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Creative Advertising and Promotion Guide

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0% found this document useful (0 votes)
7 views4 pages

Creative Advertising and Promotion Guide

Ut

Uploaded by

aniizatom3
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

What is creative use of advertising and promotion

Creative advertising is a form of marketing that uses original concepts, designs, and storytelling
to effectively communicate a message or promote a service or product.
Advertising is the action of calling public attention to something, especially by paid
announcements.

The process of creating and delivering desired goods and services to customers and
involves all of the activities associated with winning and retaining loyal customer; Is like
a pie, inside that pie you have slices of : advertising, market research, media planning,
public relations, product pricing, distribution, customer support, sales strategy, and
community involvement

Here are 6 types of advertising and examples:


 Print advertising. Print advertising refers to printed advertisements, often seen in
newspapers and magazines. ...
 Direct mail advertising. ...
 Television advertising. ...
 Radio advertising. ...
 Podcast advertising. ...
types of promotion?

The types of promotion are:


 General Advertising.
 Personal Selling.
 Direct Marketing.
 Digital Promotions.
 Sales Promotion.

What is creativity in advertising with example?


 Attention grabbing

Creative advertising uses original and attention-grabbing techniques that are not
commonly seen in traditional advertising. This helps to cut through the noise of
competing messages and capture the attention of the target audience. For
example,

creative process of advertising


 The creative process in advertising involves finding new ideas and inspiration,
exploring new perspectives, and then using marketing strategies to launch your
idea into the mar

aim of advertisement
 Advertising has three primary objectives: to inform, to persuade, and to remind.
Informative Advertising creates awareness of brands, products, services, and
ideas. It announces new products and programs and can educate people about
the attributes and benefits of new or established products.

It's effective to be funny – No matter how straight forward you try to be at your creative
ads design but the advertisement will be more effective only if the element of fun is being
added to it

important is creativity in advertising


Providing value to your customers by creating meaningful connections through creative
in advertising is one way to create brand recognition.
What are the 7 steps of the creative process?
The Seven Stages of The Creative Process are: Intending -> Incubating -> Investigating
-> Composing -> Deepening -> Completing -> Going Public. These stages are not
mutually exclusive, as implied by separating and laying them out in a list like this.
stages of the Creative Process
 Gather new material. At first you learn
 Thoroughly work over the materials in your mind
 Step away from the problem
 Let your idea return to you
Why is advertising important
Advertising is a marketing activity that can help you to reach out to potential customers
and encourage them to buy your products or services. An effective advertising campaign
can help you to: increase customer reach.
How to create an advertisement?

How to Make an Advertisement


1. Define your target audience.
2. Conduct market research.
3. Decide on the ad format and platform.
4. Determine the ad's purpose.
5. Choose a platform
6. Set your budget.
7. Craft your message.
8. Develop creative assets.

there are the three components of creativity?


Those components are expertise, creative-thinking skills, and motivation.
Amabile summarizes the three thusly: Expertise is, in a word,

Alpha university of burao


Faculty of social science
DEPARTMENT OF HRM
Abjectives
What is creative use of advertising and promotion
1. 6 types of advertising and examples:
2. The types of promotion are
3. What is creativity in advertising with example
4. creative process of advertising
5. aim of advertisement
6. important is creativity in advertising
7. stages of the Creative Process
8. Why is advertising important
9. How to Make an Advertisement
10. there are the three components of creativity

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