Designed for: Designed by: Date: Version:
Lean Canvas Bekebi organic fruit juice Priscilla bekebi Hodi 03/11/2023 1.0
Problem Solution Unique Value Proposition Unfair Advantage Customer Segments
[Link] availability of fresh, [Link] a range of freshly For: Health-conscious Certification: Organic Health Enthusiasts: Seek
organic fruit juices with no squeezed, certified organic individuals and those seeking certification for all nutritious and organic
artificial additives. fruit juices to health- organic and chemical-free ingredients. beverages.
[Link] consumer conscious consumers. beverages. Cold-Press Technology: Working Professionals:
awareness about the benefits [Link] an educational Our Product: Fresh, organic, Extraction method retains Prefer quick, healthy
of organic fruit juices. marketing campaign and all-natural fruit juices more nutrients and flavor. refreshments.
emphasizing the health with no additives, supporting Exclusive Recipes: Parents: Providing children
advantages of organic fruit a healthy lifestyle. Proprietary blends and with nutritious alternatives.
[Link] availability of certain juices, targeting potential Solves: Addresses the need unique flavors.
organic fruits may be customers through content for a convenient source of
seasonal, affecting the and community engagement. pure, chemical-free fruit
consistent production of [Link] a diverse product juices.
juices range that includes different
fruit blends and flavors,
enabling year-round
production while adapting
recipes to available seasonal
fruits. This helps maintain
variety and customer interest.
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters
Sugary, artificial fruit drinks Customer Satisfaction: Purity: Emphasize the Online Platform: E-commerce Fitness Enthusiasts: Prioritize
and sodas. Feedback, ratings, and absence of artificial additives. website for orders and healthy eating and fitness.
Traditional store-bought reviews. Nutrition: Highlight the health subscription services. Parents of Young Children:
juices with preservatives. Sales Growth: Monthly benefits of organic fruit. Local Markets: Participate in Concerned about their kids'
DIY juicing at home with time revenue and customer Convenience: Provide ready- farmers' markets and local nutrition.
and equipment requirements. retention. to-drink, on-the-go options. events. Eco-Conscious Consumers:
Quality Assurance: Regular Collaborations: Partner with Seek eco-friendly products.
testing for organic standards. organic grocery stores.
Cost Structure Revenue Structure
Direct Sales: Selling fresh organic juices to walk-in customers at your juice bar or
Start-up Costs (in Cedis): stall.
Equipment: GHS 7,000 Online Orders: Offering an online ordering platform for home delivery or pickup.
Ingredients: GHS 1,500
Packaging: GHS 1,000 Event Catering: Providing catering services for events, parties, and gatherings
Website: GHS 800 where you sell your organic fruit juices.
Licenses: GHS 1,000
Marketing: GHS 2,000 Subscription Services: Offering subscription packages for regular customers who