Just Take

One step for Animals

 With one easy step, you can make a
huge difference for the animals!

You can make a big difference for the animals with one simple
You probably have some idea that factory farms inflict terrible cruelty on
step. You’ll learn about the why and how throughout this booklet.
animals. As big agribusiness strives to supply cheap meat, animals are
treated like machines, rather than thinking, feeling individuals. “It is all very well to say that individuals must wrestle with their
consciences – but only if their consciences are awake and informed.
Industrial society, alas, hides animals’ suffering.”
We almost never see how The Economist “What Humans Owe to Animals”
these animals live. Why not?
Because animal agribusiness
deliberately hides the
warehouses and slaughter-
houses. They know that if the
truth gets out, they could lose
customers.
But we shouldn’t let ourselves
be lied to. We should take the
opportunity to learn the truth
and make informed choices.
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 “Think chicken: Think intelligent,
caring and complex.”
SCIENCE DAILY – January 3, 2017

Chickens Are Wonderful!

Chickens are smart, caring individuals. As the BBC put it: “The uncomfortable truth From the time they hatch, chicks learn quickly. Chickens can count
about chickens is that they are far more cognitively advanced than many people and even do basic arithmetic! They plan for the future and have self
might appreciate.” (“Despite what you think, chickens are not stupid.”) In 2017, control. They feel diverse emotions like boredom, frustration, and
Psychology Today published “The World According to Intelligent and Emotional happiness.
Chickens: Chickens are as cognitively, emotionally, and socially complex as
mammals.”

Like crows, ravens, and other birds, chickens are are very intelligent. They
Chickens recognize their names
understand each other and establish and remember a dynamic complex social and come running when called.
structure (pecking order). They treat each other as unique individuals and have When given the chance, they are
empathy when another is in distress. Mother hens even have distinct parenting wonderful friends.
styles and are fiercely protective of their babies.

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 The life of a
Broiler chicken
“Chickens are now bred to have huge breasts, and they often
end up too heavy for their legs. Poultry Science journal has
calculated that if humans grew at the same rate as modern chickens,
a human would weigh 660 pounds by the age of eight weeks.”
Nicholas Kristof, New York Times

Chickens Raised For Meat

Due to selective breeding for rapid and excessive growth, chickens raised for Day 1 Day 28
meat suffer from painful lameness and organ failure. Housed in crowded
warehouses, birds develop burns on their body, in their eyes, and throughout
their respiratory tracts due to high ammonia levels from their own waste. At
six to seven weeks, chicks are sent to slaughter. Fragile birds are forced into
transport crates and through slaughter lines at high rates of speed, often
having their bones broken by these processes. Birds are shackled, stunned,
and have their necks cut in automated slaughter lines. Stunning and slaughter
often fail, in which case birds are scalded to death in hot water tanks used to
remove their feathers. “Despite their enormous size, they are
clearly baby birds, as they still peep like
chicks instead of clucking like chickens.”
Mercy For Animals, undercover investigation
Day 42 of Chik-fil-A suppliers

Day 49

“Chickens
reared for meat
today are growing twice as (6-7 weeks)
fast as they were 30 years ago.
These birds grow so quickly and to "The slaughter of poultry in the United States is in
Professor John Webster, of the University of Bristol’s School of Veterinary Science, such a weight that their skeletal dire need of reform. Transport, unloading, shackling,
has said: “Broilers are the only livestock that are in chronic pain for the last 20% of structure often gives way, leading stunning and slaughter itself are all sources of
to lameness.” significant physical and psychological trauma."
their lives. They don't move around, not because they are overstocked, but because Joyce D’Silva “Faster, Cheaper, Dr. Bernard Rollin of the Animal Sciences Department at
Sicker” New Scientist Colorado State University and Dr. Sara Shields, a
it hurts their joints so much.” research scientist specializing in animal behavior,
Mercy For Animals, undercover investigation
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 One Step for Animals By taking this one step, you will make a huge difference for animals, removing
the source of the greatest amount of suffering. Every time we make our
No matter who you are, you can take one step today that will make choices based on compassion, we reduce suffering and make the world a
a big difference for animals. Looking at the numbers makes it clear better place. There are delicious options you can use to replace chicken. Just
which step to take.
explore these amazing cruelty-free options in your day-to-day diet, and you’ll
make a difference for the most abused animals.
Animals killed or used yearly in the United States.
Most of us know factory farms are
horrible, repulsive places. What few of
us know is that chickens are the vast
farm majority of animals brutalized on
factory farms.
lab
shelter Professor John Webster, of the
University of Bristol’s School of
clothing Veterinary Science, notes that industrial
chicken production is, “in both magnitude
and severity, the single most severe,
systematic example of man's inhumanity
to another sentient animal."
As the above graph from Animal Charity Evaluators shows,
Animal Welfare: A Cool Eye Towards Eden
most of the animals being harmed are farmed animals.

The graph on the right, Relative Number of Farm Animals You can help!
by Ben Davidow (author of Harmed by Average American
Consumption of Different Foods Simply leaving chickens off your plate
Uncaged), indicates the single
makes a huge difference! Every year,
step everyone can take to
Chicken you will spare dozens of these
make a profound difference
Eggs incredible individuals from the horrors
for animals:
Farmed Fish of factory farms. This is true no
Stop eating chickens. Turkey matter what you eat instead!
Pork
24 of the 25 farmed land Every time you stay true to your
Beef
animals consumed by the Duck humanity and make our choices
typical person each year Dairy based on compassion, you reduce
are birds. suffering and make the world a better
place. It has never been easier!

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 A Compassionate,
Healthy Way to Live
Every time you make a decision based on compassion, you strike You can meet nutrient needs while making compassionate choices....
a blow against the meat industry and make a powerful statement
for animals. • Replace chickens in your diet with other protein-rich foods like veggie
meats, beans, and peanut butter.
A compassionate diet can have important health benefits for you, too!
• Choose iron-rich foods like beans, soyfoods, and whole or enriched
grains. Be sure to pair them with foods that provide vitamin C! These
Replacing chicken in your diet with cruelty-free foods is an easy way
vitamin C-rich foods – like strawberries, leafy greens, cabbage,
to lower blood cholesterol. People who don’t eat animals also have peppers, and citrus fruits – help your body absorb iron from plant foods.
lower blood pressure.
• Add nuts and seeds to salads or sprinkle them over grains. Not only
Plant foods also supply healthy fats and plenty of antioxidants. do they add appealing crunchiness, they are also a good source of the
Not surprisingly, people who don’t eat animals tend to have a lower mineral zinc.
risk for heart disease and for type 2 diabetes.
• Take a supplement that provides about 100 micrograms of vitamin B12
You may even shed a few pounds, since eating more plants and fewer every day. It’s an essential addition for many people, whether they eat
animal products is associated with lower body weight. meat or not.

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 Love Eating Chicken?
Check out these tasty & satisfying products!
BEYOND CHICKEN
Tenders
• Homestyle
• Southwest Style
• Barbecue Wings • Chik’n Nuggets
BEYOND CHICKEN Poppers
• Buffalo Wings • Chik’n Patties
Making Compassionate Choices Can Be • Chik’n Filets
Chicken-free Strips
• Grilled
• Feisty Buffalo
• Sesame Ginger

Delicious & Convenient

• Chik’n Scallopini
• Lightly Seasoned
• Chipotle Lime
Crispy Fingers • Southwest Style
• Mandarin Orange Poppers Deli Slices
• Crispy Chik’n Deli Slices • Feisty Buffalo • Lentil Sage
You already eat lots of meat-free Next, try various plant-based meats. • Seven Grain • Oven Roasted • Sesame Ginger • Wild Mushroom
Crispy Tenders • Hickory Smoked • Smoked Tomato
food. So keep filling your plate with There are so many mouth-watering
the foods you know and love! Good, options, you’ll wish you had tried There is nothing magical or difficult about trying new cruelty-free foods.
simple breakfast choices include them before! They are also very You can just grab some prepared, convenient foods, or just search for recipes online.
cereal, bagels, granola, toast, convenient – just heat and serve in There are so many resources.
muffins, waffles, and fresh fruit. minutes. For loads of recipes and more information, please head over to
[Link]/how
Familiar lunch and dinner options Satisfy your cravings with
include a veggie sub with chips, protein-packed meat-free sausages,
pasta with tangy marinara sauce, burgers, chicken nuggets, meatballs,
bean burritos with guacamole and lunch meats, hot dogs, ribs, chicken
salsa, stir-fried vegetables and tofu patties, ground beef, and more. The
over rice, creamy mashed potatoes, newest products on the market are
and hearty lentil soup. amazing, and becoming more
widespread every day!

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 At the Supermarket
Protein Packed
Beyond Meat now makes the Beast Burger (pictured) and the Beyond Burger.
Every supermarket has basic – and
[Link] inexpensive – meat-free foods like pasta,
rice, cereal, beans, nuts, vegetables, fruit,
bread, and snacks. Most supermarkets
Eating Out also have plant-based meats near the
produce section. Other options are in
Eating out with friends the freezer section, where you can find
Beyond Meat’sornew
family? Don’tThe
burger: worry! Many [Link]
Beast! restaurant chains now
carry meat-free items on the menu. Chipotle, Olive Garden, Taco Bell, Subway, meat-free burgers, burritos, and
Quiznos, Johnny Rockets, Denny’s, Red Robin, and Ruby Tuesday are some of breakfast meats.
the best. Ethnic restaurants such as Chinese, Indian, Italian, Mexican,
Note that some products taste better
Ethiopian, Middle Eastern, and Thai always have delicious meat-free options.
than others, so try a variety to see which
To find the restaurants in your area with the best meat-free menus, visit the ones you like. Here are some of our
great sites [Link] and [Link]. favorites!

Chipotle’s incredibly popular Sofritas!

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“The question is not, Can they reason
nor, Can they talk? but, Can they suffer?”
Jeremy Bentham

You Can Spare Animals!

Printed on Recycled Paper with Vegetable Based Inks

5451 N. Waterfield Dr.

Tucson, AZ 85750

ONE STEP ANIMALS

for

[Link]