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Digitalisation's Impact on Business Analysis

Digitalization - Assignment full

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0% found this document useful (0 votes)
12 views7 pages

Digitalisation's Impact on Business Analysis

Digitalization - Assignment full

Uploaded by

slavi
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd

ACADEMIC RESEARCH

AND WRITING

Your Name and student ID


MODULE LEADER NAME Lecturer Name
Table of Contents
Introduction........................................................................................................................................... 2
Positive impact of Digitalisation on business......................................................................................... 2
Negative impact of Digitalisation on business....................................................................................... 2
Conclusion............................................................................................................................................. 2
Implications of Gibbs’ reflective Model................................................................................................. 3
What I have learned.......................................................................................................................... 3
Why it is important............................................................................................................................ 3
How to apply what I have learned in future...................................................................................... 3
My CDP.................................................................................................................................................. 4
References............................................................................................................................................. 5
Part 1: Business Issue (800
WORDS)
Analyse the role of digitalisation in modern business activities.

Introduction
The introduction should: discuss the importance or significance of the research or problem to be
reported. define the purpose of the report. outline the issues to be discussed (scope) inform the
reader of any limitations to the report, or any assumptions made.

In your case research and analyse the role of digitalisation in modern business activities. Please
discuss the digital marketing strategic tools such as SEO, Content Marketing, Pay per click (PPC),
Social media used by different businesses to enhance their business performance. Example: Amazon,
Airbnb, Nike, Netflix and others. You can choose any specific organisation with respect to their use of
digitalisation in business operations OR conduct a general research on digitalisation by using
examples of different companies around the globe. You can also mention your recommendations to
conclude your thoughts (150 words).

Instruction:

 Use the PEEL method in writing paragraphs.


 Use appropriate style from headings (Heading 1 for the main and Heading 2 subheadings)
and paragraphs (Normal). Only headings with be updated in your automatic table of
contents not any other format/style.
 Use paragraph alignments to give a professional look to your assignment.

Positive impact of Digitalisation on business


In this section, you can discuss a particular company or industry. (250 words)

Company examples: Amazon, Netflix, Airbnb, Nike, Tesco, Innocent, Starbucks etc.

Industry examples: Retail industry, Entertainment Industry, Tourism Industry, Airline industry, E-
commerce, fashion industry, etc.

Instructions:

Option 1: You can choose one company that is using digitalisation and having a positive output

Option 2: You can choose one company/industry to discuss both the positive and negative impacts
of digitalisation on business activities.

Use Academic resources appropriately do direct and indirect citations and provide full list of
references

Negative impact of Digitalisation on business


Use the same method to write negative impacts. (250 words)
Conclusion
A conclusion summarizes the report, drawing inferences from the entire process about what has
been found or decided, and the impact of those findings or decisions. (150 words)
Part 2
Reflective writing

Implications of Gibbs’ Reflective Model


What I have learned
Explain Here: The academic skills (such as reading, additional research, paraphrasing, referencing,
etc.) you have learned, built, or improved in the module – this requires you to discuss your own
understanding only with academic skills. Do not discuss the taught topics of COVID-19 and
digitalization. This assignment is only about developing your academic skills. (200 words)

Why it is important
Explain Here: Continuous learning is important – what you can achieve with the new
knowledge in your academic writing. (200 words)

How to apply what I have learned in the future


Explain Here: The new academic skills can be used in your future studies? (100 words)
Part 3
CDP

My CDP
Academic Indicators for Resources Action plan Time-Bound Relation to
Skills success academic
success
Example: I can find the SST support I will take 4 weeks to This will improve
Database article on the x lecturer practice and build the quality of my
search: GBS database. supports the expertise in database assignment.
library GBS online search. During this time, It will improve
[Link] library and every week I will take 15 my literature
COHOST librarians minutes of one-to-one search skills.
sessions with SST to It will improve
improve my literature my IT skills.
search abilities.
Academic Reading a chapter Lecturer
reading from the SST
recommended Academic skills
textbook and tutor
taking notes
Harvard
Referencing
Use of MS
Word
References
Please provide references here.

Common questions

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Gibbs' Reflective Model aids in the development of academic skills by encouraging a systematic reflection of learning experiences. This approach helps individuals understand what they learned, why it's important, and how to apply this knowledge in future academic endeavors. It promotes critical thinking, self-awareness, and the continuous improvement of skills such as reading, research, and paraphrasing, ultimately contributing to academic success and personal growth .

The retail industry benefits from digitalisation through improved customer engagement, enhanced operational efficiency, and increased sales via e-commerce platforms. Digital tools allow retailers to analyze consumer data for personalized marketing and streamline supply chains. Conversely, a negative impact includes increased competition which can drive smaller retailers out of business due to globalization effects and the digital divide, leaving those without digital capabilities at a significant disadvantage .

Integrating both positive and negative analyses of digitalisation is crucial because it provides a balanced perspective necessary for informed decision-making. By understanding both sides, businesses can devise strategies that maximize benefits like efficiency and broad reach while mitigating drawbacks such as privacy concerns and digital disparities. Such comprehensive analysis ensures that stakeholders are aware of potential risks and can implement measures to overcome them, leading to more sustainable business practices .

The development of digital skills transforms business operations by enabling automation of routine tasks, improving data analysis capabilities, and enhancing communication. This technological integration necessitates reskilling of employees, leading to a shift from manual to more strategic, knowledge-based roles. Employees are required to continuously update their skills to keep pace with technological advancements, which can lead to more innovative and efficient business processes .

Businesses can mitigate the negative effects of digitalisation by investing in cybersecurity to protect sensitive data, providing digital literacy training to employees, and fostering a culture of continuous learning to adapt to technological changes. Additionally, they can adopt inclusive policies to bridge the digital divide, ensuring access to technology across all employee levels, and maintain transparency to build trust among their customers and stakeholders .

Continuous learning enhances academic writing skills by allowing individuals to build upon existing knowledge, incorporate new research techniques, and adapt to evolving academic standards. It improves vocabulary, understanding of complex subjects, and engagement with novel ideas, which collectively contribute to more sophisticated and well-structured academic writing. This process ensures that academic work remains relevant and impactful, promoting excellence in scholarship .

An action plan within a CDP contributes to academic success by setting clear objectives, outlining specific tasks, and establishing timelines for skill development. This structured approach ensures focused progress in areas such as literature search or citation techniques. Regular monitoring and feedback allow for the refinement of skills, ultimately leading to enhanced quality in academic assignments and greater preparedness for professional challenges .

The academic writing skills gained from a module can be applied to future studies by enabling more effective communication, critical analysis, and argumentation in academic papers. Professionally, these skills enhance the ability to create well-researched reports, develop clear, cogent arguments in proposals, and engage in reflective practices to continuously improve work outputs. Such skills are transferable across disciplines, improving both academic and job performance .

The PEEL structure (Point, Evidence, Explanation, Link) helps in crafting clear, focused, and well-supported academic paragraphs. It ensures that each paragraph has a clear point, supported by evidence, explained for clarity, and linked to the overall argument. This structure enhances the coherence and persuasive power of academic writing by systematically guiding the reader through the writer's reasoning process .

Netflix and Amazon leverage digital marketing tools such as SEO, content marketing, Pay Per Click (PPC), and social media to improve their visibility and attract more customers. These tools enable them to enhance user experience by offering personalized content, ensuring efficient service delivery, and engaging with customers in real-time. For instance, Amazon uses data analytics to tailor its recommendations to individual preferences, thereby increasing the chances of conversion and enhancing customer satisfaction .

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