Media Release Template
Media Release:
For immediate release Contact name
Or for release on date: Email
Phone number
Headline
(City, State, Month Date) – Lead paragraph: The first paragraph of the release generally answers the “who,”
“what,” “when,” “where,” and “why” questions. It should be roughly two sentences. The first sentence or lead is
where you put the newsy or most important piece of information. (For example: “Findings from a REL Central
study released today suggest that nearly half of school and district leaders in Colorado, Missouri, and South
Dakota leave their schools or districts within three years—a phenomenon that is associated with poor outcomes
for students and can create significant costs for districts.”) The second sentence describes what the next steps
are or sets the timeliness of the story. Consider this paragraph a summary of the rest of the article.
The second paragraph provides more detailed information about the topic of the release.
Quote: Provide a quotation from someone directly associated with the topic of the release.
Additional paragraphs provide supporting material and further details (additional quotations, background
information, statistics, and so on)
For more information, please contact:
Communications professional name
Title
Organization name
Email
Phone number
Content expert name
Title
Organization name
Email
Phone number
###
For the footer:
Company boilerplate language
Company address
This handout was prepared under Contract ED-IES-17-C-0005 by Regional Educational Laboratory Central, administered
by Marzano Research. The content does not necessarily reflect the views or policies of IES or the U.S. Department of
Education, nor does mention of trade names, commercial products, or organizations imply endorsement by the U.S.
Government.