A STUDY ON BRAND PREFERENCE TOWARDS

E-VEHICLE WITH REFERENCE TO

COIMBATORE CITY
 CHAPTER: 1

INTRODUCTION
a) INTRODUCTION

An electric vehicle EV is a vehicle that uses one or more electric motors for
propulsion. It can be powered by a collector system, with electricity from
extravehicular sources, or it can be powered autonomously by a battery sometimes
charged by solar panels, or by converting fuel to electricity using fuel cells or a
generator. EVs include, but are not limited to, road and rail vehicles, surface and
underwater vessels, electric aircraft, and electric spacecraft. For road vehicles,
together with other emerging automotive technologies such as autonomous driving,
connected vehicles, and shared mobility, EVs form a future mobility vision called
Connected, Autonomous, Shared, and Electric CASE Mobility.

EVs first came into existence in the late 19th century, when electricity was among
the preferred methods for motor vehicle propulsion, providing a level of comfort
and ease of operation that could not be achieved by the gasoline cars of the time.
Internal combustion engines were the dominant propulsion method for cars and
trucks for about 100 years, but electric power remained commonplace in other
vehicle types, such as trains and smaller vehicles of all types.

Government incentives to increase adoption were first introduced in the late 2000s,
including in the United States and the European Union, leading to a growing market
for vehicles in the 2010s. Increasing public interest and awareness and structural
incentives, such as those being built into the green recovery from the COVID-19
pandemic, are expected to greatly increase the electric vehicle market. During the
COVID-19 pandemic, lockdowns have reduced the number of greenhouse gases in
gasoline or diesel vehicles. The International Energy Agency said in 2021 that
governments should do more to meet climate goals, including policies for heavy
electric vehicles. Electric vehicle sales may increase from 2% of the global share in
2016 to 30% by 2030. As of July 2022 global EV market size was $280 billion and
it is expected to grow to $1 trillion by 2026. Much of this growth is expected in
markets like North America, Europe, and China; a 2020 literature review suggested
that growth in the use of electric 4-wheeled vehicles appears economically unlikely
in developing economies, but that electric 2-wheeler growth is likely. There is more
2 and 3 wheel EVs than any other type.

b) OBJECTIVES:

1. To study the socio-economic profile of consumer of E-vehicle.

2. To know about the factors influencing to select a particular brand of e-vehicle.

3. To find out the satisfaction level of the e vehicle used by various consumers in
Coimbatore city

4. To know the brand preferred by consumers based on various features provided by

various brands

5. To analyze the price, features offered by various brands of e-vehicle.

c) STATEMENT OF THE PROBLEM:

The study is carried out to determine the preference of various E Vehicle brands by
various consumers. The major problem identified regarding the E vehicles brand is
to determine the most preferred brand & most attractive brand & to identify the
attributes which are significant in selecting a specific brand by consumers.
d) DATA COLLECTION:

● Primary data:

Primary data has been collected directly from sample respondents through
questionnaire.

● Secondary data:

Secondary data has been collected from online sites, social media, etc.

e) SAMPLE TECHNIQUE:

In this study, Convenient Sampling method is used to collect data.

f) SAMPLE SIZE:

The sample size of the study is 60 students of various college in

Coimbatore.
g) AREA OF STUDY:

The area of study with regard to this project is, the brands preference of various e
vehicles available in the market by various customers.

h) LIMITATIONS:

1. The study was taken in consumers’ point of view.

2. Due to lack of time & availability of customers, convenient sampling method
was used.
3. Lack of proper knowledge regarding E vehicles brand from customers.
4. The secondary data that is used in this project was already collected by other
persons for study. So, the age of data had a difference.

i) PURPOSE OF THE STUDY:

The main purpose of the study is to know the brand preference of E vehicles among
various consumers available in the market & to gather information regarding the
level of knowledge of various E vehicle brands among consumers. It also covers the
study of knowing the satisfactory level of customers with regards to various brands
of E vehicles available in the market.
 CHAPTER: 2
REVIEW OF LITERATURE
REVIEW OF LITERATURE:

Overview and Challenges by Mr. A. Rakesh Kumar, Dr. Sanjeevikumar

Padmanaban, (2019) Global pollution is on the rise and each effort made, is to cut back
the CO2 emissions and save the earth. One such effort is the introduction of Electric
Vehicles. The transport sector is one in all the largest emitter of CO2 and hence it's
important to reduce it. The government has come up with ambitious plans of introducing
Electric Vehicles to the Indian market and confine pace with the event of Electric Vehicles
globally. The National Electric Mobility Mission Plan 2020 has included an indepth report
on the Electric Vehicles. India encompasses a huge challenge in shifting the transportation
sector from ICE engines to Electric Vehicles. This needs lots of planning along with R&D.
Charging infrastructure must be adequately build to deal with range anxiety. It’s vital to
form demand generation by making all government buses electric and offering tax
exemptions for personal Electric Vehicle owners.

Opportunities and Scope for Electric Vehicles in India by Janardan Prasad

Kesari, Yash Sharma, Chahat Goel, (2019) Developing an aggressive strategy for the
adoption of Electric Vehicles in India and ensuring a well executed implementation is a
challenge but vital for government. The geography and diversity of India will present
problems that require thoughtful solutions. Public procurement is expected to be an
important driver of growth of Electric Vehicles, with the purchase of four-wheeled
vehicles for government offices, three wheeled vehicles and buses for public transport.
Investments by fleet operators such as Ola and Uber, and operators of food distribution
services, are also expected to boost the initial growth of two- and four wheeled electric
vehicles. However, the private Electric Vehicles may take 5-6 years to gain popularity and
acceptance.
 Indian Electric Vehicles Storm in a teacup by Yogesh Aggarwal, Vivek Gedda
and Kushan Parikh, (2019) Users of scooters, who need only to travel short distances,
may consider an Electric Vehicle, but those, who need to travel longer distances and
already own bikes like a Hero Splendor, may find it difficult to move to an e2W. For cars,
it is relatively simple to improve the range with increased battery size. For electric 2Ws
though, every increase in kWh may provide an extra 30km in range, but the increase in
weight is around 10kg, approximately a 10% increase in the total weight of the bike. This
weight issue is even more pronounced in smaller bikes (less than 150cc).

A Study of Consumer Perception and Purchase Intention of Electric Vehicles

by Pretty Bhalla, Inass Salamah Ali, Afroze Nazneen, (2018) Choice of cars depends
upon environmental concern, cost, comfort, trust, technology, social acceptance,
infrastructure availability. These arguments have been tested for both conventional cars
and Electric Vehicles. They assume that these factors have direct influence on individual
choice of vehicle. They found that Electric Vehicle manufacturers and Government have
to invest more in social acceptance of the vehicle by creating more infrastructural
facilities, putting more thrust on technology to create trust. The analysis depicts that the
population is well aware of the environmental benefits. The responsibility lies on the
shoulders of the Government and manufacturers to investing in the manufacturing of
vehicles.

Perception and Awareness Level of Potential Customers towards Electric Cars

by Masurali.A, Surya P, (2018) India contributes around 18% in transport sector alone in
terms of carbon emission. The Electric Vehicle is one of the foremost feasible alternative
solutions to beat the crises. Several automotive companies are introducing Electric
Vehicles and are expanding their portfolio. Promoting Electric Vehicles can help reduce
fuel dependence and pollution and beneficial for both consumers and the nation. The
education of people has significantly higher influence over their awareness level on
Electric Vehicles. Apart from manufacturers, Government should strive hard to spread
awareness and influence positive perception among potential customers.
 Pretty Bhalla (2018) analyzed electric vehicle manufacturers and the Government
of India have to invest more in social acceptance of the vehicle by creating more
infrastructural facilities, that the population is well aware of the environmental benefits.
Moreover, the responsibility lies on the shoulders of the Government and manufacturers
and by investing in the R&D of vehicles; studying the perception of customers towards the
use of electric vehicles.

Deekshu (2018) found that most of the customers were satisfied with the mileage
of the Electric bikes and are convinced about the electric bike benefits and were willing to
refer it to their friends. It was found that most of the customers are not satisfied with
after-sales service. It shows that customers are dissatisfied with the sale service. It was
found that a maximum number of the customers feel the speed of the electric bikes to be
very low and were not satisfied with the current speed of the bikes. It was found that the
non-availability of Electric bikes is also a reason for lower market share and consumers
not purchasing them.

A Study on Electric Vehicles in India Opportunities and Challenges by

Mohamed M, G Tamil Arasan, and G Sivakumar, (2018) The replacement of ICE with
electric engines will reduce pollution to a great extent and be profitable to consumers.
Many countries have implemented this technology and are contributing to the
improvement of the environment. The researcher saw the opportunities and challenges
faced in India over implementing Electric Vehicles. Opportunities like Government
Initiatives, Batteries, Industries, and Environment have been considered. With these
challenges like cost of Electric Vehicles, efficiency of Electric Vehicles in India and
demand for Electric Vehicles were taken into consideration. The implementation of
Electric Vehicles in India aims primarily to scale back greenhouse emissions and cut oil
expenses. The govt. should make the foremost out of the opportunities available and find
suitable ways to tackle the challenges
 Market Analysis with Consumer Perspective, Policies and Issues by Pritam K.
Gujarathi, Varsha A. Shah, Makarand M. Lokhande, (2018) Indian Scenario is
different because the current market share of EV/PHEV is around 0.1%. Presently almost
all vehicles consider fossil fuel-based transportation. These pollute the atmosphere by the
emission of greenhouse gases & causes global warming. The gap between domestic
petroleum production and consumption is widening. India imports around 70% of oil
required per annum. Hence there's an urgent need to investigate factors and challenges for
sustainable and cleaner alternatives.

Consumer preferences for electric vehicles by Fanchao Liao, Eric Molin &
Bert van Wee, (2017) Widespread adoption of Electric Vehicles may contribute to
lessening of problems like environmental pollution, global warming and oil dependency.
However, this penetration of Electric Vehicle is comparatively low in spite of governments
implementing strong promotion policies. They presented a comprehensive review of
studies on consumer preferences for Electric Vehicle aiming to convey policy-makers and
give direction to further research. They compared the economic and psychological
approach towards consumer preference for Electric vehicle. The impact of financial and
technical attributes of Electric Vehicle on its utility is generally found to be significant,
including its purchase and operating cost, driving range, charging duration, vehicle
performance and brand diversity on the market. The density of charging stations also
positively affects the utility and promotion of Electric Vehicle. The impact of incentive
policies, tax reduction is quite effective.
 CHAPTER : 3
AN OVERVIEW OF E VEHICLE
INTRODUCTION
Electric vehicles (EVs) are automobiles that run on electricity instead of traditional fossil
fuels like gasoline or diesel. These vehicles have become increasingly popular in recent
years due to their low carbon footprint, reduced emissions, and the growing availability of
charging infrastructure. The global push for more sustainable and environmentally
friendly transportation options has also contributed to the rise in popularity of electric
vehicles.

The first electric vehicle was built in the early 19th century, but it was not until the late
20th century that electric cars began to gain widespread attention. Today, there are several
types of electric vehicles, including battery electric vehicles (BEVs), plug-in hybrid
electric vehicles (PHEVs), and hybrid electric vehicles (HEVs).

Battery electric vehicles (BEVs) are powered solely by a rechargeable battery pack and an
electric motor. These vehicles do not have an internal combustion engine and do not
produce any tailpipe emissions. They are considered to be the most environmentally
friendly type of electric vehicle since they do not rely on any fossil fuels for their
operation.
Plug-in hybrid electric vehicles (PHEVs) have both an electric motor and an internal
combustion engine. They can be charged through an external power source or by the
internal combustion engine while driving. These vehicles can operate on electric power
alone for short distances before switching to the combustion engine. PHEVs are
considered to be a good transition vehicle for those not ready to fully commit to an
all-electric vehicle.

Hybrid electric vehicles (HEVs) also have both an electric motor and an internal
combustion engine, but they cannot be charged externally. Instead, the battery is charged
through the use of regenerative braking and the internal combustion engine. HEVs are
generally more fuel-efficient than traditional gasoline or diesel vehicles but do produce
some emissions.

One of the main benefits of electric vehicles is their reduced carbon footprint. EVs
produce significantly fewer emissions than gasoline or diesel-powered vehicles, resulting
in less air pollution and a cleaner environment. Additionally, electric vehicles have lower
operating costs than traditional vehicles since they require less maintenance and have
lower fuel costs.

Another benefit of electric vehicles is their quiet operation. Since electric motors make
very little noise compared to internal combustion engines, electric vehicles are much
quieter than traditional vehicles. This is especially important in urban areas where noise
pollution can be a problem.

However, electric vehicles do have some challenges to overcome. One of the main
challenges is the range of the vehicle. While battery technology has improved significantly
in recent years, most electric vehicles still have a limited range compared to traditional
vehicles. This can be a concern for those who need to travel long distances.
Another challenge for electric vehicles is the availability of charging infrastructure. While
more charging stations are being installed every day, there is still a significant need for
additional charging infrastructure, especially in rural areas.

In conclusion, electric vehicles are a promising technology that offers many benefits,
including reduced emissions, lower operating costs, and quieter operation. While there are
still challenges that need to be addressed, the increasing availability of charging
infrastructure and improvements in battery technology are making electric vehicles a more
viable option for many drivers. As the world continues to move towards more sustainable
and environmentally friendly transportation options, electric vehicles are likely to play an
increasingly important role in the future of transportation.
Key players in the Telecom Market in India:

There are various brands in our market. But for this study I have taken top 10 brands in
our Indian market. I list them as below:

1. Tata Motors
2. Hyundai
3. MG
4. Hero Electric
5. Ola Electric
6. Ather Energy
7. Mahindra Electric
8. TVS
9. Okinawa
10. Ampere EVs

Let’s see a brief explanation regarding all the various companies listed above:

Tata Motors

Tata Motors, an Indian multinational automotive manufacturing company, has been at the
forefront of developing and promoting electric vehicles (EVs) in India. The company has
made significant investments in EV technology and has launched several models of
electric vehicles in the Indian market.

Tata Motors launched its first electric vehicle, the Tata Indica EV, in 2011. The vehicle had
a range of 120 kilometers on a single charge and was primarily targeted towards fleet
operators. Since then, Tata Motors has launched several other electric vehicles, including
the Tata Tigor EV, Tata Nexon EV, and Tata Altroz EV.
The Tata Tigor EV, launched in 2017, is a compact sedan that has a range of up to 142
kilometers on a single charge. The vehicle is primarily targeted towards the commercial
segment and has been adopted by several government agencies and fleet operators for
their transportation needs.

In 2019, Tata Motors launched the Tata Nexon EV, an electric version of its popular
compact SUV, the Tata Nexon. The vehicle has a range of up to 312 kilometers on a single
charge and is equipped with several advanced features, including a sunroof, automatic
climate control, and a touchscreen infotainment system.

In 2021, Tata Motors launched the Tata Altroz EV, an electric version of its premium
hatchback, the Tata Altroz. The vehicle has a range of up to 400 kilometers on a single
charge and is equipped with several advanced features, including a digital instrument
cluster and a touchscreen infotainment system.

Tata Motors has also made significant investments in charging infrastructure to support the
growing adoption of electric vehicles in India. The company has partnered with several
public and private entities to set up a network of fast-charging stations across the country.
The company has also launched a mobile app, Tata Power EZ Charge, to help EV owners
locate and use charging stations.

Tata Motors has also been actively involved in promoting the adoption of electric vehicles
in India. The company has participated in several initiatives to promote awareness and
education about electric vehicles and has also collaborated with various government
agencies to promote the adoption of EVs in the country.

In addition to its efforts in the electric vehicle segment, Tata Motors has also been working
on developing alternative fuel technologies. The company has been a pioneer in the
development of compressed natural gas (CNG) vehicles in India and has also launched
several models of hybrid vehicles in the past.
In conclusion, Tata Motors has been a key player in the development and promotion of
electric vehicles in India. The company has launched several models of electric vehicles
and has made significant investments in charging infrastructure to support the growing
adoption of EVs in the country. With its focus on innovation and sustainability, Tata
Motors is well positioned to lead the transition towards a more sustainable and
environmentally friendly transportation system in India.

Hyundai

Hyundai Motors has been a major player in the electric vehicle market, with a variety of
electric models available in its lineup. Hyundai's focus on electric vehicles has been driven
by the company's commitment to sustainability and its desire to be a leader in the
transition to a more environmentally friendly automotive industry. In this article, we will
explore some of the electric vehicle models offered by Hyundai Motors and their features.

One of the most popular electric vehicles in Hyundai's lineup is the Hyundai Kona
Electric. The Kona Electric is an all-electric compact SUV that boasts a range of up to 258
miles on a single charge, making it a practical and versatile vehicle for daily use. The
Kona Electric features a 64 kWh lithium-ion battery and a 150 kW electric motor that
delivers 201 horsepower and 290 lb-ft of torque. The Kona Electric also features a
regenerative braking system that helps to recharge the battery while driving, and a
fast-charging system that can charge the battery to 80% in just 54 minutes.

Another electric vehicle in Hyundai's lineup is the Hyundai Ioniq Electric. The Ioniq
Electric is a compact hatchback that is available in both all-electric and hybrid versions.
The Ioniq Electric features a 38.3 kWh lithium-ion battery and a 100 kW electric motor
that delivers 134 horsepower and 218 lb-ft of torque. The Ioniq Electric has a range of up
to 170 miles on a single charge and features a regenerative braking system and a
fast-charging system that can charge the battery to 80% in just 30 minutes.
Hyundai also offers the Hyundai Sonata Hybrid, which is a hybrid vehicle that features
both a gasoline engine and an electric motor. The Sonata Hybrid has a combined
horsepower of 192 and features a regenerative braking system that helps to recharge the
battery while driving. The Sonata Hybrid also features an automatic transmission that
helps to maximize fuel efficiency.

In addition to these electric and hybrid vehicles, Hyundai is also working on developing
new electric vehicle models that will be released in the coming years. One of these models
is the Hyundai Ioniq 5, which is an all-electric midsize SUV that is set to be released in
2021. The Ioniq 5 features a futuristic design and will be the first vehicle in Hyundai's
new Ioniq brand, which will focus exclusively on electric vehicles.

Another upcoming electric vehicle from Hyundai is the Hyundai Ioniq 6, which is a
midsize sedan that is set to be released in 2022. The Ioniq 6 will feature a sleek and
aerodynamic design and will be built on a new electric platform that will be shared with
other electric models in Hyundai's lineup. The Ioniq 6 is expected to have a range of up to
300 miles on a single charge and will feature advanced safety and convenience features.

Hyundai is also working on developing electric vehicles that will be powered by hydrogen
fuel cells. Hydrogen fuel cell vehicles use a chemical reaction between hydrogen and
oxygen to generate electricity, which is then used to power an electric motor. Hyundai's
current hydrogen fuel cell vehicle is the Hyundai Nexo, which is a midsize SUV that has a
range of up to 380 miles on a single tank of hydrogen.

In conclusion, Hyundai Motors has a diverse lineup of electric vehicles that cater to a
variety of needs and preferences. From the practical and versatile Kona Electric to the
futuristic and innovative Ioniq 5, Hyundai is committed to providing sustainable and
environmentally friendly vehicles that are both practical and enjoyable to drive. As the
automotive industry continues to transition towards more sustainable and environmentally
friendly vehicles, Hyundai Motors is poised to be a major player in the electric vehicle
market.

MG

MG Motors is a British car manufacturer that has been producing automobiles for almost a
century. In recent years, the company has made a significant investment in electric
vehicles, offering a range of electric models designed to meet the growing demand for
more sustainable and environmentally friendly transportation options.

MG currently offers two electric vehicles in its lineup: the MG ZS EV and the MG Marvel
R Electric. Both models have been well-received by consumers and industry experts, with
the MG ZS EV being named the Best Value Electric Car at the 2020 What Car? Awards.
The MG ZS EV is an all-electric SUV that offers a range of up to 263 miles on a single
charge. The vehicle is powered by a 44.5kWh battery pack that can be charged using a
standard home charger or a rapid charger. The MG ZS EV features a 143hp electric motor
that delivers instant torque and a top speed of 87mph.

The MG ZS EV also comes with a range of features and technologies designed to enhance
the driving experience. These include a 10.1-inch touchscreen display, satellite navigation,
Apple CarPlay and Android Auto, and a 360-degree parking camera.

The MG Marvel R Electric is a newer addition to the MG Motors lineup, having been
introduced in late 2020. This electric SUV offers a range of up to 282 miles on a single
charge, thanks to its 70kWh battery pack. The vehicle is powered by a 288hp electric
motor that delivers impressive acceleration and a top speed of 111mph.

The MG Marvel R Electric comes with a host of advanced features and technologies,
including a 19.4-inch touchscreen display, advanced driver assistance systems, and an
intelligent voice assistant. The vehicle also features a futuristic design, with sleek lines
and a bold front grille that give it a distinctive appearance on the road.

One of the key advantages of MG Motors electric vehicles is their affordability. Both the
MG ZS EV and the MG Marvel R Electric are priced competitively compared to other
electric vehicles in their respective segments. This makes them an attractive option for
consumers who are looking for a more sustainable and environmentally friendly vehicle
without breaking the bank.

In addition to their affordability, MG Motors electric vehicles also come with a

comprehensive warranty package that includes a 7-year/80,000-mile warranty for the
battery and an 8-year/80,000-mile warranty for the electric motor. This gives consumers
added peace of mind and helps to address concerns around the reliability and longevity of
electric vehicle components.

MG Motors is also committed to supporting the transition to electric vehicles by investing

in charging infrastructure. The company has partnered with BP Chargemaster to install a
network of charging points across the UK, making it easier for MG electric vehicle owners
to find and use charging stations.

In conclusion, MG Motors is a British car manufacturer that is making a significant

investment in electric vehicles. The company currently offers two electric models, the MG
ZS EV and the MG Marvel R Electric, that offer impressive range, performance, and
features at an affordable price point. With a comprehensive warranty package and a
commitment to supporting charging infrastructure, MG Motors is well-positioned to meet
the growing demand for electric vehicles and help drive the transition to a more
sustainable future.
Hero Electric

Hero Electric is an Indian company that specializes in the manufacture of electric vehicles,
with a focus on two-wheelers. The company was founded in 2007 and has since become a
leader in the electric two-wheeler market in India. Hero Electric offers a range of
e-scooters and e-bikes that are designed for both personal and commercial use.

One of the most popular products offered by Hero Electric is the Optima E5 e-scooter.
This scooter is designed for city commuting and has a range of up to 70 km on a single
charge. The Optima E5 has a top speed of 42 km/h and is powered by a 48V 28Ah
Lithium-ion battery. The scooter has a charging time of 4-5 hours and is equipped with
features such as a digital instrument cluster, LED lights, and a tubeless tire. The Optima
E5 is available in several colors, including red, white, and black.

Another popular product offered by Hero Electric is the Flash e-bike. This bike is
designed for both personal and commercial use and has a range of up to 65 km on a single
charge. The Flash has a top speed of 25 km/h and is powered by a 48V 28Ah Lithium-ion
battery. The bike has a charging time of 4-5 hours and is equipped with features such as a
digital instrument cluster, LED lights, and a tubeless tire. The Flash is available in several
colors, including red, white, and black.

Hero Electric also offers a range of e-bikes that are designed for personal use. One of the
most popular products in this category is the Photon LP e-bike. This bike has a range of up
to 45 km on a single charge and is powered by a 48V 28Ah Lithium-ion battery. The
Photon LP has a top speed of 45 km/h and is equipped with features such as a digital
instrument cluster, LED lights, and a tubeless tire. The Photon LP is available in several
colors, including red, white, and black.

In addition to its range of e-scooters and e-bikes, Hero Electric also offers a range of
commercial e-vehicles. One of the most popular products in this category is the
ERICKSHAW DX. This e-rickshaw is designed for commercial use and has a range of up
to 100 km on a single charge. The ERICKSHAW DX has a top speed of 25 km/h and is
powered by a 48V 120Ah Lithium-ion battery. The e-rickshaw is equipped with features
such as a digital instrument cluster, LED lights, and a tubeless tire. The ERICKSHAW DX
is available in several colors, including yellow, blue, and green.

Hero Electric has a strong focus on sustainability and is committed to reducing the carbon
footprint of its products. The company's products are designed to be environmentally
friendly and are equipped with features such as regenerative braking and energy-efficient
LED lights. Hero Electric also offers a range of solar-powered charging stations that are
designed to be used with its products.

In addition to its focus on sustainability, Hero Electric also places a strong emphasis on
safety. The company's products are designed to meet international safety standards and are
equipped with features such as anti-theft alarms, tubeless tires, and disc brakes.

Hero Electric has a wide network of dealerships and service centers across India, making
it easy for customers to purchase and maintain its products. The company also offers a
range of financing options to make its products more accessible to customers.

In conclusion, Hero Electric is a leading manufacturer of electric two-wheelers and

commercial e-vehicles in India. The company's products are designed to be
environmentally friendly, safe

Ola Electric

Ola Electric Motors is a subsidiary of Ola, a ride-hailing service based in India. The
company is focused on producing electric vehicles (EVs) and related technologies. Ola
Electric Motors was founded in 2017 with the goal of creating an ecosystem for electric
mobility in India and eventually expanding globally. The company aims to make EVs
more accessible and affordable to consumers in India and other markets around the world
.Ola Electric's flagship product is the Ola S1 electric scooter. The scooter was launched in
August 2021 and has generated significant interest among consumers in India. The Ola S1
is designed to be a sleek, stylish, and practical electric scooter that can be used for daily
commutes and other short trips. The scooter has a range of up to 121 km on a single
charge and can reach a top speed of 115 km/h.

The Ola S1 features a 7-inch touchscreen display that provides information about the
scooter's battery level, range, speed, and other performance metrics. The scooter also has a
built-in GPS system that can be used for navigation and tracking. Other features of the Ola
S1 include a reverse mode, anti-theft alarm, and hill hold assist.

One of the unique features of the Ola S1 is its swappable battery system. Ola Electric has
set up a network of charging and battery swapping stations across India to make it easier
for consumers to charge their electric scooters. The battery swapping system allows users
to swap their depleted battery with a fully charged one in just a few minutes. This
eliminates the need to wait for the battery to charge, making it a convenient option for
those on the go.

Ola Electric has also launched the Ola S1 Pro, which is a higher-end version of the Ola S1.
The Ola S1 Pro has a larger battery capacity, a higher top speed, and other advanced
features, such as a range extender that can increase the scooter's range by up to 50%.
In addition to electric scooters, Ola Electric is also working on other electric vehicles,
including electric cars and electric buses. The company has announced plans to set up a
mega-factory in India to manufacture electric vehicles and related components. The
factory is expected to have an annual production capacity of 10 million electric vehicles
and will create thousands of jobs in India.
Ola Electric is also investing heavily in developing charging infrastructure across India.
The company has announced plans to set up more than 100,000 charging stations across
400 cities in India over the next five years. This will make it easier for consumers to
charge their electric vehicles and help address one of the main challenges facing the
electric vehicle industry.

In addition to producing electric vehicles and charging infrastructure, Ola Electric is also
working on other technologies to support the electric vehicle ecosystem. The company has
developed an AI-powered platform called Ola Hypercharger Network, which can optimize
the charging process for electric vehicles. The platform uses machine learning algorithms
to predict the demand for charging and optimize the use of charging stations.

Ola Electric has also partnered with several companies to develop other technologies
related to electric mobility. The company has partnered with Siemens to develop charging
infrastructure and with Bosch to develop electric powertrain systems.

In conclusion, Ola Electric Motors is a company that is focused on creating an ecosystem

for electric mobility in India and around the world. The company's flagship product, the
Ola S1 electric scooter, has generated significant interest among consumers in India. Ola
Electric is also investing heavily in developing charging infrastructure and other
technologies to support the electric vehicle ecosystem. The company's ambitious plans to
set up a mega-factory and charging network in India could have a significant impact on
the electric vehicle industry and help accelerate the transition to a more sustainable and
environmentally friendly

Ather Energy

Ather Energy is an Indian electric vehicle (EV) manufacturer that was founded in 2013 by
Tarun Mehta and Swapnil Jain. The company specializes in the production of electric
scooters and aims to make electric mobility more accessible in India. Ather Energy is
known for its innovative approach to design and technology, and has quickly become a
prominent player in the Indian EV market.

Ather Energy's flagship product is the Ather 450X, an electric scooter that was launched in
2020. The Ather 450X is powered by a 2.9 kW motor that delivers a top speed of 80 km/h
and has a range of up to 116 km on a single charge. The scooter also features a 7-inch
touchscreen display that provides real-time vehicle diagnostics and navigation. The Ather
450X has received positive reviews from customers and critics alike for its performance,
design, and technology.

In addition to the Ather 450X, the company also produces the Ather 450 Plus, which is a
more affordable version of the Ather 450X. The Ather 450 Plus has a slightly lower top
speed of 70 km/h and a range of up to 70 km on a single charge. However, it still features
the same 7-inch touchscreen display and other technological features that are found on the
Ather 450X.

Ather Energy also offers a home charging solution called the Ather Dot. The Ather Dot is
a wall-mounted charging unit that can fully charge the Ather 450X in approximately 4
hours. The Ather Dot also has features such as auto-cut-off and surge protection to ensure
safe and efficient charging.

One of the unique features of Ather Energy's electric scooters is the Ather Grid, which is a
network of charging stations that are strategically located in public places such as malls,
cafes, and tech parks. Ather Energy has partnered with several businesses and
organizations to set up the Ather Grid in various cities across India. The Ather Grid
provides Ather Energy customers with access to fast and convenient charging options
while on the go.
Ather Energy is also known for its innovative approach to design and technology. The
company has a team of engineers and designers who work on developing new features and
technologies for its electric scooters. For example, the Ather 450X and 450 Plus are
equipped with a feature called Warp Mode, which allows the scooter to accelerate from
0-40 km/h in just 3.3 seconds. The scooters also have a feature called Over-the-Air (OTA)
updates, which allows the company to remotely update the software on the scooter to
improve performance and add new features.

Ather Energy has also invested heavily in building a robust supply chain and
manufacturing infrastructure. The company has a manufacturing facility in Hosur, Tamil
Nadu, where it produces its electric scooters. The facility has a capacity to produce
100,000 electric scooters per year. Ather Energy also has plans to expand its
manufacturing capacity in the future to meet the growing demand for electric vehicles in
India.

Overall, Ather Energy is a leading player in the Indian electric vehicle market. The
company's focus on design, technology, and innovation has helped it to differentiate itself
from other players in the market. With its network of charging stations and home charging
solutions, Ather Energy is working to make electric mobility more accessible and
convenient for customers across India. As the demand for electric vehicles continues to
grow, Ather Energy is well-positioned to play a significant role in the future of electric
mobility in India.

Mahindra Electric

Mahindra Electric is a leading Indian electric vehicle (EV) manufacturer and a subsidiary
of the Mahindra Group, one of India's largest multinational corporations. The company
was founded in 1996 as a joint venture between Mahindra & Mahindra and Electric
Vehicles International, and was later acquired by the Mahindra Group in 2010. Since then,
Mahindra Electric has become a pioneer in the Indian EV industry and has played a
significant role in promoting sustainable mobility in the country.

Mahindra Electric offers a wide range of electric vehicles for both personal and
commercial use. The company's product portfolio includes electric cars, electric
three-wheelers, and electric buses. Mahindra Electric's vehicles are designed to meet the
needs of Indian customers and are known for their reliability, performance, and
affordability.

One of Mahindra Electric's most popular electric vehicles is the Mahindra e2oPlus, a
compact electric hatchback that is designed for urban use. The e2oPlus is powered by a
16.5 kWh lithium-ion battery pack and has a range of up to 140 kilometers on a single
charge. The vehicle can be charged using a standard 220V power outlet and can be fully
charged in about 9 hours. The e2oPlus is equipped with features such as a touchscreen
infotainment system, GPS navigation, and a rearview camera.

Mahindra Electric also offers electric three-wheelers for commercial use, such as the
Mahindra Treo and the Mahindra Treo Yaari. These vehicles are designed for last-mile
connectivity and are ideal for transporting passengers and goods in crowded urban areas.
The Treo and Treo Yaari are powered by a 3.69 kWh lithium-ion battery pack and have a
range of up to 130 kilometers on a single charge. The vehicles can be charged using a
standard 15A power outlet and can be fully charged in about 3 hours.

In addition to electric cars and three-wheelers, Mahindra Electric also offers electric buses
for public transportation. The Mahindra e-Alfa Mini is a low-floor electric bus that is
designed for urban use. The bus is powered by a 13.9 kWh lithium-ion battery pack and
has a range of up to 85 kilometers on a single charge. The e-Alfa Mini can be charged
using a standard 15A power outlet and can be fully charged in about 5 hours. The bus can
accommodate up to 8 passengers and is equipped with features such as air conditioning
and GPS navigation.
Mahindra Electric's vehicles are built using advanced technology and high-quality
components to ensure reliability and performance. The company's electric vehicles are
designed to be eco-friendly and have a low carbon footprint. By promoting the use of
electric vehicles in India, Mahindra Electric is helping to reduce air pollution and
contribute to a cleaner environment.

Mahindra Electric is also working to promote the adoption of electric vehicles in India by
building charging infrastructure across the country. The company has installed more than
400 charging stations in various cities and is working to expand its network further.
Mahindra Electric has also partnered with various companies and organizations to
promote the use of electric vehicles in India.

In conclusion, Mahindra Electric is a leading electric vehicle manufacturer in India that is

committed to promoting sustainable mobility. The company offers a wide range of electric
vehicles that are designed to meet the needs of Indian customers. Mahindra Electric's
vehicles are reliable, affordable, and eco-friendly, and the company is working to promote
the adoption of electric vehicles in India by building charging infrastructure and
partnering with various organizations. As the demand for electric vehicles continues to
grow in India, Mahindra Electric is likely to play an increasingly important role in the
country's transition to sustainable transportation.

TVS

TVS Motors is one of India's leading two-wheeler manufacturers that has been around for
over a century. While the company has a long history in the internal combustion engine
market, it has also been investing in the development of electric vehicles (EVs) for several
years.
TVS Motors currently offers several electric two-wheelers in India, including the TVS
iQube Electric Scooter and the TVS Jupiter Electric. The TVS iQube Electric Scooter is a
premium electric scooter that was launched in early 2020. It has a top speed of 78 km/h
and a range of up to 75 km on a single charge. The TVS Jupiter Electric, on the other
hand, is a more affordable option that was launched in late 2021. It has a top speed of 55
km/h and a range of up to 75 km on a single charge.

One of the key features of TVS Motors' electric vehicles is their advanced technology.
Both the TVS iQube Electric Scooter and the TVS Jupiter Electric come with a host of
features that are not typically found in other electric two-wheelers in India. For example,
the TVS iQube Electric Scooter comes with an advanced TFT display that shows the
battery level, range, and other important information. It also has a connected technology
system that allows the rider to access features such as geo-fencing, remote diagnostics,
and more through a smartphone app.

The TVS Jupiter Electric, on the other hand, comes with a detachable battery that can be
easily removed and charged at home or at a charging station. This makes it more
convenient for riders who may not have access to a charging station at their home or
workplace.

Another advantage of TVS Motors' electric vehicles is their focus on sustainability. The
company has made a commitment to reduce its carbon footprint by investing in renewable
energy, improving energy efficiency, and reducing waste. TVS Motors also uses
eco-friendly materials in the manufacturing process of its electric vehicles.

TVS Motors has also been investing in the development of electric three-wheelers for
commercial use. In 2021, the company launched the TVS iQube Electric Rickshaw, a
three-wheeler that is designed for use as a last-mile delivery vehicle. The TVS iQube
Electric Rickshaw has a range of up to 75 km on a single charge and can carry up to 360
kg of cargo.
In addition to its electric vehicle offerings, TVS Motors is also investing in charging
infrastructure. The company has partnered with several companies to install charging
stations across India, including in major cities such as Bangalore, Chennai, and Pune. TVS
Motors is also working on developing a portable charging solution that can be used to
charge electric vehicles in remote areas.

Overall, TVS Motors' electric vehicle offerings demonstrate the company's commitment to
sustainability and innovation. With its advanced technology, focus on sustainability, and
investment in charging infrastructure, TVS Motors is well-positioned to become a major
player in the electric vehicle market in India.

Okinawa

Okinawa Autotech Pvt. Ltd. is a leading electric vehicle manufacturer based in India, with
a focus on providing eco-friendly and sustainable transportation solutions. The company
was founded in 2015 and has since become one of the top players in the Indian electric
vehicle market.
Okinawa offers a range of electric two-wheelers, including scooters and motorcycles.
Their vehicles are designed to be both stylish and functional, with a focus on performance,
safety, and convenience.

One of the key features of Okinawa's electric vehicles is their long range. The company's
electric scooters and motorcycles can travel up to 150 km on a single charge, making them
a practical and cost-effective option for daily commutes and longer trips.

Okinawa's electric vehicles also come equipped with advanced safety features, such as
anti-theft alarms, central locking systems, and remote keyless entry. The company's
e-scooters also feature front and rear disc brakes, tubeless tires, and a telescopic
suspension system, ensuring a smooth and safe ride.
In addition to safety features, Okinawa's electric vehicles also incorporate advanced
technology to improve performance and efficiency. The company's e-scooters come
equipped with a Brushless Direct Current (BLDC) motor, which provides a smoother and
more efficient ride compared to traditional motors. Okinawa's e-scooters also feature
regenerative braking, which helps to extend the vehicle's range by converting kinetic
energy into electrical energy during braking.

Okinawa also offers a range of smart features on their electric vehicles, such as a digital
instrument cluster, USB charging port, and anti-theft GPS tracking. The company's
e-scooters also feature a mobile app that allows riders to track their vehicle's location,
battery level, and performance in real-time.

Another key feature of Okinawa's electric vehicles is their affordability. The company's
e-scooters and motorcycles are priced competitively, making them accessible to a wide
range of consumers. Additionally, the low operating cost of electric vehicles compared to
traditional petrol or diesel vehicles makes them a cost-effective option in the long run.
Okinawa's commitment to sustainability and environmental protection is reflected in the
company's manufacturing process. The company uses eco-friendly materials and processes
to reduce their carbon footprint and minimize their impact on the environment. Okinawa
also has a strong focus on recycling and reusing materials, further reducing their
environmental impact.

Overall, Okinawa's electric vehicles offer a practical, efficient, and eco-friendly mode of
transportation. The company's commitment to safety, performance, and sustainability has
made them a leader in the Indian electric vehicle market, with a rapidly growing customer
base. With the Indian government's push towards electric mobility and sustainable
transportation, Okinawa's electric vehicles are likely to play an increasingly important role
in the future of transportation in India.
Ampere EVs

Ampere Electric Vehicles is a leading Indian electric vehicle manufacturer that focuses on
creating sustainable mobility solutions for urban and rural areas. The company has a wide
range of electric vehicles, including electric scooters and electric three-wheelers.

Ampere Electric Vehicles uses a range of electric motors in its vehicles, including
permanent magnet synchronous motors (PMSM) and brushless DC (BLDC) motors. These
motors are designed to be highly efficient, providing maximum power and torque while
also minimizing energy consumption.

The PMSM motor is a type of synchronous motor that uses permanent magnets to
generate the magnetic field. This motor has a high torque density, making it ideal for use
in electric vehicles. PMSM motors are highly efficient and can provide high torque at low
speeds, which is essential for vehicles that need to accelerate quickly.
The BLDC motor is another type of synchronous motor that uses electronic commutation
to control the motor's operation. This motor is highly efficient and has a high power
density, making it ideal for use in electric vehicles. BLDC motors are also highly reliable
and require very little maintenance, making them a popular choice for electric vehicle
manufacturers.

Ampere Electric Vehicles uses these motors in its electric scooters and electric
three-wheelers to provide maximum power and range. The company's electric scooters use
BLDC motors that provide high torque and can reach speeds of up to 45 km/h. The
scooters have a range of up to 75 km per charge and can be charged using a standard
5-ampere socket.

Ampere Electric Vehicles' electric three-wheelers use PMSM motors that provide high
torque and can reach speeds of up to 25 km/h. The three-wheelers have a range of up to 80
km per charge and can be charged using a standard 5-ampere socket.
Ampere Electric Vehicles also uses advanced battery technology in its vehicles. The
company's electric scooters and electric three-wheelers use lithium-ion batteries that
provide high energy density and long life. These batteries are designed to be highly
reliable and provide consistent performance throughout their life cycle.

The company's electric scooters and electric three-wheelers also come with a range of
features designed to improve their performance and safety. These features include
regenerative braking, which helps to recharge the battery while braking, and electronic
speed limiters, which help to prevent the vehicle from exceeding the speed limit.
Ampere Electric Vehicles is committed to creating sustainable mobility solutions that are
accessible to everyone. The company's electric vehicles are designed to be affordable and
easy to use, making them a popular choice for urban and rural areas.

In conclusion, Ampere Electric Vehicles uses a range of highly efficient electric motors in
its vehicles, including PMSM and BLDC motors. These motors provide maximum power
and torque while also minimizing energy consumption. The company's electric scooters
and electric three-wheelers use advanced battery technology and come with a range of
features designed to improve their performance and safety. Ampere Electric Vehicles is
committed to creating sustainable mobility solutions that are accessible to everyone and is
playing a key role in India's transition to electric mobility.

Ampere Electric is an Indian electric vehicle manufacturer that produces a range of

electric two-wheelers and three-wheelers. Their vehicles are powered by electric motors
and batteries, which provide a quiet and efficient ride. The company's electric vehicles are
designed to provide low-cost, eco-friendly transportation options for urban and rural areas.
The company's product range includes electric scooters, electric motorcycles, and electric
three-wheelers. Ampere's electric vehicles have become increasingly popular in India due
to their affordability, low operating costs, and zero emissions.
 CHAPTER: 4
DATA ANALYSIS AND INTERPRETATION
In this chapter , I have collected data directly from the respondents through Google Forms
with the help of questionnaire & I have created tables, charts & interpretations based on
the data collected with regard to each question.

Table 4.1 - Classification of respondents based on Gender:

Gender No. of respondents Percentage

Male 43 68.3%

Female 17 31.7%

Total 60 100%

Interpretation:
In the study conducted, out of 60 respondents, 43 respondents are Male & 17
respondents are Female. We have a greater number of Male respondents (68.3%)
than Female respondents (31.7%).
Majority of respondents are Male (43 respondents) (68.3%)

Figure 4.1 - Graphical representation based on Gender:

Table 4.2 - Classification of respondents based on Family Income:
Monthly Family Income No of respondents Percentage

Below Rs, 15,000/- 31 49.2%

Rs. 15,000/- to Rs. 30,000/- 16 30.2%

Rs. 30,000/- to Rs. 75,000/- 7 11.1%

More than Rs. 75,000/- 6 9.5%

Total 60 100%

Interpretation:
In this study, out of 60 respondents, 31 respondents have monthly family income
below Rs. 15,000/-, 16 respondents have monthly family income between Rs.
15,000/- to Rs. 30,000/-,7 respondents have monthly family income between Rs.
30,000/- to Rs. 75,000/- and 6 respondents have monthly family income more than
Rs. 75,000/-.
Majority (49.2%) of respondents have monthly family income below Rs.
15,000/-.

Figure 4.2 - Graphical representation based on Family Income:

Table 4.3 - Classification of respondents based on Education:
Education No. of respondents Percentage

SSLC / HSC 12 19%

Undergraduate 41 70.5%

Postgraduate 6 9.5%

ITI 1 1.6%

Total 60 100%

Interpretation:
In this study, out of 60 respondents,12 respondents completed SSLC / HSC, 41
respondents completed Undergraduate, 6 respondents completed postgraduate and 1
respondents have completed ITI.
Majority of respondents (41 respondents) have completed Undergraduate
(70.5%)

Figure 4.3 - Graphical representation based on Education:

Table 4.4 - Classification of respondents based on Familiar Electric
Vehicle Brands:

Familiar No. of respondents Percentage

Very familiar 18 28.6%

Somewhat familiar 24 38.1%

Not very familiar 12 19%

Not at all familiar 6 14.3%

Total 60 100%

Interpretation
In this study, out of 60 respondents,18 respondents are Very familiar with E Vehicle
brands (28.6%), 24 respondents are Somewhat familiar with E Vehicle brands
(38.1%),12 respondents are Not very familiar with E Vehicle brands (19%) and 6
respondents are Not at all familiar with E Vehicle brands (14.3%),
Majority of respondents are (24 respondents) for Somewhat familiar (38.1%).

Figure 4.4 - Graphical representation based on Familiar Electric Vehicle

Brands:
Table 4.5 - Classification of respondents based on E Vehicle Brands of
Heard:

E Vehicle brands No. of respondents Percentage

Ather Energy 12 19%

Revolt 10 15.9%

Tata Motors 22 34.9%

Hero Electric 16 25.4%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 12 respondents have heard of Ather Energy, 10
respondents have heard of Revolt, 22 respondents have heard of Tata Motors, 16
respondents have heard of Hero Electric,
Majority of respondents (22 respondents) are Heard (34.9%),

Figure 4.5 - Graphical representation based on E Vehicle Brands of

Heard:
Table 4.6 - Classification of respondents based on Reason for buying the
E Vehicle:
Reason No. of respondents Percentage

Lower fuel Costs 29 46%

Running Costs 8 12.7%

Better driving 17 27%

Low maintenance 6 9.5%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 29 respondents bought their E Vehicle for
Lower fuel Costs, 8 respondents bought their E Vehicle for better Running Costs,
17 respondents bought their E Vehicle for Better driving & 6 respondents bought
their E Vehicle for Low maintenance,
Majority of respondents have bought their E Vehicle based on Lower fuel
Costs (29 respondents).

Figure 4.6 - Graphical representation based on Reason for buying the E

Vehicle:
Table 4.7 - Classification of respondents based on features liked by the
user:
Features No. of respondents Percentage

Technological Specification 16 28.6%

Advance features 23 38.1%

Digital Documentation 10 15.9%

Range and Speed 11 17.5%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 16 respondents liked the Technological
Specification of their E Vehicle, 23 respondents liked the advance features of their E
Vehicle, 10 respondents liked the Digital Documentation of their E Vehicle and 11
respondents liked the Range and Speed of their E Vehicle.
Majority of respondents (23 respondents) liked advance features (38.1%)

Figure 4.7 - Graphical representation based on features liked by the user:

Table 4.8 - Classification of respondents based on Price of E Vehicle:
Price Range (Rs.) No. of respondents Percentage

Less than 80,000 32 50.8%

80,000 to 1,00,000 17 27%

1,00,000 to 1,50,000 10 15.9%

More than 1,50,000 4 6.3%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 32 respondents E Vehicle price is less than Rs.
80,000, 17 respondents E Vehicle price is between Rs. 80,000 to Rs. 1,00,000, 10
respondents E Vehicle price is between Rs. 1,00,000 to Rs. 1,50,000 and 4
respondents E Vehicle price is more than Rs. 1,50,000,
Majority of respondents E Vehicle Price range below Rs. 80,000/- (32
respondents) (50.6%),

Figure 4.8 - Graphical representation based on Price of E Vehicle:

Table 4.9 - Classification of respondents based on Switching to an E
Vehicle:

Switching an EV No. of respondents Percentage

Yes 22 39.7%

No 11 17.5%

May be 27 42.9%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 22 respondents are interested in switching to an
E Vehicle, 11 respondents are not interested in switching to an E Vehicle, 27
respondents are Not sure in switching to an E Vehicle,
Majority of respondents May be Switching (27 respondents) a E Vehicle
(42.9%).

Figure 4.9 - Graphical representation based on Switching to an E

Vehicles:
Table 4.10 - Classification of respondents based on Travelling Distance in
E Vehicle:
Traveled Distance No. of respondents Percentage

Less than 10 kms 25 44.4%

10 kms-30 kms 13 20.6%

30 kms-50 kms 15 23.8%

More than 50 kms 7 14.1%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 25 respondents have traveled distance of Less
than 10 kms in E Vehicle, 13 respondents have traveled distance between 10 kms
to 30 kms in E Vehicle, 15 respondents have traveled distance of 30 kms-50 kms E
Vehicle & 7 respondents have traveled distance of More than 50 kms in E Vehicle,
Majority of respondents are travel (25 respondents) Less than 10 kms (44.4%).

Figure 4.10 - Graphical representation based on Travelling Distance in E

Vehicle:
Table 4.11 - Classification of respondents based on Issues faced in E
Vehicle:
Issues No. of respondents Percentage

High Running Cost 18 28.6%

Regular Maintenance Needs 27 42.2%

Frequent Breakdowns 14 22.9%

Nothing 1 1.6%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 18 respondents faced a Issues of High Running
Cost, 27 respondents faced a Issues of Regular Maintenance Needs, 14 respondents
faced a Issues of Frequent Breakdowns & 1 respondents does’t faced any kind of
Issues,
Majority of respondents (27 respondents) are Issues to Regular Maintenance
Needs (42.2%).

Figure 4.11 - Graphical representation based on Issues faced in E Vehicle:

Table 4.12 - Classification of respondents based on Satisfaction for the E
Vehicle:
Satisfaction of EV No. of respondents Percentage

Yes 42 71.4%

No 18 28.6%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 42 respondents are Satisfied with the Electric
Vehicle & 18 respondents are not Satisfied with the Electric Vehicle,
Majority of respondents are satisfied (42 respondents) (71.4%).

Figure 4.12 - Graphical representation based on Satisfaction for the E

Vehicle:
Table 4.13 - Classification of respondents based on Better design of E
Vehicle than ordinary Vehicles:
Ordinary Vehicle No. of respondents Percentage

Strongly Disagree 16 25.4%

Disagree 4 6.3%

Neutral 23 36.5%

Agree 16 25.4%

Strongly Agree 4 6.3%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 16 respondents strongly disagree that E Vehicle
have better design than ordinary vehicle (25.4%), 4 respondents are disagree that E
Vehicle have better design than ordinary vehicle (6.3%), 23 respondents are Neutral
Towards E Vehicle better design than ordinary vehicle (36.5%), 16 respondents are
Agree (25.4%), 4 respondents are strongly agree (6.3%),
Majority of respondents are Neutral (23 respondents)(36.5%).

Figure 4.13 - Graphical representation based on Better design then

ordinary E Vehicles:
Table 4.14 - Classification of respondents based on test-driven an electric
vehicle:

Test-driven No. of respondents Percentage

Yes 32 55%

No 28 45%

Total 60 100%

Interpretation
In this study, out of 60 respondents, 32 respondents have done test drive of Electric
Vehicle (55%) & 28 respondents have not done test drive of Electric Vehicle (45%),
Majority of respondents (32 respondents) test-driven on Electric Vehicle(55%).

Figure 4.14 - Graphical representation based on test-driven an electric

vehicle:
Table 4.15 - Classification of respondents based on Charging station
available on your commuting routes:
Charging Station Available No. of respondents Percentage

Yes 24 38.1%

No 21 33.3%

Under Construction 9 14.1%

Not Aware 9 14.1%

Total 60 100%

Interpretation
In this study, out of 60 respondents, For 24 respondents E Vehicle Charging station
is available (38.1%), For 21 respondents E Vehicle Charging station is Not available
(33.3%), For 9 respondents E Vehicle Charging station is Under Construction
(14.1%),For 9 respondents they are Not aware of the E Vehicle Charging station
(14.1%),
Majority of respondents (24 respondents) are E Vehicle Charging station
Available (38.1%).

Figure 4.15 - Graphical representation based on Charging station

available on your commuting routes:
 CHAPTER: 5
FINDING, SUGGESTION AND
CONCLUSION
FINDINGS:

● Majority of respondents are Male (43 respondents) (68.3%)

● Majority (49.2%) of respondents have monthly family income below Rs.
15,000/-. A Smaller (9.5%) number of respondents (6 respondents) have
monthly family income more than Rs. 35,000/-.
● Majority of respondents (41 respondents) have completed Undergraduate
(70.5%)
● Majority of respondents are (24 respondents) for Somewhat familiar (38.1%).
● Majority of respondents (22 respondents) are Heard (34.9%),
● Majority of respondents have bought their E Vehicle based on Lower fuel
Costs (29 respondents).
● Majority of respondents (23 respondents) liked advance features (38.1%)
● Majority of respondents E Vehicle Price range below Rs. 80,000/- (32
respondents) (50.6%),
● Majority of respondents May be Switching (27 respondents) a E Vehicle
(42.9%).
● Majority of respondents are travel (25 respondents) Less than 10 kms
(44.4%).
● Majority of respondents (27 respondents) are Issues to Regular Maintenance
Needs (42.2%).
● Majority of respondents are satisfied (42 respondents) (71.4%).
● Majority of respondents are Neutral (23 respondents)(36.5%).
● Majority of respondents (32 respondents) test-driven on Electric Vehicle
(55%).
● Majority of respondents (24 respondents) are E Vehicle Charging station
Available (38.1%).
SUGGESTIONS:
● Conduct a survey: You can conduct a survey to understand people's
preferences towards e-vehicle brands. The survey can include questions about
the most popular e-vehicle brands, the factors that influence brand
preference, the reasons for choosing a particular brand, and the likelihood of
switching to a different brand in the future.
● Analyze social media data: You can use social media data to analyze brand
preference towards e-vehicles. You can track conversations about different
e-vehicle brands on social media platforms like Twitter, Facebook, and
Instagram. This analysis can help you understand which brands are most
talked about and which factors drive positive or negative sentiment towards
different brands.
● Conduct interviews: You can conduct in-depth interviews with e-vehicle
owners to understand their brand preferences. The interviews can focus on
the factors that led them to choose a particular brand, the experience of
owning and driving an e-vehicle, and their likelihood of purchasing another
e-vehicle from the same brand in the future.
● Analyze sales data: You can analyze sales data for different e-vehicle brands
to understand brand preference. This analysis can help you identify the most
popular e-vehicle brands, the factors that drive sales, and the factors that
contribute to brand loyalty.
● Conduct a focus group: You can conduct a focus group to discuss brand
preference towards e-vehicles. The focus group can include e-vehicle owners,
prospective e-vehicle buyers, and those who have never considered
purchasing an e-vehicle. The discussion can cover topics such as brand
perception, features and benefits, and the overall experience of owning an
e-vehicle.
 ● Analyze online reviews: You can analyze online reviews of e-vehicles to
understand brand preference. This analysis can help you identify the most
popular e-vehicle brands, the features and benefits that are most valued by
customers, and the factors that drive positive or negative sentiment towards
different brands.

CONCLUSION:
With the depletion of fossil fuels and constant hike in fuel prices, there is a need for
energy, transition in vehicles in India. Government has taken initiative to fight
pollution levels by promoting, Electric Vehicles and giving subsidies on purchase.
To boost its production, Government has eased
the FDI norms. Various emerging brands are launching Electric Vehicles in India.
The Government. and manufacturers should join their hands to build the
infrastructure and create positive environment for Electric Vehicles.
The respondents are aware of global climate conditions and are ready to change
their preference from conventional to eco-friendly vehicles. Cost is an important
factor while considering the purchase of Electric Vehicle.
Respondents are willing to consider Electric Vehicles as their future purchase
option, if proper infrastructure is available. Initial cost of purchase, less number of
charging stations and the time required to recharge the battery is creating limitation
in boosting consumer confidence.
BIBLIOGRAPHY:

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LINKS:
[Link]

ANNEXURE
A STUDY ON BRAND PREFERENCE TOWARDS E- VEHICLES WITH
REFERENCE TO COIMBATORE CITY

Hi, I am P. Keertheesh pursuing BCom CA from Suguna College of Arts & Science,
doing a project based on topic, “A study on brand preference towards e vehicle with
reference to coimbatore city”. So kindly spare few minutes for filling this
questionnaire related to this topic:

[Link]

Your answer

2. Your Age

● 18
● 19
● 20
● 21-25

3. Gender

● Male
● Female
4. What's your monthly family income

● Below Rs. 15,000/-

● Rs. 15,000/- to Rs. 30,000/-
● Rs. 30,000/- to Rs. 75,000/-
● More than Rs. 75,000/-

5. No. of Family Members

● 2
● 3-5
● 6-8
● More than 8

6. Family type

● Nuclear Family
● Joint Family
● Large Family

7. Education

● SSLC / HSC
● Undergraduate
● Postgraduate
● Other:

8. Your Occupation

● BUSINESS
● Job
● Self-employment
● Student
9. Have you ever test-driven an electric vehicle?

● Yes
● No

10. Have you ever owned or used an electric vehicle?

● Yes
● No

11. How familiar are you with electric vehicle brands?

● Very familiar
● Somewhat familiar
● Not very familiar
● Not at all familiar

12. Which of the following electric vehicle brands have you heard of?

● Ather Energy
● Revolt
● Tata Motors
● Hero Electric
● Other:

13. Which E-Vehicle brand do you use?

● Ather Energy
● Revolt
● Tata Motors
● Hero electric
● Other:
14. What is the reason for buying this E-Vehicle ?

● Lower fuel Costs

● Running Costs
● Better driving
● Low maintenance
● Other:

15. Which feature you like the most in your E-Vehicle?

● Technological Specification
● Advance features
● Digital Documentation
● Range and Speed
● Other:

16. What is the price of your E-Vehicle?

● Less than 80,000

● 80,000 to 1,00,000
● 1,00,000 to 1,50,000
● More then 1,50,000

17. Interested in switching to an EV

● Yes
● No
● Maybe

18. Is there a charging station available on your regular commuting routes?

● Yes
● No
● Under construction
● Not aware
19. Average Distance Travelled on Daily Basis

● Less than 10 kms

● 10 kms-30 kms
● 30 kms-50 kms
● More than 50 kms

20. Are you facing any issues in your EV?

● Yes
● No

21. What sort of issues are you facing with your current vehicle?

● High Running Cost

● Regular Maintenance Needs
● Frequent Breakdowns
● Other:

22. Are you satisfied with the E-Vehicle that you use?

● Yes
● No

23. Electric Vehicles have better design then ordinary vehicles

● Strongly Disagree
● Disagree
● Neutral
● Agree
● Strongly agree