The STEPPS model:
1. Social Currency: We focused on showcasing the refined craftsmanship and
nature-inspired elegance of the butterfly ring. The ad highlights how Solène Paris creates
jewelry that embodies grace and sophistication.
2. Triggers: The connection to nature, particularly butterflies and flowers, naturally
complements the design of the ring. This thematic alignment strengthens the association
between the jewelry and the beauty found in nature.
3. Emotion: The video captures a sense of wonder and appreciation for the beauty of the
butterfly ring, reflecting Solène Paris’ goal of offering jewelry that evokes a deep emotional
connection. The serene, nature-filled setting amplifies the emotional response too.
4. Public: The ad subtly encourages viewers to imagine themselves wearing the butterfly
ring, emphasizing the sense of personal connection with nature and elegance. The public
setting of the video, featuring flowers and trees, reinforces the idea that this jewelry is meant
to enhance one’s everyday moments of beauty.
5. Practical Value: The ad demonstrates how the butterfly ring seamlessly integrates with the
wearer’s natural surroundings, highlighting its versatility. Solène Paris emphasizes the value
of timeless jewelry that can be worn for various occasions.
6. Stories: The butterfly ring, hidden in a Solène Paris bag hanging on a tree, is initially
unnoticed by passersby. When a young woman spots it, she’s immediately drawn to its
beauty. As she wears it, her hand gently moves through flowers, mirroring the graceful flight
of a butterfly. This narrative of discovery reflects the personal connection and elegance that
Solène Paris jewelry brings to its wearer’s life, making it feel like a special, treasured find.
Canva link for the video:
[Link]
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