From: contact@tabletto.
com
To: The New Marketing Team
Subject: Welcome to Tabletto
Tabletto Online Tabletto
Tablets Shop
Tabletto is an online retailer selling a wide range of tablet PC's and accesories.
Our mission is to make information easily accesible to people the world over.
Tabletto is a founding member of the 'Read to Succeed' foundation through which we donate
tablets to schools in need.
We also host a series of workshops on best practices on digital authoring at our headquarters.
Task Overview
You will be assigned with online promotion and sales of a wide range of Tablet PC products on two
geographical markets.
You will carry this activity out by creating websites and by placing paid ads on the Baigoo simulated
search engine as well as sending e-mail newsletters to the eager Tabletto subscribers. Your actions
will be compared to the marketing done by the other teams in the game. There is a world of
recognition.
that you will implement for the company.
need to optimize your marketing on-the-go, as you move along through several simulation rounds.
The market for Tablet PCs
each product in your portfolio and accordingly one of the challenges is to
for each product. Pricing is the same for all the companies in the
simulation. This can be changed depending on each company’s strategy.
also by the simulation course time span and other possible indications or
Conversion Conversion
Brand Brand
Value Value
Apple
Apple 50
50€ Asus
Asus 30
30€
iPad
Sony 50€
40 Dell
Dell 30€
30
Sony
Samsung 40
40€ Motorola
Amazon 30€
30
Huawei
Samsung 40
40€ Thinkpad
HP 30
30€
Nokia
Android 30
30€ Microsoft
Amazon 30
30€
Blackberry 30€ HP
Archos 30
30€
Wacom 30
Windows
Lenovo 30€
30 Wacom
Toshiba 30€
30
Windows
Lenovo 30€
30 Coby
Bamboo 25€
30
Panasonic
Others 30€
30
Pleasein
Keep keep in mind
mind thatcan
that you pricing is noton
decide a decision in theprices
setting new simulation, as such
for each you products
of your
in the simulation and in turn increase or decrease your profits.
Please be aware that the conversion value for the UK market tends to be lower with 5 currency units
EUR on average (due to costs,
due to shipping shipping costs)
hence you will want to review the prices for that market.
ROAS indicator as possible for your products. ROAS
stands for Return On Advertisement Spend which compares the value extracted (total conversions)
to funds spent on advertising (total cost of your campaigns)
Good luck!
Tabletto
The Tabletto Team