lettering = bold , capitalization underlining list

enumeration >
-

creates emphasis 1
I I
M
imagery : visual representation of an idea
red catches readers attention
↑
: association between a
symbol and the text
↑

typography title bold

>
-
: :

rhetorical question
problem-solution
repetition
>
-
d ext structure

grey background as not to distract

-
from the core
message

short, concise , smart

-

max 3 words
per
.

each title

3 even spaces

symmetrical layout which is visually

pleasing

- - -

pathos

↓ Y
branding
Bible reference ethos + pathos
orange color highlight
-

↑ credibility

POTENTIAL OUTLINE :

thesis : The author utilizes language dypography

, and layout to he
visually appeal to reacher and spread His message
.

paragraph 1- language (diction pathos

, , repetition , rhetorical questions

paragraph 2 -

typography enumeration , boldness , underlining

(stylistic symbols
paragraph- -layout symmety
choices, ,
visual imagey +