Lourdnie is a clothing brand in the categories Loungewear, night-out, Sportswear, and Zipper
apparels for women. Its mission is to make women feel seductive, beautiful, and confident every
time they wear the cloths of this brand. It aims and promises to eliminate feeling of out of place
in the cloths. Whether it be an event at night, at the gym during training, or at home alone or with
your lover in cloths of Lourdnie brand women will look like diva. Its goal is to contribute to
increasing the self-esteem and confidence of women by making them wear high quality as well
as inexpensive pieces designed considering the needs of these women. There are also lot of old
and prominent brands which are also popular in these categories of clothing and could qualify as
competitors like:
1. Zara is a Spanish apparel retailer based in Arteixo (A Coruna). Its product line includes
clothing, accessories, shoes and other related products. According to what to wear it received
top votes in category of going out and customer should think of visiting it when considering
buying product in this category. Therefore, it can be a potential competitor for Lourdnie’s
closet as its one of the three major product categories produced and marketed by them
include going out. In addition, it also contains other categories like Loungewear, Sportswear,
and Zippers as well. Not only this but Zara brand has many other product line and it is
significantly popular in the market in which Lourdnie’s closet is going to operate.
Additionally, its products are affordable which also makes the Zara potential competitor.
Therefore, it is evident that Zara is competitor of Lourdnie’s closet and can create resistance
for it to acquire popularity and market share. It could be differentiated from the Lourdnie’s
closet in a sense that it is more popular, deeply penetrated and widely accepted as well as it
has more variety of products. Whereas Lourdnie’s closet will be a new brand which will have
to put efforts to acquire market share and popularity among the people and one thing could
also be another difference is that it has less variety and therefore will be perceived as well as
prove themselves as specialized in these product categories.
2. H & M is an abbreviation Hennes and Mauritz which is a Swedish multinational clothing
retail company based in Stockholm. It is popular for clothing for men, women, teenagers, and
children. As of November 2019, it has stores in countries up to 74 countries. It ranks after the
above mentioned brand based in Spain which is Zara. It also includes all the variety which is
main range of Lourdnie’s closet like going-out, loungewear, sportswear and zipper as well as
other variety used by men, women, teenagers and children. And according to what to wear it
ranks second in the category of going out brands. There is also mention that it has classic
collection which customer should not miss as it is also affordable and budget friendly brand.
These are similar brand as H&M also contains variety similar to Lourdnie’s closet. But it also
has other variety for women, men, as well as kids which could be differentiating point
between these brands. Secondly, they both market their products as inexpensive and budget
friendly which could also make them stand against each other as rivals.
3. Skin is an American clothing brand founded by Susan Beischel in 2003. Its products lie
mainly in the categories of loungewear, sleepwear, lingerie, and swimwear. Founder of brand
was surrounded by natural environment throughout her life therefore products of her
company are also inspired by nature with appeal to senses with comfortable luxe fabrics and
refined lines. Company aims to provide clothing that provides comfort and cocoon 24/7 no
matter the endeavor in the hectic and busy life. It specializes in one of the three major niches
in which Lourdnie’s closet will be operating. It targets similar customers and offers products
in similar range maybe little more expensive. Although it only specializes and is restricted to
one niche that is similar to Lourdnie’s closet. But it can qualify as potential competitor in the
same category and might even evolve to include other categories in the future too.
4. Sleeper is a brand that operates in the categories of Loungewear and Nightwear. Its products
are made of linen and silk in order to make them more soothing and skin friendly. It operates
in same niche of Lourdnie’s closet as it offers similar products. But as its prices are more
than double of what will be charged by Lourdnie’s closet could serve as positive factor for it
to differentiate and market its product to different customer segment. Its operations in the
same niche, same market could make him potential competitor and threat for Lourdnie’s
closet brand’s success.
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