SWOT ANALYSIS
STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS FRAMEWORK FOR A BUSINESS
Strengths Weaknesses
Characteristics of the Characteristics of the
business or project business that place
that give it an the business or project
advantage over other. at a disadvantage
relative to others
SWOT
Opportunities Threats
Elements in the Elements in the
environment that the environment that
business or project could cause trouble
could exploit to its for the business or
advantage. project.