WEB DESIGN &
DEVELOPMENT
BUSINESS PLAN
[INSERT COMPANY NAME]
Business Plan for Fiscal Year [INSERT YEAR]
[INSERT DATE]
[Mr. XYZ]
[emailaddress@[Link]]
[301-319-0309]
[[Link]]
[7910, Andheri East, Mumbai, India
400059]
INDEX
EXECUTIVE SUMMARY [INSERT PAGE NO.]
COMPANY OVERVIEW [INSERT PAGE NO.]
PRODUCTS AND SERVICES [INSERT PAGE NO.]
EXECUTION [INSERT PAGE NO.]
OPERATIONAL PLAN [INSERT PAGE NO.]
FINANCIAL PLAN [INSERT PAGE NO.]
EXECUTIVE SUMMARY
[Swift Web Solutions LLC] is a mid-sized web design and development company based in [Mumbai,
India]. The company particularly designs and develops e-commerce sites. The company considers
small to medium-sized businesses as its target market.
[Swift Web Solutions LLC] plans to make itself more known to its target market through email
marketing and flyer distribution. The company anticipates increments in the number of clients in the
coming years with the growing demand for web design and development services.
COMPANY OVERVIEW
Mission Statement: [Swift Web Solutions LLC] helps companies set their brand and reputation in the
market through premium quality web design and development services.
Philosophy: [Swift Web Solutions LLC] maintains respect, professionalism, and integrity in every
single project handled.
Vision: [Swift Web Solutions LLC] envisions itself as one of the leading mid-sized web designers and
developers in [India].
Outlook: The priority of most small to medium-sized businesses is to retain customers, and this can
be done by ensuring customer satisfaction every time they avail of their products or services.
Following this context, the company anticipates clients from small to mid-sized companies that aim
to leverage consumers’ intensive use of the internet now-a-days.
Type of Industry: Web Design and Development Industry
Business Structure: Limited Liability Company
Ownership: Limited Liability Company; [Name of owners]
Start-Up Summary: [Swift Web Solutions LLC] has a total start-up cost of 200K INR. The company’s
members generated the funds through contribution and business loan. The initial funds cover
payments for rent, insurance, legal fees, and payroll.
Start-Up Funding
Start-Up Expenses INR101,200
Start-Up Assets INR98,800
Total Funding Required INR200,000
Assets
Non-Cash Assets from Start-Up INR59,500
Cash Requirements from Start-up INR8,000
Additional Cash Raised INR29,300
Cash Balance on Starting Date INR2,000
Total Assets INR98,800
Capital
Planned Investment
Owners INR200,000
Other INR0
Additional Investment Requirement INR0
Total Planned Investment INR200,000
Loss at Start-Up (Start-Up Expenses) -INR101,200
Total Capital INR98,800
Liabilities INR0
Total Capital and Liabilities INR98,800
Start-Up
Requirements
Start-Up Expenses
Rent - 6 Months INR21,200
Advertising INR2,500
Legal Fees INR1,500
Staff Training INR4,000
Insurance INR2,000
Other INR70,000
Total Start-Up Expenses INR101,200
Start-Up Assets
Cash Required INR10,000
Start-Up Inventory INR9,500
Other Current Assets INR29,300
Long-Term Assets INR50,000
Total Assets INR98,800
Total Requirements (Total Start-Up Expenses + INR200,000
Total Assets)
Management Team:
Management Team Role/Function Skills
Leadership, Communication,
Web Design
Mr. XYZ Decision-Making, Team
Operations Manager
Management
Web Development Operations Leadership, Problem-Solving,
Mr. XYZ
Manager Communication, Planning
Short- and Long-Term Goals and Milestones:
Short-Term Goals Milestones
Hire talented web designers and developers Evaluated 5 applicants last October 29, 2018.
-- --
Long-Term Goals Milestones
Obtain projects from large businesses Sent email to a few large retail establishments
-- --
PRODUCTS AND SERVICES
Product/Service Description: [Swift Web Solutions LLC] uses responsive web design as an approach
to designing web pages. The company also develops e-commerce websites for small and mid-sized
commercial establishments who want to venture online.
Value Proposition: [Swift Web Solutions LLC] collaborates with clients to gain positive returns of
investment through a user-friendly and well-designed website.
Pricing Strategy: [Swift Web Solutions LLC] uses competitive pricing to set a fee per hour for its
services. The company charges its clients at INR150 per hour for new types of web projects.
EXECUTION
Marketing Plan: [Swift Web Solutions LLC] targets small and mid-sized offices and businesses. The
company plans to utilize traditional and online marketing strategies to promote its services to the
identified target market.
Market Research: The web design and development industry is the fastest growing industry in the
modern era. The demand for services from the industry continues to grow with the consumers’
consistent use of the internet and the businesses’ aim to satisfy them. A market survey reveals that
web design and e-commerce site development are two of the most popular web services availed by
small and mid-sized companies.
Market Survey Results
Other Web Design & Development
Services
HTML5 Web Design and Development
E-commerce Site Development
Responsive Web Design
0 10 20 30 40
Large Companies Medium-sized Companies Small Companies
SWOT Analysis Strengths Weaknesses Opportunities Threats
Uses responsive
Established large
web design in Growing demand for
Swift Web Weak market companies have
designing and user-responsive web
Solutions LLC presence a greater market
developing web pages and sites
share
pages and sites
Marketing tactics
Known for its Increasing demand for
that negatively
MD Web Design cost-efficient Outsourced web design opens the
affect the
Inc. customer technical team chances of the
company’s
service company to expand
reputation
Outsourcing other Governmental
One of the
Bethesda Web Highly department tasks to regulations may
leading web
Development expensive reliable partners may hinder the plans
development
Corp. charges enhance cost- of the company
companies
efficiency to outsource
Marketing Strategy: [Swift Web Solutions LLC] will use email marketing aggressively. The company
will generate a list of potential clients and send a quote for its web design and website development
service. The company will also distribute flyers to neighboring offices and establishments. The table
below shows the actions being taken by the company to accomplish the aforementioned strategies.
Marketing Strategy Activities Timeline Success Criteria
List down small to mid-
The company receives
sized companies with a
replies from interested
Email Marketing history of availing web January 25, 2021
small and mid-sized
design and development
companies.
services
Layout a promotional The company gains
Flyer Distribution flyer to be distributed to ASAP customers from businesses
neighboring businesses near the office location.
-- -- -- --
Organizational Structure:
[Swift Web Solutions LLC] follows a divisional organizational structure with web design and web
development separated into two teams. Two members assume managerial positions and oversee
the day-to-day operations of each division. The employed web designers and developers take orders
from their respective operations managers.
OPERATIONAL PLAN
Location and Facilities
[Swift Web Solutions LLC] operates in a [1,060 square foot] office space in [7910, Andheri East,
Mumbai, India 400059]. The company adopts an open office layout for web designers and
developers. There are separate offices for the managers and a soundproof conference room for
executive meetings.
Tools and Equipment Checklist
Software Quantity
Adobe Dreamweaver 3
Accounting Software 1
Hardware Quantity
Computers 10
Business Phones 5
IT Infrastructure
The table below presents the IT infrastructure of [Swift Web Solutions LLC].
Infrastructure Existing (Y/N) Description
Secured Network Y The company uses VLAN for traffic.
The company has continuous and consistent
Irregular Data Backup N
data backup and storage.
Network Security Y A firewall protects and secures the network.
-- -- --
FINANCIAL PLAN
Assumptions
[Swift Web Solutions LLC] refers to market trends and past performance of the company when
preparing its projected financial statements. The financial assumptions are as follows:
● The company projects an increase of [42%] in sales in the next three years.
● The business loan follows an interest rate of [2.5%]. Compensation tax equals to [10%] of the
gross compensation amount.
● There is an expected [5%] inflation by [2021].
Monthly Expense
Estimated Monthly Expenses, FY2021
30
20
10
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
In Thousand INR
Monthly Revenue
Estimated Monthly Revenues, FY2021
300
250
200
150
100
50
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
In Thousand INR
Business Financing
The members of [Swift Web Solutions LLC] contributed equally to generate about [45%] of the [200K
INR] initial operating funds. The remaining [55%] came from a business loan jointly acquired by the
members amounting to [110K INR] payable within three years.
Statements
Profit and Loss Projection
FY2021 FY2022 FY2023
Sales INR385,000.00 INR546,700.00 INR776,314.00
Direct Cost of Sale INR134,750.00 INR191,345.00 INR271,709.90
Other Cost of Sale INR1,500.00 INR1,500.00 INR1,575.00
Total Cost of Goods Sold or COGS (Sales -
INR248,750.00 INR353,855.00 INR503,029.10
Direct Cost of Sale - Other Cost of Sale)
Gross Profit (Sales-Total Cost of Goods
INR136,250.00 INR192,845.00 INR273,284.90
Sold)
Gross Margin % (Gross Profit/Sales) 35.39% 35.27% 35.20%
Operating Expenses
Rent INR42,400.00 INR42,400.00 INR42,400.00
Insurance INR8,000.00 INR8,000.00 INR8,000.00
Utilities INR6,500.00 INR6,500.00 INR6,825.00
Salary (Including Tax) INR60,000.00 INR60,000.00 INR60,000.00
Maintenance & Supplies INR3,500.00 INR3,500.00 INR3,675.00
Total Operating Expenses INR120,400.00 INR120,400.00 INR120,900.00
EBITDA (Total Cost of Sale-Total Operating
INR128,350.00 INR233,455.00 INR382,129.10
Expenses)
Depreciation INR500.00 INR500.00 INR500.00
Interest Expense INR2,750.00 INR2,750.00 INR2,750.00
Taxes Paid INR6,000.00 INR6,000.00 INR6,000.00
Net Profit (Gross Profit - Operating
INR7,100.00 INR63,695.00 INR143,634.90
Expenses - Taxes - Interest)
Balance Sheet Projection
FY2021 FY2022 FY2023
Cash INR7,600.00 INR52,800.00 INR164,754.00
Accounts Receivable INR45,000.00 INR63,900.00 INR90,738.00
Inventory INR25,000.00 INR26,250.00 INR27,562.50
Other Current Assets INR42,500.00 INR42,000.00 INR42,000.00
Total Current Assets INR120,100.00 INR184,950.00 INR325,054.50
Long-Term Assets INR95,000.00 INR95,000.00 INR95,000.00
Accumulated Depreciation INR500.00 INR1,000.00 INR1,500.00
Total Long-Term Assets (Long-Term Assets-
INR94,500.00 INR94,000.00 INR93,500.00
Accumulated Depreciation)
Total Assets (Total Current Assets + Total
INR214,600.00 INR278,950.00 INR418,554.50
Long-Term Assets)
Accounts Payable INR90,000.00 INR70,000.00 INR50,000.00
Notes Payable INR6,500.00 INR7,150.00 INR7,865.00
Other INR1,000.00 INR1,000.00 INR1,000.00
Total Liabilities INR97,500.00 INR78,150.00 INR58,865.00
Paid-in Capital INR110,000.00 INR130,000.00 INR150,000.00
Retained Earnings INR7,100.00 INR70,795.00 INR214,429.90
Total Owner's Equity (Total Assets - Total
INR117,100.00 INR200,800.00 INR359,689.50
Liabilities)
Total Liabilities & Equity (Total
83.26% 38.92% 16.37%
Liabilities/Total Owner's Equity)
Cash Flow Projection
FY2021 FY2022 FY2023
Operating Cash Beginning INR10,000.00 INR7,600.00 INR52,800.00
Sources of Cash INR4,000.00 INR4,800.00 INR5,760.00
Receivables INR45,000.00 INR63,900.00 INR90,738.00
Sales INR65,000.00 INR92,300.00 INR131,066.00
Others INR4,000.00 INR4,600.00 INR5,290.00
Total Cash INR128,000.00 INR173,200.00 INR285,654.00
Expenditures
Rent INR42,400.00 INR42,400.00 INR42,400.00
Insurance INR8,000.00 INR8,000.00 INR8,000.00
Utilities INR6,500.00 INR6,500.00 INR6,825.00
Salary (Including Tax) INR60,000.00 INR60,000.00 INR60,000.00
Maintenance & Supplies INR3,500.00 INR3,500.00 INR3,675.00
Total Expenditures INR120,400.00 INR120,400.00 INR120,900.00
Net Income/Loss (Total Cash - Total
INR7,600.00 INR52,800.00 INR164,754.00
Expenditures)