INSTITUE OF BUSINESS MANAGEMENT AND RESEARCH,
HUBLI
A STUDY ON CONSUMER SATISFACTION TOWARDS ZUDIO
PRODUCTS
SUBJECT: - CONSUMER BEHAVIOUR
BY TEAM NO. 1 (SECTION-A)
TEAM MEMBERS :
1. Sharanya Saliyan
2. Bhargavi Tatti
3. Celestine R.
4. Piyush P.
5. Aditya U.
6. Kristin
INTRODUCTION
Zudio is a game changer for Trend in the value fashion category having shown exponential
growth both in terms of store expansion (93 stores added in FY23) and revenue contribution
(40%+ of sales). Zudio is a clothing brand established under the umbrella of the trendy and
fast- paced Indian retail giant, the TATA Group. The brand specializes in offering trendy and
fresh designs with an affordable price tag for men, women, and kids. The brand was launched
in 2016and has since then gained massive popularity among the Indian masses. With its
exclusive range of easy- to-wear clothes that cater to all age groups and body types,
Zudio has made a name for itself in the Indian fashion industry. The brand's focus on
providing good quality products at an affordable price range has helped it to establish a loyal
customer base. Today, Zudio has multiple stores across India, and it is readily available in
various e-commerce platforms. Zudio is a prominent men's, women's, and children's clothing
company. Tata Trent Limited is the parent company of the well-known fashion label. Zudio
is present in 42 Indian cities. The brand provides enticing fashion at reasonable costs. Zudio
has 24 stores in Kerala. Zudio is one of the fastest-growing respected fashion and clothing
chains in India, having open edits first store in Bengaluru (India) in 2016 as a subsidiary
chain of the Trent brands. Clothing, ethnic wear, leisure wear, footwear, and other items are
available for men, women, and children. In conclusion, consumer preferences towards Zudio
are influenced by multiple factors, including the price, quality, reputation, overall product
value, customer experience, and fashion sensibility. The brand needs to keep pace with
changing consumer preferences and trends to maintain its market share and customer base.
Research suggests that encouraging customer feedback, analyzing market trends,
and adopting innovative strategies can help Zudio remain competitive in the fashion industry.
Though Zudio is one of the emerging retail industries, studies related to this topic is very rare,
especially in Kerala. So in this study, we are focusing on the customer preference towards
Zudio in and around Palakkad Town and Coimbatore city.
OBJECTIVE OF STUDY
The study on customer preference towards Zudio is carried out for the following specific
objectives:
To identify the factors considered by the customers for shopping
To study the factors that influence the consumers in decision making process
To analyze the satisfaction level of customers with respect to Zudio products
QUESTIONNAIRE
1. Do you know about Zudio?
a) yes
b) No
2. Would you like to visit zudio?
a) Yes
b) No
3. How frequently do you shop at Zudio?
a) Once a week
b) Once a month
c) Occasionally
d) Rarely
4. What do you usually purchase at Zudio?
a) Clothing
b) Footwear
c) Accessories
d) Others
5. How do you primarily shop at Zudio?
a) In-store
b) Online
c) Both
6. What influences your shopping decision at Zudio the most?
a) Price
b) Quality
c) Variety
d) Promotions/Discounts
e) Customer Service
7. How satisfied are you with the variety of products at Zudio?
a) Very satisfied
b) Satisfied
c) Dissatisfied
d) Very dissatisfied
8. How satisfied are you with the quality of products at Zudio?
a) Very satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Very dissatisfied
9. How satisfied are you with Zudio’s pricing?
a) Very satisfied
b) Satisfied
c) Dissatisfied
d) Very dissatisfied
10. How would you rate the customer service at Zudio?
a) Excellent
b) Good
c) Average
d) Poor
e) Very poor
11. How likely are you to recommend Zudio to a friend or family member?
a) Very likely
b) Likely
c) Neutral
d) Unlikely
e) Very unlikely
12. Would you like to visit Zudio
a) Yes
b) No
RESEARCH METHODOLOGY
The science of doing research is known as research methodology. It refers to the particular
steps or methods used to locate, collect, organize, and evaluate data on a subject. The
methodology portion of a research study enables the reader to assess the general validity
and reliability of the study. The purpose of the study is to identify the factors that influence
the preference towards Zudio and issues that its customers face.
RESEARCH DESIGN
A research design is the specialization of methods and procedure for acquiring the
information method. Research design classified under three broad categories explanatory,
casual and descriptive. The study was conducted in order to find out the satisfaction of
customers around the regions of Palakkad Town and Coimbatore City. Hence, it was decided
to adopt the descriptive research for the purpose of the study.
SOURCE OF DATA
This study included both primary and secondary sources of data. With the use of a
questionnaire created using a Google Form and distributed to the respondents, the primary
data was gathered. To support the conclusions of the primary data, secondary data were
gathered from books, published papers, and websites.
REVIEW OF LITERATURE