Month 1: Orientation and Introduction
o Company Orientation: Overview of the digital marketing landscape.
o Introduction to various digital marketing platforms: Meta, Google, and other key
tools used by the agency.
o Understanding the marketing funnel and customer journey.
o Familiarization with Meta Ads Manager and Google Ads.
o Introduction to social media management tools (Hootsuite, Buffer, etc.).
o Introduction to Shopify and its operations.
o Basic website management principles (WordPress/Shopify).
Month 2-3: Digital Marketing – Meta and Google Marketing
o Week 1: Creating campaigns on Meta (Facebook & Instagram) Ads Manager.
o Week 2: Targeting, budgeting, and performance analysis.
o Week 3: Analyzing key performance metrics like CPC, CTR, CPA.
o Week 4: Setting up Google Ads campaigns (Search and Display).
o Week 5: Understanding keyword research, audience segmentation, and bidding
strategies.
o Week 6: Analytics: How to track and report using Google Analytics.
o Week 7: Campaign optimization, retargeting, and advanced features.
Month 4: Social Media Management and Website Management
o Week 1: Content scheduling, posting, and engagement across platforms.
o Week 2: Strategies for organic growth: Engagement, follower growth, and
content strategy.
o Week 3: Tracking social media KPIs: Reach, engagement rate, followers, etc.
o Week 4: Basic WordPress/Shopify website management.
o Week 5: Managing updates, blog posting, and on-page SEO.
o Week 6: Website analytics and optimization for conversions.
Month 5: Shopify Operations
Product upload and catalog management.
Shopify app integrations and plugins for marketing and sales.
Inventory and order management using Shopify.
Tracking conversions and customer behavior via Shopify analytics.
Month 6: Content Alignment, Generation, and Designing
neration:
o Week 1: Developing content calendars aligned with brand goals and campaigns.
o Week 2: Generating and curating content across formats (blogs, social media,
videos).
o Week 3: Introduction to graphic design tools like Canva and Adobe Creative
Cloud.
o Week 4: Best practices for designing engaging social media content, ads, and
website banners.
o Week 5: Aligning design with branding and campaign objectives.
Program Conclusion
o Review of all the key skills learned during the program.
o Candidate presents a capstone project: A comprehensive digital marketing
campaign including strategy, execution, and performance analysis.
o Feedback and evaluation by mentors.