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Free PPC Fundamentals Test Online

ppc test

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30 views3 pages

Free PPC Fundamentals Test Online

ppc test

Uploaded by

vikalpgupta
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PPC Test

1. Name as many Google Ad Extensions as you can (0.50 marks for each extension)
2. On what parameters does Google AdWords allow you to make bid adjustments? E.G.
Keywords, Ad group, Device. Name as many others you can (1 Marks for each parameter
named)
3. How many Automated bid strategies can you name? E.g. Target CPA. Name others (1 Marks
for each bid strategies named)
4. What is the maximum number of characters that can be used in google search network text
ads? (4 Marks)
5. Name the factors that determine your google ad position / ad rank (where ads are shown on
a page, and whether your ads will show at all) – (4 Marks)
6. How many types of campaigns one can create in AdWords? (3 Marks)
7. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score. (1
Marks)
8. On what basis you can create marketing list (like- All website visitors, visitor visited on a
product, Name as many as you can) – (3 Marks)
9. What are the Targeting options in Display network ads? (2 Marks)
10. Name the recurring tasks that an ideal AdWords account manager should be doing to
optimize his /her AdWords campaigns – (15 Marks)
Daily- Weekly- Fortnightly- Monthly- Quarterly- Annually-
11. What third-party tools do you use for keyword discovery? (2 Marks)
12. What are the targeting options in Dynamic search ad? (3 Marks)
13. Provide Full forms for following (4 Marks)
1 BMM
2 RLSA
3 PLA
4 ETA
14. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase
match keywords. (1 Marks)
15. Suppose you have created shopping campaign and in that campaign, you have created 10 ad
groups and you find after 10 days your ads are not getting impressions, what will be the right
way to look at and what things you are going to change in campaigns. (2 Marks)
16. How many types of keywords in AdWords? Name Them (2.5 Marks)
17. What Is Google AdWords Double Serving Policy? (3 Marks)
18. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions
decrease. What might cause this? (2 Marks)
19. What are the types of Remarketing Campaigns? (2.5 Marks)
20. When will be CPV charged for an in-stream ad for a video of 60 secs length? (2 Marks)

Answer :1 Sitelink extension, call out extension, structured snippet extension,image extension,
dynamic image extension, price extension, promotion extension.

Answer :2 .Device Parameters can change your bid adjustment.


Answer: 3 Target CPA Maximize conversions, Target ROAS Maximize Conversions Value, Maximize
Clicks,Target Impression share, Target CPM.

Answer: 4. 15 Headlines 30 Characters Limit. 4 Descriptions 90 Characters Limit. On google search ad


network.

Answer :5 Quality Score, Ad Relevance, User landing page Experience. Ad rank determine your ad
position on a Google [Link] the ad rank better your position on google.

Answer : 6 .Search Campaign, Display Campaign, Yotube Campaign,Discover Campaign, Performance


Max Campaign. In Search Campaigns create 10000 Campaigns in one time.

Answer :7 False.

Answer :8 All website visitors 180 days, Depend 30, 60,90 ,days retention.

Answer:9Three Types of Targeting options in display ad. Topic Targeting, Keyword Targeting,
Placement Targeting.

Answer :10 Campaign Optimizations, Ab Testing Search or Display Ads, Test Landing Pages, Improve
Keywords quality Score, Test Different Bidding strategies to scale your campaigns conversions, CPA,
CPO, CPL, Report Analysis Weekly daily Monthly basis. Pan India or Tier 1 Cities Separate campaigns
performance. Media planning is important part in google & meta ads. Improve Conversion Rate,
Reduce Avg Cpc , Increase CTR, Reduce Cost per conversion are the important accept in Adwords
Account Manager.

Answer :11 Ahref’s Tool, Semrush [Link] Party Tool.

Answer :12 Presence or Interest are targeting options in dynamic search ads.

Answer 13:[Link] Match Modifier, [Link] list of search ads,[Link] listing


Ads,[Link] Text Ads.

Answer:14 True Phrase Match Reach Maximum peoples.

Answer : 15 I will check Search Impression Share, Search Impression Share lost bid or budget. First
Thing is that I have created Seprate Ad groups bestselling products , Medium selling products,low
selling products. Then I have check the performance of shopping campaigns. In google merchant
center tool is the important role play in google shopping ads.

Answer : 16 Exact Match, Phrase Match, Broad Match.

Answer :17 Competitors Brand Name is not used in ad [Link] Content is not used in Ad
copies. Use special characters in ad copies. Policy violation Characters are not used in ad copies.

Answer:18 Reduce Spend, lost search impression share due to bid or budget then lost your
conversions. In TCPA Bidding Strategy.

Answer :19 Standard Remarketing Campaigns, Display Remarketing Campaigns, youtube Remarkeing
Campaigns.

Answer:20 CPV Cost per view Divide Total Cost/ Total Number of views *1000

Common questions

Powered by AI

You should check the Search Impression Share to determine if it's being lost due to bid or budget. Additionally, evaluate the performance of ad groups segmented by bestseller, medium-seller, and low-seller products. Ensuring the correct setup in Google Merchant Center is crucial.

Remarketing campaigns target previous visitors with tailored ads. Types of remarketing campaigns include Standard, Display, and YouTube Remarketing Campaigns, each utilizing different ad formats and platforms to engage past visitors. This strategy enhances brand recall and conversion potential.

The key factors determining Google ad position or ad rank include Quality Score, Ad Relevance, and User Landing Page Experience. Higher ad rank leads to better positions on Google SERP.

Automated bid strategies include Target CPA, Maximize Conversions, Target ROAS, Maximize Conversions Value, Maximize Clicks, Target Impression Share, Target CPM. These strategies automate bid adjustments to achieve specific business goals like conversion optimization or maximizing impressions.

An ideal AdWords account manager should perform optimizations like campaign adjustments, A/B testing, keyword quality score improvements, and bidding strategy evaluation. This occurs on a daily to annual basis and involves detailed report analysis and performance reviews.

Adding an extension to a text ad does not directly improve an advertiser’s Quality Score, which is determined by factors such as click-through rate, ad relevance, and landing page experience.

Google AdWords allows bid adjustments based on devices, keywords, and ad groups, among others. Each adjustment type targets different user interactions or context, such as device targeting focusing on the user's device and ad group targeting refining based on specific ad performance.

Dynamic search ads target customers using presence or interest-based options. These ads automatically generate targeting and ad copy based on the content of the advertiser’s website, offering personalized reach without relying solely on keywords.

Google AdWords' Double Serving Policy prevents advertisers from showing multiple ads for the same or similar searches from different accounts they control. It ensures fairness by limiting monopolization of ad spaces by a single advertiser.

Using exact match or phrase match keywords is not primarily for maximizing reach but for targeting more precise search intent. Exact matches reach specific queries, and phrase matches allow for variations around a phrase, sacrificing reach for relevance and CTR improvement.

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