1 It is a representative sample of a larger
Population group of people (or even things) with one
or more characteristics in commo
Sampling is the process of selecting a
random number of units from a known
2 population
Sampling
It allows obtaining information and drawing
conclusions about a population based on
the statistics of such units, without the
need of having to study the entire
population
Population &
Sampling Every unit from a given population has the same probability of being selected
It selects random samples from a process
Simple random sampling
or population
It selects units based on a fixed sampling
Systematic sampling
interval
Probability Sampling
It divides the population in clusters of equal
Cluster sampling
size n and selects clusters every Tth time
3 Stratified random sampling
It divides the population in subgroups (i.e.
Techniques strata) and selects random samples
Convenience sampling
Quota sampling
Non-Probability Sampling
Judgement sampling
Snowball sampling