Aakash Institute: Franchise Overview
Aakash Institute: Franchise Overview
The first centre under ‘Aakash’ was started in 1988 by Mr JC Chaudhry, offering coaching
services for medical entrance examinations. Today, we are highly acknowledged for offering
niche test preparatory services for medical as well as engineering entrance exams and
foundation level exams through our distinct verticals namely, Aakash Medical,
Aakash Engineering and Aakash Foundation.
Aakash Medical
For more than 35 years, Aakash Medical has been nurturing the aspirations of students who
dream about a career in medicine. Every year our students achieve top ranks and display
excellent results in the National Eligibility Cum Entrance Test - NEET (Previously
AIPMT). For the past many years, our students have been securing top ranks in various
medical entrance exams (NEET/AIPMT, AIIMS, JIPMER). Started as a single centre with
just 12 students, Aakash Institute has been ranked as the No. 1 Coaching Institute among Top
25 Best Coaching Institutes in the country for preparation of medical entrance exams
by India Today Magazine.
Aakash Engineering
Started in 2007, Aakash Engineering prepares students for JEE (Main & Advanced) and other
engineering entrance examinations. Through its integrated teaching methodology, focused
learning environment and technology enabled-education, Aakash Engineering provides
cutting-edge educational solutions that help students to excel in their goals. Every year our
students achieve top ranks and display excellent results in the engineering entrance exams.
Students aspiring to succeed in engineering entrance exams can trust Aakash Engineering for
quality and result-oriented test preparation.
Aakash Foundation
To nurture the aspirations of junior class students for various competitive and scholarship
examinations such as NTSE, Olympiads, etc. and prepare them for school/board
examinations, Aakash Foundation became functional in the year 2009. It is also the youngest
division of AESL. Thanks to its innovative teaching methodologies, it has been constantly
bearing the fruits of success and steering its students to the top echelons in School/Board as
well as Foundation Level Competitive and Scholarship Exams. In addition, it lays a strong
foundation for medical, engineering and other competitive examinations in advance.
We, at Aakash, always keep ‘Student First’ and strive hard to continue to meet the needs of
our students. Our emphasis on maintaining the highest standards of teaching, result-oriented
test preparation, healthy competitive environment, and expert faculty has helped us garner the
trust of millions of students and parents.
A lot has changed at Aakash during the transition from a humble coaching institute to
becoming a recognized name in the education field. We live by the notion that the very
essence of success is a strong value system. We still believe in the age-old Indian concept of
"Guru-Shishya" relationship where a guru shares his knowledge reserve with his pupils and
the 'Shishya' strives hard to quench his/her thirst for knowledge.
It has been our endeavour to always keep "Student First" and make Aakash much more than a
coaching institute, which is to build it into an institution of repute and purpose. We consider
our students the torchbearers of the future of the country and thus, aim to enlighten the future
of the nation through this young generation. We dream of a progressing India through the
eyes of our students and assist them in accomplishing their dreams with the collective efforts
of our faculty & staff members, our students and their parents.
For the last 31 years, we have been nurturing students and helping them in their endeavour to
qualify in various Medical and Engineering entrance exams in the country. This endeavour is
actually a journey, which we take along with our students. We wish to feel their emotions,
their frustrations, their dreams, their vision, their struggles and their joys. Together we live an
experience, which they would remember as one of the most cherished moments in their lives
after qualifying the coveted competitive exams.
Even today, we aim at clearing doubts and strengthening the fundamentals of students in their
subjects, because we believe these cleared doubts and strengthened fundamentals will
eventually strengthen the destiny of our nation, which actually lies in these hands that are
holding the 'mighty' pen & are now learning with technology. And we are confident that with
Aakash, their future is in safe and progressive hands.
J.C. Chaudhry
Founder & Chairman Emeritus
Founders
J.C. Chaudhry
Founder & Chairman Emeritus
J. C. Chaudhry is the Founder & Chairman Emeritus at Aakash Educational Services Limited
(AESL). He has been the Director of the Company from October 15, 2007 and Chairman &
Managing Director of the Company from April 1, 2008 and Chairman of the Company from
June 21, 2021. Being one of the promoters, he has been shouldering the responsibility for the
overall supervision, direction and management of the Company. After gaining a Bachelor’s
degree in Science from Punjab University and a Bachelor’s degree in Education from the
University of Jammu, he earned a Master of Science degree in Botany from the Birla Institute
of Technology and Science, Pilani, Rajasthan.
His vast experience in the education sector includes working as Principal at Government
(Comp.) Model Senior Secondary School, Matiala, New Delhi and Government (Comp.)
Model Co-Ed Senior Secondary School, Vikaspuri, New Delhi; as PGT (Biology) at Hansraj
Model School, New Delhi; as lecturer at Vaish College, Bhiwani.
J. C. Chaudhry has received various awards for his contribution to education and society at
large including the prestigious Dr. S. Radhakrishnan Memorial National Teachers Award
2002 for the services rendered to schools and community. In addition, he has received
the Person of the Year Award 2015-16, the World's Greatest Leaders- India 2015-16 and Life
Time Achievement Award in 2017 by Asia One. He was also presented with Global
Education Leaders Award 2018 for "Shaping the Dreams of Millions of Medical &
Engineering Aspirants", IEBF Excellence Award 2018 for "Transforming Lives through
Education", Dr. APJ Abdul Kalam Award 2019 for Excellence in Education, Healthcare,
Motivational Speech & Writing, and Global Gandhi Award 2019 for ‘Revolutionizing India
with a different league towards Education’ among other notable awards.
Aakash Chaudhry
Co-Founder
Mr. Aakash Chaudhry is the Co-Promoter and Co-Founder at Aakash Educational Services
Limited (AESL). He possesses extensive experience in strategic, operating, business and
administrative areas and has been responsible for the overall business, management and
direction of the company in his last assignment as Managing Director of AESL.
Before commencing his journey at AESL, he worked with top IT companies of India such as
Infosys Technologies and Cognizant Technology Solutions. Passionate about addressing the
needs of deserving students, he worked dedicatedly towards providing focused and quality
education across the nation through effective delivery channels.
Mr. Aakash transformed AESL from a neighbourhood well known coaching centre into an
established a large national level corporate test prep brand & company, providing cutting-
edge and niche educational services. He established new-age systems, inducted processes and
methods for efficient operations, onboarded top talent, developed research & development in
academics & training, built technological advancements, introduced automation and effective
sales & marketing processes. He ensured that AESL’s classroom, hybrid & digital services
continue to evolve as the best ever offering in the industry. Mr. Aakash has been the driving
force behind expanding the company's educational services portfolio to include IIT-JEE test
preparatory services, Foundation coaching services as well as Hybrid & Digital learning
programs.
In 2018, he was recognized as one of the disruptive leaders by Business World and was listed
among the coveted "40 Under 40" young leaders list. He is the Founder and Trustee at the
Plaksha University ([Link]). He is also the Founder and Supporter at the
Ashoka University ([Link]).
We believe parents’ unflinching support and mentors’ proper guidance optimize the student’s
chances of success in this era of tough competition. Students, howsoever talented, may not
achieve desired results in the absence of proper guidance. This is the juncture – where
qualitative coaching & guidance can differentiate the magnitude of success.
Given below are some methodologies propounded by Aakash’s think-tank team which
work as a stepping stone towards success.
35+ years in the education sector and counting! Aakash has become a household name in the
coaching segment. We have maintained an excellent track record for the past 35 years in
delivering outstanding results in various medical and engineering entrance exams, and
competitive and scholarship exams such as NTSE, KVPY, and Olympiads year on year. Our
integrated teaching approach not only makes you shine in your school/ board exams but also
ensures that you are listed as a top achiever in competitive exams like JEE, NEET,
Olympiads, NTSE, KVPY etc.
With a large pool of dedicated, highly qualified, and experienced faculty members, we
maintain an optimal student-faculty ratio to attend every student with extra care. Our faculty
walks the extra mile to ensure that you do not miss getting the highest benchmark in school,
entrance, and other competitive exams.
Our study material is comprehensively curated by subject matter experts that empower you
with an in-depth understanding of all crucial topics from various subjects to help you stay
ahead of the curve.
Why should students or parents consider choosing Aakash Institute for Aakash IIT-
JEE, Aakash Medical and Aakash Foundations?
1. Integrated Teaching Approach
The Standardized Education Delivery methodology at Aakash ensures perfect and consistent
coaching by our faculty members. The teaching methodology is so unique and holistic that it
generates not only excellent classroom discussions but also insightful study material. Each
and every lecture is planned to make sure that the content delivered is standard, complete and
finished in stipulated time. The concept at Aakash is not only to teach for Entrance Exams
but also for Board exams. Every effort is made to make the concepts crystal clear to the
student.
2. Well Qualified Faculty
Aakash has a vast pool of talented and highly qualified teachers recruited from the
International Institute of Information Technology (IITs), the Indian Institute of Technology
(IITs), the National Institute of Technology (NITs), Premier Universities, and the Coaching
Industry. The basic structure of Aakash is firmly built on a highly professional faculty team
comprising a perfect blend of academicians and subject experts. The notable qualifications
and vast experience of the faculty members help to make complex problems easy for
students. Aakash attracts the best talent in the industry for all subjects from every nook and
corner of the country.
3. Good Track Record of Results in Competitive exams like NEET & JEE
Break free from your local average tuition and the constraints of lack of good study material.
Get Aakash high-quality lectures and study material right at your fingertips.
6. Motivational Sessions
Aakash conducts motivational classes from time to time to inspire students to make them a
winner. Our Honorable Chairman, Mr. J.C. Chaudhry himself conducts such sessions and
makes sure that each student gets motivated to face competitive Exams confidently.
7. Parent-Teacher Meetings
Parent-Teacher Meeting (PTM) in Aakash is an integral part of our education delivery and
feedback system. We frequently invite parents to meet with their ward’s respective teachers
to understand their performance closely. This is also an opportunity for Aakash to get in
touch with the parents and motivate them to help Aakash and its students achieve the
common goal of qualifying in Entrance exam selection. Another important advantage is that
parents can directly meet the teachers and know about the weak areas of their child.
Aakash Live: Live Online Course with Aakash Faculty now a click away with Aakash Live.
All in the comfort of your home.
Aakash iTutor: An e-learning program providing high-quality content on Tablet, PC, and
Mobile.
At Aakash, our priority is quality coaching. The system at Aakash is designed to help
students excel with holistic preparation, wherein they are exposed to modern methods of
teaching and a Competitive environment that aims to help them perform under pressure.
These programs not only help students to prepare for the various Entrance Examinations like
NEET, JEE (Main and Advanced), BITSAT, and other State Level Entrance Exams for
admission in undergraduate courses but also prepare them for School Boards and Junior
Competitive Examinations such as NTSE, KVPY, and Olympiads. Further, the teaching
methodology adopted by Aakash focuses on a conceptual knowledge base and application-
based questions.
Our curriculum and content contain illustrative theory and application-based questions. Based
on our students' performance, and feedback from faculty members and students, we annually
review, refine and update our curriculum content through a centralized process, making sure
to improve the quality of our curriculum and content.
For students enrolled in Aakash Medical, we conduct the All India Aakash Test Series
periodically, depending on the school Examination pattern.
For students enrolled in Aakash IIT-JEE, we conduct the Success Magnet Test Series
and the All India Aakash Test Series on a periodic basis, in addition to subjective tests
depending on the school Examination pattern.
For students enrolled in Aakash Foundations, we also conduct periodically All India
Aakash Test Series, Annual Syllabus Tests, and Mock Tests, in addition to the
NTSE / Olympiad tests conducted based on the schedule of the Examinations.
Question papers for the Examinations of various courses are prepared in accordance with the
Examination patterns prescribed by the respective Boards governing such courses. We
provide our students with a printed model answer paper after each Examination, along with
the marking scheme which clarifies their doubts on various questions asked in the
Examinations. We also conduct mock Examinations in a manner in which the various Board
Examinations are conducted to offer a realistic experience to our Medical and Engineering
batch students with an aim to help boost their confidence. Such questions also have a strong
focus on the NEET and JEE Examination patterns, which are consistently renewed, so that
our students are familiar with the Examination patterns and styles. Depending on the
frequency of the Examinations, we set a fresh set of questions, and also conduct National
Assessment Examinations to prepare our students.
To discover and nurture talent, we conduct the ACST, the ANTHE, and the NEST. The
ACST is generally conducted during weekends as scheduled, aimed at students in Class 8 to
12 and who could not make it for the ANTHE and NEST. The ANTHE is generally
conducted in the last week of October and is aimed at students in Class 8 to 10 while the
NEST is conducted in April and aimed at students in Class 9, 10, 11 & 12. We provide
scholarships for qualifying students from these tests to enroll in our programs.
Aakash in Media
Media plays an important role in the recognition of any organization. Since our inception, we
believe the media has talked about our efforts in improving our education system, especially
at the competitive and school levels. Our brand is widely known as one of the leading names
for test preparation in India. We believe that the quality of our educational content and the
effectiveness of our teaching methodologies, as evidenced by the large number of selections
of our students in NEET and JEE (Main & Advanced), have made us one of the top choices
for students intending to qualify for undergraduate medical and engineering courses.
Every year brings forth positive and encouraging news for us. We think that we are not only
praised by media for our result oriented approach & for continued achievements but also for
our contribution to the society. From time to time, we undertake various marketing and
advertising campaigns to increase our brand awareness. We attract a majority of our students
via our scholarship exams namely, iACST (Instant Admission & Scholarship Test) and
ANTHE (Aakash National Talent Hunt Exam). We provide scholarships for qualifying
students from these tests to enrol in our programs and pursue their dream career without
worrying about financial constraints.
We advertise our brand and services through different media including print, radio, television
advertisements, social media, search engines and other outdoor media. We also market
through various promotional materials such as handbills, flyers and brochures. Further, we
conduct informative webinars/seminars for parents and students to educate and motivate them
and to enhance our brand awareness. With growth & success comes not only huge
responsibility but also immense pressure to sustain the brand name. We assure the media,
parents, our associates and partners that we will always aim to have a true and authentic
approach. Any feedback that could improve our education delivery system is always
welcome.
Aakash has emerged as one of the premier recognized brands to deliver the best coaching &
guidance to the students, who aspire to pursue Medical or Engineering as a career. It is
known for producing top rankers in various Medical, Engineering & National Level Entrance
Exams. It has opened up a network of centers in every nook and corner of the country to
reach out to the maximum number of students across the country.
Currently, over 200+ Aakash Centers throughout the country are functional. Our motto is to
expand our network to various parts of the country to help thousands of students realize their
dreams of becoming doctors and engineers. We operate from such a horizon, where we have
a centralized system that supports all the branches across the nation without compromising
the quality of teaching. Our specialty is that the administration, as well as the quality of
teaching, remains uniform at every center.
The Branches and Franchisee Centers are the learning and admission centers. These centers
are responsible for all aspects of students ranging from enrollment, learning, providing
numerous outreach programs, administrative services, and services that address current
student issues. In every center, we have well-trained faculty, counselors, and administrative
staff available to provide all kinds of necessary support. Our study centers work round the
clock.
The information centers handle the operations of providing information and enrolment of
students into various courses that we offer. Students can avail all kinds of details such as best
course to apply, name & code of the course, fees structure, scholarship, commencement date,
eligibility, course description, etc. from our information centers.
Franchise Information
With the Education Industry witnessing massive growth and reach, monetary and social
benefits is what a balanced investor can expect year after year. Education Industry is one of
the most eminent emerging sectors in the service Industry. A sector which is not only
growing with the increasing population but also due to Indians' fixation with education, good
educational infrastructure and ambitious parents which have made it a recession-proof
coaching industry in the country.
Entrepreneurs from organized sectors are tapping into this huge industry. Aakash Educational
Services Limited (AESL) is one of the largest players in the test preparatory industry.
Our company offers comprehensive test preparatory services to students for preparation of
Medical and Engineering Entrance Exams, School/Board Exams and other Competitive and
Scholarship Exams such as NTSE, KVPY, and Olympiads. With 30 years of operatioal
experince in the test preparatory industry, a number of selections in Medical & Engineering
Entrance Exams, a pan- India network of 186+ Aakash Centres (including franchisee), and a
student count of more than 200,000, we have become one of the recognized names in the
education field in India. We provide a wide range of test preparatory services diversified
across students, subject matter and delivery channels. Our varied range of services together
with our extensive presence across India, gives us a competitive edge over others who are
more subject-specific and localized.
We believe, today, “Aakash” brand is associated with quality test preparatory services and a
proven student selection track record. We have been able to strengthen our brand recognition
and improve our brand recall through a variety of means such as our strong student
performance, pan India network, qualified faculty, comprehensive study material, modern
infrastructure, and integrated systems and processes.
It is our aim to strengthen our position as an organized and diversified pan- India test
preparatory service provider and strengthen our brand recognition with the help of our
business partners.
Our Strengths
Interactive Teaching Approach
Well Qualified Faculty
Good Track Record of Results in Competitive exams like NEET, AIIMS & JEE
Doubt Clearance
Tests and Assessments
Motivational Sessions
Parent Teacher Meetings
Disciplined and Focused Learning Environment
Pan India Network
Competitive Atmosphere with Personalized Attention
Comprehensive Study Material
Digital Learning Programs
Daily Attendance Monitoring
Scholarships and Awards
Comprehensive Testing Systems
Modern Infrastructure
Monitoring and Reviewing (Monthly Performance Report)
Association with a powerful and strong brand that gives you immediate recognition
Broad segment of students (VIII, IX, X, XI, XII studying and XII passed students)
A meticulously designed system to enable centres to run effectively
One of the largest Talent Hunt and Scholarship Exams, ANTHE
A network of like-minded individuals and successful persons to learn and get inspired from
Quality coaching experience aiming to fulfil demand supply gap
Regular centre visits by experienced faculty members and administrative staff
Detailed operation manuals and intensive training to impart the required skill set and test
preparatory business understanding
An honest, dedicated and transparent approach, which forms the soul of our relationship with
any business partner
Systematic recruitment and training programs for faculty members, which facilitate scalable
growth while maintaining quality across our Aakash centres
Academic and Pedagogy support through vast accumulation of products and services through
classroom, online and distance coaching centres as per the needs of the student
From time to time we undertake various corporate advertising and marketing campaigns to
increase our brand awareness
Technology and legal support
Join us as our partner in our journey of aiming towards success if you have
• A will to succeed
• Relevant skills and attitude to grow
• Ideas that can change the face of the industry
• Experience and knowledge of the Test Preparatory Industry
In case you are interested, please connect with us at:
Registered Office:
Franchise Department
Aakash Educational Services Limited.
No. 111, 8th Cross, Paramount Gardens, Thalaghattapura,
Kanakapura Main Road, Bengaluru – 560062
Ph.: 011-47623402
Fax: 011-47623472
Investor Corner
Aakash Educational Services Limited :
Terms of Appointment: