FEASIBILITY STUDY GUIDELINES AND OUTLINE

TITLE

- Must be revealing; short, clear, and specific; should not have

non-standard acronyms or abbreviations; should not exceed two
printed lines; should not exceed to 15 words including articles, etc.;
font size 14, centered; (“Informal Guidelines”, 2010)

- All in capital letters

- If the title is more than one line continue to the next line after
the other

- Leave 2 double space line spaces to begin the next line

Business Logo

Author’s Name

- center text, in font size 14

APPROVAL SHEET

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Text: font size 12; each line single space)

ENGLISH EDITOR CERTIFICATION

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ACKNOWLEDGEMENT

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EXECUTIVE SUMMARY
 (Font size of 12; bold letters for the word “EXECUTIVE SUMMARY”)

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a) Name of the Firm: (State the name of the firm and describe/explain
why you have chosen the name)
b) Location: (the exact address and location and the reason why you
have chosen the location.
c) Brief Description of the Project: Write about the project, why you
have chosen it. Mention the benefits of the project to you and your
would-be customers)
d) Project Highlights: What are the highlights of the project? What are
the new things the project is offering to the proponent, would-be
customers, and the society as well)?
e) Project Summary:
Market Acceptability

Technical Impact

Management Availability

Financial Profitability

Socio-economic Impact (Community and the country)

TABLE OF CONTENTS

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research output)

LIST OF TABLES

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research output)

LIST OF FIGURES

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research output)

LIST OF APPENDICES

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research output)
 CHAPTER 1

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INTRODUCTION AND REVIEW OF RELATED LITERATURE

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1.1 Introduction of the Study

(- sort of introduction; It should be composed of four paragraphs:
first paragraph talks about the researchers’ own ideas of the
study; second paragraph contains related literature and studies
that support the study; third paragraph discusses about the gaps
and lapses of the study and last paragraph talks about the
researcher’s objectives and purposes of the study.)

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Key points:

- thoughts must be arranged from general viewpoint of the

researcher to specific (mirror principle); employ common
terms; discuss sufficient background information; present
the basis of the study; specifically outline the
theory/purpose of the study; describe, explain the problem
in a reasonable way visibly, logically; construct key point
with every section; reason/s that encourage the researcher
to investigate or conduct the study (“Informal Guidelines”,
2010)

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1.2 Review of Related Literature

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section is needed)

This section provides the theories, principles, philosophy, premise,

foundation, basis, or groundwork which the proposed study is anchored
on (such as marketing, technical, management, and financial. This also
impart conceptual basics upon which an issue is based (Salier, 2008).

This part introduces a summary, synthesis of principles, theories in

which the study is anchored on that can be used to support Chapter 4,
recommendations from the researchers of similar study; take notice:
consult your objective of the study and questionnaire.

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1.3 Objective of the Study

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in this section)

This section would be in an enumerated form; state the general

objectives, then specifically list down the objectives of each study
(Marketing, Technical, Management, Financial) that need to be
addressed or answered.

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1.4 Scope and Limitations

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section)

This section must be specifying the scope and limitation of each aspect
(Marketing, Technical, Management, and Financial)

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1.5 Significance of the Study

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section)

This segment of the feasibility study will tell the reader who will be
benefited on the results of the study.
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1.6 Definition of Terms

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alphabetically)

CHAPTER 2

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RESEARCH METHODOLOGY

(What kind of Research Method are you going to use?)

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is needed)

2.1 Research Design

This part presents the research method used in the study.

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2.2 Research Locale

This section presents the description of the environment; the setting or

place where the research is conducted.

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2.3 Research Respondents

This part describes specifically the respondents of the study.

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2.4 Research Instrument

This part supplies information to the reader on what tool is utilized in

gathering the data of the study. The tool could be an adopted,
standard survey questionnaire; a modified questionnaire from the
original; or a self-devised or constructed questionnaire.

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2.5 Validation of Instrument

This part supplies information to the reader the validity of the

instruments. It shows if the instrument used by the researchers is
standardized or modified. Moreover, pilot testing (if applicable) will
also be presented in this part.

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2.6 Data Gathering Procedure

This section explains the course of actions / approaches / procedures /

processes / methods / techniques / manners / mode or way on how the
data are gathered.

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2.7 Data Analysis

This section contains how data was treated, the statistical tool used
and the scoring procedure.

Statistical Tool / Treatment of Data. This part introduces the

statistical method used to interpret the gathered data (ex.
ANOVA, chi-square, weighted mean, frequency distribution,
percentile, and the like).

Scoring Procedure. This part shows the numerical value,

Hypothetical Mean Range, Qualitative Description, and the
Verbal Interpretation of the data.
2.8 Ethical Consideration

This portion explains the adherence of the researchers towards the

research ethics protocol.
 CHAPTER 3

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RESULTS AND DISCUSSIONS

- a short introduction is needed before the results begin

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This is research-based section. The gathered data should be arranged

correctly and accurately. Each table presented in the study must have
corresponding title. It should also present the interpretation based on
the results of the study. The discussion should be well organized. The
compiled related literature / related studies may be used to support or
contrast the results of the present study.

I. MARKETING ASPECT
(These are the components of marketing aspect but not limited to the
following)

3.1.1 Market Description

3.1.2 Marketing Research
3.1.3 Demand
[Link] Consumption for the past five years (annual volume of
domestic demand for the past 5 years)
[Link] Major consumers of the product (who are the major
consumers of the product or service) who are the potential
buyers/users of the product or service?
[Link] Projected demand of the product or service for the next 5
years.
3.1.4 Supply
[Link] Supply for the past 5 years (who are the major
supplier/competitors of the product or service? Where are
they located?
[Link] Projected supply of the product or service for the next 5
years
3.1.5 Demand and Supply Analysis (Demand-Supply = Gap)
3.1.6 Competitor Analysis (Competitive position of the product or
service)
3.1.7 Selling price/Service price (detailed prices of the product
offering or service.)
3.1.8 Method of transportation use in transporting the product.
 3.1.9 Sales Analysis (Actual Sales based on 50 days operations)
3.1.10 SWOT Analysis
3.1.11 Market Strategies and Programs
[Link] Branding (includes the Business Name, Tagline, and
Logo)
[Link] Product category, quality, and style
[Link] Promotion and advertising (Explain the current
marketing practices of the competitors? What shall be
adopted in the project as to the following: selling
organization: terms of sales, in what form or packaging shall
the product be sold? What are the expected marketing
problems that may be encountered and how shall they be
solve?
[Link] Pricing strategies (explain why how you come up
with the prices of your product)
[Link] Place of distribution (indicate the channel of
distribution and location of outlets transportation and
storage facilities)
[Link] People

II. MANAGEMENT ASPECT

(These are the components of management aspect but not limited to

the following)

3.2.1 Business Philosophy

[Link] Vision/Mission

[Link] Business Philosophy

3.2.2 Form of Business Organization (Ownership)

3.2.3 Organizational Structure

3.2.4 Legal Requirements

[Link] Government Permits

[Link] Required Benefits

3.2.5 Manpower Requirements

[Link] Job Titles of would-be personnel

[Link] Job Qualification

[Link] Job Description

[Link] Duties and Responsibilities of personnel

3.2.6 Working Schedule

3.2.7 Compensation and Benefits

 3.2.8 Job Environment and Safety Measure

3.2.9 Management Policies

3.2.10 Gantt Chart/ Projected Timetable

III. TECHNICAL ASPECT

(These are the components of technical aspect but not limited to the
following)

3.3.1 Product or Service (description of the product or service

specifically the physical mechanical and chemical properties)
3.3.2 Uses of the Product or Service (What are the economic uses of
the product?)
3.3.3 Manufacturing Process (How shall the product be manufactured?
Show detailed flow chart indicating materials and energy
requirements in each step, the normal duration of the process).
3.3.4 Raw Materials and supplies. (Description of raw materials
specifically relating to the physical, technical, and chemical
properties. What are the alternative materials considered and
factors used in raw materials?)
3.3.5 Shelf Life (How long will this product last or expired?)
3.3.6 Inventory Management (How will you manage your inventory?)
3.3.7 Machinery and Equipment (What are the needed machines and
equipment? Determine the capacity of each equipment.
Quotations of prices of machinery and equipment. Display
machinery layout.
3.3.8 Utilities. (What are the utilities?)
3.3.9 Production/Service Schedule (What are the daily and annual
production capacity of the plan?)
3.3.10 Plant Location/Production Facility (Show location Map. Is
the location desirable in terms of the distance of the sources of
raw materials?)
3.3.11 Plant Size and Layout
[Link] Storage Plan
[Link] Plant Safety
3.3.12 Waste Disposal

IV. SOCIO-ECONOMIC ASPECT

(These are the components of socio-economic aspect but not limited to

the following)

3.4.1 Contribution to the community where the business

operates
 3.4.2 Contribution to the welfare of the society

3.4.3 Contribution to the Country in terms of taxes and

employment

V. ENVIRONMENTAL ASPECT

VI. FINANCIAL ASPECT

(These are the components of financial aspect but not limited to the
following)

3.5.1 General Financial Assumptions

3.5.2 Total Project/Startup Costs

3.5.3 Sources of Funds

3.5.4 Actual Financial Statements (from 50 days Operation)

[Link] Actual Income Statement

[Link] Actual Cash Flow Statement

[Link] Actual Balance Sheet

.3.5.5 Projected Financial Statement (5 years)

[Link] Projected Income Statement

[Link] Projected Cash Flow Statement

[Link] Projected Balance Sheet

3.5.6 Profitability Indices

[Link] Return of Investment

[Link] Payback Period

[Link] Net Income to Sales Ratio

[Link] Breakeven Points

3.5.7 Financial Ratios Analysis

3.5.8 Supporting Schedules

CHAPTER 4:

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 SUMMARY, FINDINGS, CONCLUSION AND RECOMMENDATIONS

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The brief introductory statements should be written in this part to give

the readers

an idea on what to expect in this section.

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4.1 Summary

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needed)

4.2 Findings

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needed)

This may be in an enumerated form or paragraph form. The

researcher/s in this

part should present the noteworthy, remarkable, or significant matters

observed from the results of the study other than what were presented
in results and discussion section. The FINDINGS should have to answer
the problems stipulated in Chapter 1, and other indispensable results
found in the study must be laid down as part of this section.

4.1.1 Marketing Aspects

4.1.2 Management Aspects

4.1.3 Technical Aspects

4.1.4 Financial Aspects

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4.2 Conclusion

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statements)

The CONCLUSION is in a paragraph form. This part state what the

researcher found after the investigation or study was conducted. This
is the end point of the discussion. This will disclose the “sorted-
revealed fact”.

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4.3 Recommendations

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needed.)

The RECOMMENDATION/S should be in an enumerated form. This

section confers suggestion, proposition, idea, and proposal on what
should be done to address the issue investigated.

4.3.1 Marketing Aspects

4.3.2 Management Aspects

4.3.3 Technical Aspects

4.3.4 Financial Aspects

REFERENCES

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The word “REFERENCES” should be written at the center, list of

references

must be in alphabetical order and APA format.

(Leave 1 double line space every after each source)

 APPENDICES

- the word “Appendices” should be written at the center of the page

intended for it.

Everything in the appendix should be singled spaced.

(These are the components of appendices but not limited to the

following)

6.1 Letter to the Management

6.2 Letter to the Respondents

6.3Business Documents Requirements

6.1.1 Article of Partnership

6.1.2 PAG-IBIG, SSS, & PHILHEALTH Schedule

6.2 Receipts

6.3 Documentations

6.4 Survey Questionnaires

6.5 Survey Results

6.6Curriculum Vitae

Format:

Font Style : Book Antiqua

Font Size : 12

Spacing : 1 ½ inch

Margin

Top: 1 inch

Bottom: 1 inch

Left: 1.5 inches

Right: 1 inch
Chapter Title: Caps lock

Chapter: Not Caps (Bold)

Sub-titles: Not Caps (Bold)

Abstract/Appendices: Single

References: APA—Form

Important Note: A Chapter must start in a new page; pagination

is silent; meaning a chapter page must not contain a page
number.
 FINAL ORAL FEASIBILITY STUDY DEFENSE

1. When the student has completed the feasibility study, the

advisor can recommend the work for the Feasibility Study Oral
Presentation.
2. The student/group must also pay the following fees per research

FINAL ORAL FEASIBILITY PROPOSED FEES

STUDY DEFENSE

Adviser

Panel Member’s fee (4

members including the
Panel Chair)

Research Office
Representative

Editor

TOTAL

paper.
 The proposed fees will be subdivided for group of undergraduate
students doing a common feasibility study. The fees will be used to pay
the honoraria of advisers, panel members, research office
representative, and editor.
 RUBRIC FOR RESEARCH MANUSCRIPT

CRITERIA EXPERT PROFICIENT APPRENTICE NOVICE SCORE

Introduction  Clearly identifies and  Limited discussion of  Minimal discussion of  Little or no discussion of
discusses research research focus/purpose research focus/purpose research focus/purpose
(Introductory focus/purpose of of research of research of research
paragraph(s), research  Research focus is less  Research focus is not  Research focus not
literature review,  Research focus is clearly well-grounded in well-grounded in grounded in previous
hypotheses, or grounded in previous previous previous research/theoretically
research/theoretically research/theoretically research/theoretically relevant literature
proposition)
relevant literature relevant literature relevant literature  Significance of the
(10)  Significance of the  Significance of the  Significance of the research is not identified
research is clearly research is not as clearly research is not clearly (how it adds to previous
identified (how it adds to identified (how it adds to identified (how it adds to research)
previous research) previous research) previous research)  Hypotheses/propositions
 Hypotheses/propositions  Hypotheses/propositions  Hypotheses/propositions are poorly articulated or
are clearly articulated are described but not as are not well articulated are absent altogether
well articulated

(10-8) (0-2)
(6-7)
(3-5)

Research  Provides accurate,  Description of how the  Description of how the  Description of how the
Methods thorough description of data was collected, data was collected, data was collected,
how the data was what/how many data what/how many data what/how many data
collected, what/how sources were analyzed, sources were analyzed, sources were analyzed,
(10) many data sources were plan of analysis or plan of analysis or plan of analysis or
analyzed, plan of measurement measurement measurement
analysis or measurement instrument, research instrument, research instrument, research
instrument, research context is adequate but context is somewhat context is very
context limited. confusing/ not clearly confusing/not
 Reflection on social  Reflection on social articulated. articulated sufficiently.
situatedness/reflexivity situatedness/reflexivity  Reflection on social  Reflection on social
and how it may and how it may situatedness/reflexivity situatedness/reflexivity
influence data collection influence data collection and how it may and how it may
and interpretation is and interpretation is influence data collection influence data collection
thorough and insightful. adequate but limited. and interpretation is and interpretation is
limited and lacks insight. severely limited, lacks
insight, or is absent
altogether

(3-5) (0-2)

(6-7)
(10-8)

Results and  Results are clearly  Results are explained  Results are not very  Results are not clearly
Discussion explained in a but not as clearly, level clearly explained, level explained, level of detail
comprehensive level of of detail is not as of detail is insufficient, is severely insufficient,
 Marketing detail and are well- sufficient, and there are and there are more and there are serious
 Management organized some organizational organizational issues organizational issues
 Technical  Tables/figures clearly issues  Tables/figures are not  Tables/figures are not
 Environment and concisely convey the  Tables/figures are not as clear/concise in clear/concise in
 Socio- data clear/concise in conveying the data. conveying the data
economic  Statistical Analyses (if conveying the data.  Statistical analyses (if  Statistical analyses (if
 Financial used) are appropriate  Statistical analyses (if used) are inappropriate used) are inappropriate
(50) tests and are accurately used) are appropriate tests and/or are not tests and/or not
interpreted. tests but are not accurately interpreted. accurately interpreted.
accurately interpreted

(37-25)
(50 - 38) (24-12) (11-0)

Summary,  Interpretations/analyses  Interpretations/analysis  Interpretation/analysis  Interpretations/analysis

of results are thoughtful of results are sufficient of results lacking in of results severely
Findings, and insightful, are clearly but somewhat lacking in thoughtfulness and lacking in thoughtfulness
informed by the study’s thoughtfulness and insight, are not clearly and insight, are not
Recommendation results, and thoroughly insight, are not as clearly informed by the study’s informed by the study’s
address how they informed by the study’s results, and do not results, and do not
Conclusion
supported, refuted, results, and do not as adequately address how address how they
(15) and/or informed the thoroughly address how they supported, refuted supported, refuted,
hypotheses/propositions they supported, refuted, and/or informed the and/or informed the
 Insightful discussion of and/or informed the hypotheses/propositions hypotheses/propositions
how the study relates to hypotheses/proposition  Discussion of how the  Discussion of how the
and/or enhance the  Discussion of how the study relates to and/or study relates to and/or
present scholarship in study relates to and/or enhances the present enhances the present
this area. enhances the present scholarship in this area is scholarship in this area is
 Suggestions for further scholarship in this area is limited. severely limited and/or
research in this area are adequate.  Suggestions for further absent together
insightful and thoughtful  Suggestions for further research in this area are  Suggestions for further
research in this area are very limited. research in this area are
 adequate. severely limited and/or
absent altogether.
(3-0)
(11 – 8)
(7 -4)

(15 – 12)

Documentation  Cites all data obtained  Cites most data obtained  Cites some data  Does not cite sources.
of sources, from other sources. APA from other sources. APA obtained from other  Sources are
Quality of citation style is citation style is used in sources. Citation style is disproportionately non-
accurately used in both both text and either inconsistent or scholarly and do not
sources
text and bibliography. bibliography incorrect. clearly relate to the
 Sources are all scholarly  Sources are primarily  Sources are not primarily research focus.
and clearly relate to the scholarly and relate to scholarly and relate to
(5) research focus the research focus. the research focus
somewhat tangentially.
(5 – 4) (3)
(2)
(1 – 0)

Spelling &  No spelling & grammar  Minimal spelling &  Noticeable spelling and  Excessive spelling and/or
Grammar mistakes grammar mistakes grammar mistakes grammar mistakes

(5)
(5 – 4) (3) (2) (1 – 0)
Manuscript  Title page has proper  Title page approximates  Title page deviates a bit  Title page completely
Format APA formatting APA formatting more from APA deviates from APA
 Used correct headings &  Used correct headings & formatting formatting
subheadings consistently subheadings almost  Headings & subheadings  Headings and
consistently less consistent. subheadings completely
(5) deviate from suggested
formatting or are absent
altogether
(1 – 0)

(3) (2)
(5 – 4)

ATI Research Agenda

Eligibility

A. General Eligibility

1. Open to all ATI students, who are eligible to take the course.
B. Research Eligibility

1. The research shall anchor from the Institute’s Research Agenda:

a. Financial Management

• Entrepreneurship

• Financial Innovations

• Entrepreneurial Management Systems

• Customer Relationship Management

• E-commerce and Internet Marketing

b. Human Resource Management

• Organizational Management

• Human Resource Development

• Leadership and Management Style

• Crisis & Risk Management

2. The researches shall be in accordance with their field of study or area of specialization

3. The output of the proposed researches shall have impact to any of the following:

a. Development of the Institution’s programs and policies;

b. Curriculum and Instruction;

c. Local Government Unit;

d. Industries; and

e. Community improvement.