enterprise to avoid chaos and
through the decoding of the message by confusion.
the receiver to formulate feedback.
Principle of Adequacy: Information
GOALS & SCOPE should always be sufficient to prevent
misinterpretation and confusion.
1. To Inform: This involves handing
down knowledge and information to Principle of Integration:
someone, as well as acquainting oneself Communication is a means to an end,
and clarifying certain topics. aiming to incorporate the idea of
commonness and cooperation between
2. To Persuade: In persuasion, the the sender and receiver.
communicator tries to convince the
audience to take a certain action, which Principle of Timeliness: The value of
is common in advertisements, business, time affects the relevance and
politics, and education. effectiveness of the message in a given
situation.
Principle of Informality: Stressing the Message Creation :Involves the
importance of informal communication, formulation and expression of thoughts,
as it varies depending on the audience ideas, and emotions to be communicated.
and location.
Communication Networks: The
Principle of Feedback: Without selection and utilization of appropriate
understanding the message, the receiver mediums to transmit messages
cannot provide feedback, which is effectively.
crucial for assessing the effectiveness of
communication. Feedback: The receiver's response,
providing valuable insight into the clarity
Principle of Economy: Emphasizes the and impact of the communication.
importance of the message's meaning
over the method of conveyance, focusing ELEMENTS
on the core thoughts or message rather The communication process involves
than the volume of information. several key elements:
Communication Networks: Refers to 1. Sender/Receiver
the effectiveness of the medium used to ○ The sender initiates
transmit the message, highlighting the communication, while the
importance of selecting the appropriate receiver is the individual or
medium for communication. group being communicated
PROCESS with.
2. Message
Communication is a dynamic process ○ Refers to the thoughts,
involving the sharing of ideas, feelings, ideas, and feelings
and emotions through various mediums communicated through
and by diverse individuals. The process verbal and non-verbal cues.
unfolds through the interaction of the 3. Channels
following elements: ○ The mediums through
which messages are
Setting: The context or environment in transmitted, encompassing
which communication takes place, various forms such as
influencing the dynamics of the verbal, written, or
interaction. electronic communication.
4. Noise
Participants: The individuals or groups ○ Acts as a barrier to
involved in the communication communication and can be
exchange, each contributing to the external (environmental) or
process. internal (mental
distractions).
5. Feedback
 ○ The response or reaction ● Engaging in the political aspect of
conveyed by the receiver, society
serving as a critical ● Relaying the latest information
indicator of the about the country's politics
effectiveness of ● Voicing public sentiments and
communication. serving as watchdogs for public
officials

Journalist as a Source of Public

Information

INTRODUCTION ● Providing reliable information to

the public
● Explores the world of ● Creating awareness of societal
communication professionals and events through various media
journalists channels
● Discusses skills, specialization,
career paths, and ethics Economic Role:

CAREER OPPORTUNITIES FOR ● Educate people about economics.

JOURNALISM ● Provide information on profitable
business ventures, investments,
Emphasizes the value of education and and government policy
practical experience ● Contribute to economic progress
through media publicity.

● Local news reporting

● Talk show hosting Social Role:
● News writing
● Editor of a magazine ● Promote culture and tradition
● Off-camera roles such as through mass media.
production crew ● Raise awareness about positive
practices and inspire future
ROLES/FUNCTIONS/COMPETENC generations.
IES OF COMMUNICATORS & ● Serve as a platform to educate and
JOURNALIST entertain the public.

Political Role Competent Communication Skills:

 ● Adapt to different communication ● Utilizes radio and television
styles. technology for transmitting
● Follow ethical guidelines. messages and programs.
● Stay updated with industry trends ● Purpose: disseminate information
and technologies. and entertain audiences.
● Practitioners include broadcast
journalists, production assistants,
SPECIALIZATION camera operators, station
managers, technical directors, and
Public Relations: performers.

● Establishes and maintains mutual Advertising:

communication between
organizations and publics. ● Promotes products, services, or
● Creates a positive image of an causes using various marketing
individual, organization, or strategies
company. ● Utilizes tools such as television
● Responsible for organizing press commercials, brochures, pop-ups,
releases, fundraising events, and newspaper ads
media appointments, corporate ● Practitioners include copywriters,
events, issue management, advertising sales representatives,
newsletters, brochures, and TV and meeting/event planners
ads.
● Practitioners include event
coordinators, campaign managers,
press release writers.

Journalism:
RIGHTS/RESPONSIBILITIES/ACC
● Involves collection, assessment, OUNTABILITIES/CODE OF
creation, and presentation of news ETHICS
and information.
● Roles include journalists, news
anchors, reporters, editors, ● Communication professionals and
photojournalists, and columnists. practitioners have rights and
● Dissemination through responsibilities, including the
newspapers, magazines, and print freedom of expression and the
media. public's right to know
● The 1987 Philippine Constitution
guarantees freedom of speech,
Broadcasting: expression, and press
 ● The Code of Ethics assigns exchange, but can lead to conflict if not
publishers/owners and editors the moderated.
primary role in upholding
professional and ethical standards,
particularly in covering elections AUDIENCE NEEDS FOR BETTER
MASS COMMUNICATION

What, How, When, Why, and Why do

I have to listen?: Understanding the
needs of the individual, group,
TYPES OF COMMUNICATION organization, and community as
receivers of the message before
conveying it.
Individual Communication:

Good Timing: Timing is crucial in

Interpersonal Communication:
communication.
Communication between two or more
people, involving the exchange of words
or language, whether verbally or The Channel: The mode of
non-verbally. communication and the platform used for
conveying the message.

PROCESS OF COMMUNICATION
MODELS
Intrapersonal Communication:
Communication process within an
individual, involving self-actualization. Message Encoding Model from
Aristotle: Emphasizes the importance of
evaluating and screening the message
Organizational Communication:
before delivery to avoid
Highly contextual communication
misunderstandings and other barriers.
involving the exchange of information to
a larger group of people with a goal. It is
more formal and encourages thorough Schramm Model of Communication:
research for meaningful and consistent Suggests that the sender and receiver's
exchange of thoughts. field of experience contribute to effective
communication. Common field of
experience enhances effective
Communication in Community:
communication.
Involves exchanging information to a
larger group, often requiring thorough
research and democratically expressing Helical Model of Communication
viewpoints. It's crucial for a democratic According to Dance, 1967: Illustrates
that past events influence present language is not always used to consider
communication and subsequent days, both sides of the community.
serving as the basis of innovation in
communication.
Schools: Communication in schools is
respectful and diligent, as it is a place not
SMR Model of Communication: just for academics but also for values.
Students are trained to show respect to
teachers, administrators, and staff, while
● Involves conversation between teachers also model respectful
sender (encoder) and receiver communication.
(decoder).
● Sender creates and sends
messages, receiver interprets Civil Society:
messages.
● Characterized by diverse cultures,
SETTINGS IN COMMUNICATION trades, industries, and religions.
● Community expectations
influence communication.
Government: Critical communication ● Cultural norms can cause
occurs within the government due to the reluctance or restraint in
exercise of executive, political, and expression.
sovereign power through customs, ● This can lead to communication
institutions, and laws within a state. The challenges and potential negative
communication within the government is perceptions.
dignified, and critics often speak against
political figures with dignity.
TYPES
Private Sector: Communication in the
private sector involves the corporate One to One Communication:
world, where individuals are highly
professional in dealing with others. The
manner of speaking and presentation is ● Refers to one-to-one
formal and refined, as they interact with communication.
businessmen, professionals, clients, etc. ● Example: Student submitting
project online via email.

Community: Communication in the

community is non-formal, considering Many to Many Communication:
the diverse mix of educated and Involves a conference where many
uneducated, rich and less fortunate, processes communicate with each other,
famous and commoners. Diplomatic sharing ideas for a particular goal.
One to Many Communication: One ● In counseling, individuals are
person communicates to many, such as a guided by professional counselors
class president sending an email to a to improve personal, social,
group chat where many can receive it. educational, and career aspects of
their lives.
● Personal development activities
TOOLS may include improving
self-awareness, self-knowledge,
Telecommunications: High-tech and skills.
smartphones, tablets, portable computers,
and other devices make communication Persuasion:
easier.

● The end goal of persuasion is to

Online Chat: Online chat facilitates understand the audience and their
conversations, especially when complexity.
individuals are physically apart. ● It is essential for the
communicator to deal with
New Media/Social Media: These people's basic attitudes, values,
platforms are the cheapest and most and beliefs in order to encourage
accessible channels for communication. them to embrace a particular point
of view.
● Persuasion often requires brief
Mass Media: Mass media allows for the and specific information only.
transmission of messages to a larger
number of receivers.
Arts and Entertainment:

Videoconferences: Videoconferences
and video calls enable online group ● Applied social sciences are used
discussions and interactions, bridging the in the arts and entertainment
gap between physical meetings and industry to study people's viewing
individuals. behavior and patterns as it mirrors
the culture of a society.
● Arts and entertainment are very
much concerned with providing
importance to the understanding
needs of the viewing public.

Self Development: News & Information:

 ● News and information Socialization:
dissemination is easy through
social media, and it is important
for the audience to be critical in ● Socialization is a lifelong process
analyzing and interpreting of learning and internalizing
information. social standards and values, with
● What is news and information? media playing a significant role in
News and information are this process.
essential for the public to be
informed about current events and EFFECTS
developments.

Awareness and Knowledge:

Organizing, Advocacy and
Mobilization:
● Disseminates information to raise
awareness.
● These are important functions of ● Enables personal and societal
applied social science that involve awareness.
proper training to provide news ● Helps understand community
and information truthfully and problems and educates about
objectively. societal issues.
● Organizing, advocacy, and ● Provides information on personal
mobilization are crucial for dilemmas and coping
ensuring that information is mechanisms.
disseminated in a way that is
beneficial to society.
ATTITUDE AND VALUE CHANGE

Education:
Attitude and value change are influenced
by cognitive, affective, and behavioral
● Applied social science educates factors. Applied social science
individuals in various fields, such disciplines facilitate behavioral change
as counseling, communications, through communication, negotiation, and
arts, entertainment, and personal adjustments, raising awareness
counseling. Counselors guide about societal issues and community
clients in personal, social, problems.
educational, and career
improvement. Mass media
provides information on politics, Positive attitude: Positive attitudes
entertainment, and leisure, while focus on the good in people and
arts and entertainment focus on situations, viewing mistakes and failures
understanding public needs. as opportunities for growth, enabling
individuals to move forward in life.
Negative attitude: Negative attitudes ● Addressing poverty, hunger,
can lead to behaviors such as ignoring inequality, climate change, and
the positive, complaining, and attributing environmental degradation.
failure to external factors. ● Integrating goals into national
development plans.
● Serving as a framework for
Neutral attitude: People with a neutral inclusive, sustainable
attitude tend to overlook the importance development.
of situations or events, often leaving
problems for others to solve. They may 17 SUSTAINABLE DEVELOPMENT
not feel the need to change and are GOALS
generally indifferent to making
significant adjustments. 1. Poverty
● Aims to eradicate extreme
poverty by 2030.
BEHAVIORAL CHANGE ● Focuses on creating
opportunities, empowering
Applied social science disciplines individuals, and fostering
facilitate behavioral change through sustainable economic growth.
communication, negotiation, and ● Emphasizes access to basic
personal adjustments, influencing necessities, education, and
environmental events and contributing to healthcare.
individual and community well-being. ● Highlights importance of decent
jobs, investment in education, and
community empowerment.
STRUCTURAL CHANGE ● Despite significant poverty
reduction from 23.1% in 2017 to
Structural change is a macro-level shift 18.1% in 2022, millions still live
in authority, capital, information, and below the national poverty line.
responsibility within an organization, 2. Zero Hunger
influencing individuals, communities, ● Aims to end hunger and
and organizations through advocacy to malnutrition by 2030.
address social issues. ● Focuses on sustainable
agriculture, reducing food waste,
and empowering smallholder
farmers.
● Despite being a major rice
importer, challenges persist,
especially in rural areas.
PURPOSE ● Government programs aim to
improve agricultural productivity
and food security.
3. Good Health and Well-Being
● Significant progress in reducing ● Goal to promote sustained,
child and maternal mortality. inclusive economic growth and
● Unequal access to medical care decent work for all
persists. 9. Industry, Innovation, and
● Public healthcare standards vary Infrastructure
from urban to rural areas. ● Goal to build resilient
● Importance of preventive care, infrastructure and promote
healthy lifestyles, and quality sustainable industrialization
healthcare for improved health. 10. Reduced Inequalities
4. Quality Education ● Gini coefficient suggests slow
● Net enrollment rate rose from progress in reducing overall
85% in 1991 to 95% in 2018. inequality
● Challenges include ensuring ● Government initiatives to
inclusive, equitable quality incentivize people to move back
education. to their hometowns and improve
● Widespread quality of education access to education and healthcare
and lack of access for many 11. Sustainable Cities and
students. Communities
● Goal: promote lifelong learning ● Philippine Development Plan
opportunities. prioritizes sustainable
5. Gender Equality urbanization
● Philippines has high rates of ● National Urban Development and
women in parliament Housing Policy guides urban
● Gender inequality persists, with development
women underrepresented in ● Quezon City awarded for
leadership promoting sustainable
● Programs and laws in place to urbanization
empower and protect women 12. Responsible Consumption
6. Clean Water and Sanitation and Production
● Goal to ensure access to safe ● Philippines making advancements
drinking water and sanitation by in promoting sustainable
2030 consumption and production
7. Affordable and Clean Energy practices
● Renewable energy in Philippines ● Challenges remain, including
has increased rapid population growth and
● Goal to ensure access to limited infrastructure
sustainable energy by 2030 13. Climate Action
8. Decent Work and Economic ● Urgent action needed to combat
Growth climate change
● Philippine economy expected to ● NCCAP outlines strategies for
grow, but faces challenges adapting to and mitigating climate
change
● Challenges in achieving goals,
international support needed
14. Life Below Water
● The Philippines is an archipelago
of over 7,000 islands, making it
one of the most biodiverse
countries in the world
● Marine ecosystems facing threats
such as pollution, overfishing, and
climate change
● Initiatives include implementing
marine protected areas, enacting
and enforcing environmental
laws, and raising awareness of
marine conservation
15. Life on Land
● Forest cover has increased, but
many species are threatened with
extinction
● Future of life on land depends on
government commitment to
environmental protection and
community involvement
16. Peace, Justice and Strong
Institutions
● Goal to promote inclusive
societies, provide access to justice
for all, and build effective and
accountable institutions.
17. Partnership Goals
● Philippines actively collaborates
with various countries and
organizations
● Explore innovative financing
mechanisms for achieving the
SDGs