[Link].
com
[Link]
Module 2: Part III: Offer Assets
What’s in a Name?
If you don’t have sexy names, it won’t sell. I know that sounds shallow, but it’s true. There’s a
reason Russell uses the word S ECRETS after everything!
Before you move onto the next module, you need to come up with fun names for your offer.
Your main offer, cool names for bonuses, even cool names for your modules or the ‘guts’ of
your offer.
Here are a few ways you can brainstorm names!
What emotions/feelings are you trying to evoke?
● Sexy, Edgy, Fringe, Hacker, Underground, Mysterious
● Classic, Stable, Trustworthy, Academic, Certified, Expert
● Feminine, Beautiful, Exquisite, Breathtaking, Alluring
● Perfect, Analytical, Clear, Precise, Exacting, Systematic, Logical
● Masculine, Strong, Powerful, Protective, Defender
● Speed, Flexibility, Dynamic, Agile, Tone
● On-the-Offense, Aggressive, Bold, Polarizing, Dominant
● Funny, Lighthearted, Comical, Free, Whimsical, Crazy, Colorful
Then think about the words that people associate with products….
● System, Bootcamp, Masterclass, Workshop, Program, Course
● Book, Bundle, Guide, Report, Blackbox, Curriculum
● Membership, Club, Elite, Inner Circle, Mastermind, Posse, Nation, Clan
● Toolkit, Box, Swipes, Templates
Then you’ll need to think about words associated with your industry.
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[Link]
[Link]
From there, you can come up with some names. You might not need all of them if you decide to
bundle your offer into one big program, but it doesn’t hurt to have a bunch of names at your
fingertips!
Once you have a name for your offer, go into your Clickfunnels account, and under your
profile, choose Domains. Buy a domain!
If you already own the domain (or it’s attached to a website already), just buy something similar.
It’s important to run your funnel on its own domain.
So I have c [Link] as my website but I bought c [Link], c [Link],
and c [Link] so I have some domains available to build my funnels on.
You can also buy the course name as a domain!
Branding
Once you have a name and idea, you’ll need to collect your brand assets. This will make Funnel
Building SO MUCH EASIER.
If you already have a business with a logo, you’ll want your branding to remain consistent with
your business.
An example is my client Healthy Habits Happy Moms. Their logo looks like this:
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[Link]
And their program sales page has a logo asset for their course like this:
[Link]
If you don’t have a business yet, you’ll need all your logos created.
Gathering up the brand assets (logos, color codes, fonts) will help the funnel building process so
much because it’s all gathered in one place. We’ll be talking about funnel design in a later
module, but since brand asset gathering sometimes takes time, I want you to get started now.
At the bottom of this, I will give you some resources for branding and logos.
A few helpful tidbits for Branding
COLOR: Colors emote feelings in people. When developing a brand, you can do so with a few
formulas:
Option 1: One Primary Color, One or Two Neutral Colors
Option 2: One Primary Color, One Secondary Color, One or Two Neutral Colors
Option 3: Two Primary Colors, One Secondary Color, One Neutral Color
Option 4: Three to Four Primary Colors (in the same family), One or Two Neutral Colors
Remember you want to pick colors that match the feeling you want to evoke in your customer.
NEUTRAL
Black {sophistication, modern, sleek}
White {clean, simple, pure}
Brown {earthy, rustic, rural}
Beige {adaptable, friendly, flexible}
Gray {timeless, practical, sophisticated}
PRIMARY/SECONDARY
Pink {feminine, floral, romantic, soft}
Red {passion, aggressive, power}
Yellow {sunny, happiness, warmth}
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Green {nature, soothing, health} [Link]
[Link]
Blue {trust, integrity, loyalty, peace}
Purple {creativity, magic, royalty}
Peach {delicate, warm, sweet}
Aqua {refreshing, relatable, friendly}
MESSAGE: What do you want your customers and clients to FEEL when they see the funnel?
Check off the adjectives you want people to feel about your offer. You can add to this list if you
wish!
❏ Whimsical
❏ Modern
❏ Earthy
❏ Exact
❏ Comfortable
❏ Elegant
❏ Clear
❏ Edgy
❏ Trendy
❏ Beautiful
❏ Feminine
❏ Powerful
❏ Gracious
❏ Lively
❏ Positive
❏ Unique
❏ Detailed
TYPOGRAPHY: F
inally, pick some fonts. My recommendation is to pick THREE at most.
1. Font One: Content Font
a. Sans-serif (which means no curly edges on the letters) - usually used in minimal
and modern design
b. Serif (curly edges on the letters) - usually means more academic, timeless, and
sometimes feminine
2. Font Two: Headline Font
a. If you are going to go with a sans-serif content font, choose a serif headline font
b. If you are going to go with a serif content font, choose a sans-serif headline font
3. Font Three: Accent Font
a. This is a font you use for decoration. It’s used more sparingly!
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● [Link]
Script-y {fonts that are artsy and meant to look like a signature}
[Link]
● Playful {fun, creative, non-symmetrical}
● Modern {straight lines, lots of space, thin}
● Bold {thick letters, straight lines}
● Stately {serif fonts, all caps, curls on the ends of the letters}
● Handwritten {non-symmetrical, down to earth}
● Timeless {traditional, bookish, serif}
● Simple {sans-serif, easy to read, slightly rounded}
Resources for Branding/Logos
1. 99 Designs
2. Fiverr
3. The Create Your Laptop Life Network of Freelancers
4. 50 Brand Pairings Guide
5. Design Pickle
6. Upwork
Photos
A sales funnel is going to need photos. If you don’t have any photos of you yet, and you are
important to the offer, go get them right now!
Here are some recommendation;
● Horizontal shot, with you on the LEFT and up to 70-80% landscape on the RIGHT with
you taking up 20% of the frame, full body
● Horizontal shot, with you on the RIGHT and up to 70-80% landscape on the LEFT with
you taking up 20% of the frame, full body
● Horizontal shot with you in the middle, taking up 20% of the frame, full body
● Horizontal shots with you on the left, right, and middle taking up 20% of the frame, but
not full body (from chest up)
● A selection of headshots, close up from various angles, direct eye contact with the
camera. Both horizontal and vertical if possible.
Outlines
The last piece of our Offer Assets work is to make sure we have a plan for creating the materials
inside the offer.
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[Link]
[Link]
Remember, Funnel Builder Secrets is about building the VEHICLE for the offer, not the offer
materials themselves. It is recommended that you DO NOT build the offer until you’ve finished
the vehicle, launched it, and received money for it.
This is not always possible for ecommerce owners, but whenever possible, pre-selling is better.
That said, it often makes people nervous! So create a plan that helps you implement what you
have to have done (and in what timeline) so you can focus on building out the marketing vehicle
in the next modules.
1. Outline the guts of your offer. Whatever you are going to sell, what are the nuts and
bolts?
a. Write out the deliverables (videos, worksheets, lesson names, etc.)
2. Outline the release of your offer. In order to do this, you have to have a launch date for
your funnel.
a. Pick a funnel launch date
b. Pick a future course/program drop date for first section or module
c. Write up a calendar of how long between the drip
3. Make a list of supplies you’ll need.
a. Screenflow or Camtasia (for screen recording)
b. Microphone (for recording)
c. Tripod (for talking head videos)
d. A few nice shirts (for talking head videos)
e. Flipchart, whiteboard (for instructional videos)
f. Google Slide or Powerpoint Template
g. Worksheet Template (in Word or Google)
h. Zoom, Webinar Jam, Instant Teleseminar (for live calls)
i. Packing materials (if you’re doing e-commerce)
j. Coupons, vouchers, or cards that go inside of your packages
You can check out the homework checklist now that you’ve completed the notes for each lesson
and then it’s time to move onto Module 3.
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