THE ‘DIOR’ PRESENTATION
A FRENCH MULTINATIONAL LUXURY FASHION HOUSE
BASIC INFO
• PARENT COMPANY : Louis Vuitton-Moët-Hennessy (LVHM)
• STARTED ON : 16 DECEMBER 1946
• FOUNDER : Christian Dior
• OWNER : Bernard Arnault
• CEO : Delphine Arnault
HISTORY OF CHRISTIAN DIOR (FOUNDER)
• FULL NAME : Christian Ernest Dior
• Life : 21 January1905 to 24 oct 1957 (52 years)
• Place : Normandy, France
He was a French fashion designer and the founder of DIOR a fashon brand . His
company has made the presense in 5 continents just in a decade after the world
war II . Christian was also nominated and awarded by many awards in the field
of costume design BAFTA was one of them .
HISTORY OF BERNARD ARNAULT (OWNER)
• FULL NAME : Bernard Jean Étienne Arnault
• Life : 05 March 1949 till present (75 years)
• Place : Roubaix, France
Bernard Arnault is a French billionaire businessman and thechairman and CEO of
LVMH Moët Hennessy Louis Vuitton,the world's largest luxury goods company. Arnault
has transformed LVMH into a global powerhouse with brands like Louis Vuitton,
Christian Dior, and Fendi under its umbrella. Known for his strategic acquisitions and
keen business acumen, Arnault is one of the richest people in the world and a
prominent figure in the luxury and fashion industry.
HISTORY OF DELPHINE ARNAULT
kuch na bus amir baap ki beti
hai paisa chap rhi hai
HISTORY OF DELPHINE ARNAULT
• FULL NAME : Delphine Caroline Marie Arnault
• Life : 4 April till present (49 years)
• Place : Neuilly-sur-Seine, France
Delphine Arnault is a French businesswoman and the daughter of Bernard Arnault, chairman and
CEO of LVMH Moët Hennessy Louis Vuitton. she has carved out her own notable career within the
luxury goods industry. Delphine currently serves as the Executive Vice President at Louis Vuitton and is
a member of the LVMH board of directors. Known for her strategic vision and leadership, she plays
a key role in shaping the future of one of the world's leading luxury brands.
VISION OF DIOR
Dior says
At Dior, we aim to redefine luxury with a blend of timeless elegance and modern innovation.
Our vision is to create beautiful, high-quality pieces that inspire and delight, while committing
to sustainability and ethical practices. We celebrate creativity, diversity, and inclusivity, striving
to make a positive impact on the world. Dior envisions a future where tradition meets modernity,
offering exceptional experiences to our valued customers.
PRESENCE
Dior operates over 200 stores worldwide, with flagship boutiques in major fashion capitals such
as Paris, New York, Tokyo, and London. The brand continues to influence and lead trends in the
fashion world, setting standards for luxury and innovation with a diverse range of products that
includes:
• Haute Couture: Custom-fitted high-end fashion
• Ready-to-Wear: Designer clothing that is mass-produced
• Accessories: Handbags, shoes, and jewelry
• Perfumes and Cosmetics: Fragrances, skincare, and makeup
• Watches: Luxury timepieces
DIOR STRATEGIES TO BEAT COMPETITORS
1. Embracing Heritage
• Legacy and Prestige: Dior cherishes its rich history, keeping iconic designs like the "New Look" fresh and
relevant.
• Signature Styles: By modernizing classic styles, Dior stays timeless and appealing.
2. Fostering Creativity
• Visionary Designers: Bringing in talents like Maria Grazia Chiuri and Kim Jones keeps Dior innovative and
exciting.
• Artistic Collaborations: Working with contemporary artists adds uniqueness and buzz to Dior’s collections.
3. Ensuring Quality Craftsmanship
• Finest Materials: Dior is committed to using the best materials, ensuring every product is top-notch.
• Meticulous Details: Attention to detail in every piece highlights Dior’s dedication to excellence.
4. Offering Diverse Products
• Broad Range: From haute couture to perfumes, Dior offers something for everyone.
• Beauty Innovation: Constantly evolving in the beauty and skincare sectors to meet customer needs.
5. Leading Digital Transformation
• Seamless Online Shopping: Investing in e-commerce to make online shopping as luxurious as in-store
experiences.
• Engaging Social Media: Actively engaging with customers through social media to build a strong online
community.
• 6. Creating Exclusive Experiences
• Personalized Services: Offering custom fittings and exclusive previews makes every customer feel special.
• Elegant Stores: Designing beautiful store environments that reflect Dior’s sophisticated style.
• 7. Expanding Strategically
• Global Reach: Growing in key markets, especially in Asia, to reach more luxury consumers.
• Flagship Stores: Opening flagship stores in major cities to enhance brand presence.
• 8. Committing to Sustainability
• Eco-Friendly Practices: Adopting sustainable sourcing, production, and packaging methods.
• Ethical Fashion: Ensuring fair labor practices and supporting social causes to make a positive impact.
• 9. Strong Marketing Campaigns
• Celebrity Influence: Featuring celebrities and influencers to enhance brand appeal.
• High-Profile Events: Hosting major fashion shows and events to stay in the spotlight.
• 10. Innovating Customer Engagement
• Virtual Experiences: Using VR and AR for immersive shopping and fashion show experiences.
• Customer Insights: Utilizing data to understand and cater to customer preferences better.
USING THEIR STRONG STRATEGIES INTO THEIR BUSINESS
SALES OF DIOR ARE AS FOLLOW (2019-2023)
• 2019: €53.67 billion
• 2020: €44.65 billion (down 17% due to the COVID-19 pandemic)
• 2021: €64.22 billion (up 44% from 2020, strong recovery post-pandemic)
• 2022: €79.18 billion (up 23% from 2021, driven by high demand across
product lines)
• 2023: €86.15 billion (up 9% from 2022, continued strong performance)
THANK YOU
PRESENTATION BY :-
Shivangini sikdar and Usmita