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WORKSHEETS
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DAY 1
SOCIAL
MEDIA
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DAY 2
MARKETING
LED
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DAY 3
AUTOMATED
RECURRING
REVENUE
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Video Accountability Sheet
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DAY 4
REMOTE
TEAM
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Community Leader
Job Summary
Under the Support team who assist with any community management issues, execute on new
initiatives from Team Dan Lok as necessary, and manage ongoing community moderation
activities.
This is a part-time job. Projected to be 15 - 30 hours a week with some weeks being a higher
volume of hours than others.
Responsibilities and Duties
- Lead a team of volunteers in assigned pods of 5 - 15 where you will lead a weekly 30 min.
meeting in agreed upon recurring time.
- Assisting the volunteers and coaching them to perform their responsibilities effectively. This
is done by responding to their questions, direct messaging them, challenging them to find the
information in the SOP. Helping the volunteers learn faster and maintaining a positive culture
within the SHIELD Team.
- In the designated shift period, as a Community Leader you will be expected to answer / clarify
/ coach the volunteers approximately 4 - 15 times per day.
- Help the Community Manager out on their day-to-day tasks with limited company access as it
comes up approximately 30 min. per week.
- Help the Head Community Leader with similar as above.
- Onboard assigned new volunteers using the Onboarding SOP after the Head Community
Leader has advised you of who they are and going through the SOP for Approving Facebook
posts and Team Shield Academy with them. Onboarding new volunteers occurs
approximately once a month with 1 - 4 new volunteers.
SHIELD Onboarding SOP
- Responsible for assigned volunteer pod communication. Checking their moderation activity
rate and making sure they hit their weekly KPIs. Do a weekly check-in by directly messaging
them. If you see a decline in activity according to the activity log at the end of the week, book
a 30 min. Call to see what the issue is and report to your manager.
- Report to the Head Community Leader as requested and to escalate any other relevant
reporting in order of ascending organizational chart.
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- Attend and participate in all assigned company team meetings which includes 1 monthly
hour long whole team meeting, 1 weekly 15 minute long Head Community Leader meeting,
and your 30 min, Volunteer Pod meeting.
- Know all the inner workings of the platform assigned (Facebook or otherwise) in the way the
company uses it and any new updates or initiatives the company launches.
- Facebook: manage post and membership approvals in scheduled one hour block daily or
spread over the Pod time zone you are monitoring.
- Organise all necessary files and documents for the Community Team (including SOP
updates), for the Marketing team, and any other relevant team for core team Dan Lok.
Expected to occur once a week taking about 30 - 60 min at a reasonable pace.
- Keeping a consistent and up-to-date record of relevant student activities including but not
limited to financial success claims, email approval to use student posted materials like ads,
and any misbehaviour or recognizing behaviour in the group as per SOP taking
approximately 1 - 3 hours per week.
- Answer daily emails and Discord messages under support relating to the assigned
community approximately taking 6 - 8 hours a week.
- Send to Disharmony or Infringement Manager those members who need to be deleted,
kicked out or banned as necessary following the SOP given, daily, but perform as the reports
occur from moderators or members in Discord , Facebook etc or via Support tickets.
- Attending all live classes to manage the Discord support direct messages and moderate the
chat following SOP. This will be approximately a 5- 15 hour weekly commitment held over
2-4 nights.
Qualifications and Skills
- Overall Facebook (or relevant platform) knowledge and its workings including desktop, app,
and mobile versions.
- Able to problem solve and be resourceful to find answers for customers or team members.
- Able to communicate fast in a visual and text format.
- Able to function in both a team environment and as an independent worker.
4 Books that must be read in a month: audio works well for the time frame.
Who, Speed of trust, Extreme ownership, Ready fire aim
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Content Writer
Reporting to: CRO
The Content Writer’s responsibilities include evaluating analytics to adjust content as needed,
able to follow editorial guidelines when creating content. He/She is able to contribute to the
development of strategies that will increase audience engagement.
Responsibilities:
- Develop, write and deliver persuasive copy for the website, email marketing campaigns,
sales and videos
- Build and manage an editorial calendar; coordinate with other content crafters to
ensure standards
- Measure impact and perform analysis to improve KPIs.
- Include and optimize all content for SEO
- Strategize on how to turn website traffic into leads and buyers, increase website traffic,
maximize repurposing of the content
- Review and implement process changes to drive operational excellence
- Other duties as assigned
Requirements:
- Bachelor’s degree in Communications, Marketing, English, Journalism, or related field
- Tech-savvy with the ability to make complex technical matters easy-to understand even
for non-technical people
- Strong attention to detail and ability to multi-task projects and deliverables
- Proven experience working under pressure to deliver high quality output in a short
span of time
- A portfolio of published articles
- Excellent writing and editing skills
- Ability to work in a fast-paced environment
- Ability to handle multiple projects concurrently
- Effective communication skills
- Proficient in all Microsoft Office and G-Suites applications
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Direct Response Copywriter
Reporting to: CRO
Direct Response Copywriter is someone experienced in funnels, emails and landing page and
website conversion copywriting that drive an audience toward action for engagement and
lead conversion. He/She is passionate about testing and optimizing creatives across multiple
channels. He/she is working closely with content experts and marketing team.
Responsibilities:
- Writing everything from Facebook ads, sales email campaigns, sales funnels,
blog articles and more
- Other duties as assigned
Requirements:
- Able to adapt to different writing voices
- Able to write to different audiences
- Must have an obsession for human-psychology and marketing
- Must have a sensitivity to human-emotions, social dynamics and the power of words
- Experience with direct-response copywriting
- Proven track record of revenue-increasing performance
How to apply:
- Your portfolio link
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Editor
Team: Copywriting
Reporting: Copy Chief
Oversee the content publishing needs in a fast-paced work environment. Working with a team
of copywriters and designers to develop and curate compelling and engaging content. The
primary duties will include content strategy, proof-reading and editing, analyzing data, and
developing content strategy.
Responsibilities:
- Evaluate suitability of articles and scripts for publication, broadcast or electronic media and
recommend or make changes in content, style and organization
- Read and edit copy to be published or broadcast to detect and correct errors in spelling,
grammar and syntax, and shorten or lengthen copy as space or time requires
- Confer with copywriters and others regarding revisions to copy
- Plan and implement layout or format of copy according to space or time allocations and
significance of copy
- Plan and co-ordinate activities of staff and assure production deadlines are met
- Plan coverage of upcoming events and assign work accordingly
- Write or prepare introductions, marketing and promotional materials, bibliographic
references, indexes and other text
- May negotiate and arrange for payment of freelance staff
- Other duties as assigned
Requirements:
- A bachelor’s degree in English, journalism or a related discipline
- 3 to 5 years of experience in journalism, writing, publishing, marketing or a related field
- Able to work autonomously
- Must have extremely high attention to details
- Experience with direct-response copywriting
- Proven track record of revenue-increasing performance
How to apply:
- Your portfolio link
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Email Marketer
Reporting to: CRO
Email Marketer utilizes email communication tools to market and increase brand awareness.
An expert in the usage of email communications and develop marketing strategies and
distribution techniques to execute campaigns that successfully engage clients and ultimately
drive profit. He/She works very closely with other departments and manages end-to-end
email marketing strategies.
Responsibilities:
- Manage and build overall email marketing strategy
- Create various email lists and campaigns
- Create and design various Call to Actions (CTAs) and email templates
- Test every campaigns success
- Determine email marketing KPIs
- Develop and present reports on a weekly basis
- Develop a lead generation strategy
- Create smart email lists
- Increase email subscriptions
- Analyze data to get smart insights
- Suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, and promotions that
succeed through email
- Other duties as assigned
Requirements:
- 2 – 4 years of proven experiences with email marketing, lead nurturing, marketing
automation, and/or web analytics
- Proficient using marketing automation technology
- Knowledge of latest digital marketing trends
- Experience with email automation tools
- Outstanding written and verbal communication skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- An ability to work well under pressure, tight deadlines and dynamic work environment
- Proficiency in Microsoft Office, and G Suites
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Executive Producer
Reporting to: CRO
You are the operator that bridges communication from the various Dan Lok brands to Dan Lok
Productions. Projects start and end with you. With your razor sharp attention to detail and ability to
speak up, you command resources for the production team and equally hold the production team
and its various contractors to the deadlines set. You deliver, that is your superpower.
Responsibilities:
- Running a YouTube Channel with over 2.5M+ Subs
- Coordinate with Marketing team to establish an objective for each video content piece
- Oversee filming and post-production work to ensure all projects are shot, edited and
delivered on time to the correct stakeholder
- Invoice processing for payment of external vendors for camera equipment, edit, sound,
stock content, and various production and post productions costs
- Work with Director of Video and Director of Production to plan out production shoots (i.e.
location, equipment, scheduling, etc.)
- Coordinate with the Director of Video and Producer to ensure all content that was shot,
makes it into the post production workflow
- Plan out resources for video assignments for the week in advance
- Communicates directly with the YouTube Platform Owner for programming decision on all
YouTube Channels
- Create and oversee project production schedules and work closely with Directors to make
sure internal and external deadlines are realistic and adhered to
- Other duties as assigned from time to time
Requirements:
- Potential for a 6 - 12 month long term contract with full time hours
- Interested in running YouTube and has an eye for Production
- Canadian applicants preferred - willingness to relocate
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- 4+ years experience in national video post production & management (commercial, agency
or production company background)
- Expert knowledge of Production and Post Production workflows and processes
- Provides clear and objective critiques of creative work that delivers on the brief in line with
client’s vision and can be brought to life across any platform
- A thorough understanding of what makes for compelling work, regardless of medium, and
an ability to generate innovative ideas that create buzz and get results with a nature of virality
- You’re a master communicator. You know how to get your point across to anyone who will listen,
and your passion and enthusiasm motivate your colleagues to innovate
- Ability and desire to learn quickly and execute quickly
That’s a VERY unique opportunity. Probably once in a lifetime.
Our team is very busy, and these three things are required. If you’re going to email the team, you’ve
only got ONE shot at it. Make sure you make it count.
1) Make a video resume and sell my team why you would be a good fit
2) Give us an execution plan on how you can take things to next level. (Detailed and specific plan)
3) Complete this Culture Index Survey:
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DAY 5
TECH-
CENTRIC
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