ASSIGNMENT : E-COMMERCE ( LAB )
GROUP MEMBERS : NOOR KHALID AND FARHEEN ZIA
REGISTRATION NO : FA21 BBA 060 SP20 BBA
ASSIGNMENT : E-COMMERCE ( LAB )
FROM : BBA 5 AND 6
QUESTION: Select any business as an example in which an introduction of a business,
resources, budget and finance, competitors, risks, scope and location are defined and expalined.
INTRODUCTION
Business Name
Interior Design: A convenient and inviting atmosphere with comfortable seating and warm
lighting.
Mission statemnet: “ To provide the world with authentic coffee flavors.”
BUDGET AND FINANCE:
We will determine our budget by considering following factors:
Cost of acquiring equipment
Renovating the space
Purchasing the inventory
Marketing expense
Staffing costs.
We have planned to secure our funding through personal savings, loans, or investors.
REFERENCE: Our resources will include:
High quality coffee beans sourced from reputable local and inetrnational suppliers
Expresso machines, grinders, brewing equipment from trusted manufecturers
Comfortable and stylish furniture including tables, chairs and seating arrangements
Kitchen appliances in case of offering pastries or light meals
Skilled and knowledgable baristas who are able to serve customers well.
COMPETITORS:
Firstly, we will identify and evaluate the competition in our targeted location by identifying
existing coffee shops and assess their strengths and weaknesses. Secondly, we will look for
opportunities to differentiate our business. Till now we have shortlisted the following factors to
create the best opportunities for our coffee shop.
by offering unique coffee blends,
a distinct ambiance
exception customer service.
SCOPE:
We will determine the scope of our coffee shop by defining the specific products and services we
will offer. We had decided that we would provide other drinks, snacks, or pastries. And we will
provide sit-down and takeout, both experiences, for our customers.
We believe that the scope for a coffee shop business is promising , but success depends on
careful planning, dedication, and a commitment to delivering an exceptional coffee experience to
our customers.
LOCATION:
We will choose a location that has high foot traffic and aligned with taregt [Link]
factors will be considered:
Accessibility: We will ensure that our coffee shop is easily accessible by public transportation
or has convenient parking options
Dmographics: Analyze the demographics of our area to ensure it aligns with our target audience.
Competition: Assess the presence of other coffee shops and businesses nearby. Look for a
location that provides a balance between competition and demand..
By considering these factors we have selected a location New city phase 2 near Arcade Mall.
RISKS: We will assess the potential risks and act accordingly. Such risks involve
Market saturation: Determine if there is enough demand for speciality coffee in our target
location.
Changing consumer preferences: Stay updated on evolving coffee trends and adapt your
offerings accordingly.
Operational challenges: Anticipate potential issues like equipment breakdowns, staff shortage
etc.